Lowe’s And Habitat for Humanity Empower Women With Construction Skills

Lowe’s And Habitat for Humanity Empower Women With Construction Skills


ATLANTA, 2017-May-08 — /EPR Retail News/ — More than 17,000 women volunteers will come together starting Saturday in their local communities to help build or improve affordable homes alongside future homeowners as part of Habitat for Humanity and Lowe’s 10th annual National Women Build Week. With the help of Lowe’s Heroes volunteers, they will build or improve 600 Habitat homes in nearly 50 states in just one week.

Lowe’s helped launch National Women Build Week in 2008 to empower women with construction skills and give them a platform to tackle affordable homeownership in their communities.

“It’s very inspiring to see 17,000 strong, empowered women join together to work with families who are building toward better futures,” said Lisa Marie Nickerson, associate director of Habitat for Humanity’s Women Build program. “With Lowe’s support, the event continues to grow, and I’m proud to say that female construction crews have helped build nearly 3,800 Habitat homes in the past nine years. It just goes to show that no task is too big when we tackle it together.”

One of those construction volunteers is future Habitat homeowner Marisol Santos of Randolph, New Jersey. Santos will join her local crew to help build a home alongside a future Habitat homeowner. She is also working toward building her own Habitat home, which will be handicap-accessible to help her son get around in his wheelchair.

“Finally, we will have a wheelchair-accessible home, which will help my son easily move around the house and make him feel more comfortable,” Santos said. “My son is overwhelmed with joy because he knows it will make our lives much easier.”

Each year, Lowe’s provides the support of its Lowe’s Heroes volunteers, who conduct how-to clinics in stores to teach community volunteers home improvement skills. Since first launching the annual event, Lowe’s has committed more than $15 million in support of Habitat’s National Women Build Week and helped more than 3,800 Habitat families improve their living conditions.

Brooke Reed of Stillwater, Oklahoma is one of those homeowners who now reflects back to how instrumental National Women Build Week was to establishing a strong foundation for her family. In 2012, she helped raise the walls on her Habitat home as part of the week. She moved out of a trailer park and into her home later that year. Reed said owning a Habitat home has given her the opportunity to build her credit, save money and create a better life for her and her children.

“As women, it’s important to support and empower each other in all facets of life including home ownership and maintenance,” said Jocelyn Wong, chief marketing officer at Lowe’s and National Women Build Week advocate. “National Women Build Week offers an opportunity for women to come together, learn construction skills, and make a positive impact in the lives of others in their communities. We hope that many more women will join Lowe’s and Habitat as we continue to help families realize their dream of home ownership.”

In celebration of the 10th annual event of National Women Build Week and reaching the milestone of engaging 100,000 volunteers, Lowe’s and Habitat for Humanity of Charlotte are hosting a kickoff event on May 5. Women leaders and executives in the Charlotte area will join together, put their building skills to the test and inspire other women to make a meaningful impact in their community.

For more information on Habitat for Humanity’s Women Build program, and to learn about Women Build projects in communities across the U.S., visit www.habitat.org/wb.

About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in more than 1,300 communities throughout the U.S. and in nearly 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org

About Lowe’s in the Community
Lowe’s, a FORTUNE® 50 home improvement company, has a 60-year legacy of supporting the communities it serves through programs that focus on K-12 public education and community improvement projects. In the past decade, Lowe’s and the Lowe’s Charitable and Educational Foundation together have contributed nearly $300 million to these efforts, and for more than two decades Lowe’s Heroes volunteers have donated their time to make our communities better places to live. For the latest news, visit Newsroom.Lowes.com or follow @LowesMedia on Twitter.

Media Inquiries:

mail to: PublicRelations@Lowes.com

Source: Lowes


Giant Tiger Stores Limited launches new campaign – “Inner Voice” to empower women

OTTAWA, 2016-Jun-15 — /EPR Retail News/ — Giant Tiger Stores Limited is excited to be introducing its new multi-media campaign – “Inner Voice.” The campaign, which features Giant Tiger’s recently introduced women’s wear brands (Lily Morgan, mySTYLE, and ACX Active), is designed to empower women by focusing on their own needs as well as the power that a positive inner voice, and fashion, has to instill confidence.

“Every woman deserves to look and feel beautiful from the inside out. Giant Tiger’s new women’s wear brands were inspired by our core shopper, her day-to-day life, and the clothes she needs to live, not only comfortably in, but confidently in,” said Karen Sterling, VP Marketing, Giant Tiger. “Our new multi-media campaign supports these needs and takes it one step further. The ‘Inner Voice’ ads are centered on real women, real moments, and the often overlooked, yet crucial, need to prioritize themselves, and the important power of a positive inner voice.”

The ads, created by Yield Branding, connect with its target audience by portraying them in situations where they are able to take time for themselves, embrace how that makes them feel, and the role that positive thinking, and fashion, has on building self-confidence.

“When we met with Giant Tiger, two things were clear – the priority they placed on customers, and their desire to connect with them in a real way,” said Ted Nation, President, Yield Branding. “This important insight drove the ‘Inner Voice’ campaign creative. The ads portray not only scenarios that women – Giant Tiger’s core customer – can identify with, but leverage a positive inner voice in a supportive and empowering way.”

Ads began to appear nationally via print and broadcast on June 8. Broadcast ads can be seen on specialty channels such as W Network, Slice, and HGTV. Print ads can be seen in Chatelaine, Canadian Living and Coupe de Pouce magazines. A social media and digital program will further support the national broadcast and print campaign.

“Giant Tiger is known to many as Canada’s best kept secret. We believe that this is absolutely the right time, and way, to share that secret, both with our existing customers as well as those who may be new to our stores,” adds Sterling.

About Giant Tiger:
In 1961, Giant Tiger Stores Limited opened its first store in Ottawa. The business was started with a very simple idea – keep the cost of operation low and sell a large volume of merchandise at everyday low prices. It is the adherence to this idea that has allowed Giant Tiger to grow to over 200 stores.

In 1968, another simple idea was incorporated into the Giant Tiger formula – franchising! Today most of our stores are franchised so our valued customers will be better served by having the owner in the store. Giant Tiger franchise owners become members of the community, sharing community concerns and serving community needs. Giant Tiger also helps to bring communities together. In 2014, Giant Tiger donated more than $2 million to more than 700 local associations and charities across Canada.

Giant Tiger offers a large assortment of casual clothing and footwear for the entire family including many of the latest fashion items at the lowest possible price. The identical quality and fashion items offered by major chain stores are sold at Giant Tiger often at remarkably lower prices. In addition, Giant Tiger provides everyday needs for families in groceries, confectionery, pet food, cleaning supplies, housewares, stationery, toys and health and beauty products.

Giant Tiger checks out as Canada’s low price Giant with our low prices every day, Ad Match Guarantee, Clawbacks throughout the store and our no time limit return policy. For more information about the company, please visit www.gianttiger.com , join us on Facebook at www.facebook.com/gianttiger or follow us on Twitter @GTboutique and on Four Square Giant Tiger Stores.

Giant Tiger, a proud Canadian company since… FOREVER!  #CanadaPROUD