Macy’s launches its 10th annual Believe campaign to benefit Make-A-Wish

Macy’s launches its 10th annual Believe campaign to benefit Make-A-Wish

 

The signature Santa letter writing program returns to Macy’s stores and macys.com this season, as the campaign continues to inspire us all to believe

NEW YORK, 2017-Nov-04 — /EPR Retail News/ — Beginning tomorrow, Macy’s will ring in the holiday season with its 10th annual Believe campaign to benefit Make-A-Wish, marking a decade of work inspired by the tangible impact of love and generosity. To take part in this year’s anniversary campaign, believers of all ages are invited to visit their local Macy’s store where they can drop their letters to Santa into the red letterboxes or submit a letter online at macys.com/believe. For each letter collected in-store and online from Nov. 3 through Dec. 24, Macy’s will donate $1, up to $1 million, to Make-A-Wish to help grant the wishes of children with critical illnesses.

Since the launch of Believe in 2008, Macy’s has donated more than $15 million to Make-A-Wish through this annual campaign, and helped to grant thousands of wishes. The impact of wish fulfillments is undeniable and widespread – not only do they increase hope and happiness for wish kids, but their families, volunteers, supporters, medical professionals and entire communities are transformed by the experience.

“We couldn’t imagine the overwhelming response the Believe campaign would inspire when we introduced it 10 years ago,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “We have collected millions of letters throughout the years – each one representing an individual who was moved by the message of hope, love and generosity. The result has been the creation of a holiday tradition for families across the country, and ultimately, wish fulfillments that deliver joy and hope to the most amazing children. Macy’s is incredibly proud to play a part in that magic.”

“We could not be more grateful to be celebrating the 10th anniversary of the Believe campaign with Macy’s,” said David Williams, chief executive officer for Make-A-Wish America. “Thanks to the generosity of Macy’s and its customers, thousands of wishes have been granted and lives have been transformed. Research shows that having a wish granted can positively impact a child’s medical journey and that’s something everyone who writes a letter to Santa online or at their local Macy’s can be a part of this holiday season.”

Virginia’s Story

The heart of the Believe campaign is the true story of Virginia O’Hanlon – an 8-year-old child who wrote a letter to the New York Sun newspaper asking if there really was a Santa Claus. The response from the paper’s editor, Francis P. Church, became an iconic piece of journalistic history. “Yes, Virginia, there is a Santa Claus,” Church wrote. “He exists as certainly as love and generosity and devotion exist.” Nearly 120 years after Church’s imaginative reply was published, his words continue to remind us that love and kindness can have a tangible impact on the lives of others, if we only believe in their power and rally to their cause.

Fans of the story that inspired Believe can also learn more by tuning in to watch the “Yes, Virginia” animated film, available online at youtube.com/macys. The award-winning, half-hour holiday special features former wish child Taylor Hay, who had her own wish granted when her voice was captured for one of the film’s characters, alongside an all-star cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role.

To learn more about Macy’s Believe campaign, visit macys.com/believe.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M) delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 300,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.

Macy’s Media Relations:
Julie Strider
646-429-5213
julie.striderfukami@macys.com

Source: Macy’s

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Mattel®, Toys”R”Us® and WWE to support Make-A-Wish with new John Cena action figure available exclusively at Toys”R”Us

PHOENIX, 2017-Jul-15 — /EPR Retail News/ — Three national corporate sponsors of Make-A-Wish® are coming together to support the organization that grants life-changing wishes for children with critical illnesses. Mattel®, Toys”R”Us® and WWE are partnering to launch a new John Cena action figure – available exclusively at Toys”R”Us stores nationwide beginning Tuesday, August 15. The presale for the limited-edition collectible begins today, July 11, online at Toysrus.com.

For every purchase of the action figure, Mattel will donate a portion of the proceeds to Make-A-Wish to support the wish granting efforts of the organization.

The figure features John Cena looking match-ready in red, white and blue, stars-and-stripes ring gear. The patriotic color scheme is the result of input from Alex, a Make-A-Wish kid from Los Angeles, Calif. Alex worked with the teams at Mattel and WWE to put his personal design on the new action figure. Alex is an example of the hundreds of wish kids who have wished to meet John Cena and have been forever changed as a result. Having granted more than 500 wishes to date, Cena is the most popular celebrity wish granter in Make-A-Wish history.

