Philippines: Manila-Acapulco Galleon Museum to launch at the Mall of Asia Complex in Pasay City

Pasay City, Philippines, 2016-Mar-16 — /EPR Retail News/ — Museo del Galeon, Inc. is bringing to life the country’s trade heritage with the Manila-Acapulco Galleon Museum at the Mall of Asia Complex in Pasay City.

Set to be launched in the third quarter of 2016, the dome-shaped museum’s main feature is a replica of the Galleon ships used for trade. Ushered by SM Lifestyle Entertainment, Inc. (SMLEI), the entertainment solutions company of SM Prime Holdings, the Manila-Acapulco Galleon Museum aims to give visitors a detailed history of the 250-year old global trade route where the Philippines and Mexico played major roles. The museum will highlight the galleon trade’s impact on today’s commerce, banking, travel, and cultural exchange. The dome will showcase the actual process of building a galleon, while exhibiting relics such as porcelain, gold, and other goods that were traded in the Spanish era.

“The new museum will be a game changer as we see this significantly contributing to education and tourism. We are very excited to take part in bringing back to life this importance piece of our trade heritage and history,” Edgar Tejerero, President at SMLEI said.

The Galleon Museum is part of the ongoing redevelopment of the SM Mall of Asia that will expand its floor space from the current 406,962 square meters to a gross floor area of around 700,000 sqm. Upon completion in 2017, SM Mall of Asia will regain its status of being the largest mall in the Philippines, a status currently enjoyed by SM North EDSA which has a GFA of 497,912 sqm.

Museo del Galeón Inc is a non-stock non-profit corporation tasked to preserve historical artifacts pertaining to the galleon trade.

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About SM Lifestyle Entertainment, Inc.
SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle and entertainment solutions company of SM Prime Holdings Inc. that offers the best in movies, events, and leisure. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into major entertainment brands. Currently tucked under its belt are: SM Cinema, Director’s Club Cinema, IMAX Theatre, WM Cinemas, XD: 4D Cinema, DX Laser Projection Cinema, Mall of Asia Arena, and Blink. SMLEI complements its entertainment services as it ventures into leisure, food service, educational brands and technology. Also under the SMLEI company are: SM Skating, SM Bowling and Leisure Center, Exploreum, Snack Time, ePLUS, and SM Tickets. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

For more information, kindly contact:

Stephanie Henares
PR Manager – SM Lifestyle Entertainment, Inc.
Stephanie.henares@smsupermalls.com

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Philippines: Manila-Acapulco Galleon Museum to launch at the Mall of Asia Complex in Pasay City

Philippines: Manila-Acapulco Galleon Museum to launch at the Mall of Asia Complex in Pasay City

Philippines: SM Cinema adds more cinema screens nationwide

SM Cinema’s new large format theatre called the “LARGE SCREEN FORMAT” at SM Seaside City Cebu features a super-sized screen almost 30% larger than the regular cinema screen size.

Pasay City, Philippines, 2016-1-8 — /EPR Retail News/ — SM Cinema is bringing world class entertainment closer to provincial areas as it adds more cinema screens nationwide. SM Cinema, which operates the largest chain of cinemas in the country and holds a market share of 60%, has expanded to a total of 307 screens nationwide with total seats of 141,753 by the end of 2015–an increase of 12% year-on-year. The 307 theaters consist of 289 2D and 3D screens; 8 IMAX Theatres and 10 Director’s Club Cinemas. All cinemas have also been converted to crisp digital surround-sound systems and crystal clear images that convey that best theater experience.

Beyond technology, SM Cinema extends its world-class experience to persons with disability (PWD) by providing dedicated areas for their convenience. SM Cinema also holds separate screenings of sensory friendly movies for those with special needs such as the blind and deaf, as well as children with autism and down syndrome.

“We are very pleased to bring state-of-the-art cinema technology and a whole new movie experience out into the suburbs and provincial areas. We remain focused in providing the complete entertainment experience to every corner in the country,” SM Lifestyle Entertainment President Edgar Tejerero said.

For 2015, SM Cinema added four fully digitized cinemas in SM Center Angono in Rizal, its 55th branch. With digital surround-sound technology, the cinemas in Angono promise to deliver an optimum movie-watching experience. Each theatre will cater to 200 patrons in a stadium-like seating, making certain that all patrons will enjoy the view from any seat they choose.

