Restaurant Brands International and Bridgepoint Advisers announce partnership to develop and strengthen the BURGER KING® brand in the United Kingdom

OAKVILLE, ON, 2017-Nov-20 — /EPR Retail News/ — Burger King Europe GmbH (“BKE”), an affiliate of Restaurant Brands International Inc. (“RBI”), and Bridgepoint Advisers Limited (“Bridgepoint”) announced today (November 16, 2017) a master franchise joint venture agreement to further develop and strengthen the position of the BURGER KING® brand in the United Kingdom.

The Agreement will result in the establishment of a new BURGER KING® UK entity and Bridgepoint will simultaneously acquire Caspian UK Group, one of the UK’s largest BURGER KING® franchisees with 74 restaurants. As master franchisee, Bridgepoint will have exclusive development rights for the brand in the UK.

“We are thrilled to announce this agreement to increase the pace of growth for the BURGER KING® brand in the UK, one of the world’s largest quick service restaurant markets,” said José Cil, President of the BURGER KING® brand. “The Bridgepoint team has extensive experience in the UK market and a strong track record investing in and developing leading brands in the quick service restaurant industry, which positions them well for success.”

“BURGER KING® is a preeminent global consumer brand with a robust and growing presence in the UK market, well-liked by consumers,” said a Bridgepoint spokesperson. “We look forward to appointing a highly regarded management buy-in team to reinvigorate a much-loved brand and to grow the existing UK business.”

“BURGER KING® is an iconic global brand with a long-standing heritage in the quick service restaurant market,” said Martin Robinson, chairman designate of BURGER KING® UK. “Working with Bridgepoint and BKE, the team believes it can deliver growth and further opportunities for the brand to flourish in the UK market.”

Today, the BURGER KING® brand has a significant presence across a number of countries in Europe and approximately 500 restaurants in the United Kingdom. This joint venture will help to further increase the presence and strength of the BURGER KING® brand in the UK and Europe.

About Restaurant Brands International Inc.
Restaurant Brands International Inc. is one of the world’s largest quick service restaurant companies with more than $29 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world’s most prominent and iconic quick service
restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independently operated brands have been serving their respective guests, franchisees and communities for over 40 years. To learn more about RBI, please visit the company’s website at www.rbi.com.

About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER, the BURGER KING® system operates over 16,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.

About Bridgepoint
Bridgepoint is a European private equity firm. With over €20 billion of capital raised to date, it typically focuses on acquiring well managed companies in attractive sectors helping companies and management teams by investing in expansion, operational transformation or via consolidating
acquisitions. Current investments in the food and casual dining sector include Zizzi & ASK Italian, Coco di Mama, Deliveroo and Pret A Manger.

The Firm operates three divisions:
1. Bridgepoint Europe, which concentrates on middle market companies across Europe typically valued between €200 million and €1 billion. It has offices in Europe, China and the United States in Frankfurt, Istanbul, London, Luxembourg, Madrid, New York, Paris, Shanghai and Stockholm. It is
currently investing a €4 billion fund, Bridgepoint Europe V.
2. Bridgepoint Development Capital, a separate ‘lower mid-cap’ or smaller buyout and growth capital business which focuses on the acquisition of companies in the UK, France and the Nordic region, typically valued between €50 million and €150 million. In 2016 it raised a new £600 million
fund, BDC III.
3. Bridgepoint Growth makes earlier stage growth capital investments in fast-growth smaller businesses, typically valued up to £30 million, seeking equity investment between £5 million and £15 million. It has a focus on the consumer, media, technology and business services sectors and in
particular on companies utilizing digital technologies to achieve transformational growth in their endmarkets.

Forward-Looking Statements
This press release includes forward-looking statements, which are often identified by the words”may,” “might,” “believes,” “thinks,” “anticipates,” “plans,” “expects,” “intends” or similar expressions and reflect expectations regarding future events and operating performance and speak only as of the date hereof. These forward-looking statements include statements about (i) the expected structure of the franchise relationship with Bridgepoint; and (ii) the growth of the UK fast food hamburger industry, the expected growth of the BURGER KING® brand in the UK and the future opportunities for the brand in such market. The factors that could cause actual results to differ materially from these forward-looking statements are detailed in RBI’s filings with the U.S. Securities and Exchange Commission and with the securities regulatory authorities in each province and territory of Canada, such as its annual and quarterly reports and current reports on Form 8-K and include the following: risks related to the ability to successfully implement BURGER KING®’s growth strategy in the UK market and risks related to BURGER KING®’s ability to compete in an intensely competitive industry. Other than as required under U.S. federal securities laws or Canadian securities laws, we do not assume a duty to update these forward-looking statements, whether as a result of new information, subsequent events or circumstances, change in expectations or otherwise.

