EuroShop 2017: 2,368 exhibitors and 113,000 visitors from all over the world

Lines are now open for exhibitors to apply online

DUSSELDORF, Germany, 2017-Oct-24 — /EPR Retail News/ — This year’s EuroShop – the World’s No. 1 Retail Trade Fair – presented itself for the first time with a new concept: 7 dimensions of experience. This forward-looking change was honoured by exhibitors and visitors alike. With 2,368 exhibitors on 127,000 sqm of net space and over 113,000 visitors from all over the world, EuroShop achieved the best result in its 50-year history.

For the trade fair organisers in Düsseldorf it goes without saying that they mustn’t rest on their laurels, that they need to keep in touch with the latest trends and that it’s important to identify market developments in good time. This is why arrangements are already being made for the next EuroShop. In 2020 the seven existing dimensions (Shop Fitting & Store Design, Visual Merchandising, Lighting, Retail Marketing, Retail Technology, Refrigeration & Energy Management and Expo & Event Marketing) will have another one added to them. This 8th dimension at EuroShop will be called Food Service Equipment.

After all, it is becoming obvious at the moment that food service facilities in and around retail stores are gathering momentum. Much planning and many refurbishment projects at food retail stores are currently moving towards adding in-store facilities of this kind. The share of cafés and restaurants in shopping centres is rising, filling stations are offering food for immediate consumption, department stores are setting up themed restaurants that merge into a given environment, and we are seeing an increase in food and beverage services that play a major role in making customers feel happy and welcome.

The EHI Retail Institute, a promotional supporter of EuroShop, has just created the In-store Food Service Initiative with the intention of providing retailers in German-speaking countries with comprehensive information and networking platforms on the subject on a neutral basis. Challenges, trends and best practice examples will be published in the EHI retail magazine stores & shops. An initial study of the size and dynamics of the market, including a retailers’ survey, will be presented in March 2018, and the first convention on in-store food service facilities will take place on June, 26 and 27 next year in Düsseldorf.

It is therefore clearly a booming, up-and-coming market that has its own very special requirements in terms of equipment and design. And so it seems obvious that EuroShop, which covers all the capital goods requirements of the retail trade, should now also have a specially dedicated dimension with the focus on food service equipment. Although FoodTech was already included within the Energy Management dimension at EuroShop, it is reasonable to follow the rise in demand and to set up a separate dimension, Food Service Equipment, which will expand the current range considerably.

Exhibitors are now welcome to apply for this dimension, and indeed for all other dimensions at EuroShop 2020. Application forms for the next EuroShop in Düsseldorf (16 to 20 February 2020) can be downloaded from the EuroShop website:

www.euroshop.de/application


Press contacts:
Dr. Cornelia Jokisch, Tanja Karl (Assistant)
Phone: +49 (0) 211 4560-998/-999
Fax: +49 (0) 211 4560 8548
Email:JokischC@messe-duesseldorf.de
KarlT@messe-duesseldorf.de

SOURCE: Messe Düsseldorf GmbH

 

EuroShop 2017 recorded the best results ever in its 50-year history

Biggest Showcase and Marketplace for Creative Ideas for Stand Construction, Design, Event and Live Marketing +++ Exhibitor Magazine (USA) presents EuroShop Awards for Best Booth Built

Düsseldorf, Germany, 2017-Jun-22 — /EPR Retail News/ — The world’s biggest trade fair for retail investment needs, EuroShop 2017 held in Düsseldorf from 5 to 9 March 2017, succeeded in posting the best results ever in its 50-year history. 2,368 exhibitors from 61 nations presented the entire spectrum of innovative products, trends and concepts for retail, industry and a multitude of service providers in 18 halls on net exhibition space measuring over 127,000 m². 113,906 trade visitors from 138 countries travelled to the Rhine to gather information and network with the global sector.

Expo + Event Marketing on over 13,000 m²

This year saw EuroShop kick off with the concept of seven Dimensions for the first time. The new structure went down extremely well with both exhibitors and trade visitors. Also benefiting from the changes was the Expo & Event Marketing Dimension. Never before did so many exhibitors present ranges on such a large area as in 2017. With 274 exhibitors from 38 countries this number increased by 21% over the previous event and the exhibition area grew by an impressive 34% to13,471 m².

This expansion of the Expo & Event Marketing area was only possible thanks to the new structure of EuroShop. For the first time, this area occupied both Halls 4 and 5 of the Düsseldorf Exhibition Centre. Here trade visitors this year were once again in for nothing but creative concepts and ideas – such as sure-fire exhibition architecture concepts, custom-built stands,  the latest developments in stand construction systems and their applications, mobile displays and display systems, trade fair appearances as part of integrated communication, exemplary stand design as well as accomplished combinations of architecture and marketing.

