Ergon launches DESPAR Sicilia App that features promotional offers

AMSTERDAM, The Netherlands, 2016-Nov-18 — /EPR Retail News/ — Recognising that customers want more rewards and an easy way to find store data, DESPAR Partner in Sicily, Ergon, has launched the DESPAR Sicilia App which not only features useful information about their local SPAR Supermarket but also promotional offers.

Ergon operates DESPAR, INTERSPAR and EUROSPAR stores; they are all included in the App, which can be downloaded from both Google Play and the App Store. The App also enables customers to collect ‘tribe points’ by scanning QR codes featured in the promotion leaflets. Furthermore, the App provides a convenient way to view SPAR leaflets via Android or iOS devices and of finding special offers, based on the customer’s location. Another feature of the App is video games which help users generate more Tribe Points when giving the right answers in the App’s quizzes.

Tribe points earn customers discount vouchers which can be presented at the check-outs in the store which the customer marked as ‘favourite’ while registering for the DESPAR Sicilia App. Discount vouchers are redeemable at one of the INTERSPAR stores in Ragusa, Comiso and Avola, or EUROSPAR stores in Ragusa, Marina di Ragusa and Modica.

Upon collecting 2,000 tribe points, customers can redeem a discount of €2 on a minimum basket spend of €25 euros on grocery shopping. Customers who collect 5,000 points can redeem a €5 discount voucher on a basket spend of €50 or more.

“We are continuously expanding the range of services which we offer to consumers”, explains Concetta Lo Magno, head of marketing at Ergon Group. “Our DESPAR Sicily App enables our customers to save money on their grocery shopping, while making it even more enjoyable and fun”.

For more information, please visit www.desparsiciliaapp.it

Contact:

SPAR International
Email: info@spar-international.com
Tel: +3120 626 6749

Source: Spar International

DESPAR Partner Ergon brings trash compactors for plastic bottles and detergent containers at INTERSPAR and EUROSPAR in Sicily

AMSTERDAM, The Netherlands, 2016-Oct-20 — /EPR Retail News/ — It is increasingly common in Italy for recycling to be available at supermarkets. DESPAR Partner Ergon has partnered with the local environmental organisation Ricicla Ragusa, to make available two trash compactors for plastic bottles and detergent containers at INTERSPAR Le Dune in Ragusa and EUROSPAR in Marina di Ragusa in Sicily.

Consumers have welcomed the possibility to be more active in environmental issues and the easy location of the recycling facilities is much appreciated. Furthermore, SPAR customers receive a discount voucher against each bag of waste submitted, which they can directly redeem at the checkout. Customers who scan their National Healthcare card when recycling plastic waste can also obtain a reduction on municipal waste collection tax.

For each plastic bottle which is recycled, a 2 eurocent discount is earned at the check-outs. Greater recycling results in greater discounts which encourages even more participation.

“Our group has introduced this innovation at a supermarket level for the first time in the Ragusa province”, explains Concetta Lo Magno, marketing manager of Ergon group. “It offers Ragusa inhabitants an opportunity to obtain discounts on their local taxes and at the checkouts of our SPAR stores. Ergon group is always committed towards meeting the needs of the local communities and protecting the environment.

“For years, Ergon has implemented a ´green project´ through a number of policies aimed at reducing greenhouse gas emissions. For example, on the roof of eleven SPAR stores, solar systems have been installed which generate the energy that is being used in the stores themselves. More over, we have installed charging units for electrical cars at our car parks,” he added.

Mr Zanotto, the member of the Ragusa City Council in charge of the Environment, praised the commitment of DESPAR Ergon, which is in line with the drive of the City to roll out a variety of waste collection schemes throughout the urban area in the near future.

Contact:

SPAR International
Email: info@spar-international.com
Tel: +3120 626 6749

Source: Spar International