For further information, please contact:
Restaurant Brands International
E: media@rbi.com

Bridgepoint
James Murray
Tel: +44 207 034 3555
E: james.murray@bridgepoint.eu

Instinctif Partners
Guy Scarborough, Damian Reece
Tel: +44 207 457 2020
E: guy.scarborough@instinctif.com or damian.reece@instinctif.com

SOURCE: Restaurant Brands International Inc.

Retail decoration: Spanish firm Panespol launches new ideas LAB to meet creatives’ wild designs

Alicante, Spain, 2017-May-03 — /EPR Retail News/ — The Spanish design surfaces company Panespol® has launched a new bespoke service for architects and designers who need made-to-measure 3D objects for retail decoration.

Claiming to provide any shapes, materials, and reasonable sizes, as well as special effects, tricks, and delivery to sharp deadlines, the Panespol® LAB service has been made possible by smart technology updates and the firm’s own patents in polymer materials, although it will work in all materials, even natural plants from forests.

“We know that designers and architects are tired of recycling ideas because no one has an out-of-the-box production capacity for big orders on out-of-the-ordinary projects,” says Panespol®.

“Now they can be as specific and demanding as they like, and can dream big and have someone make it all happen, and do all the work from conception to final delivery.”

The Alicante-based firm, founded in 2001, has become known worldwide for the quality of its wall coverings in light, hard-wearing, fireproof, and ecological imitations that can be mounted by one person without building skills. It supplies chains such as Inditex (Bershka, Stradivarius), Burger King, Pizza Hut, Urban Jungle, and even Ikea.

This new LAB service was showcased to much acclaim at the recent retail fair Euroshop, held in Düsseldorf from March 5 to 9, where Panespol® mounted an interactive stand featuring some of the ‘off-the-wall’ shapes it can produce on demand.

Contact:

Press: Peter Wix
innovation@panespol.com

Panespol: Sonia Bernabeu (International)
sonia@panespol.com

BURGER KING, CHEETOS® brand to introduce new Mac n’ Cheetos™

New Mac n’ Cheetos™ Mashup Features CHEETOS® Crispiness Outside, Creamy Mac n’ Cheese Inside

MIAMI , 2016-Jun-29 — /EPR Retail News/ — BURGER KING® restaurants and the CHEETOS® brand have collaborated for the first time to introduce new Mac n’ Cheetos™, making for a very cheesy summer. The new snack mashup is a portable combination of creamy mac n’ cheese covered with crispy CHEETOS® flavor. Mac n’ Cheetos™ are a tasty reimagination of classic mac n’ cheese that the CHEETOS® brand and BURGER KING® restaurants boldly dare to offer, starting June 27 for a limited time at participating restaurants.

For anyone who ever wished they could eat warm mac n’ cheese like they do a bag of chips, Mac n’ Cheetos™ make the previously unthinkable a reality. Now with this cheesy treat, everyone can snack on-the-go whether en route to the beach or during a summer road trip.

“Mac n’ Cheetos™ are a doubly cheesy combination of warm mac n’ cheese covered with that crispy CHEETOS® flavor everyone loves,” said Axel Schwan, Executive Vice President and Global Chief Marketing Officer, for the BURGER KING® brand. “No one understands snacking better than CHEETOS®, and our expertise at BURGER KING® restaurants’ is serving guests on the go, so it just made sense that we come together to reinvent this favorite food like it’s never been done before.”

“Mac n’ Cheetos™ is a Dangerously Cheesy re-imagination of mac n’ cheese,” said Roberto Rios, Chief Marketing Officer, PepsiCo Foodservice. “The BURGER KING® brand was the perfect partner to bring this delicious and portable snack to life for lovers of cheese all around and our fans.”

