7‑Eleven creates the Trojan Horse brand to expand its selection of quality wines

7‑Eleven creates the Trojan Horse brand to expand its selection of quality wines

 

IRVING, TEXAS, 2017-Oct-18 — /EPR Retail News/ — 7‑Eleven, Inc. is expanding its selection of private brand wines with the launch of two quality white wines – chardonnay and pinot grigio. The world’s largest convenience retailer created the Trojan Horsebrand for this new line of quality wines.

Suggested retail price for a 750 ml. bottle is $6.99, and they can be found chilled in the vault, at ambient temperature on store shelves or both. The Trojan Horse wines come with a Stelvin® closure, a type of screw top that is easy to open and preserves freshness.

Trojan Horse Chardonnay is described as having delicate aromas of ripe pear and stone fruit with balanced oak notes of vanilla; luscious fruit flavors are complemented with subtle hints of caramel and toasted oak.

Trojan Horse Pinot Grigio is bursting with bright citrus and green apple aromas, with the citrus fruit flavor leading to a crisp and clean finish.

The two whites are the first 7‑Eleven private brand wines to carry vintage dating and California appellations, designating that all the grapes were grown in California and harvested the same year.

“To create the flavor profile we wanted, the Trojan Horse wines were custom developed with grapes from different California valleys,” said Tim Cogil, 7‑Eleven director of private brands. “We benchmarked both the chardonnay and pinot grigio against some of the most popular brands, and in taste tests, they came out on top. As with all our private brand products, our goal is to exceed quality expectations when compared to national brands while offering a great value.”

“With Trojan Horse, 7‑Eleven customers can enjoy higher quality chardonnay and pinot grigio wines at an affordable price,” said Dennis Phelps, 7‑Eleven vice president of vault. “We believe these will be a hit with wine-loving millennial, and customers can still enjoy our Yosemite Road branded wines, which make up four of the top 10 selling wines at 7‑Eleven.”

First introduced in 2009, Yosemite Road-branded wines were four of the top 10-selling wines at 7‑Eleven stores in 2016. Five Yosemite Road brands are available – chardonnay, pinot grigio, moscato, pink moscato and cabernet sauvignon.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

Contact:
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.

###

7‑Eleven® introduces hot, ready-to-eat breakfast pizza!

7‑Eleven® introduces hot, ready-to-eat breakfast pizza!

 

New Breakfast Pizza with Biscuit Crust is Available Whole, by the Slice

IRVING, TEXAS, 2017-Jan-18 — /EPR Retail News/ — Good gravy! Participating 7‑Eleven® stores now have hot, ready-to-eat breakfast pizza! While some like to eat traditional breakfast foods for the first meal of the day, others choose what’s easy, like leftover pizza, for breakfast. To bring the best of both worlds together, 7‑Eleven, Inc. has created a breakfast pizza that has everyone’s favorite breakfast foods in every slice.

The world’s largest convenience retailer’s new breakfast pizza is loaded with smoked bacon, breakfast sausage, hickory-smoked ham, scrambled eggs, cheddar and mozzarella cheese, and peppered cream gravy on top of a flaky biscuit crust.

The hot breakfast pizza is part of 7‑Eleven stores’ two-for-$2 pizza slice offer. Whole breakfast pizzas are $5.55.

Breakfast is the fastest-growing food daypart in food service, according to a Technomic consumer survey. Fast-food restaurants have extended their breakfast menu beyond the morning hours and shown sales increases as a result.

“This is a hearty option for customers craving a warm breakfast in addition to their fresh-brewed cup of coffee on cold mornings,” said Nancy Smith, 7‑Eleven senior vice president of fresh food and proprietary beverages. “And it’s great for sharing at the office giving co-workers another great option from the usual box of great donuts.”

During a successful test at select 7‑Eleven stores, the breakfast pizza proved so popular with customers that it became the second highest-selling pizza. Once customers tried it, they came back for more.

“Since we started carrying hot pizza, it has become one of the best-selling ready-to-eat foods at 7‑Eleven stores,” said Dennis Phelps, 7‑Eleven vice president of fresh food and proprietary beverages. “Mornings are our busiest time of day, and adding a breakfast pizza will prove to be as popular with the a.m. crowd as our other pizzas are for lunch and dinner.”

About 7‑Eleven, Inc.

7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises or licenses more than 61,000 stores in 17 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for payment services, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.

Contact:
7‑Eleven, Inc.
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.

###

Hot Dog Bill of Rights

IRVING, 2016-Feb-25 — /EPR Retail News/ — Ladies and gentlemen of the press and social mediasphere, a proclamation from 7‑Eleven, who has provided Americans a hot dog standard based on freedom of choice since the 1970’s:

WHEREAS, we’re not about to let any King threaten that juicy, American liberty by limiting the people to just two pre-determined menu options; and

WHEREAS, 7‑Eleven has provided Americans the highest standard and best taste1 in hot doggery for more than 40 years, resulting in annual sales of over 80 million at over 7,900 stores; and

WHEREAS, this monarch has the audacity to tell Americans how much chili and other toppings we can put on our hot dogs – and during an election year, no less;

NOW, THEREFORE, we, 7‑Eleven, do hereby proclaim the following “Hot Dog Bill of Rights,” to wit:

I. The right to buy a tasty, 100% beef hot dog 24/7, 365 days a year.

II. The right to customize your hot dog with a variety of toppings, including FREE chili and cheese.

III. The right to a ¼ Pound Big Bite® and Big Gulp® combo for just $2.00, any time of day.

IV. The right to believe in totally made up, but totally tasty constitutional rights.

“7‑Eleven is clearly America’s choice for hot dogs. Our customers get more bang for their buck, more topping options and tasty 100% beef — small wonder we sell a Big Bite hot dog every 2.7 seconds of the day!,” said Dennis Phelps, vice president of fresh food and proprietary beverages. “While we relish the competition, we are confident that this monarchical outlier has a long way to go to ketch-up with 7‑Eleven’s All-American hot dog.”