“Having the opportunity to meet Alex and witness first-hand his vision behind the action figure was an incredible experience,” said WWE Superstar John Cena. “There is nothing more humbling than a child who could ask for anything in the world asking to meet me, and I will continue to grant wishes as long as I am asked.”

“At Make-A-Wish, we have heard over and over again how wishes have the power to bring families and communities closer together for the better,” said David Williams, Make-A-Wish America president and CEO. “This is a case where wishes have inspired three of our sponsors to work collaboratively to bring the life-affirming nature of a wish to more wish kids, and we could not be more excited.”

In conjunction with the pre-sale of the action figure, now through Monday, July 31, Toys”R”Us will host a social media fundraising initiative benefitting Make-A-Wish America. For every retweet or share of the retailer’s #GivingIsAwesome posts, the company will donate $1 to the organization, up to $25,000.

Another fundraising opportunity will come in late August when five John Cena autographed action figures will be auctioned off to the public on eBay with 100% of revenue generated through the auction benefitting Make-A-Wish.

Mattel, Toys”R”Us and WWE each have a longstanding history with Make-A-Wish as corporate sponsors on a local and national level. Mattel, a national sponsor since 2007, has donated thousands of toys for wish activities and developed co-branded toy items with some of its most popular brands like Hot Wheels® and Barbie®. Toys”R”Us regularly donates toys and gift cards for shopping sprees in addition to providing annual grants from the Toys”R”Us Children’s Fund – leading to more than $3.5 million in donations in nearly 20 years. In addition to providing monetary support, WWE has granted thousands of wishes to meet Superstars as well as donated event tickets since the early 1980s.

To learn more about this unique collaboration and find out how to make more wishes possible, visit www.wish.org/JohnCenaFigure.

Media Relations:

1 (973) 617-5900
Press@toysrus.com

SOURCE: Make-A-Wish(R)

GameStop raised more than $2.4 million during its 2016 holiday fundraising campaign for Make-A-Wish®

GRAPEVINE, Texas, 2017-Jan-24 — /EPR Retail News/ — During the 2016 holiday season, GameStop, a global family of specialty retail brands that makes the most popular technologies affordable and simple, invited its customers and associates to be game changers by raising money and awareness for Make-A-Wish®. More than $2.4 million was raised through the fundraising campaign to help grant wishes for children with life-threatening medical conditions.

For the third annual in-store campaign, GameStop expanded its fundraising efforts on a global scale to include its ThinkGeek, Simply Mac and AT&T Spring Mobile stores in the U.S., and EB Games stores in Canada. The success of this year’s campaign is a direct result of the generous giving spirit from these communities.

GameStop associates and customers were motivated by wish kid Stewart, who served as the Wish Kid Ambassador for the 2016 holiday campaign. Earlier this year, Stewart and his family were flown to Anaheim, Calif., under the guise of being the Wish Kid Ambassador, and instead was surprised on-stage in front of 5,000 GameStop associates that his wish to go behind-the-scenes and see how video games are made would be coming true the next day thanks to Activision!

“We set out in 2016 with a corporate social responsibility vision to use gaming, technology and geek fanaticism for the Power of Good,” said Rob Lloyd, chief financial officer of GameStop and Make-A-Wish® North Texas board member. “Our holiday fundraising campaign demonstrates how collectively our associates and customers, across all our brands in the U.S. and Canada, are passionate about the great work Make-A-Wish does for children in need. We are excited to see what we can accomplish together for Make-A-Wish during 2017- the 10-year anniversary of our partnership.”

GameStop has been a proud supporter of Make-A-Wish since 2007, raising nearly $6 million. Currently, an average of one wish kid per day specifically requests a shopping spree at GameStop as part of their wish. To date, more than 2,000 wish kids have benefited from GameStop’s generosity through gift cards they provide to enhance these shopping sprees and electronics wishes.

“Research shows that a wish has a lasting and substantial impact on the emotional and physical health of children fighting critical illnesses,” said David Williams, president and chief executive officer of Make-A-Wish America. “For 10 years, GameStop has continued to increase their support of our mission and our goal to reach every eligible child through this in-store campaign, hosting wishes daily, and enhancing the wish experience for thousands of wish kids. They have truly made a significant impact on the lives of wish kids and their families.”

