Delhaize inspires customers on eating well and healthy through its multimedia campaign

Zaandam, the Netherlands, 2018-Jan-24 — /EPR Retail News/ — With consumers in Belgium and Luxembourg increasingly interested in making healthier food choices, Delhaize launched a multimedia campaign last week that focuses on health and nutrition. The goal is to inspire customers and provide them with information, ideas and tips on topics ranging from eating more fruits and vegetables to consuming less sugar.

The campaign will run throughout 2018 in a variety of media channels, including television, radio, newspapers and online. On the brand’s website, for example, customers can find information and ask questions about healthy living, with answers provided by chef and ambassador Jeroen de Pauw.

“The better you know your customer, the better you understand their different needs and requests,” said Xavier Piesvaux, Brand President of Delhaize. “More than ever, we want to be the preferred food retailer that has a solution for every customer. We launched our new campaign to stress that eating well and healthy is a crucial element in living well.”

Ellen van Ginkel
Director External Communications
+31 88 6595134

SOURCE: Ahold Delhaize

Delhaize Belgium celebrates its achievements in tackling food waste

Delhaize Belgium celebrates its achievements in tackling food waste


Zaandam, the Netherlands, 2017-Nov-21 — /EPR Retail News/ — Delhaize Belgium has long been a leader in tackling food waste, including the donation of 7 million meals from unsold food products over the past five years. The brand marked its progress with a celebration on November 15 with associates, business partners and volunteers and pledged to achieve its 2020 goal to redistribute at least half of all unsold food to persons in need.

Reducing food waste has been high on Delhaize’s agenda for more than 26 years. The brand now works with about 200 food banks and other charitable associations in communities throughout Belgium and Luxembourg. In Belgium alone, 15% of people live below the poverty line and 144,000 turned to food banks for assistance last year.

In 2012, Delhaize became the first retailer in Belgium to donate fresh products – such as fruits, vegetables and bread – along with dry goods. The project is already being used in nearly all 130 Delhaize supermarkets as well as in its distribution centers. Further, over 400 of the independent Delhaize stores (AD Delhaize and Proxy Delhaize) have similar initiatives.

Delhaize is constantly looking to improve the process, from logistics to food safety, and is exploring new partnerships to donate even more products, which currently amount to 150 meals per supermarket per day. At the same time, Delhaize limits its own food waste as much as possible by monitoring and adjusting store-specific orders.

Sustainable development – including the goal of zero waste – is one of the pillars of Delhaize’s local strategy and supports key elements of the Ahold Delhaize Better Together framework.


Ellen van Ginkel
Director External Communications
+31 88 6595134

SOURCE: Ahold Delhaize


SUPERVALU to acquire 22 Food Lion grocery stores that are being sold in connection with the merger between Ahold and Delhaize

MINNEAPOLIS, 2016-Jul-15 — /EPR Retail News/ — SUPERVALU INC. (NYSE:SVU) today announced it has entered into a definitive agreement to acquire 22 Food Lion grocery stores that are being sold in connection with the merger between Ahold and Delhaize. The 22 Food Lion stores are located in northern West Virginia, western Maryland, south central Pennsylvania and northwestern Virginia. The acquired stores will be converted to SUPERVALU’s Shop ‘N Save format and at least initially be operated by SUPERVALU. SUPERVALU is in discussions with certain of its wholesale customers and the Federal Trade Commission (FTC) on ways for its wholesale customers to have an interest in these stores going forward.

SUPERVALU supplies and supports nearly 100 independently-operated Shop ‘N Save stores located primarily in western Pennsylvania and West Virginia. These independently-operated stores are a key component of SUPERVALU’s wholesale business and the network of stores and owners is among the strongest in SUPERVALU’s wholesale business. The 22 acquired stores are expected to benefit from both the scale of the format and similar merchandising and marketing strategies. These stores are not part of SUPERVALU’s corporately-owned Shop ‘n Save retail banner comprised of 44 stores in the St. Louis, Missouri area.

“I’m pleased that SUPERVALU will acquire these stores, which should provide excellent opportunities for our wholesale customers, who were unable to buy them outright,” said SUPERVALU President and CEO Mark Gross. “The stores will operate under our Shop ‘N Save format, which we believe is a great format for us and our wholesale customers. This acquisition is another example of the work we’re doing to grow our business and to deliver creative solutions for our wholesale customers.”

The stores being acquired are conventional supermarkets that are approximately 35,000 square feet in size. As Shop ‘N Save stores, the plan will be to deliver a full-variety meat department, full-service delis and bakeries and an expanded produce department. Additionally, these 22 stores also will receive comprehensive marketing, advertising, and promotional support, including implementation of the Shop ‘N Save loyalty card program, and interactive website and mobile app. The 22 stores currently employ more than 1,200 full and part-time associates and, as part of the acquisition, SUPERVALU anticipates offering employment to substantially all interested employees.

