Arizona Diamondbacks and PetSmart expand the Dog Days of Summer ticket package

Permanent PetSmart Facilities, Including PetSmart Patio, Dog Parks, The Adopt Spot™ Pop-Up Adoption Center, Make Chase Field the Most Dog-Friendly Stadium in the U.S.

PHOENIX, 2017-Apr-07 — /EPR Retail News/ — The Arizona Diamondbacks and the nation’s leading pet specialty retailer, PetSmart, announced today (April 6, 2017) the expansion of the Dog Days of Summer ticket package where four people and their dog can take in a D-backs game on the PetSmart Patio featuring 30 Doggie Suites, all-you-can-eat classic baseball fare and doggie ice cream sundaes complete with kibble toppings, indoor and outdoor dog parks, a pop-up dog adoption center and more.

First launched last season for all Sunday home games, the Dog Days of Summer ticket package is again available this season for Sunday and now also Monday home games at Chase Field — totaling 21 games where dogs can take in a ball game with their pet parents. The launch of the PetSmart Patio for the 2017 season begins April 9.

“The Dog Days of Summer package was extremely popular last season, as evidenced by the quick sellouts, so we wanted to expand to Monday home games to give more pet parents the opportunity to enjoy this unique D-backs game experience with their dogs on the PetSmart Patio, just above left-center field,” said Derrick Hall, D-backs President & CEO. “The seats are great and we witnessed hundreds of people enjoying games with their dogs last season and expect even more pups to come out for our 2017 season.”

New this year is enhanced in-game exposure for the pets available for adoption at The Adopt Spot @ Chase, a pop-up adoption center supported by PetSmart Charities and staffed by its local adoption partners including the Arizona Animal Welfare League, Arizona Humane Society and HALO who bring adoptable pets to the Dog Days of Summer home games to help them find their new pet parents among the D-backs fan base. Several MVPs, or “Most Valuable Pups,” will get shout-outs on the big screen to help promote adoptions at the game. Last season under this program nearly 60 pups in total went home with their forever families from the 11 D-backs Sunday home games.
“We are thrilled to continue and expand our collaboration with the D-backs to make Chase Field the most dog-friendly baseball stadium in America, give more pet parents the exciting opportunity to take in America’s favorite pastime with their dog, and, most importantly, to help dogs find their forever home among the dog-loving fans at these D-backs games,” said Eran Cohen, chief customer experience officer, PetSmart. “We can’t wait for the season to start on the PetSmart Patio April 9.”

Seven PetSmart’s PetsHotel dog and cat boarding facilities in the local Phoenix area are also now the “official pet lodging provider” for the D-backs’ coaches, staff and players. Pet guests feel at home with around-the-clock care from PetSmart’s pet-loving staff. It’s the ultimate staycation destination for pets, while D-backs are on the road.

Dog Days of Summer Ticket packages start at $160 and include tickets for four people and one dog, as well as all-you-can-eat for all fans. A PetSmart doggie bag of treats, chews, water bowl and complimentary dog bed is also included. To purchase the package, go to www.dbacks.com/petsmart, use DOGDAYS as the promo code.

About PetSmart®

PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,500 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart® Doggie Day Camp® and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities™ of Canada, invite more than 3,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.3 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, PetFoodDirect.com, OnlyNaturalPet.com, Pet360.com, petMD.com, Pawculture.com, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017.
Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

About PetSmart Charities®

PetSmart Charities, Inc. is a nonprofit animal welfare organization with a mission to find lifelong, loving homes for all pets by supporting programs and thought leadership that bring people and pets together.  In addition to finding homes for almost 500,000 shelter pets each year through its in-store adoption program in all PetSmart stores across the U.S. and Puerto Rico, PetSmart Charities provides funding to non-profits aligned with its mission through four key areas of grant support:  Preventing Pet Homelessness; Helping Shelter Pets Thrive; Supporting the Bond Between People and Pets; and Emergency Relief and Disaster Support. Each year, millions of generous PetSmart shoppers help pets in need by donating to PetSmart Charities using the pin pads at checkout registers inside PetSmart stores.  In turn, PetSmart Charities efficiently uses 90 cents of every dollar donated and has become the leading funder of animal welfare in North America, donating about $300 million to date. PetSmart Charities, a 501(c)(3) organization, has received the Four Star Rating from Charity Navigator, an independent organization that reports on the effectiveness, accountability and transparency of nonprofits, for the past 14 years in a row — placing it among the top one percent of charities rated by this organization.  To learn more visit www.petsmartcharities.org

Follow PetSmart Charities on Twitter: @PetSmartChariTs
Find PetSmart Charities on Facebook: Facebook.com/PetSmartCharities
See PetSmart Charities on YouTube: YouTube.com/PetSmartCharitiesInc

Contacts:
Danielle Bickelmann
Golin for PetSmart
972-341-2503
dbickelmann@golin.com

PetSmart Media Line
623-587-2177

D-backs Communications
602.462.6519
Katie Krause
210.279.6793

Source: PetSmart Inc.

