The German e-commerce industry benefits from Georgia’s under-utilized .GE ccTLD


Germany, 2016-Aug-09 — /EPR Retail News/ — The success of thousands of German businesses is in jeopardy, hindered by the oversubscribed domain extension .DE. Soon, there will be no domains left for new businesses to register.

As the country code top-level domain (ccTLD) for Germany, the .DE domain extension represents a booming online marketplace serving a domestic population of over 82 million. The third most popular top-level domain (after .COM and .TK) the .DE zone has very few short or dictionary word domains left available. In no time at all, those looking to register their business online will have to choose between obscure names, misspellings, or random word combinations to secure a domain in the .DE zone. Their customers will never find them.

This is a serious problem that has the power to halt the growth of the German e-commerce industry, but there is a small group of marketers working tirelessly to address it – and they’ve found a solution.

According to, a domain registry specializing in .GE domains, the entire English-speaking world knows Deutschland as Germany. To them, .DE is irrelevant and Georgia’s .GE ccTLD is the obvious choice for native German businesses. With barely 30,000 registered domains in the .GE zone, this under-utilized ccTLD represents an unrivaled opportunity for German business owners, giving them their pick of domain names and a ccTLD the majority of consumers automatically associate with Germany.

It’s a solution Germany’s e-commerce industry has been quick to champion. The result has been a marked improvement in the .GE domain name registration procedure, with the process now automated and usually taking no longer than 48 hours. Add to that the competitive prices of .GE domains, almost limitless choice of names, and the development of bulk registration packages, and it’s little wonder pioneering businesses and startups all over the country are rushing to capitalize on the many lucrative opportunities available to owners of a .GE domain.

SOURCE: EuropaWire

National Retail Federation announces the development of new Digital Council to enhance e-commerce initiatives within the retail industry

Washington, DC, 2015-10-7 — /EPR Retail News/ — The National Retail Federation today announced the development of a new Digital Council, powered by NRF’s digital division, which was created to enhance the strategic value of NRF and the e-commerce, mobile and innovative initiatives that exist within the retail industry today. The members-only council will support and promote collaboration in efforts like the exchange of information on digital retail trends and strategies, the development of original research, and educational events and advocacy opportunities in Washington, D.C..

The council will be comprised of senior digital industry experts, many of whom have been instrumental in the success of Michael Burgess, special advisor to the chairman and ceo of Hudson’s Bay Company and most recently president of HBC Digital for Hudson’s Bay Company will serve as chair of the Council, and Sucharita Mulpuru, vice president and principal analyst at Forrester Research will serve as vice chair.

“As the voice for thousands of retail brands around the world and with the guidance of the digital community, NRF is in a unique position to serve as a leader in a space that continues to evolve, revolutionizing the way consumers interact, connect and shop with their favorite brands,” said NRF President and CEO Matthew Shay. “We are excited to launch this council with our experienced retailers and partners, and look forward to years of thought-provoking discussions and learning opportunities.”

The Digital Council adds to NRF’s existing portfolio of important business-centered communities including the invite-only CIO, CMO and loss prevention groups, as well as the broader membership-based Association for Retail Technology Standards and division. These groups often partner to develop comprehensive research, put on events and connect industry peers.

The council held its first official meeting at NRF’s Digital Summit in Philadelphia on October 5, 2015.

Learn more about the council and the Digital Summit.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.

Kathy Grannis Allen
(202) 783-7971
(855) NRF-Press