The acquisition of the 22 stores is subject to customary closing conditions, including approval by the FTC, and is expected to be completed in a staggered closing process over the next 105 days.

A complete list of stores and locations follows below.

Food Lion Stores Being Acquired by SUPERVALU

Store Address City ST Zip
761 East Wilson Boulevard Hagerstown MD 21740
22401 Jefferson Boulevard Smithburg MD 21783
18717 North Pointe Drive Hagerstown MD 21742
17718 Virginia Avenue Hagerstown MD 21740
18360 College Road Hagerstown MD 21740
4170 Philadelphia Avenue Chambersburg PA 17202
875 Lincoln Way West Chambersburg PA 17202
500 North Antrim Way Greencastle PA 17225
11105 Buchanan Trail Waynesboro PA 17268
707 Fort Collier Road Winchester VA 22601
2600 Valley Avenue Winchester VA 22601
249 Sunnyside Plaza Circle Winchester VA 22603
609 K East Main Street Purcellville VA 20132
260 Remount Road Front Royal VA 22630
409 North McNeil Road Berryville VA 22611
190 Delco Plaza Winchester VA 22602
380 Fairfax Pike Stephens City VA 22655
159 Grocery Avenue Winchester VA 22602
147 Roaring Lion Drive Hedgesville WV 25427
1140 Winchester Avenue Martinsburg WV 25401
50 Coast Guard Drive Kearneysville WV 25430
1317 Old Courthouse Square Martinsburg WV 25401

SUPERVALU INC. is one of the largest grocery wholesalers and retailers in the U.S. with annual sales of approximately $18 billion. SUPERVALU serves customers across the United States through a network of 3,588 stores composed of 1,796 independent stores serviced primarily by the Company’s food distribution business; 1,360 Save-A-Lot stores, of which 897 are operated by licensee owners; and 200 traditional retail grocery stores (store counts as of February 27, 2016). Headquartered in Minnesota, SUPERVALU has approximately 40,000 employees.

For more information about SUPERVALU visit


Except for the historical and factual information contained herein, the matters set forth in this news release, particularly those pertaining to SUPERVALU’s expectations, guidance, or future operating results, and other statements identified by words such as “estimates,” “anticipates,” “expects,” “projects,” “plans,” “intends,” “will” and similar expressions are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including uncertainties as to the timing of the acquisition and satisfaction of the closing conditions, including approval by the FTC, SUPERVALU’s ability to integrate the Food Lion stores into the Shop ‘N Save format and ability to reach agreement on ways for its wholesale customers to have an interest in these new stores, and the resulting business impacts of these new stores. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. Unless legally required, SUPERVALU undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise.


For Investors:
Steve Bloomquist

For Media:
Jeff Swanson


Delhaize announces sale of pet specialist shop Tom&Co to PetSerCo

Brussels , 2016-Jun-28 — /EPR Retail News/ — Delhaize announces today the sale of its retail formula Tom&Co, the pet specialist shop for pet feed and pet care. An investment group led by Lionel Desclée, current member of the management of Delhaize Belgium, will take over Tom&Co. He will leave Delhaize. The brand Tom&Co will continue to exist. Nothing changes for the employees and the existing network of Tom&Co stores in Belgium, Luxembourg and France.

This morning Delhaize has internally communicated its decision to sell the pet specialist shop. Delhaize has the ambition to become the favorite supermarket of the Belgians again and wishes to focus more than ever on the sale of healthy and high quality food. The management and further development of a pet specialist shop is therefore no longer considered a priority. Nevertheless Tom&Co remains an ambitious and financially sound business with a lot of potential.

The buyer of Tom&Co is PetSerCo, an investment group of which Lionel Desclée is the principal shareholder. He is the current Senior Vice president of Delhaize Belgium and responsible for the independent stores and retail activities. Lionel has the ultimate responsibility for Tom&Co within the management of Delhaize and, in the past, was a member of the operational management of Tom&Co himself. With this acquisition PetSerCo acquires 100 % of the shares in Tom&Co. Following this transaction, Lionel Desclée will leave Delhaize. The acquisition takes effect as of the third quarter of this year.

Tom&Co was founded in 1991 and was since part of the store network of Delhaize Belgium and Luxembourg. Today the chain counts 144 stores in Belgium, Luxembourg and France of which 136 franchised stores and 8 own stores. Tom&Co is specialised in pets, pet care and feed. Aniserco nv* currently employs 58 people : 38 people at the headquarter of Tom&Co in Zellik and its 5 own stores in Belgium, 20 people in its stores in France under the company Serdelco sa**. There will be no consequences for the store network and the associates of Tom&Co. All existing employment agreements will be respected.

