Carrefour France unveils a wide range of bargains to help its customers better manage their spending

Boulogne-Billancourt, FRANCE, 2016-Aug-03 — /EPR Retail News/ — As children prepare for the new 2016 school year, Carrefour is unveiling a wide range of bargains to help its customers better manage their spending. The retailer is getting them to bring their old exercise books into stores so that the Restos du Coeur can get new ones.

A wide selection for a clever and money-saving start to the new term

The “Satchel Guarantee” lasts the whole year: Carrefour guarantees all the satchels it sells its stores for a whole year.

With its own brand, Carrefour is breaking new ground and has created around a hundred exclusive new products for its Fantaisie range, developed by Carrefour’s Design teams.

The retailer also has the widest selection of national-brand, Carrefour brand and licensed leather goods and diaries, with more than 3000 Disney Marvel, Chipie, Star Wars and Snow Queen products.

Once again this year, Carrefour is applying its lowest price guarantee to 200 national-brand products so the whole family has the supplies it needs – from nursery right through to secondary school.

A fund-raising scheme for Restos du Cœur
From 9 August right through to 5 September, Carrefour hypermarkets will be holding the second “Great Recycling” campaign. Customers will be asked to bring their old exercise books, sheets of paper and catalogues into stores. Paprec – the paper recycling specialist – will then recycle all this waste so that the Restos du Coeur can redistribute school supplies to families experiencing difficulties. The aim is to collect 100 tonnes of paper – that’s the equivalent of 16,000 exercise books or 6000 reams of recycled paper – to give to the Restos du Coeur.

Something positive for the planet
Carrefour is helping its customers adopt a more responsible form of consumption with the help of its fund-raising campaigns and a selection of sustainable products that are made in France, recycled or which carry eco-labels. All cardboard-covered exercise books and Carrefour brand paper reams are made in France using paper derived from sustainably managed forests. Easy to recognize, these products carry the PEFC or NF Environment label.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

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Carrefour France unveils a wide range of bargains to help its customers better manage their spending
Carrefour France unveils a wide range of bargains to help its customers better manage their spending

 

Source: Carrefour Group

Carrefour France launches new campaign: “Carrefour’s fabulous French partner SMEs”

Starting on 3 July 2016, Carrefour France – the leading distributor of products manufactured by French SMEs*– will be showcasing its partners throughout the country, launching a wide-ranging multi-channel communications campaign: “Carrefour’s fabulous French partner SMEs”

Boulogne-Billancourt, FRANCE, 2016-Jul-06 — /EPR Retail News/ — Underpinned by the claim “You don’t have to be big to be talented”, this dedicated initiative is a first for the retailer. It will be using it to reassert the commitment it has made alongside its 5000 partner SMEs to provide consumers with high-quality products, support innovation and give impetus to the local economy.

“In our stores, we work alongside our local partners and we engage in long-term relationships with them. In 2015, for example, the share of our turnover that we generated with SMEs increased by 8% – the largest increase in the sector. Through our “Fabulous SMEs” campaign, we are seeking to showcase our suppliers in the various regions in which we operate, together with their unique expertise, and confirm our position as the leading retailer of products manufactured by French SMEs”, said Noël Prioux, Executive Director of Carrefour France.

The campaign has been designed to have strong links with the local community. It is structured around several key national and regional features, including in particular:

  • A new “Fabulous SMEs” logo which will be deployed across the whole campaign
  • An advertisement (available in 15 and 30-second versions) produced by Publicis and shown on national TV channels from 3 to 17 July;
  • A media campaign in the daily press deployed across 13 regions throughout France, showcasing 13 local products and stakeholders;
  • On Carrefour.fr, an interactive map so customers can find regional products close to where they live;
  • Stands at which customers can taste products made by SMEs and find out more about them at Carrefour hypermarkets and Market supermarkets from 4 to 17 July.

“Fabulous SMEs” – showcasing local expertise
Included among the 13 companies being showcased both in the regional press and in stores are the following: Sacré Willy (Hautes-Alpes), specialised in making and selling premium desserts and winner of the most recent SME and Innovation Awards organised by Carrefour.

“Within the framework of the campaigns that we have started this year based on optimism – such as our bio campaign that we rolled out in the spring – we have created “the Fabulous SMEs. This is an original initiative designed to embody our commitment as France’s leading retailer of products made by SMEs, showcasing the work being done by men and women out in the field”, added Philippe Thobie, Executive Director for Communications, Carrefour France.

