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E-commerce pioneer in France Cdiscount to reshape the energy market with Cdiscount Energie

Saint-Étienne, France, 2017-Oct-25 — /EPR Retail News/ — An e-commerce pioneer in France, Cdiscount remains steadfastly committed to making a maximum of products and services accessible to French consumers. By extending its offering to the energy sector, Cdiscount is pleased to be able to provide customers with a genuinely affordable alternative.

Cdiscount Energie: the same energy but 15% less expensive

Cdiscount Energie is a new solution that is set to reshape the energy market by offering the simplest service at the lowest cost.

In launching Cdiscount Energie, the aim is clear: to reduce the yearly energy bill of French consumers with an offer that is 15% lower than current fixed electricity rates (France’s “Tarif règlementé de Vente” or TRV).

Cdiscount Energie means:

  • Guaranteed savings of 15% on the cost of electricity.
  • Easy online subscription.
  • An unlimited offer with no obligation.

Cdiscount Energie is also the fastest, most efficient solution on the market; requiring just 5 minutes to subscribe online and 5 days to be registered as a customer.

This unique solution from Cdiscount has been developed with the help of Casino Group energy specialist, GreenYellow.

GreenYellow has spent a decade advising BtoB customers and the Casino Group’s 15,300 stores on how to optimise their energy performance.

Through its partnership with a benchmark player in electricity, Cdiscount is able to offer reliable and energy-efficient solutions to customers across France.

Electricity bills are one of the highest costs for households in France

According to a survey carried out by OpinionWay for Cdiscount, electricity bills are currently one of the highest outgoings in any household budget in France.

Key findings of the OpinionWay survey for Cdiscount*

  • 82% of French people feel that their energy bills are high or very high.
  • 60% of French people are considering a change in supplier.
  • For 67% of French people, a cut in prices by more than 10% would be the main factor in their decision to change supplier.

While the majority of the country’s population still get their electricity from longstanding suppliers, French consumers appear ripe for a change if the rates offered are more competitive.

“Our ultra-connected customers are constantly on the lookout for innovative solutions and everyday products and services at the best prices. Simple, efficient, and inexpensive, Cdiscount Energie is the alternative that French consumers have been waiting for.” — Emmanuel Grenier, Chairman of Cdiscount

To subscribe to Cdiscount Energie, go to:

*The “Les Français et l’énergie” (Energy and the French consumer) survey carried out by OpinionWay for Cdiscount questioned 1,009 people from a cross-sample of the population in France. Interviews were conducted between 17 and 18 May 2017.

SOURCE: Groupe Casino

Cdiscount – Communications Department
+33 (0)7 84 37 15 73

Constance Blanc – Evidemment l’agence
+33 (0)6 99 36 51 86

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