In Cebu, SM Cinema recently added the first laser projection system in Southeast Asia in its large screen cinema at the recently opened SM Seaside City, Cebu. This format uses the Christie® 6P laser projection system and features a super-sized screen almost 30% larger than the regular cinema screen size. The Christie® 6P laser produces the brightest images with 80% illumination and offers the best 3D platform that accurately reproduces the colors of the actual movie set, developing the most immersive cinema experience. The SM Large Screen Cinema also proudly uses the DOLBY ATMOS Sound System and the top-of-the-line Christie Vive Speakers, its audience fully immersed in surround-sound technology. SM Large Screen Cinema will house 351 guests in stadium-like seats.

Earlier this year, SM Cinema also opened in Cabanatuan City through SM Megacenter and SM Cabanatuan; in Rizal Province through SM San Mateo and SM Angono; and in Caloocan through SM Sangandaan. SM Cinema also partnered with housing arm SM Development Corp to open its cinemas at Light Mall, the first theater available in an SM residential complex.

Tejerero added that he is optimistic that ticket sales will be robust by the end of 2015 given blockbuster movies such as Heneral Luna, Star Wars: The Force Awakens, A Second Chance, Felix Manalo and movies shown during the Metro Manila Film Festival in December.

For more information on SM Cinema, visit www.smcinema.com or dial (02) 470-2222.

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About SM Lifestyle Entertainment, Inc. (SMLEI)
SM Cinema is the largest cinema and exhibition brand under the entertainment arm of the SM Group, SM Lifestyle Entertainment, Inc. Offering the best in movies, events, and leisure, SMLEI operates major brands such as Mall of Asia Arena, ePLUS, SM Tickets, Blink, Exploreum, SM Skating, and SM Bowling and Leisure Center.

For more information, kindly contact:

Stephanie Henares
Public Relations Manager
SM Lifestyle Entertainment, Inc.
Stephanie.henares@smsupermalls.com

SOURCE: SM Investments Corporation

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SM Cinema recently opened four theatres at SM Center Angono, Rizal in December.

SM Cinema recently opened four theatres at SM Center Angono, Rizal in December.

Philippines: SM Group to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities

Pasay City, Philippines, 2015-9-3 — /EPR Retail News/ — Today (September 1, 2015), the SM Group announced a collaboration with The Walt Disney Company Southeast Asia to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities. The two companies aim to bring Disney, Marvel, Pixar and Star Wars brands to life through unique Disney experiences at SM’s many leisure and entertainment properties. Fans can look forward to a host of innovative offerings including Disney branded events, promotions and other unique experiences themed around fan-favorite Disney brands and characters.

“We are thrilled to be associated with the iconic Walt Disney Company. Mr. Henry Sy Sr. envisioned and purposed a second home for Filipinos across the nation where they can create memorable bonding activities with their families through amusement facilities, retail centers, and food establishments, all found in one mall,” says Edgar Tejerero, president of SM Lifestyle Entertainment, Inc. “65 years later, and with 52 malls across the Philippines, it had just been high time that SM forged an official collaboration with the best family entertainment company in the world.”

“Every day, we make millions of Filipinos laugh and smile with our stories and characters from Disney, Marvel, Pixar and Star Wars. We have worked with the various arms of SM group over the years and today we are delighted to announce our collaboration on a comprehensive plan to create magical moments and memories that will last a lifetime for fans across the Philippines,” said Rob Gilby, Managing Director, The Walt Disney Company Southeast Asia.

Both SM and Disney have given, and continue to give, customers happy lifetime memories across all generations. Both brands offer a legacy, a tradition, a way of life—a world that customers identify with and find attachment to. Through this partnership, SM will continue to create these experiences and bring the Disney magic closer to Filipinos.

SM has synergized the efforts of all its subsidiaries — including SM Supermalls, SM Markets, The SM Store, Toy Kingdom, and its lifestyle and entertainment arm, SM Lifestyle Entertainment, Inc. – to produce a complete and one-of-a-kind Disney experience for its patrons: from the moment they enter the mall to watch a movie, to the time they purchase their favourite snack and Disney merchandise. Patrons can also take their SM Cinema and Disney experience with them home, or wherever they go, through the newly launched Blink app.

