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GameStop launches its third annual in-store donation campaign benefiting Make-A-Wish

GRAPEVINE, TX, 2016-Nov-20 — /EPR Retail News/ — I wish to be. I wish to give. I wish to go. I wish to meet. These are the four types of wishes GameStop and its family of brands will help make come true this holiday during its annual Make-A-Wish® in-store donation campaign.

GameStop, a global family of specialty retail brands that makes the most popular technologies affordable and simple, announced the launch of its third annual in-store donation campaign benefiting Make-A-Wish. The campaign runs in the U.S. from Nov. 18 – Dec. 31. Monies raised during the campaign helps grant wishes like Stewart’s, who wished to see how video games are made and just be a kid.

One hundred percent of all customer donations collected will be donated to Make-A-Wish. This year, all of GameStop’s U.S. family of brands, including Spring Mobile, Simply Mac, Kongregate, ThinkGeek, and Game Informer will participate. The company’s EB Games stores in Canada launched its in-store donation campaign on Nov. 1, and will continue collecting donations through Dec. 31.

“We have seen firsthand how wish experiences can be a game-changer for kids facing tough medical issues in their young lives,” said Rob Lloyd, chief financial officer of GameStop and Make-A-Wish North Texas board member. “Our hope is that customers at our U.S. and Canadian stores become more aware of how Make-A-Wish is making life better for these kids, and will join us in giving back to this worthy cause.”

Themed “Wishes are a Game Changer”, GameStop and its family of brands are inviting customers to donate $1, $5, or $10 at checkout during the holidays, as well as selling a Make-A-Wish holiday gift card featuring wish kid artwork.

As a thank you for donating, customers at GameStop and EB Games stores will receive:

  • GameStop PowerUp Rewards members will score triple PowerUp Rewards Points on donation amounts of $1 or more from Nov. 18 – Dec. 31.
  • EB Games Edge Rewards members earn triple Edge Rewards Points on donation amounts of $1 or more from now through Dec. 31.

Additionally, GameStop is collaborating with Square Enix to raise money toward the campaign during a live stream via on #GivingTuesday, November 29 from 11 a.m. – 7 p.m. PT. The live show will feature gameplay of the upcoming release, Final Fantasy XV, and viewers can interact in the chat, win great prizes, and make a direct donation to Make-A-Wish.

Whether hosting wish enhancement parties in-store, granting electronics wishes, or raising the funds required to grant wishes, GameStop’s commitment to making wishes come true for children with serious illnesses is inspiring, said David Williams, president and CEO of Make-A-Wish America. “We are honored to partner this holiday season with GameStop, who, with their dedicated customers, will help move us toward our goal of granting a wish for every eligible child.”

About GameStop

GameStop Corp. (NYSE: GME), a Fortune 500 company headquartered in Grapevine, Texas, is a global, multichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 7,500 stores across 14 countries. The company’s consumer product network also includes;, a leading browser-based game site; Game Informer® magazine, the world’s leading print and digital video game publication; and ThinkGeek,, the premier retailer for the global geek community featuring exclusive and unique video game and pop culture products. In addition, our Technology Brands segment includes Simply Mac and Spring Mobile stores. Simply Mac,, operates 72 stores, selling the full line of Apple products, including laptops, tablets, and smartphones and offering Apple certified warranty and repair services. Spring Mobile,, sells all of AT&T’s products and services, including DIRECTV through its 1,424 AT&T branded stores and offers pre-paid wireless services, devices and related accessories through its 70 Cricket branded stores in select markets in the U.S.

General information about GameStop Corp. can be obtained at the company’s corporate website. Follow @GameStop on Twitter and on Facebook at

About Make-A-Wish ®

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at to learn more.

Media Contact:
Martha Sotelo
GameStop Corp.

Source: GameStop Corporation

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