Gap introduces ‘Archive Reissue – Logo Remix’ collection

GAP CELEBRATES THE COLLECTION WITH A CAST OF THE WORLD’S LEADING CULTURE REMIXERS, INCLUDING AWKWAFINA, BRIA VINAITE, CONNOR FRANTA, MAYA JAMA, METRO BOOMIN, MILES HEIZER, NAOMI WATANABE, SABRINA CLAUDIO, AND SZA

NEW YORK, 2018-Jan-26 — /EPR Retail News/ — Gap, the iconic American clothing brand, today (January 24, 2018) announces the launch of Gap ‘Archive Reissue – Logo Remix,’ a collection of apparel for men and women highlighting one of the most recognized logos in the world. For almost 50 years, the Gap logo has represented the heritage of the Gap brand and its relevance in culture. To celebrate its evolution, the ‘Logo Remix’ collection includes signature Gap styles, including tees, sweatshirts, and rugby shirts, thoughtfully designed with logos from throughout the decades.

To launch the collection, Gap collaborated with director Tabitha Denholm, who has directed music videos for Florence and the Machine, Haim and Jessie J, along with performance and movement director Tanisha Scott, who is best known for her work with Beyonce, Drake and Rihanna, to create the ‘Logo Remix’ film. The film brings together some of the world’s leading culture remixers in a moment of joy evoked through music and movement by paying homage to the nostalgic Gap ads of the past with a modern, remixed twist. While Tabitha used motion control video techniques to play with space and perspective, Tanisha choreographed a dance sequence that includes remixed versions of unforgettable group dances including “The Wobble,” “Cha Cha,” and “Kid-n-Play.”

‘Logo Remix’ features a global cast of talent who are remixing creative culture on their own terms, whether that be through music, acting, comedy, activism or being a strong, self-expressive voice in today’s society. This group of influential remixers includes Grammy nominated singer Sza as well as chart-topping producer Metro Boomin who remixed the music for the film. Working with the iconic ‘80s anthem ‘Hold Me Now’ by British Band the Thompson Twins, off the “Into the Gap” album, Metro Boomin updated the original version with his signature 808 beat, making it relevant to today’s hip-hop culture. The track will be available across all music streaming sites beginning Thursday, January 25.

“Following the strong consumer and social interest in our ‘‘90s Archive Reissue’ from last year, we are launching the Logo Remix collection by looking forward at the talent who are reshaping and remixing culture in their own way,” said Craig Brommers, chief marketing officer for Gap. “Gap is always one to celebrate and bring culture to the mainstream and what better way to do this and highlight this group of global individuals.”

The ‘Logo Remix’ cast:

Music:

  • Sza – The singer/songwriter is remixing modern femininity by re-shaping the R&B genre with her fierce powerful stance.
  • Metro Boomin – The go-to producer is remixing music industry rules and is responsible for many of the music charts most memorable new sounds.
  • Sabrina Cloudio – The singer/songwriter is remixing the pop genre with her soulful sound originally releasing via SoundCloud.

Film & TV:

  • Bria Vinaite – The actress is remixing Hollywood on her own terms discovered via Instagram and already tipped as one to watch.
  • Miles Heizer – The actor is remixing the teenage experience by tackling roles around mental health and sexuality.
  • Awkwafina – The comedienne/actress is remixing the conversation for the viewpoint of second generation Asian-Americans.
  • Maya Jama – The TV presenter is remixing the script on mental health issues and family norms by speaking openly about personal experiences.

Digital:

  • Naomi Watanabe – The actress and comedienne is remixing ingrained assumptions on body image in Japan and around the world with her bold and unapologetic attitude about size-ism and style.
  • Connor Franta – The YouTube star is remixing the concept of fame in the digital age, rising to mainstream prominence when he came out as a Gay Man on his channel with a positive and profound effect on his fanbase.

Launching fully on January 28, a :30 television spot will air during The Grammys and the film will live across mobile, social and digital channels. The film is supplemented by a ‘Making Of’ video created by The Madbury Club featuring the cast sharing their thoughts on what it means to remix culture and offering a behind-the-scenes glimpse of the film’s creation.

In the film, each of the cast members wears pieces from the ‘Archive Reissue – Logo Remix’ collection which will be available on Gap.com on January 27 and in select Gap stores globally beginning January 29. In addition, there will be a ‘Limited Edition Logo Remix’ capsule that includes 30 one-of-a-kind designs, made by deconstructing and remixing vintage Gap logo sweatshirts and tees from the Gap archives. Every garment was put together by hand in the Gap New York City design studio.

