AMSTERDAM, The Netherlands, 2016-Nov-18 — /EPR Retail News/ — Recognising that customers want more rewards and an easy way to find store data, DESPAR Partner in Sicily, Ergon, has launched the DESPAR Sicilia App which not only features useful information about their local SPAR Supermarket but also promotional offers.
Ergon operates DESPAR, INTERSPAR and EUROSPAR stores; they are all included in the App, which can be downloaded from both Google Play and the App Store. The App also enables customers to collect ‘tribe points’ by scanning QR codes featured in the promotion leaflets. Furthermore, the App provides a convenient way to view SPAR leaflets via Android or iOS devices and of finding special offers, based on the customer’s location. Another feature of the App is video games which help users generate more Tribe Points when giving the right answers in the App’s quizzes.
Tribe points earn customers discount vouchers which can be presented at the check-outs in the store which the customer marked as ‘favourite’ while registering for the DESPAR Sicilia App. Discount vouchers are redeemable at one of the INTERSPAR stores in Ragusa, Comiso and Avola, or EUROSPAR stores in Ragusa, Marina di Ragusa and Modica.
Upon collecting 2,000 tribe points, customers can redeem a discount of €2 on a minimum basket spend of €25 euros on grocery shopping. Customers who collect 5,000 points can redeem a €5 discount voucher on a basket spend of €50 or more.
“We are continuously expanding the range of services which we offer to consumers”, explains Concetta Lo Magno, head of marketing at Ergon Group. “Our DESPAR Sicily App enables our customers to save money on their grocery shopping, while making it even more enjoyable and fun”.
For more information, please visit www.desparsiciliaapp.it
Source: Spar International