The press relations for Carrefour France are managed by Havas Paris. For all requests regarding our French stores, a team dedicated is on hand to answer your questions and record your requests. Please send your requests or questions:

. By phone: +33 (0)1 58 47 88 80

. By e-mail : presse_france@carrefour.com

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Carrefour France launches new campaign: "Carrefour's fabulous French partner SMEs"
Carrefour France launches new campaign: “Carrefour’s fabulous French partner SMEs”

Source: Carrefour

Carrefour France awarded MSC Sustainable fishing and ASC Responsible aquaculture certification

Boulogne-Billancourt, FRANCE, 2016-Jul-02 — /EPR Retail News/ — Carrefour France has been awarded MSC Sustainable fishing and ASC Responsible aquaculture certification, a first in France. Around thirty hypermarkets in the Paris region are now selling an extended selection of certified fish in the seafood section.

In what way is Carrefour’s product selection more sustainable?
With this certification, Carrefour can now sell sustainably fished MSC-certified (Marine Stewardship Council) cod in its seafood section, as well as ASC-certified (Aquaculture Stewardship Council) fresh salmon that is the result of responsible aquaculture practices.

Carrefour does more than simply meet the requirements for certification: it also guarantees that this salmon has been fed without GMOs and reared without antibiotics.

These two types of fish are consumed more than any other types in France. They sit alongside the 50 other MSC-certified products already on sale at Carrefour stores in its self-service, frozen and grocery sections. This range of certified species looks set to be expanded in the next few months. Special signage has been set up in stores featuring information designed to raise customers’ awareness of issues to do with sustainable fishing.

The example of certified sole: supporting local fishing while at the same time preserving a species under threat
The seafood section will also be getting another certified product: sole, a fish that is highly appreciated by customers. This is the culmination of a programme that has involved Carrefour supporting the fisheries of netters belonging to the Boulogne-sur-Mer FROM Nord producers’ organisation in Cherbourg in its MSC-certification, awarded in April 2016. Carrefour is also strengthening its roots in the local community and its relationships with local businesses, which supply the company on a daily basis.

The requirements of the MSC and ASC certifications
For it to be able to sell fish bearing the MSC or ASC labels, Carrefour has demonstrated that it is able to meet the requirements of the “Chain of Custody” reference framework. This provides customers with guarantees in relation to the sustainable origins of seafood products, and the responsible way in which they have been farmed.

MSC Sustainable fishing certification for seafood products guarantees that:
•     the fish bearing this label have been purchased from MSC-certified suppliers and are from properly-managed fish farms which ensure that appropriate numbers of the species are preserved, together with the associated marine ecosystems,
•     MSC-labelled seafood products can be traced from the ocean to the market stall,
•     throughout the supply chain, they are kept separate from other products and are methodically managed in order to guarantee customers that they come from an MSC-certified sustainable fishery.

ASC responsible aquaculture certification on products guarantees that:
•     the fish are reared such that their well-being is ensured
•     the fish-farming practices do not threaten the marine ecosystem in which they are carried out
•     the fish farm is managed effectively and usefully in order to ensure its long-term sustainability

Encouraging responsible consumption of seafood products
This new selection of products in the seafood section is in line with Carrefour’s policy of preserving marine biodiversity
with the withdrawal from sale of species under threat (emperor, black scabbard, shark, for example), the provision of support for local sustainable and the tackling of illegal fishing. The aim is to ensure that half of all fish purchased in Carrefour stores are farmed using sustainable fishing methods by 2020.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

Source: Carrefour

Carrefour France awarded “Top Employer France” certification for 2016

Boulogne-Billancourt, FRANCE, 2016-Mar-03 — /EPR Retail News/ — Carrefour France, the country’s leading private employer, is among the companies which have awarded “Top Employer France” certification for 2016. Awarded by the Top Employers Institute, an independent body that looks at best employer HR practices all over the world, Carrefour has been given this certification for its human resources policy.

The Top Employer certification is awarded to French companies in recognition of the high quality of their human resources policy. It is granted to companies which apply excellent criteria in their working conditions, and only on completion of a strict certification process involving an HR Best Practice questionnaire and an independent audit. When Carrefour was audited, it stood out in particular through:

– Its training schemes that enable some 57,000 employees to enhance their employability every year;
– An attractive company insurance scheme providing employees with coverage for each family member;
– A solidarity fund for team members to support employees experiencing hardship (financial, material, etc.);
– A company nursery with 80 cradles for the children of head office employees.