For further information on the collection and to view ‘Logo Remix’ go to Gap.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,600 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

Contact:

Gap Inc. brands, global business and financial inquiries: press@gap.com

Source: Gap

Gap announces the holiday ‘Meet Me in the Gap’ campaign with Janelle Monáe

MONÁE JOINS A CAST OF GAP’S MUSICAL FAMILIES TO HIGHLIGHT ALL OF THE LITTLE THINGS THAT UNITE US

NEW YORK, 2017-Oct-26 — /EPR Retail News/ — Gap, the iconic American clothing brand, today (October 24, 2017) announces the holiday ‘Meet Me in the Gap’ campaign starring actress and Grammy nominated recording artist Janelle Monáe alongside a cast of individuals from different places, backgrounds and genres to collaborate and celebrate the festive season.

The hero campaign video captures Monáe harmonizing with six talented choirs as they “meet in the gap,” performing an optimistic and cheerful song to invite all families to get together, spend real time with one another and find the little things that unite us. Directed by legendary Director Paul Hunter, the video, set in a blank space, embraces the magic of the holidays with the entire cast outfitted in classic Gap crazy stripes styled with cozy seasonal essentials. Through an acapella rendition of Freddie Scott’s original version of “(You) Got What I Need,” Janelle and the accompanying choirs embody the melody and its message of togetherness.

“The Gap has been a part of my life since I was a little girl so it was very exciting to be involved in this campaign,” said Monáe. “I love the unity of the ‘Meet Me in the Gap’ concept. It really reflects the idea that although we may be from different parts of the world, when we come together, we can create something magical.”

In addition to the hero video, there are a series of short videos and a print campaign that feature a mix of families, models and influencers who come together and inspire by creating optimistic energy that ties back to the theme of togetherness and appreciating the different families we develop over time and celebrate with during the holidays.

“As a brand, holiday has always been a memorable and emotional moment for Gap, marked by crazy stripes and togetherness,” said Gap chief marketing officer Craig Brommers. “This holiday season, we offer an invitation to families from all over the world to get together, spend real time with one another, and ultimately, meet in the Gap.”

Launching on November 6, the campaign spans television, mobile, social, in store and digital. The television spots will air on major networks and be incorporated into high impact moments including digital takeovers on ABC, YouTube, Vevo, Hulu and Spotify and live commercial integration with “Late Late show with James Corden” during the week of Thanksgiving. Lastly, we are continuing our partnership with Spotify to sponsor one of Spotify’s most popular holiday playlists, ‘Pop Christmas.’

For more information on ‘Meet Me in the Gap,’ visit gap.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,600 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

MEDIA CONTACT:
press@gap.com

SOURCE: Gap Inc.

Legendary Cher and rap icon Future come together for Gap ‘Meet Me in the Gap’ fall campaign

THE TWO COME TOGETHER TO SHOW WHAT HAPPENS WHEN WE TAKE A CHANCE TO CLOSE THE GAPS BETWEEN US

NEW YORK, 2017-Sep-19 — /EPR Retail News/ — Gap, the iconic American clothing brand, today (September 13, 2017) reveals the final installment of the ‘Meet Me in the Gap’ fall campaign, which launched in late July, starring the legendary Cher and rap icon Future, celebrating what can be created when distinct people connect and discover they have more in common than what divides them.

The campaign captures Cher and Future, two culturally relevant and transcendent figures who have never met before, harmonizing and offering each other their signature vocals. With video directed by the legendary Director X, the two “meet in the gap,” a blank space, to collaborate on a one-of-a-kind musical experience by tapping into their roots of rock and soul music with a song they both find inspiring. Through their rendition of “Everyday People,” originally by Sly and the Family Stone, the chart-topping rapper and legendary songstress meet up to add a modern hip hop trap beat to a classic American song.

“I love the idea of ‘Meet Me in the Gap’ because it’s easy to have common ground if you are really open and curious to people from different cultures,” said Cher. “I didn’t know who Future was before this but I knew it would be so fun to work with someone who is completely unlike me, and who is young, really talented and striving.”

“There was a great dynamic when working with Cher and we felt like we were doing something so much bigger than the two of us,” said Future. “Gap is not only bringing two cultures together but bringing everyone together through the music and the style. It’s really about everyday people.”

The campaign first launched in late July through a series of “meet ups,” also directed by Director X, featuring diverse groups of influencers collaborating and creating unexpected works of art through movement and sound. One film, titled ‘Bounce meet Bounce meet Bounce’ includes a trio of basketballers, tap dancers and a mix artist who create a musical composition made from the rhythmic and playful sounds of sports balls, with synchronized tap movements alongside a produced beat.

“As a brand, our heritage is rooted in being a beacon of hope and optimism while also bringing people together,” said Gap chief marketing officer Craig Brommers. “Uniting two superstars like Cher and Future proves that no matter how different we seem, there is always a common thread that we just might not have discovered yet.”