On Lionel Desclée’s departure, his responsibilities within the management committee of Delhaize Belgium will be shared by 2 people: Françoise Burlet and Kris Van Strydonck who consequently also becomes a member of the management committee of Delhaize Belgium as Senior Vice President.

Delhaize Belgium Early March 2016 the network of Delhaize Belgium & Luxembourg counted over 880 stores in different formula (supermarkets Delhaize, AD Delhaize, Proxy Delhaize, Shop&Go, Tom&Co and Red Market) offering a unique shopping experience and high quality service. Delhaize offers a wide assortment of over 20,000 high quality products at affordable prices. Thanks to its 6 own labels (365, Delhaize, taste of Inspirations, Bio, Eco, Care) Delhaize can match all of its customers’ needs. Its customers can also shop online through and for wine, or have these delivered at home by Caddy Home. Delhaize Belgium, which generated a turnover of EUR 5.0 billion in 2015 and had a market share of 24.0%* in Belgium, counts over 14,000 associates. Delhaize Belgium is part of Delhaize Group, which is active in 7 countries and on 3 continents, and employs approximately 150,000 people. At the end of September 2015 the network of Delhaize Group counted 3,465 stores.

Press information:
Roel Dekelver
External Communications Manager Delhaize Belgium
Tel.: +32 (0)2 412 84 51
E-mail :

*Aniserco is the legal entity holding the activities of Tom&Co in Belgium
**Serdelco is the legal entity holding the activities of Tom&Co in France

Source: AC Nielsen

Strong financial results for Ahold in the fourth quarter and full year 2015

Ahold achieved strong results, led by solid store performance and a substantial increase in online sales:

  • 21.4% increase in Q4 Group sales to €9.8 billion (up 11.8% at constant exchange rates)
  • 4.3% increase in Q4 sales excluding gas (at constant exchange rates and adjusted for an additional week)
  • Online sales growth continued to accelerate, with Q4 adjusted net consumer sales up 29.1% at constant rates
  • Q4 underlying operating income up 39.4% to €421 million; underlying operating margin at 4.3%
  • Strong Q4 free cash flow of €401 million, resulting in €1,184 million full year free cash flow
  • Proposed dividend of €0.52, up 8.3% compared to last year
  • Announced merger with Delhaize on track to close in mid-2016; EGM to be held on March 14


Download the full report, analyst presentation, Annual Report 2015 and Responsible Retailing Report 2015:

Analyst conference call – webcast

Zaandam, The Netherlands, 2016-Mar-07 — /EPR Retail News/ —  Ahold today announced strong financial results for the fourth quarter and full year 2015, reflecting good performances across its key markets and multiple formats. This included net annual sales of €38 billion, driven by excellent store operations, especially during the holiday season, and a strong increase in consumer online sales.

Ahold CEO Dick Boer said: “With a sharp focus on supporting our great local brands and investing to serve the rapidly changing interests and needs of our customers, we have made very good progress and achieved strong operating and financial results for the fourth quarter and the year. We challenged ourselves to innovate faster, to bring our customers fresher products in new and different ways, and to deliver greater value. This progress was supported by reinvesting the substantial savings achieved through our company-wide Simplicity program. We are pleased with the response from our customers and appreciate the continued great work of our associates, which led to robust sales performance, market share gains and an increase in Group operating income for the year.

“In the Netherlands, sales momentum remains strong, with a 3.2% increase in identical sales. This reflects our successful omni-channel strategy, a strong holiday season and positive sales momentum at Albert Heijn. Albert Heijn’s customers are benefiting from our broader and innovative product range and the expansion of healthy choices in our Fresh departments, resulting in increased market share for Q4 and the full year.

“In the United States, we grew sales excluding gas by 4.1%, adjusted for an additional week. We continue to make good progress with our investments in quality and price, highlighted by growth in identical sales and market share gains, primarily in the New York Metro market where we further strengthened our position with the successful conversion of 25 former A&P stores.

“Our online performance was also strong with a nearly 30% increase in consumer sales in the fourth quarter. maintained its position as the number one online retail destination in the Netherlands and had a particularly strong December. In addition, Peapod and remain leading online grocers in their respective markets.

“Finally, our proposed merger with Delhaize continues to progress on schedule. The combination of Ahold and Delhaize will create an even better retail leader for customers and associates and will enable us to further build on the position of our respected and popular local brands in the communities we serve.”


