Class 101, Korean e-learning startup, expands service for global learners

  • Global launch of online video courses for English and Japanese-speaking learners
  • 11 hour deep-dive courses including a “Class Kit” that is mailed to participants and favored by basic to intermediate-level hobby seekers
Music producing class instructed by famous Korean hip-hop singer Gray

SEOUL, Korea, 2020-Mar-16 — /EPR Retail News/ — “Do you love what you do?”

This is one of the most-asked questions of our time. For many, the easy answer is to tell someone to take their hobby and turn it into their profession. But this is easier said than done.

E-learning platform, Class 101, is working to achieve its mission of “Living What You Love” by offering immersive online video classes across a variety of hobby categories including illustration, digital drawing, music production, crafts and more. Each course is carefully created by a top-trending artist or influencer in their field with a growing community of 10,000+ creators teaching classes that consistently maintain a 98.5% satisfaction rate.

This Seoul, South Korea-based start-up recently announced its global launch for English and Japanese-speaking learners after weeks of testing the global demand for a more comprehensive form of online learning. Starting from February 2020, they opened a new platform dedicated specifically to international learners with an initial 12 classes in three categories that include illustration, digital drawing and music with many more classes to come. In a short amount of time, the total number of students enrolled in the US alone exceeded 1,500. 

Some of the most popular courses are instructed by influential artists including Korean hip hop singer Gray and Groovyroom. These music producing and beat-making classes have been especially popular amongst K-pop fans across the globe. An art class taught by ZIPCY was also popular amongst students who wanted to learn realistic and sophisticated drawing styles from an instafamous Korean Illustrator. 

“We decided to announce the official launch of the global platform today as the number of enrollees has been steadily rising. People seem to enjoy our extensive and comprehensive class content, which on average lasts around 11 hours. We find that our unique way satisfies basic to intermediate level learners who want to master skills and techniques in a new hobby” said Minjeong Yun, global team lead at Class 101.

One of the things learners have been especially responsive to is the “Class Kit,” which is a package containing all the materials necessary for participants to complete a course, which is delivered right to their doorstep. This allows learners to have immediate and far easier access to learning without the hassle of having to shop for materials or equipment. If you enroll in a pole dancing class, for example, you will receive a pole in the mail. If you enroll in an illustration class, you will receive all the watercolors, drawing pads, brushes, and materials you need.

Another unique aspect of the service is that it has an online feedback community where instructors and learners exchange feedback on the process and progress they make. Learners are able to ask questions they have during lessons, exchange opinions, and help keep one another motivated.

“Compared to existing players in the online education market like MasterClass and Skillshare, Class 101 is unique in that it offers an All-in-One class package. That is, everything needed to learn a new hobby or skill delivered right to your door,” said Yun, adding that “Class 101 dives much deeper into any given topic than sites people are probably used to and learners can go back and replay their course videos to review for up to 20 weeks after purchasing the course.”    

Established in March 2018, Class 101 is led by a group of university students from the Ulsan Institute of Science and Technology (UNIST). It attracted a 12 billion KRW (US $10.5 million) investment from Softbank Ventures, Mirae Asset Venture Investment, KT Investment, Spring Camp and Strong Ventures in 2019.

About Class 101
Class 101 offers immersive online video courses across a variety of hobby categories including Illustration, Digital Drawing, Music Production, Crafts and Lifestyle. Our courses are carefully curated by top-trending artists and influencers in their fields, with a growing community of 10,000+ creators teaching classes that consistently maintain a 98.5% satisfaction rate. Class101 prepares a materials kit containing everything participants need to successfully take a course so they can get started right away without the hassle of shopping for supplies or equipment. https://en.class101.net/

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Media contact:

Class101
18F, Yonsei University Severance Foundation Building
10 Tongil-ro, Jung-gu
Seoul, Korea

Logo:

Class 101 logo

Arts and crafts specialty retailer, Michaels unveiled a new, free loyalty program

IRVING, Texas, 2016-Jul-12 — /EPR Retail News/ — North America’s largest arts and crafts specialty retailer, Michaels, today unveiled a new, free loyalty program designed to deliver exciting and customized benefits for Michaels’ customers.  As part of the new, experience-focused program, Michaels Rewards, customers will receive member-only offers tailored to their interests, receipt-free returns, access to exclusive in-store and partner experiences as well as advanced notice and preview shopping hours for special events, all without a point or purchase level requirement.

“At Michaels, we are focused on strengthening our relationship with our customers and improving their overall shopping experience,” said Steve Carlotti Executive Vice President of Marketing. “This program not only further deepens our focus on customer engagement but it will provide valuable data to help us tailor our customer communications and promotions more effectively.”

Today, customers nationwide can sign up for the Michaels Rewards program in any Michaels store in North America or online.  There is no cost to customers to join the program. To celebrate the launch of the program, Michaels Rewards members will have the chance to win one of 1,000 $100 gift cards.

The new loyalty program is focused on the Michaels experience, and members will enjoy member-only events to meet and mingle with other like-minded makers while also enjoying special shopping hours. Members will be the first to know about big sales with early alerts and will be able to utilize receipt-free returns.  In addition to access to exclusive and tailored deals and department-specific coupons for Michaels, loyalty members will also receive member-only offers from other special partners.

To learn more about the Michaels Loyalty Rewards Program and to sign up for free today to get started with savings please visit www.michaels.com/rewards.

About The Michaels Companies, Inc.
The Michaels Companies, Inc. is North America’s largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator.  As of April 30, 2016, the Company owned and operated 1,352 stores in 49 states and Canada under the brands Michaels, Aaron Brothers, and Pat Catan’s.  The Michaels Companies, Inc., also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the gift and decor industry.  The Michaels Companies, Inc. produces a number of exclusive private brands including Recollections®, Studio Decor™, Bead Landing®, Creatology®, Ashland®, Celebrate It®, Art Minds®, Artist’s Loft®, Craft Smart®, Loops & Threads®, Make Market®, Foamies®, LockerLookz®, and Sticky Sticks®. Learn more about Michaels at www.michaels.com.

Contact:

Julia Young
ICR Inc.
julia.young@icrinc.com
646-277-1280

Source: Michaels Stores, Inc.