US singing sensation Britney Spears has always had incredibly success with her various commercial ventures, most notably her line of perfumes, released in conjunction with Elizabeth Arden. Over one billion Britney Spears perfumes have been sold around the world, and her popularity in the fragrance market shows no signs of slowing down with the launch of a promotional campaign for her latest perfume, Fantasy Twist.
In the 50-second television commercial that was launched online over the weekend, Britney is seen in four equally glamorous guises, gliding along these four eras to the soundtrack of Beautiful by Goldfrapp. The clip opens with a quote from author Anais Nin: “We don’t see things as they are, we see things as we are.”
Having launched her first perfume, Curious back in 2004, Fantasty Twist is the 11th product to be added to Britney’s perfume collection, and combines two of her most popular scents, Fantasy and Midnight Fantasy, in one innovative split-sphere bottle. Britney herself commented that the split nature of Fantasy Twist gives her fans “the power to choose the scent they desire at any given moment.”
In the pink half of the bottle is the Fantasy perfume, which is designed to be the lighter, daytime scent. Described as a provocative and sensual perfume, Fantasy opens with fruity top notes of kiwi, litchi and golden quince, which then blends with a sweet heart of white chocolate, cupcake accord, jasmine and orchid, finished off with a smooth base of musks, orris root and woody notes.
Meanwhile, in the purple half of the bottle is the Midnight Fantasy perfume. This exotic and mysterious scent opens with fruity top notes of black cherry, plum and framboise, which then flows into a floral heart of iris, orchid and freesia, and finally the scent is rounded off with a rich base of amber, vanilla and musks.
The Britney Spears Fantasy Twist eau de parfum sprays are now available to order from online perfume retailer Fragrance Direct. The Fantasy Twist product comes in two different sizes; a 2x15ml bottle (£21.99) and a 2x25ml bottle (£26.99). There is also a selection of Britney’s other popular perfumes, including Curious and Believe.