The accompanying Expo and Event Forum was well attended by an international audience on all five days of the trade fair. It was organised by FAMAB, “Studieninstitut für Kommunikation” (Institute of Communication Studies Düsseldorf), IFES and m+a report magazine. In addition to intriguing business cases from the industry the Forum also featured diverse lectures and panel discussion revolving around digitalisation, sustainability and Work 4.0. Furthermore, FAMAB joined forces with bvik (Bundesverband Industrie Kommunikation e.V.) for the first time to offer guided tours of the trade fair that met with plenty of approval.

Proving another highlight at the Expo and Event Marketing Dimension was the presentation of the coveted EuroShop Awards, presented every three years by US trade magazine “Exhibitor Magazine” in their own ceremony. The Award is sponsored by Access TCA Inc., North America’s biggest independent expo and event marketing operation.

All stands in Halls 4 and 5 were automatically eligible for free participation in the contest, while stands in other halls were able to apply for a fee. The prerequisite for all of them: all stands had to be premieres at a trade fair. In each of the three size categories one winner was selected while additional stands received honourable mentions. On top of this, an audience award was presented. Decisive for this were the votes cast by EuroShop visitors. The awards were presented by the Exhibitor Magazine during the trade fair.

The following companies were honoured at Exhibitor Magazine’s 2017 EuroShop Awards:

Category Small Stands:

Winner: Winkels Messe- und Ausstellungsbau GmbH
Honourable Mention: Allmax Sp. z o.o.
Honourable Mention: Public Address Exhibition & Design GmbH

Category Medium-Sized Stands:

Winner: Fairnet GmbH
Honourable Mention: Atelier Dambock Messebau GmbH
Honourable Mention: Schendel & Pawlaczyk Messebau GmbH

Category Large Stands:

Winner: Aluvision N.V.
Honourable Mention: BeMatrix bvba
Honourable Mention: Octanorm Vertriebs GmbH

Winner of the Audience Prize:

Changzhou Hawk Display Appliance Manufacture Co. Ltd.
For further details on the EuroShop Award go to: www.ExhibitorOnline.com

The next EuroShop will be held in Düsseldorf from 16 to 20 February 2020.

Your Press Contact for EuroShop
Dr. Cornelia Jokisch, Tanja Karl (Assistant)
Tel.: +49 (0)211/4560-998,-999
Fax: +49 (0)211/4560-8548
Email: JokischC@messe-duesseldorf.de, KarlT@messe-duesseldorf.de

Source: EuroShop

NCR showcases omni-channel solution at EuroShop 2017

NCR helps retailers address the most pressing needs in store transformation, unified commerce and digital enablement to implement their omni-channel strategies

Duluth, Ga / Dusseldorf, Germany, 2017-Mar-07 — /EPR Retail News/ — NCR Corporation, a global leader in omni-channel solutions, demonstrates at this year’s EuroShop how retailers can dramatically improve sales growth by using the right technologies. A recent Unified Commerce Landscape Report from NCR, in partnership with research and analyst firm IHL Group, found that retailers who invest in technologies designed to create seamless shopping experiences, personalization and store transformation enjoy sales boosts of up to 100 percent and more.

Not surprisingly, omni-channel, digital store and digital transformation are the top three technology trends in Retail according to a study on IT trends in retail published by the EHI Retail Institute in February 2017.

Anticipating these needs, NCR showcases solutions at this year’s EuroShop that help retailers fulfil their goals in the following key areas:

Store transformation
Retailers are moving to a seamless checkout experience to eliminate wait times and friction at the checkout. NCR is showcasing the NCR FastLane Mobile Shopper powered by Revision. This innovative new application gives retailers the ability to offer consumers a scan-as-you-shop option using either the consumer’s own iOS or Android mobile phone or a store-provided device.

Russian Hypermarket Globus is the first customer to deploy the NCR solution with these handheld devices. Globus customers that are using the scan & go service simply scan products as they put them in their cart and conclude their shopping by scanning a barcode at one of the NCR self-checkouts provided in the designated checkout-areas. These consist of the NCR SelfServ 90 as well as NCR FastLane SelfServ self-checkouts. Both of these solutions were recognized by iF Design Awards 2017 for their ease of use and innovative, modern design.

Unified commerce
For general merchandise, fashion, department stores and specialty retailers in Spain, France, Germany, Denmark and Italy, NCR has introduced NCR Enactor, a platform-independent unified commerce software suite that includes a wealth of pre-packaged retail applications that span all current customer channels as well as store and estate management. Its extensive configuration options and scale enable retailers to introduce new features quickly and replicate the same seamless shopping experience across all stores and markets.

