NEW GRILLED DOGS INTRODUCED TO PERMANENT MENU
MIAMI, 2016-Feb-11 — /EPR Retail News/ — BURGER KING® restaurants are bringing the signature flame-grilling technique they’ve been perfecting for more than 60 years to hot dogs with the launch of Grilled Dogs. The new menu item will be available at participating restaurants nationwide, starting February 23rd. Grilled Dogs are made with 100% beef and flame-grilled to perfection on the same grill where the WHOPPER® sandwich is made. The WHOPPER® sandwich is known as AMERICA’S FAVORITE BURGER®.
With this launch, BURGER KING® restaurants will serve hot dogs in more restaurants than any other restaurant chain in the U.S.1 Grilled Dogs will be available in BURGER KING® restaurants and drive-thrus every day of the week throughout the year, dispelling the myth that hot dogs should be relegated to summer barbecues and baseball games.
It’s estimated that Americans eat over 20 billion hot dogs a year2 and the introduction of Grilled Dogs positions BURGER KING®restaurants to take a large bite out of that market with one of its’ biggest launches in recent history.
“The introduction of Grilled Dogs just made sense to our guests and for our brand,” said Alex Macedo, President, North America, for the BURGER KING® brand. “We’re applying over 60 years of flame-grilling expertise with the WHOPPER® sandwich to make Grilled Dogs the next great American icon.”
Grilled Dogs are available in both the Classic Grilled Dog and the Chili Cheese Grilled Dog. The Classic Grilled Dog is a flame-grilled hot dog made with 100% beef topped, with ketchup, mustard, chopped onions and relish, served on a fluffy baked bun. The Chili Cheese Grilled Dog is the same beef hot dog topped with warm chili, shredded cheddar cheese and served on a fluffy baked bun. Both are sold separately or as a combo meal.
The Classic Grilled Dog comes at the recommended price of $1.99 or as a combo meal for the recommended price of $4.49, served with a small fountain drink and fries. The Chili Cheese Dog is sold at the recommended price of $2.39 and for the recommended price of $4.89 as part of a combo meal with a small fountain drink and fries.
Grilled Dogs are a permanent menu item. Price and participation may vary.
BURGER KING, WHOPPER and AMERICA’S FAVORITE BURGER are registered trademarks of Burger King Corporation. All rights reserved.
1 Source: The NPD Group/Fall 2015 ReCount® (excludes quick service retail)
2 Source: National Hot Dog and Sausage Council (NHDSC) http://www.hot-dog.org/culture/hot-dog-fast-facts
Brooke Scher Mogan
ALISON BROD PUBLIC RELATIONS