Mac n’ Cheetos™ come in an order of five pieces at the recommended price of $2.49 and will be available for a limited time at participating BURGER KING® restaurants.

About the BURGER KING® Brand
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.

About Cheetos
CHEETOS® is one of many Frito-Lay brands in North America – the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay. Learn more about Cheetos by visitingwww.facebook.com/Cheetos.

CONTACT:

Brooke Scher Mogan
212-230-1800
brooke@alisonbrodpr.com

ALISON BROD PUBLIC RELATIONS
bk@alisonbrodpr.com

Kimberly Scott
972-334-5098
kimberly.scott@pepsico.com

PEPSICO, INC., FRITO-LAY NORTH AMERICA
New Mac n’ Cheetos™ Mashup Features CHEETOS® Crispiness Outside, Creamy Mac n’ Cheese Inside

Source: Burger King

BURGER KING® restaurants launches the furiously delicious red bun Angriest WHOPPER® sandwich

Sequel to the ANGRY WHOPPER® Sandwich Gets Even Angrier with Hot Sauce Baked into a Fiery Red Bun

MIAMI, 2016-Apr-05 — /EPR Retail News/ — When you have a hit burger on your hands what’s the next logical step? An even more epic sequel. BURGER KING® restaurants introduces the furiously delicious Angriest WHOPPER® sandwich, a new take on the previous limited time only ANGRY WHOPPER® sandwich, amped up with a red-hot bun, flaming onion petals, spicy angry sauce and jalapeños packed into every infuriating bite. This alarmingly delicious burger is sure to disprove the commonly held belief that a sequel is never as good as the original.

BURGER KING® restaurants first debuted a colored bun in the US with the A.1. ® Halloween WHOPPER® sandwich with A.1. ® sauce baked into a pitch-black bun in the fall of 2015.

“The black bun of our A.1. ® Halloween Whopper created a lot of conversation and our previous limited time ANGRY WHOPPER®sandwich was a hit with guests,” said Axel Schwan, Global Chief Marketing Officer for the BURGER KING® brand. “So, we’re combining the power of these past hits into a star-studded sandwich we think our guests will unanimously agree is the next must-eat burger.”

The Angriest WHOPPER® sandwich consists of savory flame-grilled beef, piled high with thick-cut bacon, American cheese, iceberg lettuce, tomatoes, crispy onion petals, jalapeños, creamy mayonnaise and spicy angry sauce all layered between a fiery red bun that has hot sauced baked in.

The Angriest WHOPPER® sandwich will be available for a limited time at participating restaurants nationwide while supplies last for the suggested price of $5.49 or $7.49 in a combo meal with small drink and fries. For additional information, visit www.bk.com.

All mentions of A.1. refer to A.1.® Thick and Hearty Sauce, a product of the Kraft Heinz Foods Company.

About the BURGER KING® Brand
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.

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CONTACT:
Brooke Scher Mogan
ALISON BROD PUBLIC RELATIONS
212-230-1800
brooke@alisonbrodpr.com
bk@alisonbrodpr.com

BURGER KING® restaurants launches Grilled Dogs

NEW GRILLED DOGS INTRODUCED TO PERMANENT MENU

MIAMI, 2016-Feb-11 — /EPR Retail News/ — BURGER KING® restaurants are bringing the signature flame-grilling technique they’ve been perfecting for more than 60 years to hot dogs with the launch of Grilled Dogs. The new menu item will be available at participating restaurants nationwide, starting February 23rd. Grilled Dogs are made with 100% beef and flame-grilled to perfection on the same grill where the WHOPPER® sandwich is made. The WHOPPER® sandwich is known as AMERICA’S FAVORITE BURGER®.

With this launch, BURGER KING® restaurants will serve hot dogs in more restaurants than any other restaurant chain in the U.S.1 Grilled Dogs will be available in BURGER KING® restaurants and drive-thrus every day of the week throughout the year, dispelling the myth that hot dogs should be relegated to summer barbecues and baseball games.

It’s estimated that Americans eat over 20 billion hot dogs a year2 and the introduction of Grilled Dogs positions BURGER KING®restaurants to take a large bite out of that market with one of its’ biggest launches in recent history.