Launching on September 18, the campaign spans television, outdoor, mobile, social, print, in store and digital. The television spots will air on major networks and live on digital video channels including Vevo, Hulu and YouTube. In addition, Gap will launch a namesake channel on Spotify which will start with a ‘Meet me in the Gap’ mashup playlist. Lastly, the print campaign will come to life with tribute advertisements in both the Vogue 125th anniversary issue and the GQ 60th anniversary issue.

For more information on ‘Meet Me in the Gap,’ visit www.gap.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

MEDIA CONTACT:

press@gap.com

SOURCE: Gap Inc.

GapKids launches “Forward with” campaign highlighting people who inspire kids through confidence, Focus, Creativity and kindness

NEW YORK, N.Y., 2017-Aug-10 — /EPR Retail News/ — GapKids is celebrating kids returning to the classroom with the “Forward with” campaign and short film series by highlighting the people who help shape kids’ futures. In partnership with global content leader Lionsgate (NYSE: LGF.A, LGF.B), the final short in the series, ‘Forward with Kindness,’ is inspired by the studio’s eagerly anticipated feature film Wonder, and features star Jacob Tremblay and R.J. Palacio, author of the New York Times best seller from which the motion picture was adapted.

The GapKids ‘Forward with’ campaign is a celebration of progress. It’s about extending the idea of “dressing” beyond clothing to the traits and behaviors that will lead to kids’ success. It’s about preparing kids to advance their passions by giving them the confidence, encouragement, and support they need to go forward, and it’s about calling out some amazing parents, teachers and mentors who take the time every day to dress kids with courage, kindness and possibility.

“When you think about it, kids don’t actually go back to school, they go forward in their life,” said Gap chief marketing officer Craig Brommers. “The real-life stories that we are sharing through the video series are emotional, they are optimistic, and they are what Gap is all about.”

The campaign consists of four short films, each highlighting people who are helping advance children through positive reinforcements outside the traditional educational curriculum.

  • ‘Forward with Confidence’ features third grade teacher Jasmyn Wright who believes her students can be anything that they put their minds to and uses mantras to help build their confidence and equip them with the skills to approach any challenge with a positive mindset.
  • ‘Forward with Focus’ highlights meditation mentor Andres Gonzalez who has been breathing love and self-awareness into underserved communities as co-founder of the Holistic Life Foundation, a Baltimore based nonprofit organization committed to nurturing the wellness of children through yoga, mindfulness and self-care.
  • ‘Forward with Creativity’ puts the spotlight on art instructor Sasha Sicurella who encourages self-expression through art as the founding director of the I AM: International Foundation, a nonprofit organization that works globally to provide opportunities for children to explore their identity through art and self portrait photography.
  • ‘Forward with Kindness’ stars actor Jacob Tremblay, who plays Auggie Pullman in Lionsgate’s Wonder, and New York Times bestselling author R.J. Palacio. Wonder tells the heartwarming story of Auggie Pullman, a boy born with facial differences who can’t blend in because he was born to stand out, and teaches a classroom and community to move forward with kindness. The film opens in theaters on November 17 and features Academy Award® winner Julia Roberts and Oscar® nominee Owen Wilson. The short film draws upon the themes of acceptance, empathy and kindness in the classroom from Auggie’s inspiring story.

In addition to the short film series, GapKids is taking part in Lionsgate’s #ChooseKind movement leading up to the Wonder release in November.

Lionsgate, co-producer Walden Media, Random House Children’s Books, and GapKids are bringing the #ChooseKind movement to classrooms through the “Wonder Certified Kind Classroom” initiative, an educational program that focuses on teaching acts of kindness, acceptance, and inclusion to third through sixth grade students.

Part of this initiative includes the GapKids #ChooseKind T-Shirt Design Contest, where students will be challenged to create a visualization of what kindness and inclusion mean to them as a design activity. Eight winning designs will be produced and sold in select U.S. GapKids stores and Gap.com starting on November 13, World Kindness Day. All profits will benefit myFace and Children’s Craniofacial Association, two non-profit organizations dedicated to supporting children with craniofacial differences.

Lastly, 400 participating classrooms will be eligible for GapKids-sponsored private Wonder screenings featuring a Facebook Q&A with select cast from the film.

The “Forward with” campaign and short film series will be released throughout the month of August on Gap.com, the GapKids social channels and YouTube.com/Gap. The “Wonder Certified Kind Classroom” program will run from August 2017 through April 2018, and teachers can register to participate by visiting www.wonderkindclassroom.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

About Lionsgate

The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world.  In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies.  Lionsgate’s content initiatives are backed by a 16,000-title film and television library and delivered through a global licensing infrastructure.  The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.

Contact:
press@gap.com

Source: GAP Inc.