About GameStop
GameStop Corp. (NYSE: GME), a Fortune 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 7,500 stores across 14 countries. The company’s consumer product network also includes www.gamestop.com; www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the world’s leading print and digital video game publication; and ThinkGeek, www.thinkgeek.com, the premier retailer for the global geek community featuring exclusive and unique video game and pop culture products. In addition, our Technology Brands segment includes Simply Mac and Spring Mobile stores. Simply Mac, www.simplymac.com, operates 70 stores, selling the full line of Apple products, including laptops, tablets, and smartphones and offering Apple certified warranty and repair services. Spring Mobile, www.springmobile.com, sells all of AT&T’s products and services, including DIRECTV through its 1,429 AT&T branded stores and offers pre-paid wireless services, devices and related accessories through its 70 Cricket branded stores in select markets in the U.S.

General information about GameStop Corp. can be obtained at the company’s corporate website. Follow @GameStop on Twitter and find GameStop on Facebook at www.facebook.com/GameStop.

About Make-A-Wish®
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.

Media Contacts:
Martha Sotelo
GameStop – Corporate Social Responsibility
817-424-2099
MarthaSotelo@gamestop.com

Casey Thompson
Make-A-Wish America
602-368-6862
cthompson@wish.org

Source: GameStop Corp.

GameStop launches its third annual in-store donation campaign benefiting Make-A-Wish

GRAPEVINE, TX, 2016-Nov-20 — /EPR Retail News/ — I wish to be. I wish to give. I wish to go. I wish to meet. These are the four types of wishes GameStop and its family of brands will help make come true this holiday during its annual Make-A-Wish® in-store donation campaign.

GameStop, a global family of specialty retail brands that makes the most popular technologies affordable and simple, announced the launch of its third annual in-store donation campaign benefiting Make-A-Wish. The campaign runs in the U.S. from Nov. 18 – Dec. 31. Monies raised during the campaign helps grant wishes like Stewart’s, who wished to see how video games are made and just be a kid.

One hundred percent of all customer donations collected will be donated to Make-A-Wish. This year, all of GameStop’s U.S. family of brands, including Spring Mobile, Simply Mac, Kongregate, ThinkGeek, and Game Informer will participate. The company’s EB Games stores in Canada launched its in-store donation campaign on Nov. 1, and will continue collecting donations through Dec. 31.

“We have seen firsthand how wish experiences can be a game-changer for kids facing tough medical issues in their young lives,” said Rob Lloyd, chief financial officer of GameStop and Make-A-Wish North Texas board member. “Our hope is that customers at our U.S. and Canadian stores become more aware of how Make-A-Wish is making life better for these kids, and will join us in giving back to this worthy cause.”

Themed “Wishes are a Game Changer”, GameStop and its family of brands are inviting customers to donate $1, $5, or $10 at checkout during the holidays, as well as selling a Make-A-Wish holiday gift card featuring wish kid artwork.

As a thank you for donating, customers at GameStop and EB Games stores will receive:

  • GameStop PowerUp Rewards members will score triple PowerUp Rewards Points on donation amounts of $1 or more from Nov. 18 – Dec. 31.
  • EB Games Edge Rewards members earn triple Edge Rewards Points on donation amounts of $1 or more from now through Dec. 31.

Additionally, GameStop is collaborating with Square Enix to raise money toward the campaign during a live stream via www.Twitch.tv/SquareEnix on #GivingTuesday, November 29 from 11 a.m. – 7 p.m. PT. The live show will feature gameplay of the upcoming release, Final Fantasy XV, and viewers can interact in the chat, win great prizes, and make a direct donation to Make-A-Wish.

Whether hosting wish enhancement parties in-store, granting electronics wishes, or raising the funds required to grant wishes, GameStop’s commitment to making wishes come true for children with serious illnesses is inspiring, said David Williams, president and CEO of Make-A-Wish America. “We are honored to partner this holiday season with GameStop, who, with their dedicated customers, will help move us toward our goal of granting a wish for every eligible child.”

About GameStop

GameStop Corp. (NYSE: GME), a Fortune 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 7,500 stores across 14 countries. The company’s consumer product network also includes www.gamestop.com; www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the world’s leading print and digital video game publication; and ThinkGeek, www.thinkgeek.com, the premier retailer for the global geek community featuring exclusive and unique video game and pop culture products. In addition, our Technology Brands segment includes Simply Mac and Spring Mobile stores. Simply Mac, www.simplymac.com, operates 72 stores, selling the full line of Apple products, including laptops, tablets, and smartphones and offering Apple certified warranty and repair services. Spring Mobile, www.springmobile.com, sells all of AT&T’s products and services, including DIRECTV through its 1,424 AT&T branded stores and offers pre-paid wireless services, devices and related accessories through its 70 Cricket branded stores in select markets in the U.S.