As France’s leading private employer with some 115,000 employees and 120 different job functions, Carrefour hired nearly 42,000 people in 2015, including 11,000 on permanent contracts, 5500 on a work-study programmes and 25,000 seasonal workers; nearly 60% of the people hired in 2015 were young people under the age of 26. Carrefour is planning to recruit as many in 2016. The retailer considers applications from all people, irrespective of their level of education, age, gender or social class. This diversity is a real asset to the company and is central to the retailer’s social model, finding expression through an active equal opportunities policy.

SOURCE: Carrefour

Carrefour France stages the first Innovation and Energy Fair with the support of Nicolas Hulot Foundation

Boulogne-Billancourt, FRANCE, 2015-10-23 — /EPR Retail News/ — On 21 and 22 October 2015, Carrefour France will be staging the first Innovation and Energy Fair with the support of the Nicolas Hulot Foundation. The B2B event will bring together more than 50 eco-companies from both France and overseas, the aim being to share energy efficiency solutions and the innovations of tomorrow with the retailer’s decision-makers.

As one of the partners involved in the COP21, Carrefour is committed to ensuring compliance with the principles of sustainable development in all the areas in which it operates and introduced a global initiative to increase its energy efficiency and reduce its greenhouse gas emissions back in 2004. With the help of its employees and stakeholders, Carrefour has set itself the ambitious target of reducing its CO2 emissions by 40% between 2010 and 2025, and by 70% between now and 2050. The energy optimisation initiatives it has so far introduced have already reduced energy consumption in its France hypermarkets by 37% since 2004.
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Carrefour France stages the first Innovation and Energy Fair with the support of Nicolas Hulot Foundation

Carrefour France stages the first Innovation and Energy Fair with the support of Nicolas Hulot Foundation

Carrefour France and France’s state-funded body for helping people find local employment renew their existing partnership

Boulogne-Billancourt, France, 2015-7-16 — /EPR Retail News/ — On 10 July 2015, Isabelle Calvez – Carrefour France’s Director of Human Resources, Thierry Roger – Director of Carrefour’s Employment Centre and Thomas Cazenave – Deputy Managing Director of Pôle emploi (France’s state-funded body set up to help people find local employment) entered into a nationwide framework agreement to renew the existing partnership between Carrefour’s and Pôle emploi.

The purpose of this agreement is to promote long-term employment, training and staff recruitment, as well as guaranteeing suitable professional career paths for employees and promoting digital technologies.

This nationwide initiative between Carrefour and Pôle emploi involves action in three areas:
–    Implementing initiatives focused on digital technologies
–    Securing and simplifying the process involved in recruiting jobseekers
–    Supporting jobseekers who are returning to work and helping to secure the career paths of newly-recruited employees

Implementing initiatives focused on digital technologies
Pôle emploi has set up four online training programmes (or “MOOCs”) designed to help people looking for employment. They help people prepare their applications, chase up recruitment managers, etc. The online courses will be delivered in the form of videos by Pôle emploi consultants with help from outside experts, including Carrefour employees.

Following on from this initiative, one of the things that Carrefour intends to do is to develop a digital tool designed to orient people towards the 120 job types available in retail. This tool will be listed on the Pôle emploi’s Emploi Store – a digital platform which offers jobseekers a wide range of services, applications and online courses.

Securing and simplifying the process involved in recruiting jobseekers
Through this agreement, Carrefour and Pôle Emploi are seeking to create career paths that result in qualifications, the aim being to enhance the employability of jobseekers and increase their chances of being able to gain a foothold on the job market or return to work. The agreement provides special measures designed to promote the sourcing of lessee and franchisee managers: working closely alongside the Pôle emploi, Carrefour will develop a recruitment process for franchise opportunities offered by its convenience division.

Supporting jobseekers who are returning to work and helping to secure the career paths of newly-recruited employees
In order to help professionalise both young and older jobseekers, Carrefour is entrusting Pôle emploi with details of all of the posts has to fill as part of its work-study contracts. It will provide precise details of the positions in question, together with information about the types of applicants sought and the means it will use to shortlist them.

Carrefour will also continue with its drives to implement orientation and training programmes designed to help recruited employees adapt and stay in post, as well as further professionalise them.

