Cdiscount becomes France’s leading Black Friday e-tailer after reporting €43 million in business volumes

Bordeaux, France, 2017-Nov-29 — /EPR Retail News/ — Black Friday has become a major event in the e-commerce industry, and Cdiscount ranks as France’s leading Black Friday e-tailer after reporting €43 million in business volumes, or five times the amount recorded on a typical day. A total of 8 million people – i.e., one in three households – visited the Cdiscount website last Friday.

This year’s sales event confirmed that Black Friday is the kick-off point for the Christmas shopping season, with toys and games comprising the bulk of items sold. Nearly 10,000 PS4 consoles and 200,000 toys/video games were purchased during the day, including hoverboards, which this year once again proved to be a stand-out item: 1,500 were sold within a few minutes after the stroke of midnight.

Customers’ enthusiasm for Black Friday was particularly visible on social media, demonstrating that French consumers have really embraced the major shopping bonanza. Cdiscount was by a very wide margin the top retailer on social media, counting some 223,000 interactions with its customers* on Friday, 24 November alone.

“These results prove that Cdiscount continuously rises to its customers’ expectations by making the best products and services available to them at the most competitive prices. Black Friday 2017 also confirms that French consumers trust Cdiscount to meet their shopping needs on major occasions, particularly at Christmas. All of our teams are working hard to ensure that our customers have a successful holiday season.” — Emmanuel Grenier, Chairman and Chief Executive Officer of Cdiscount

Constance Blanc
+33 (0)6 99 36 51 86

Audrey Donazzolo
+33 (0)7 84 37 15 73

Source: Casino Group

Cdiscount partner with Rosapark to roll out a new signature and a new creative concept

Saint-Étienne, France, 2017-Nov-14 — /EPR Retail News/ —  Cdiscount has chosen Rosapark to support its brand strategy. The objective of the partnership is to roll out a new signature and a new creative concept that will enable Cdiscount to make an emotional connection with its customers.

Having abandoned the “Butcher’s Shop” (“La Grande Boucherie”) signature last year, Cdiscount has stated its intention to build a long-term communications strategy, which will be key to ramping up its growth and consolidating its position as France’s leading multi-specialist.

The new communications strategy is driven by a new brand signature, “Don’t scrimp on pleasure”, which emphasises the element of pleasure involved in making a purchase on the Cdiscount website, putting an end to the eternal internal conflict that people have between reason and emotion.

The French e-commerce leader wants to play a bigger role in the daily lives of people across France, by increasing its closeness to customers and becoming bolder.

The new creative strategy will be rolled out over the next two months. The first 360° communications campaign – which will unveil the face of the brand through billboards, press, radio, online, social media, etc. – will be launched to coincide with Black Friday.

“Cdiscount is often perceived as a discount retailer that mainly sells hi-tech products and home appliances,” said Jean-Patrick Chiquiar, co-founder of Rosapark. “We want to change this perception and make Cdiscount the emotional leader in its category. Cdiscount is a multi-specialist and its site is packed with fabulous products in high-tech, home decoration and furnishings, childcare, sport and even wine. We have to spread the message.”

“We are delighted to be working with Rosapark. The Cdiscount brand is well-known, but we want to be closer to our customers. We are counting on Rosapark to support our foray into this creative, more emotional communications landscape which suits our Company perfectly.” — Emmanuel Grenier, Chairman and Chief Executive Officer of Cdiscount.

“Cdiscount, a key player in e-commerce, keeps investing in new markets to offer new services adapted to the needs of the French public. After launching its mobile offer at the end of 2016 and its energy offer last month, it seemed only natural for Cdiscount to keep innovating in advertising by exploring new territories of expression. The goal is reached with this new campaign by Rosapark, who managed to create a custom-made, audacious and funny campaign for Cdiscount” — Jean-Charles Naouri, Président-directeur général du groupe Casino.

Audrey Donazzolo
Phone: +33 (0)7 84 37 15 73

Mélanie Colléou
Phone: +33 (0)6 50 62 92 97

Pauline Germain
Phone: +33 (0)6 07 54 69 72

Source: Cdiscount

E-commerce pioneer in France Cdiscount to reshape the energy market with Cdiscount Energie

Saint-Étienne, France, 2017-Oct-25 — /EPR Retail News/ — An e-commerce pioneer in France, Cdiscount remains steadfastly committed to making a maximum of products and services accessible to French consumers. By extending its offering to the energy sector, Cdiscount is pleased to be able to provide customers with a genuinely affordable alternative.

Cdiscount Energie: the same energy but 15% less expensive

Cdiscount Energie is a new solution that is set to reshape the energy market by offering the simplest service at the lowest cost.

In launching Cdiscount Energie, the aim is clear: to reduce the yearly energy bill of French consumers with an offer that is 15% lower than current fixed electricity rates (France’s “Tarif règlementé de Vente” or TRV).

Cdiscount Energie means:

  • Guaranteed savings of 15% on the cost of electricity.
  • Easy online subscription.
  • An unlimited offer with no obligation.

Cdiscount Energie is also the fastest, most efficient solution on the market; requiring just 5 minutes to subscribe online and 5 days to be registered as a customer.

This unique solution from Cdiscount has been developed with the help of Casino Group energy specialist, GreenYellow.

GreenYellow has spent a decade advising BtoB customers and the Casino Group’s 15,300 stores on how to optimise their energy performance.

Through its partnership with a benchmark player in electricity, Cdiscount is able to offer reliable and energy-efficient solutions to customers across France.

Electricity bills are one of the highest costs for households in France

According to a survey carried out by OpinionWay for Cdiscount, electricity bills are currently one of the highest outgoings in any household budget in France.

Key findings of the OpinionWay survey for Cdiscount*

  • 82% of French people feel that their energy bills are high or very high.
  • 60% of French people are considering a change in supplier.
  • For 67% of French people, a cut in prices by more than 10% would be the main factor in their decision to change supplier.

While the majority of the country’s population still get their electricity from longstanding suppliers, French consumers appear ripe for a change if the rates offered are more competitive.

“Our ultra-connected customers are constantly on the lookout for innovative solutions and everyday products and services at the best prices. Simple, efficient, and inexpensive, Cdiscount Energie is the alternative that French consumers have been waiting for.” — Emmanuel Grenier, Chairman of Cdiscount

To subscribe to Cdiscount Energie, go to:

*The “Les Français et l’énergie” (Energy and the French consumer) survey carried out by OpinionWay for Cdiscount questioned 1,009 people from a cross-sample of the population in France. Interviews were conducted between 17 and 18 May 2017.

SOURCE: Groupe Casino

Cdiscount – Communications Department
+33 (0)7 84 37 15 73

Constance Blanc – Evidemment l’agence
+33 (0)6 99 36 51 86