Good old Yankee ingenuity has made the 7‑Eleven hot dog a fan favorite. In an online consumer survey1 that compared more than 10 retailers offering hot dogs, 7‑Eleven was rated the highest as “favorite place to buy hot dogs” and they cited taste as one of the main reasons.

So, too, the results of the same survey1 found that consumers credit 7‑Eleven’s hot dogs for being tasty, flavorful and a great value. In addition, consumers love the condiment selection, including free chili and cheese, and the ability to add as much or as little as they like to customize their hot dog.

Added Phelps: “We’re 7‑Eleven … and we approve of this message.”

Join the conversation online and show us how you top your Big Bite hot dog by using #hotdogdemocracy to keep up with the deliciousness.

1 Online survey fielded by Nielsen Consumer and Shopper Analytics, April 2014; Total Sample n=10,982

7‑Eleven, Big Bite, ¼ Pound Big Bite, Slurpee and Big Gulp are all registered trademarks of 7‑Eleven, Inc.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and licenses more than 10,700 7‑Eleven® stores in North America. Globally, there are some 57,900 7‑Eleven stores in 17 countries. 7‑Eleven has been honored by a number of companies and organizations. Accolades include placing #7 on Entrepreneur magazine’s Franchise 500 list for 2016, #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015; #1 on “Best Retail Franchises” list for April 2015 by FranchiseRankings.com; #3 on Forbes magazine’s Top 20 Franchises to Start; and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2016. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7‑Eleven.com.

CONTACT:

Stephanie Shaw
7‑Eleven, Inc.
972-828-5837
stephanie.shaw@7-11.com

SOURCE: 7-Eleven, Inc

###

7‑Eleven calls for Americans to exercise their freedom of choice to top their hot dogs just how they want.

7‑Eleven calls for Americans to exercise their freedom of choice to top their hot dogs just how they want.

7‑Eleven introduces new single-serve brew cups

DALLAS, TX, 2015-9-22 — /EPR Retail News/ — Over fifty years after 7‑Eleven® pioneered the introduction of on-the-go-coffee in the U.S., the retailer is taking coffee home again with the launch of 7‑Eleven-branded coffee for single-serve brewing systems. With the new single-serve brew cups, coffee-lovers who want a fresh-brewed cup of 7‑Eleven coffee can get one whether they’re on the go or at home.

Sold exclusively at participating 7‑Eleven stores, the single-serve brew cups are available in two package sizes – an eight-pack for $3.99 and a two-pack for 99 cents. The larger packs are available in three of 7‑Eleven’s most popular blends – Exclusive Blend, 100% Colombian and seasonal Pumpkin Spice, while the two-pack varieties are Exclusive Blend and Pumpkin Spice. The 50-cent per cup cost is well below the average single-serve brew cup price of 65 cents, with some national brand brew cups costing as much as $1 each.

All varieties of 7‑Eleven’s single-serve coffee are made from the same high-quality 100 percent Arabica beans as the coffee available in its stores, sourced and roasted to ensure the same great flavor customers enjoy in stores.

“Brew cups are the ultimate in convenience for home-brewed coffee, and convenience is the core of 7‑Eleven,” said Dennis Phelps, VP, Fresh Foods & Proprietary Beverages, “Convenience wasn’t the only goal when we developed our new brew cups. We wanted to make sure we offered the same delicious coffee available in our stores at a great value.”

According to a 2015 survey by the National Coffee Association, one in five adults who drank a cup of coffee at home the previous day made it in a single-serve brewer. Just five years ago, that number was one in 14. Single-serve is driving coffee growth, and anticipated to surpass retail roasted coffee in 2017. Retail sales of brew cups grew from $132 million in 2008 to more than $3.1 billion just five years later, and single-serve remains the fastest-growing segment of the coffee category.

“7‑Eleven is the fourth largest coffee retailer in the U.S., said Dennis Phelps, VP, Fresh Food & Proprietary Beverages, “and the only one to offer a trial size two-pack of our single-serve brew cups. We want people to try this new at-home version of the fresh-brewed coffee served at our stores.”

For on-the-go customers who still grab their cups on the go, primarily while on their way to work, 7‑Eleven is introducing a new “Stay Hot” cup that keeps coffee hot longer. The new cup keeps coffee hot without requiring a sleeve. And while the new Stay Hot cup looks, feels and performs like foam, it is actually plastic and recyclable. Made from polypropylene, the Stay Hot cups launched nationally with a new bright white design and well-known skylines of cities across America.

For a limited time, the extra-large Stay Hot cup will be sold at a value price between the cost of a medium and large cup.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises or licenses nearly 10,500 7‑Eleven® stores in North America. Globally, there are more than 56,200 7‑Eleven stores in 16 countries. 7‑Eleven has been honored by a number of companies and organizations recently. Accolades include:  #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #2 on Franchise Times Top 200 Franchise Companies for 2013; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7‑Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” 7‑Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7‑Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7‑Eleven.com.

Contact:
Stephanie Shaw 
7‑Eleven, Inc.
972-828-5837
Stephanie.Shaw@7-11.com

###

7‑Eleven introduces new single-serve brew cups for coffee at home and a "Stay Hot" cup that keeps coffee hot longer.

7‑Eleven introduces new single-serve brew cups for coffee at home and a “Stay Hot” cup that keeps coffee hot longer.