Sainsbury’s opens its first standalone Festive Fizz Bar in Central London

Sainsbury’s opens its first standalone Festive Fizz Bar in Central London

23rd December will be ‘Sparkling Saturday’, with Sainsbury’s shoppers set to buy nearly half a million bottles in a single day. Retailer kicks off the fizz-tive season by opening first standalone ‘Festive Fizz Bar’ in London

LONDON, UK, 2017-Dec-11 — /EPR Retail News/ — Sainsbury’s is forecasting that 23rd December 2017 will be known as “Sparkling Saturday” as shoppers will buy 489,000 bottles of fizz in a single day.  With Christmas Day falling on a Monday, sales are set to “pop” as shoppers do their final preparations for the big day that weekend.

To get party-goers in the mood, Sainsbury’s is opening its first standalone Festive Fizz Bar in Central London, showcasing a range of five different styles of sparkling wine by the glass.

The opportunity could not have come at a better time. As Britain’s love for Prosecco continues – accounting for over 65% of Sainsbury’s annual fizz sales – it has paved the way for British drinkers to explore alternative sparkling wines, such as Crémant de Loire which is hailed to be the next big thing.

French sparkling wine but without the Champagne price tag, Sainsbury’s forecasts 2017 to be the “year of Crémant”.  Made using the same traditional method as Champagne, Sainsbury’s Crémant hails from the chalky soils of Saumur in the Loire Valley, where the conditions are perfect for producing a distinctive Blanc de Blancs style. Sainsbury’s expects December to be a bumper month for the sparkling newcomer. After a 528% rise in sales in the past year alone, demand has led to the introduction of an impressive magnum, just in time for Christmas.

Elizabeth Newman, Head of Beers, Wines and Spirits at Sainsbury’s says: “While Champagne sales peak at this time of year, the alternative sparkling wine market is really booming. Prosecco continues to be an area of strong growth for us (our Taste the Difference variety is up 23% year on year) but its rise has also opened Brits’ eyes to the breadth of sparkling wines out there – from Crémant de Loire, to our English sparkling wine, there really is something for every palate and pocket at Sainsbury’s this festive season.”

To celebrate its diverse range of sparkling wines available in-store this Christmas, Sainsbury’s is launching the Festive Fizz Bar – a pop-up bar in Central London, where a curated menu of five premium sparkling wines from the Taste the Difference range will be on offer by the glass for temptingly tasty prices. Alongside the bubbles, there will also be a selection of antipasti and charcuterie sharing platters on offer.

Elizabeth Newman concludes: “Our first pop-up Festive Fizz Bar gives people the opportunity to taste a range of different styles, so they can purchase with confidence.”

Book a space at the Festive Fizz Bar (from 7th – 9th December) via Eventbrite. There will be limited cover for walk-ins and guests are advised to book to avoid disappointment.

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295.

Sainsbury’s expecting bumper sales of French rosé this weekend

Sainsbury’s expecting bumper sales of French rosé this weekend

 

London, 2017-Apr-08 — /EPR Retail News/ — Spring has officially sprung! As the warmer weather begins to emerge, Sainsbury’s has seen a 58% increase in French rosé sales in the past four weeks, and is expecting bumper sales this weekend with temperatures expected to hit 23 degrees.

Sainsbury’s sells over 15 million bottles of rosé every year and to keep up with the demand, it has launched eight new bottles to add to the current range. Now stocking a 63-strong range, Sainsbury’s is one of the biggest retailers of rosé on the high street.

  • Data from Sainsbury’s shows that paler styles from Bordeaux and Provence drove a 24% growth in French rosé last year, increasing to 58% over the past four weeks
  • 2017 is set to be the biggest year yet, for French styles in particular. One in three Brits chose lighter styles such as Provençal and Bordeaux rosé in the summer over darker, sweeter styles such as Zinfandel. Millennials are twice as likely to opt for these paler rosés
  • When temperatures soar, we turn to rosé over white. A warm spell sees rosé sales up 30% in comparison to 20% for white wine

Elizabeth Newman, Head of Beers, Wines & Spirits at Sainsbury’s, comments: “We expect rosé to be the drink of summer 2017, increasing our range by 15% to keep up with its growing popularity. Consumer habits are changing as the UK begins to mirror trends in France – not only are we turning to France for paler styles but the magnum is also set to be a hit for entertaining. We’re launching our first ever magnum of rosé this year and I am confident it will be a crowd pleaser for parties as we head into barbecue season.”

The Baron Gassier Côtes de Provence magnum is available in stores now for £20 and, on average, serves 12 glasses of wine.

Contact:

press_office@sainsburys.co.uk
020 7695 7295

Source: Sainsbury’s

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Sainsbury’s predicts fizz sales will exceed last year as the nation’s love of sparkling wine hits new heights

Sainsbury’s predicts fizz sales will exceed last year as the nation’s love of sparkling wine hits new heights
Sainsbury’s predicts fizz sales will exceed last year as the nation’s love of sparkling wine hits new heights

 

London, 2016-Dec-07 — /EPR Retail News/ — Sainsbury’s expects ‘Fizz Friday’, 23rd December, to be the biggest Christmas ever for fizz sales as the nation’s love of sparkling wine hits new heights. In fact, 1 in 4 people said they plan to enjoy a glass of fizz with breakfast on Christmas morning.

  • Sainsbury’s declares 23rd December ‘Fizz Friday’ and is predicted to sell over half a million bottles of sparkling wine in one day
  • Supermarket launches Christmas Uncorked report unveiling festive drinks trends

The supermarket predicts that Fizz Friday will see sales exceed last year – when customers bought just shy of 600 bottles of sparkling wine per minute – as the nation broadens its fizz tastes. Also the biggest day for food shopping (and home delivery), buyers predict sales on Fizz Friday to be up at least five times that of a ‘normal’ Friday. Among sparkling wine sales, alternatives to Champagne such as Prosecco continue to drive growth, with sales of Prosecco up by a third last Christmas, year on year. In the week before Christmas, sales of the Italian favourite doubled4.

Elizabeth Newman, Head of Beers, Wines and Spirits at Sainsbury’s says: “Our Christmas Uncorked report is a fascinating insight into the nation’s evolving drinks preferences. Our thirst for fizz shows no sign of slowing and we’ve found that Christmas is the time our customers are most likely to spend a little more on that special bottle. With a wider choice of sparkling wine available than ever before, we expect Fizz Friday to be our best yet.”

Sainsbury’s Christmas Uncorked also found that Champagne remains the most popular choice when it comes to gifts – we’re twice as likely to put Champagne under the tree compared to any other sparkling wine.

Over half (58%) of Sainsbury’s sparkling wine magnum sales occur during November and December, as shoppers seek to make an impression.

Festive Fizz Facts

  • 1 in 4 people enjoy their first glass of fizz with breakfast on Christmas morning – half of these opting for a Buck’s Fizz by topping up their morning juice.7
  • People are happy to spend more on their fizz during the festive season – with over a third (35%) naming sparkling wine as the drink they are most likely to push the boat out on.
  • 14% of would-be party-goers still pick Champagne as the drink with which they’d most like to start a party with.

Press Enquiries:
press_office@sainsburys.co.uk
020 7695 7295.

Source: Sainsbury

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