Giant Tiger Stores Limited launches new campaign – “Inner Voice” to empower women

OTTAWA, 2016-Jun-15 — /EPR Retail News/ — Giant Tiger Stores Limited is excited to be introducing its new multi-media campaign – “Inner Voice.” The campaign, which features Giant Tiger’s recently introduced women’s wear brands (Lily Morgan, mySTYLE, and ACX Active), is designed to empower women by focusing on their own needs as well as the power that a positive inner voice, and fashion, has to instill confidence.

“Every woman deserves to look and feel beautiful from the inside out. Giant Tiger’s new women’s wear brands were inspired by our core shopper, her day-to-day life, and the clothes she needs to live, not only comfortably in, but confidently in,” said Karen Sterling, VP Marketing, Giant Tiger. “Our new multi-media campaign supports these needs and takes it one step further. The ‘Inner Voice’ ads are centered on real women, real moments, and the often overlooked, yet crucial, need to prioritize themselves, and the important power of a positive inner voice.”

The ads, created by Yield Branding, connect with its target audience by portraying them in situations where they are able to take time for themselves, embrace how that makes them feel, and the role that positive thinking, and fashion, has on building self-confidence.

“When we met with Giant Tiger, two things were clear – the priority they placed on customers, and their desire to connect with them in a real way,” said Ted Nation, President, Yield Branding. “This important insight drove the ‘Inner Voice’ campaign creative. The ads portray not only scenarios that women – Giant Tiger’s core customer – can identify with, but leverage a positive inner voice in a supportive and empowering way.”

Ads began to appear nationally via print and broadcast on June 8. Broadcast ads can be seen on specialty channels such as W Network, Slice, and HGTV. Print ads can be seen in Chatelaine, Canadian Living and Coupe de Pouce magazines. A social media and digital program will further support the national broadcast and print campaign.

“Giant Tiger is known to many as Canada’s best kept secret. We believe that this is absolutely the right time, and way, to share that secret, both with our existing customers as well as those who may be new to our stores,” adds Sterling.

About Giant Tiger:
In 1961, Giant Tiger Stores Limited opened its first store in Ottawa. The business was started with a very simple idea – keep the cost of operation low and sell a large volume of merchandise at everyday low prices. It is the adherence to this idea that has allowed Giant Tiger to grow to over 200 stores.

In 1968, another simple idea was incorporated into the Giant Tiger formula – franchising! Today most of our stores are franchised so our valued customers will be better served by having the owner in the store. Giant Tiger franchise owners become members of the community, sharing community concerns and serving community needs. Giant Tiger also helps to bring communities together. In 2014, Giant Tiger donated more than $2 million to more than 700 local associations and charities across Canada.

Giant Tiger offers a large assortment of casual clothing and footwear for the entire family including many of the latest fashion items at the lowest possible price. The identical quality and fashion items offered by major chain stores are sold at Giant Tiger often at remarkably lower prices. In addition, Giant Tiger provides everyday needs for families in groceries, confectionery, pet food, cleaning supplies, housewares, stationery, toys and health and beauty products.

Giant Tiger checks out as Canada’s low price Giant with our low prices every day, Ad Match Guarantee, Clawbacks throughout the store and our no time limit return policy. For more information about the company, please visit , join us on Facebook at or follow us on Twitter @GTboutique and on Four Square Giant Tiger Stores.

Giant Tiger, a proud Canadian company since… FOREVER!  #CanadaPROUD