General information about GameStop Corp. can be obtained at the company’s corporate website. Follow @GameStop on Twitter and on Facebook at www.facebook.com/GameStop.

About Make-A-Wish ®

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.

Media Contact:
Martha Sotelo
GameStop Corp.
817-424-2099
MarthaMartinez-Sotelo@gamestop.com

Source: GameStop Corporation

Macy’s brings back its cherished letter writing program the 9th annual Believe campaign to benefit Make-A-Wish

Macy’s brings back its cherished letter writing program the 9th annual Believe campaign to benefit Make-A-Wish
Macy’s brings back its cherished letter writing program the 9th annual Believe campaign to benefit Make-A-Wish

 

This season, Macy’s and Make-A-Wish celebrate $100 million raised over 13 years

NEW YORK, 2016-Nov-04 — /EPR Retail News/ — Macy’s ninth annual Believe campaign launches this week with the return of its cherished letter writing program to benefit Make-A-Wish. From the beginning of November through Dec. 24, customers can visit their local Macy’s store to drop their letters to Santa into the big red letterboxes or send online at macys.com/believe. For each letter collected in-store and online, Macy’s will donate $1, up to $1 million, to Make-A-Wish, the national organization that grants the wishes of children with life-threatening medical conditions. In addition to letter writing, this year’s campaign will bring back the beloved National Believe Day on Dec. 9.

The season also marks a major milestone, as Macy’s will celebrate $100 million in total giving to Make-A-Wish since 2003, with nearly $13 million donated through the Believe campaign. That represents nearly three wishes granted every day for the past 13 years, and more than 2.4 million people impacted in total by wishes that Macy’s has helped to grant, including wish kids and their families, volunteers, community groups, nurses, doctors and more.

“This is an incredibly important milestone for any organization, and we are proud to be celebrating it with Make-A-Wish as part of this year’s Believe campaign,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “Our program has touched the lives of our customers, employees, and most importantly, the lives of wish kids and their families across the country. We hope to provide even more support to Make-A-Wish this holiday season through our letter writing campaign, so they can continue their mission and meet the growing need of wishes across the country.”

“We are honored and humbled by our friends at Macy’s and their customers who have raised an incredible $100 million to help grant life-changing wishes to children with serious illnesses,” said David Williams, chief executive officer for Make-A-Wish America. “But our work is not done. Each year, nearly 27,000 children are diagnosed with a life-threatening medical condition. Make-A-Wish aims to grant the wish of every eligible child, so that they can experience the joy of a wish come true.”

Virginia’s Story

Nearly 120 years ago, 8-year-old Virginia O’Hanlon wrote a letter to the New York Sun newspaper, asking if there really was a Santa Claus. Editor Francis P. Church penned the heartwarming response that famously began, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …” which became one of the most celebrated newspaper editorials in history. Inspired by the true story of Virginia, the Believe campaign encourages acts of kindness and goodwill during the holidays, celebrating the season of giving through the time-honored tradition of letter writing.

National Believe Day

The eighth annual National Believe Day will take place on Friday, Dec. 9. A day dedicated to celebrating wish kids around the country, Macy’s and Make-A-Wish will continue the tradition of “Wishes Across America,” and fans of the “Yes, Virginia” animated film can view the beloved holiday program online at youtube.com/macys. The award-winning, half-hour holiday special features former wish child Taylor Hay, who had her wish granted when her voice was captured for one of the film’s characters, alongside an all-star cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role.

Believe Merchandise Benefitting Make-A-Wish

Along with writing letters to Santa, customers can give back to Make-A-Wish by purchasing gifts that give back, including the “Yes, Virginia” illustrated storybook and animated special DVD, available at Macy’s stores and on macys.com. Ten percent of the purchase price of each book and DVD sold at Macy’s will be donated to Make-A-Wish from now through Dec. 31.

To learn more about Macy’s Believe campaign, visit macys.com/believe. For additional media materials, including images and b-roll, visit http://pimsmultimedia.com/macys-holiday2016/believe.php.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.

Media Relations:

Julie Strider Fukami
646-429-5213
julie.striderfukami@macys.com

Tracy Davis
646-429-7470
tracy.davis@macys.com

Source: Macy’s

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