With NCR Power Picking supermarkets and convenience retailers can take advantage of the growing trend of online grocery shopping by introducing click & connect services that are fulfilled in-store. The solution, which is part of NCR’s retail hub, leverages store level inventory and imports customers’ decision-making preferences, such as perishability dates or the ripeness of produce, through e-commerce applications. The solution translates online ordering in the workflow of brick and mortar shopping processes.

Digital Enablement
Leveraging the Unified Commerce Landscape report by IHL, NCR has developed a benchmarking tool that allows retailers to find out how they measure up against retailers that are already increasing sales by making the most out of their technology investments. Retailers can complete the benchmarking survey at NCR’s booth in hall 6, stand C09 or complete the form online and receive a customized report.

Visualizing the power of insights, NCR has installed an augmented reality table on its stand that shows the various touchpoints in a customer journey from the viewpoint of a consumer, retail associate or manager. Rich content explains how the world of commerce is connected and how NCR technology and services can help to transform the customer journey to a truly unified experience.

“Many retailers across the globe are still struggling to get omni-channel right and it’s no surprise, as they are all in a different phase of their journey. There is no standard recipe that they can turn to,” said David Wilkinson, senior vice president and general manager, NCR Retail. “With our engaging and interactive tools at EuroShop, we help retailers identify their immediate needs and to show them how smart investments can boost their bottom line.”

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.

NCR is headquartered in Duluth, Georgia with over 30,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.

Web sites: www.ncr.com
Twitter: @NCRCorporation
Facebook: www.facebook.com/ncrcorp
LinkedIn: www.linkedin.com/company/ncr-corporation
YouTube: www.youtube.com/user/ncrcorporation

News Media Contact:
Ortrud Wenzel
NCR Corporation
+49 821 405 8191
ortrud.wenzel@ncr.com

Source: NCR Corporation

EuroShop 2017 will be the biggest in its 50-year history, from 5 to 9 March 2017 in Düsseldorf

Düsseldorf, Germany, 2017-Feb-27 — /EPR Retail News/ — EuroShop, The World´s No. 1 Retail Trade Fair, from 5 to 9 March 2017 in Düsseldorf, is an innovation platform, discussion forum and creative hub for the entire retail sector. Boasting over 127,000 square metres of net exhibition space, 18 halls and 2,350 exhibitors from 61 countries, EuroShop 2017 will be the biggest in its 50-year history. EuroShop 2017 expects in excess of 110,000 visitors from all over the world.

EuroShop 2017 comes up with a new concept. EuroShop’s previous 4-area structure — the division into the segments EuroConcept, EuroSales, EuroExpo, and EuroCIS — is replaced by a sophisticated system of the future that is divided into seven experience dimensions. Why this? There are three reasons: first, we wanted to get rid of these artificial names by substituting the four areas by names of dimensions explaining their content with simple English words. Second we did not want any long to stress the prefix “Euro” for the reasons I initially mentioned: EuroShop is everything but not only European. Third, the four sections became too broad, as EuroConcept actually covered nearly 50% of the whole show. We sharpened the profile and created three new and very important areas. So  this year´s EuroShop kicks off with a new concept that is broken down into the following seven experience dimensions: POP Marketing, Expo & Event Marketing, Retail Technology, Lighting, Visual Merchandising, Shop Fitting & Store Design and FoodTech & Energy Management.

Digitalisation in retail is one of the principal themes at EuroShop 2017. After all, the future of retail will lie in the hands of shoppers that roam shopping worlds across channels like vagabonds – be it at stores, on a Tablet or Smartphone. And they don’t accept any residual risks while hopping back and forth between off and online channels. In other words: retailers will have to dovetail the various channels in such a way that their products and services guarantee ultimate convenience across all channels and fun for shoppers. To this end holistic IT solutions are a must.

And the rule for stores is: pure emotionalisation! This is not about creating individual shopping events. Here storytelling is called for – be it in architecture, design, lighting or the incorporation of the latest digital media in shop fitting – all of this must follow a consistent plot to give shoppers that certain kick. Furthermore, there is a clear trend in the staging of brands – namely to incorporate their history or make local references ever more frequently, so as to reflect the greatest authenticity and uniqueness possible.

EuroShop´s extensive line-up of exhibitor ranges is complemented by the proven, high-calibre forums with practitioners’ lectures presented on all five exhibition days right amidst trade fair activities. These include the EuroShop Forum Architecture & Design, the EuroCIS Forum, the POPAI-Forum and the OmniChannel Forum as well as the  ECOpark Forum and the new Expo & Event Forum. All forums are simultaneously interpreted from/into German and English and can be attended by trade visitors free of charge and without prior registration.

