Britney Spears Sparkles in Campaign for Fantasy Twist

US singing sensation Britney Spears has always had incredibly success with her various commercial ventures, most notably her line of perfumes, released in conjunction with Elizabeth Arden. Over one billion Britney Spears perfumes have been sold around the world, and her popularity in the fragrance market shows no signs of slowing down with the launch of a promotional campaign for her latest perfume, Fantasy Twist.

In the 50-second television commercial that was launched online over the weekend, Britney is seen in four equally glamorous guises, gliding along these four eras to the soundtrack of Beautiful by Goldfrapp. The clip opens with a quote from author Anais Nin: “We don’t see things as they are, we see things as we are.”

Having launched her first perfume, Curious back in 2004, Fantasty Twist is the 11th product to be added to Britney’s perfume collection, and combines two of her most popular scents, Fantasy and Midnight Fantasy, in one innovative split-sphere bottle. Britney herself commented that the split nature of Fantasy Twist gives her fans “the power to choose the scent they desire at any given moment.”

In the pink half of the bottle is the Fantasy perfume, which is designed to be the lighter, daytime scent. Described as a provocative and sensual perfume, Fantasy opens with fruity top notes of kiwi, litchi and golden quince, which then blends with a sweet heart of white chocolate, cupcake accord, jasmine and orchid, finished off with a smooth base of musks, orris root and woody notes.

Meanwhile, in the purple half of the bottle is the Midnight Fantasy perfume. This exotic and mysterious scent opens with fruity top notes of black cherry, plum and framboise, which then flows into a floral heart of iris, orchid and freesia, and finally the scent is rounded off with a rich base of amber, vanilla and musks.

The Britney Spears Fantasy Twist eau de parfum sprays are now available to order from online perfume retailer Fragrance Direct. The Fantasy Twist product comes in two different sizes; a 2x15ml bottle (£21.99) and a 2x25ml bottle (£26.99). There is also a selection of Britney’s other popular perfumes, including Curious and Believe.

Via EPR Network
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Exciting New Perfumes Coming Soon to Fragrance Direct

Summer is turning into autumn, and with a new season comes a host of brand new perfumes, just in time for the lucrative festive market. Online perfume retailer Fragrance Direct gives a preview to a handful of the new scents that are set to hit their shelves over the next couple of months.

JOOP HOMME WILD

An edgy new version of the classic Joop fragrance for men, Joop Homme Wild is a perfume that is described as “bolder, more seductive and challenging” than its predecessor. With its oriental and fougere aroma, Joop Homme Wild has many contrasts running throughout the perfume, with a sparkling opening, rich, intense middle notes, and a smooth, woody base.

JAMES BOND FRAGRANCE FOR MEN

Agent 007 has long been the man that most males would love to be, and now, with this brand new perfume for men, they can at least smell like him. Ahead of the new James Bond film Skyfall being released in October, James Bond for Men is as smooth, suave and sensual as the agent himself, blending notes of lavender, vetiver and apple.

YVES SAINT LAURENT MANIFESTO

Yves Saint Laurent is one of the most established names in the fashion industry, and their latest perfume for women is one that spontaneous, free spirited and courageous; all values that YSL has come to be known for. The Manifesto promotional campaign is fronted by actress Jessica Chastain, and the perfume itself is floral and oriental, with notes of bergamot, jasmine and vanilla.

BRITNEY SPEARS FANTASY TWIST

This innovative split duo perfume features two of the most popular fragrances that iconic singer, and brand new US X Factor judge, Britney Spears has released. The spherical bottle twists into two halves, with the signature Fantasy perfume in the pink bottom half, and the more Midnight Fantasy scent in the violet top half.

VERY ESTEE BY ESTEE LAUDER

Very Estee is “a celebration of the style, sophistication and modernity shared by Estee, the woman and Estee Lauder, the brand”. With an aroma that is described as luxuriously modern yet feminine, the perfume opens with pink pepper, with a floral heart of rose and jasmine, and a rich, woody base of cedar and musks.

Via EPR Network
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