“The introduction of Grilled Dogs just made sense to our guests and for our brand,” said Alex Macedo, President, North America, for the BURGER KING® brand. “We’re applying over 60 years of flame-grilling expertise with the WHOPPER® sandwich to make Grilled Dogs the next great American icon.”

Grilled Dogs are available in both the Classic Grilled Dog and the Chili Cheese Grilled Dog. The Classic Grilled Dog is a flame-grilled hot dog made with 100% beef topped, with ketchup, mustard, chopped onions and relish, served on a fluffy baked bun. The Chili Cheese Grilled Dog is the same beef hot dog topped with warm chili, shredded cheddar cheese and served on a fluffy baked bun. Both are sold separately or as a combo meal.

The Classic Grilled Dog comes at the recommended price of $1.99 or as a combo meal for the recommended price of $4.49, served with a small fountain drink and fries. The Chili Cheese Dog is sold at the recommended price of $2.39 and for the recommended price of $4.89 as part of a combo meal with a small fountain drink and fries.

Grilled Dogs are a permanent menu item. Price and participation may vary.

BURGER KING, WHOPPER and AMERICA’S FAVORITE BURGER are registered trademarks of Burger King Corporation. All rights reserved.

1 Source: The NPD Group/Fall 2015 ReCount® (excludes quick service retail)
2 Source: National Hot Dog and Sausage Council (NHDSC) http://www.hot-dog.org/culture/hot-dog-fast-facts

About the BURGER KING® Brand
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world.  The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on FacebookTwitter and Instagram.

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CONTACT:
Brooke Scher Mogan
ALISON BROD PUBLIC RELATIONS
212-230-1800
brooke@alisonbrodpr.com
bk@alisonbrodpr.com

BURGER KING launches A.1. Halloween WHOPPER® sandwich this season, a burger with a black bun that has A.1. flavor baked in

BURGER KING® Restaurants Tailor Japanese Flavored Bun Phenomenon to U.S. Tastes with A.1 Sauce

MIAMI, 2015-9-30 — /EPR Retail News/ — BURGER KING® restaurants are launching the A.1. Halloween WHOPPER® sandwich this season, a burger unlike any other in America, with a black bun that has A.1. flavor baked in. While the pitch-black bun gives the Halloween WHOPPER® sandwich a look that may make some think “hmmmmm?” the burger’s classic A.1. flavors will have tasters saying “mmmmm.”

Inspired by the BURGER KING® brand’s Black Burger in Japan, which created buzz worldwide, the Halloween WHOPPER® sandwich has a look that’s curious to the eye, while the A.1. bun’s flavor is familiar and savory to the palate. The A.1. smoky black pepper flavor is baked right into the bread. Layered between the buns is savory flame-grilled beef topped with melted American cheese, ripe tomatoes, fresh lettuce, creamy mayonnaise, A.1.® Thick and Hearty Sauce, crunchy pickles, and sliced white onions.

“Our U.S. guests have been extremely curious about the bun flavors they’ve seen introduced in Japan and other countries, so we saw the opportunity to bring them an equally unique experience,” said Eric Hirschhorn, Chief Marketing Officer, for the BURGER KING®Brand North America. “We tailored the flavor of the black bun to the American palate with A.1. sauce, a flavor this country loves, and we’re delivering it in a way that’s never been done before by baking it into the bun. It may look Japanese but it tastes like America.”

This scary good burger will be available for a limited time at participating restaurants nationwide while supplies last for the suggested price of $4.99.

All mentions of A.1. refer to A.1.® Thick and Hearty Sauce, a product of the Kraft Heinz Foods Company.

About the BURGER KING® Brand
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world.  The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.

About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

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CONTACT:

Brooke Scher Mogan
ALISON BROD PUBLIC RELATIONS
212-230-1800
brooke@alisonbrodpr.com
bk@alisonbrodpr.com

McDonald’s CEO Open Letter To Burger King

Oak Brook, IL, 2015-8-28— /EPR Retail News/ — McDonald’s CEO Open Letter To Burger King

Dear Burger King,

Inspiration for a good cause… great idea.

We love the intention but think our two brands could do something bigger to make a difference.

We commit to raise awareness worldwide, perhaps you’ll join us in a meaningful global effort?

And every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.

We’ll be in touch.

-Steve, McDonald’s CEO

P.S. A simple phone call will do next time.