Says Isabelle Calvez, Director of Human Resources for Carrefour France: “As France’s leading employee in the private sector, it seemed vital to us to continue with our employment commitments alongside Pôle emploi – with which we have been working since 1992. We are delighted to be setting ourselves ambitious targets within the framework of this agreement, particularly in relation to new uses of digital technologies”.

Thomas Cazenave, Deputy Managing Director Strategy, Operations and External Relations at Pôle emploi: “Developing relationships with companies is central to Pôle emploi’s strategy. In 2015, we deployed some 4000 dedicated consultants so that we could better understand and meet employees’ requirements. This agreement with Carrefour is in line with our aim to develop a relationship based on trust. As a result, we have thus been able to work together in areas such as increasing the transparency of the labour market (we have published 12,000 additional job offers for Carrefour), as well as making the digital shift by using online job fairs or helping to produce MOOCs available on the Emploi store. And by using professional simulations, Carrefour will be able to provide immersive experiences for 3000 jobseekers, thus widening its net for certain job types, while at the same time making it easier for these jobseekers to access employment”.

In 2015, Carrefour France is aiming to hire:
– 11,000 people on permanent contracts
– 5500 people on work-study contracts
– 25,000 seasonal workers
For more than 120 general or specialised job types that applicants can get with or without qualifications.

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Carrefour France and Cora / Supermarchés Match to cooperate on purchasing

Boulogne-Billancourt, France, 2014-12-23 — /EPR Retail News/ — Carrefour France and Cora / Supermarchés Match announce today that they have signed an agreement to cooperate on purchasing. This agreement establishes a long-term partnership, with no equity ties between the two companies, under which both companies maintain their independence while committing to sustainable relationships with their suppliers. The agreement will enhance the competitiveness of their banners for the benefit of consumers.

This partnership covers purchasing negotiations for national and international brands, food products and general merchandise, with the exception of private label products, goods produced by SMEs and fresh produce from the agricultural sector.

Carrefour and Cora / Supermarchés Match will maintain their separate commercial policies, with each banner independently setting its prices and promotional policy.

This partnership becomes effective on January 1, 2015.

About Carrefour Group
The Carrefour Group is the leading retailer in Europe and the second-largest retailer in the world, employing 365,000 people. With more than 10,600 stores in more than 30 countries (at September 30, 2014), it generated revenues of €100.2 billion under banners in 2013. As a multi-local, multi-format, and multi-channel retailer, Carrefour is a partner for daily life. Every day, Carrefour welcomes more than 10 million customers around the world. For more information: www.carrefour.com and @GroupeCarrefour on Twitter

About Cora
Cora France operates 59 hypermarkets mainly in the north and east of France. The company employs 15,100 people and generated revenues of €5 billion in 2013. For more information: www.cora.fr

About Supermarchés Match
Supermarchés Match operates 140 supermarkets in the north and east of France. The company employs 5,300 people and generated revenues of €1.2 billion in 2013. For more information: www.supermarchesmatch.fr

CONTACTS
Carrefour
Group Communication Tel: +33 (0) 1 41 04 26 17
Investor Relations Tel: +33 (0) 1 41 04 26 00

Cora & Supermarchés Match
Nathalie Bernard, Hopscotch Tel: +33 (0)1 58 65 00 08

Carrefour France launches new range of comfortable and fashionable uniforms for its in-store staff

PARIS, 2014-9-12— /EPR Retail News/ — Carrefour France is launching a range of new comfortable and fashionable uniforms for its in-store staff. To fit out those of its employees who work in food-related jobs, it has entered into a significant partnership with Brittany-based company Armor-Lux.

Carrefour attaches a great deal of importance to the comfort and well-being of its employees and so is updating all of its uniforms
Carrefour plans to equip the 92,000 employees working at its Carrefour and Carrefour Market stores with new uniforms that are more modern, more aesthetic and more fashionable. The new line of clothing features 12 to 16 pieces on average per employee, with different versions depending on job function and season.

Uniforms for employees in food-related positions: an important partnership with Armox-Lux, a highly symbolic company
Carrefour made the decision to join forces with Armor-Lux to create the uniforms to be worn by those of its employees in food-related positions, thus providing a reminder of its commitment to the local economy and proximity.

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Carrefour France launches new range of comfortable and fashionable uniforms for its in-store staff

Carrefour France launches new range of comfortable and fashionable uniforms for its in-store staff