PetSmart and the Arizona Diamondbacks to create the first-ever season-long dog-friendly ballpark

  • Left-Center Field “PetSmart Patio” Seats People and Dog Fans during “Dog Days of Summer,” Covering 13 Home Games, Launching April 10
  • Perfect for Pet Parents to Enjoy America’s Favorite Pastime with Their Best Friends

PHOENIX, 2016-Feb-29 — /EPR Retail News/ — PetSmart, Inc. and the Arizona Diamondbacks are teaming up to create the first-ever season-long dog-friendly ballpark with a dedicated new PetSmart Patio, PetSmart Park and the Dog Days of Summerprogram, where dog-loving fans can bring their dogs to all 13 Sunday D-backs home games in the 2016 season. Pet parents will be able to enjoy America’s favorite pastime with their best friends at Chase Field with exclusive seating, a grassy play area nearby, and the PetSmart adoption spot that will feature adoptable dogs ready to find their forever homes among the D-backs’ fan base.

“We are seeing more and more establishments open up their facilities to pets – whether it’s coffee shops, retail stores, hotels or restaurants. We at PetSmart truly value the time pet parents spend with their beloved pets, and we want to help enrich the experiences they share together – including a baseball game,” said Eran Cohen, chief customer experience officer, PetSmart, Inc. “PetSmart’s home office is based right here in Phoenix, and we are thrilled to partner with the D-backs, our hometown team, on this first-ever ballpark experience with a season-long, dedicated space so fans can enjoy a Sunday ball game with their best friends or even expand their families through pet adoption.”

The PetSmart Patio will be located along the main concourse behind the left-center field wall. The patio area will feature a family-friendly atmosphere with multi-tiered seating that is perfect for groups of humans and canines of various sizes. For each of the 13 Dog Days of Summer held at the D-backs’ Sunday home games, pets can enjoy concessions such as dog-friendly ice cream with toppings like kibble and other pet treats. As part of the Dog Days of Summer ticket package, pet parents will also receive a PetSmart “Doggie Bag,” complete with free items from PetSmart.

Directly behind the PetSmart Patio will be the PetSmart Park – an outdoor and indoor (air conditioned) dog park so even in the heat of the summer dogs can run around and play. The outdoor park will feature a baseball theme complete with a baseball diamond and a grassy outfield – perfect for dogs to explore, play ball with other dogs or find their perfect “spot” to go to the bathroom.

“We are excited to create a unique dog-friendly area of our ballpark and can think of no better way than to partner with Phoenix-based PetSmart,” said D-backs president and chief executive officer, Derrick Hall. “Bark at the Park has always been a popular event at Chase Field, and now we are thrilled to offer fans the opportunity to bring their dogs to our games every Sunday to a new destination designed specifically for them. For many households a pet is an extension of their families and the D-backs are excited to partner with PetSmart to provide a family-friendly atmosphere for all family members, including our canine friends.”

Dog Days of Summer ticket packages are available now for purchase and include a semi-private space with all the necessities for four people and one dog. Each of the 13 home games will feature an MVP — Most Valuable Pup – shout out. Dog adoptions will be a part of the PetSmart Dog Days of Summerprogram with the help of PetSmart Charities’™ and PetSmart’s local animal adoption partners. As one of the nation’s leaders in pet adoption efforts, PetSmart, along with PetSmart Charities, PetSmart Charities of Canada and its more than 3,000 local animal welfare partners across North America together found forever homes for more than 500,000 dogs and cats in 2015 – a record-breaking year.

The first Dog Days of Summer Sunday home game is April 10 when the D-backs take on the Chicago Cubs.

Play ball!

For more information and to purchase tickets for Dog Days of Summer call 602-462-4600.

About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,433 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.comPetFoodDirect.comPet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 450,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart

Contacts:

Danielle Bickelmann
Golin for PetSmart
972-341-2503
dbickelmann@golin.com

PetSmart Media Line
623-587-2177

D-backs Communications
602.462.6519
Katie Krause
210.279.6793