Guerlain opens new parfumeur boutique in Brussels; More international openings to follow

Guerlain opens new parfumeur boutique in Brussels; More international openings to follow


Paris, 2017-May-25 — /EPR Retail News/ — Following the success of its first concept store in Paris in 2016, Maison Guerlain is now opening boutiques dedicated exclusively to fragrances in other countries. The new boutique on prestigious avenue Louise in Brussels offers an unprecedented personalization experience. More international openings will follow under the timeless signature “Guerlain Parfumeur depuis 1828”.

Building on the success of its first boutique dedicated exclusively to fragrances on rue Saint Honoré in Paris, Maison Guerlain is taking this innovative retail concept celebrating its métier of parfumeur to other countries. The first international boutique in Brussels boasts a prestigious address at 52, avenue Louise. The new boutique embodies Guerlain’s distinctive heritage and savoir-faire in crafting perfumes for nearly 190 years, proposing a unique experience for customers revolving around completely tailor-made products and services.

With 110 fragrances immediately available, this new jewel case of a boutique creates a total immersion into the heart of Guerlain’s bold creativity. Following a meticulous classification of the fragrance collection into four main olfactory families, customers can take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

After choosing their fragrance, customers are invited to the personalization atelier, the heart of the boutique. There, they select every detail to make the fragrance their own – bottle shape and color, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles. What’s more, the iconic honeycomb “bee” bottles can be refilled forever at Guerlain’s fragrance fountains, an elegant combination of luxury and sustainability. To guarantee the perfect quality of fragrances, the scents are kept in a temperature-controlled “perfume cellar” behind UV-blocking glass – just like grand crus wines.

This ambitious international deployment is just beginning as the Maison brings the exquisite marvels of Guerlain Parfumeur to fragrance lovers around the world.


LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH


Carrefour announces the opening of Saint-Honoré Carrefour Market in Brussels

Brussels, Belgium, 2016-Oct-06 — /EPR Retail News/ — For many years, residents of Brussels’ town centre wanted to be able to shop in a supermarket. The Saint-Honoré Carrefour Market is in the Marché aux Poulets pedestrianised area and features 800 m² of sales area over two floors. The ground floor has a large fresh produce market where the emphasis is very much on healthy fruit and vegetables (preference is given to products of Belgian origin), a high-quality butcher’s, fresh fish delivered straight from Carrefour’s depot in Zeebrugge and bread which is freshly baked all day long.

The store caters to current dietary trends: it has 300 healthy, organic products – all in one area – so customers can quickly find the items they want. To meet urban dwellers’ needs, the store also has a considerable assortment of meals, all featured together in the “easy break” section, as well as a wide selection of snacks. The special World cuisines section reflects Brussels’ cosmopolitan nature and features products from the US, the UK, Spain, Mexico, Italy and Asia.

Customers can access the second mezzanine floor by lift or stairs and enjoy a panoramic view of the city. Here, they’ll find perfumes, personal care items, beverages and dry foods.

An assortment for tourists as well
With its central location, the store will have no difficulty in attracting flocks of tourists who will find a fine selection of typical Belgian products – such as speciality beers, chocolate and Destrooper biscuits – all of which will be carefully showcased.

Very long opening hours
The store’s very long opening hours – 7 AM until 11 PM, 7 days a week – are one of its main draws, together with its location. The store’s opening will also create 40 new jobs.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail:

Source: Carrefour