Gap celebrates the past and the present with the launch its limited-edition collection – the ‘90’s Archive Re-Issue

GAP PAYS HOMAGE TO THE PAST AND CELEBRATES EMERGING TALENT WITH RUMER WILLIS, COCO GORDON, EVAN ROSS, CHELSEA TYLER, LIZZY JAGGER, TJ MIZELL AND NAOMI CAMPBELL

NEW YORK, 2017-Feb-03 — /EPR Retail News/ — Gap, the American clothing brand, announces the launch of a limited-edition collection – the ‘90’s Archive Re-Issue – for men and women featuring iconic styles from the ‘90’s including the Bodysuit, Reverse Fit and Easy Fit Denim, Pleated Khakis and the timeless Pocket Tee, available online and in select stores globally starting February 7.

To launch the collection, Gap collaborated with director Kevin Calero to create ‘Generation Gap,’ a film that is the ultimate contemporary homage to the iconic Gap ads of the ‘90’s with references to “Mellow Yellow,” “Crazy Little Thing Called Love” and “Just Can’t Get Enough” and updated with a modern twist. ‘Generation Gap’ features a roll call of emerging talent cast from the offspring of stars of the iconic Gap ‘90s ads with a special cameo from the timeless icon and Gap alumni Naomi Campbell wearing the iconic pocket tee that she modeled in 1992 for her Steven Meisel shoot. Set to an a capella version of the 1992 Billboard music #1 hit ‘All 4 Love’ by Color me Badd, ‘Generation Gap’ is a nod to the past and a celebration of the next generation as they reimagine the iconic Gap looks in their own unique style.

“The ‘90’s is having a sartorial moment and we have an archive of pieces that set the tone for that decade commercially and culturally, so it seemed right to re-issue some of those pieces and the stories that come with them,” said Craig Brommers, chief marketing officer for Gap. “‘Generation Gap’ came together in a celebration of who was with us then and who we are with now – it has, at its heart, that simple truth that we can take from the past but also celebrate our future.”

The ‘Generation Gap’ cast includes:

  • Model Lizzy Jagger, daughter of Jerry Hall, wears her take on the classic black Bodysuit that her mother flaunted in 1991.
  • “The classic look for anyone is not just a ‘90’s look. The white t-shirt and jeans look has gone through the decades and is still around, and I think of that as being really Gap,” said Jagger.
  • DJ TJ Mizell, son of Jam Master Jay of Run DMC, wears the iconic Gap Logo Sweatshirt that his father wore in the “Original Fit Jeans” commercial in 1990.
  • “I feel honored. Being part of anything Run DMC is a huge honor for me and being able to back up my father’s legacy with Gap,” said Mizell.
  • Actor Evan Ross, son of Diana Ross, wears the sleeveless Logo Tee as a tribute to his mother who wore a simple tank in her 1991 ad.
  • “Gap can transcend all eras. It still feels relevant. It looks like what we would be wearing right now… it is at the cusp of what we’re doing right now,” said Ross.
  • Singer Chelsea Tyler, daughter of Steven Tyler, wears the sleeveless Tee and Reverse Pleated Jeans channeling her dad’s “Easy Fit Jeans” commercial from 1997.
  • “Gap is taking something so classic that we all know and is so quintessential in our minds but has a new spin and current feeling to it,” said Tyler.
  • Singer Rumer Willis, daughter of Demi Moore, wears the Cropped Denim Jacket, similar to the one her mother wore in her 1990 ad, with the Henley Bodysuit.
  • “Gap was really the first brand to come out of the box… and do different and interesting things,” said Willis.
  • Artist Coco Gordon, daughter of Kim Gordon who wore the Pocket Tee in her 1990 ad, wears the navy Icon Leather Jacket, black short-sleeve Mockneck Tee and High Rise Denim Short in the film.
  • “My mom always bought me Gap clothes… we definitely went to the Gap for my cool clothes.”
  • Model Actress & Activist Naomi Campbell, who was shot wearing the Pocket Tee in her 1992 ad by Steven Meisel, wears the Pocket Tee re-issue in the film.
  • “It’s an honor to be here, in the same outfit that I wore twenty years ago in my Gap ad,” said Campbell. “The creativity in the ‘90s is something I’m so grateful that I got to be a part of and to see and to learn from and to draw inspiration from.”

“I was a ‘Gap kid’ so when the call came through to re-interpret the legendary ‘90’s Gap campaigns, it was a dream come true,” says ‘Generation Gap’ director Kevin Calero. “The ‘90’s ads set the tone for a whole stream of fashion attitudes and moments. I don’t think many other brands could pull off this sort of film with authenticity and heart.”

For further information on the collection and to view ‘Generation Gap’ go to Gap.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit http://gap.com/archivereissue

Investor information:

investor_relations@gap.com
650-952-4400

Source: Gap Inc.