As a precursor to an already successful association, Disney and SM have worked hand in hand to bring multiple experiential events to the Filipino families such as the recent Avengers Experience in SM North Edsa, wherein guests were treated to life-size characters, avenger-themed games, and a meet and greet with Captain America, Thor, and Black Widow.

To officially jumpstart its formal bond as allies, SM and Disney will be launching a “Star Wars Galactic Christmas” to welcome the latest instalment of the movie, “Star Wars: The Force Awakens.” The exhibit will include life-size figurines of characters from the movie, interactive games, and official merchandise from the SM Store and Toy Kingdom.

Watch out for the “Star Wars Galactic Christmas” event in Select SM Supermalls near you.

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About SM Lifestyle Entertainment, Inc.
SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle and entertainment solutions company of SM Prime Holdings Inc. that offers the best in movies, events, and leisure. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into fourteen major brands. Currently tucked under its belt are: SM Cinema, Director’s Club Cinema, IMAX Theatre, XD: 4D Theatre, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Galeon, Snack Time, e-PLUS Tap to Pay, Mall of Asia Arena, SM Tickets, and Blink.   SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.

About The Walt Disney Company in Southeast Asia (NYSE:DIS)
The Walt Disney Company has been active in Southeast Asia since 1995 when Disney Channel first launched in Malaysia and has grown to five offices in the region (Malaysia, Thailand, Indonesia and the Philippines) with the headquarters in Singapore, employing over 300 permanent staff. Disney is one of the most active and largest global entertainment companies in the region with diversified businesses in film, consumer products, publishing, mobile content, television and family entertainment overseeing content from six key brands: Disney, Pixar, Marvel, ESPN, ABC and Lucasfilm.

Television is a key driver in growing the Disney brand in the region. The three Disney-branded channels available across the region are: Disney Channel, Disney Junior and Disney XD. The company also distributes Disney owned programs and channels to television, mobile, broadband and on-demand platforms to over 25 Southeast Asian providers including terrestrial broadcasters, pay-TV and channels as well as digital platforms.

Studio Entertainment reached new box office heights with several titles in 2015. Big Hero 6 was a phenomenal animation success for SEA, and set new records as the biggest animation release of all time in several markets. Marvel’s Avengers: Age of Ultron achieved the Biggest Opening Weekend in Philippines and was the 2nd Biggest Opening Weekend in Singapore, Thailand and Vietnam.

As one of the world’s largest creators of high-quality digital experiences, Disney Interactive produces interactive entertainment for the whole family including multi-platform video games, online short form video, mobile and social games and digital destinations across all current and emerging media platforms. Entertaining guests of all ages, Disney Interactive’s key products include the video game platform Disney Infinity, top virtual world for kids Club Penguin, popular mobile franchises like Frozen Free Fall and Disney Tsum Tsum, top online destinations for kids, parents and fans including Disney.com, Oh My Disney, and Babble.com and the Disney social network reaching more than 1 billion guests on Facebook.

From apparel and toys to food and stationery, Disney Consumer Products (DCP) is the world’s leading licensor and works with over 400 licensees across all product categories in Southeast Asia for all ages and lifestyles. Disney Publishing is active in 6 countries in 6 different languages in Southeast Asia, publishing a diverse range of products in the region including story, activity and e-books, magazines and comics that reach a wide demographic from pre-schoolers to pre-teens and adults. For more information, please visit www.Disney.ph.

For more information, kindly contact:
Stephanie Henares
Public Relations Manager
SM Lifestyle Entertainment, Inc.
Stephanie.henares@smsupermalls.com

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Philippines: SM Group to bring the Disney brand of stories closer to Filipinos through mall, retail, entertainment and amusement opportunities

A magical world awaits. From left: SM Lifestyle Entertainment President Edgar Tejerero; SM Prime Holdings President Hans Sy; The Walt Disney Company, Asia President Paul Candland; and The Walt Disney Company, Southeast Asia, Managing Director Rob Gilby. They are joined by Disney’s most loved characters Donald and Daisy Duck, Mickey and Minnie Mouse and Goofy.