Legal notices

No offer or solicitation
This communication is being made in connection with, among others, the proposed business combination transaction between Koninklijke Ahold N.V., also known as Royal Ahold (“Ahold”), and Delhaize Group NV/SA (“Delhaize”). This communication is not intended to and does not constitute an offer to sell or the solicitation of an offer to subscribe for or buy or an invitation to purchase or subscribe for any securities or the solicitation of any vote or approval in any jurisdiction in connection with the proposed transaction or otherwise, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law. No offer of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended, and applicable Dutch, Belgian and other European regulations. This communication is not for release, publication or distribution, in whole or in part, in or into, directly or indirectly, any jurisdiction in which such release, publication or distribution would be unlawful.

Important additional information will be filed with the SEC
In connection with the proposed transaction, Ahold has filed with the U.S. Securities and Exchange Commission (the “SEC”) a registration statement on Form F-4, which includes a prospectus. On January 28, 2016, the SEC declared the registration statement effective, and the prospectus was mailed to the holders of American Depositary Shares of Delhaize and holders of ordinary shares of Delhaize (other than holders of ordinary shares of Delhaize who are non-U.S. persons (as defined in the applicable rules of the SEC)) on or around February 5, 2016. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE PROSPECTUS AND OTHER RELEVANT DOCUMENTS FILED OR TO BE FILED WITH THE SEC CAREFULLY WHEN THEY BECOME AVAILABLE BECAUSE THEY CONTAIN IMPORTANT INFORMATION ABOUT AHOLD, DELHAIZE, THE TRANSACTION AND RELATED MATTERS. Investors and security holders are able to obtain free copies of the prospectus and other documents filed with the SEC by Ahold and Delhaize through the website maintained by the SEC at In addition, investors and security holders are able to obtain free copies of the prospectus and other documents filed by Ahold with the SEC by contacting Ahold Investor Relations at or by calling +31 88 659 5213, and are able to obtain free copies of the prospectus and other documents filed by Delhaize by contacting Investor Relations Delhaize Group at or by calling +32 2 412 2151.

Forward-looking statements
This communication contains forward-looking statements, which do not refer to historical facts but refer to expectations based on management’s current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance, or events to differ materially from those included in such statements. These statements or disclosures may discuss goals, intentions and expectations as to future trends, plans, events, results of operations or financial condition, or state other information relating to Ahold, based on current beliefs of management as well as assumptions made by, and information currently available to, management. Forward-looking statements generally will be accompanied by words such as “anticipate,” “believe,” “plan,” “could,” “estimate,” “expect,” “forecast,” “guidance,” “intend,” “may,” “possible,” “potential,” “predict,” “project” or other similar words, phrases or expressions. Many of these risks and uncertainties relate to factors that are beyond Ahold’s control. Therefore, investors and shareholders should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, but are not limited to: the occurrence of any change, event or development that could give rise to the termination of the merger agreement; the ability to obtain the approval of the transaction by Ahold’s and Delhaize’s shareholders; the risk that the necessary regulatory approvals may not be obtained or may be obtained subject to conditions that are not anticipated; failure to satisfy other closing conditions with respect to the transaction on the proposed terms and time frame; the possibility that the transaction does not close when expected or at all; the risks that the new businesses will not be integrated successfully or promptly or that the combined company will not realize the expected benefits from the transaction; Ahold’s ability to successfully implement and complete its plans and strategies and to meet its targets; risks related to disruption of management time from ongoing business operations due to the proposed transaction; the benefits from Ahold’s plans and strategies being less than anticipated; the effect of the announcement or completion of the proposed transaction on the ability of Ahold to retain customers and retain and hire key personnel, maintain relationships with suppliers, and on their operating results and businesses generally; litigation relating to the transaction; the effect of general economic or political conditions; Ahold’s ability to retain and attract employees who are integral to the success of the business; business and IT continuity, collective bargaining, distinctiveness, competitive advantage and economic conditions; information security, legislative and regulatory environment and litigation risks; and product safety, pension plan funding, strategic projects, responsible retailing, insurance, unforeseen tax liabilities and other factors discussed in Ahold’s public filings and other disclosures.

Furthermore, this communication contains Ahold forward-looking statements as to investments in online businesses, the translation of new and innovative ideas into products in store, price campaigns and differentiation with local products in the Czech Republic, underlying margins, the Simplicity cost saving and efficiency program, investments in logistical infrastructure in The Netherlands, liquidity, cash, working capital, capital expenditures, interest payments, dividends, debt repayments, leverage, investment grade credit rating, the impact of new accounting standards, expected synergies from the combination of operations and Ahold’s ability expand its geographic reach, capital return, reverse stock split, Ahold’s Global Reward Opportunity program and the use of treasury shares.

The foregoing list of factors is not exhaustive. Investors and shareholders are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this communication. Ahold does not assume any obligation to update any public information or forward-looking statements in this communication to reflect subsequent events or circumstances, except as may be required by applicable laws. Outside the Netherlands, Koninklijke Ahold N.V., being its registered name, presents itself under the name of “Royal Ahold” or simply “Ahold.”