EuroShop 2017 is open for trade visitors from Sunday, 5 March 2017, to Thursday, 9 March 2017, daily from 10.00 am to 6.00 pm. 1-day tickets cost EUR 70.- (EUR 50.- purchased online beforehand (e-Ticket)),  2-day tickets cost EUR 90.- (EUR 70.- purchased online beforehand) and season tickets are EUR 150.- (EUR 130.- purchased online beforehand). Admission tickets include a free return trip to EuroShop on public transport marked VRR (Verkehrsverbund-Rhein-Ruhr).

EuroShop Basics: In 1966 EuroShop was organised for the first time by Messe Düsseldorf and is held every three years. The EHI Retail Institute acts as the event’s conceptual sponsor. The last EuroShop in 2014 registered 2,229 exhibitors from 56 countries on over 116,000 m² of net exhibition space and 109,496 trade visitors, 63% of whom came from abroad.  www.euroshop-tradefair.com

Press Contact:

Cornelia Jokisch
(Referent)
Tel.: +49 (0)211 4560-998
Fax: +49 (0)211 4560-87998
JokischC@messe-duesseldorf.de

Tanja Karl
(Assistenz)
Tel.: +49 (0)211 4560-999
Fax: +49 (0)211 4560-87999
KarlT@messe-duesseldorf.de

Source: EuroShop

Diebold Nixdorf to showcase its full portfolio of retail self-checkout solutions at EuroShop 2017, March 5 – 9 in Düsseldorf, Germany

DÜSSELDORF, Germany, 2017-Feb-23 — /EPR Retail News/ — Diebold Nixdorf is presenting its full portfolio of retail self-checkout solutions—powered by software and services—to drive connected commerce and automate cash-handling at EuroShop 2017, the world’s largest trade show for the retail sector. From March 5 – 9 in Düsseldorf, Germany, at booth E62 in hall 6, visitors have the opportunity to learn more about the company’s new retail automation solutions for all segments and store formats, as well as software solutions for connected commerce.

According to the industry analyst firm RBR, the number of self-checkout installations grew by 5 percent in 2015, but the market remains full of potential.  In the UK, for example one in seven point-of-sale (POS) terminals in supermarkets have been converted to self-checkout systems.  In France, it is one in every 22 systems and only one in 100 in Germany.1 Yet, more than half of all consumers in Germany would use self-checkout systems if they had access to the technology in stores, according to a TNT Infratest commissioned by the EHI Retail Institute.

The industry’s leading checkout solutions will be showcased in Diebold Nixdorf’s booth at EuroShop 2017:

  • The recently introduced eXpress self-checkout solution can be used as an interactive kiosk or a payment terminal with a compact design that meets the industry’s demand for a miniaturized footprint. The user-friendly design is ideal for smaller grocery and convenience stores and supports cashless payments via card or smartphone.
  • The BEETLE/iSCAN EASY Hybrid checkout solution offers retailers unparalleled flexibility with the option to be used as a self-service terminal for smaller purchases during off-peak hours or as a traditional cashier-assisted checkout terminal during peak hours.
  • The K-One Kiosk solution was designed to digitalize the in-store consumer experience by quickly and seamlessly assisting consumers throughout their visit. The versatile, tailored solution can be easily adapted to changing consumer demands, with functionality for order taking, customer service, product information, ticket and lottery sales and even self-checkout.
  • The new Value Line is an attractively priced back office cash management entry-level solution for automatic coin and banknote processing at checkout. It is especially designed to handle smaller payments, such as those made in bakeries, butcher shops and pharmacies.

In addition, Diebold Nixdorf will show brick-and-mortar retailers how they can benefit from deploying mobile touchpoints such as the BEETLE mobile POS. Integrated with other partner technologies, this solution includes versatile possibilities of using beacon technology for direct customer communication and personalized one-to-one marketing in the store – prior, during and after conducting purchases. According IDC Retail Insights, stores offering mobile services are on the way to becoming as equally important as product variety, brands and prices.

Checking online availability of items before going to the store, ordering a product online and picking it up at the store, or ordering a product online that is not available in the store, as well as accessing stock in other stores and returning ordered goods in the store are normal shopping patterns today. With Diebold Nixdorf’s TP Application Software Suite, the company will present several consumer journeys to show how omnichannel processes can be quickly and efficiently deployed in heterogeneous environments. The open, service-oriented software platform links all consumer touchpoints and store applications, from loyalty tools and mobile customer services to back-end systems, and centrally controls all functions between the individual stationary and mobile touchpoints.

“Consumers expect fast, convenient and personalized shopping experiences,” said Thomas Fell, Diebold Nixdorf senior vice president, retail. “Our comprehensive portfolio of solutions not only enables retailers to meet their customers’ expectations but also provides them with options for an efficient and cost-effective realignment of their processes and customer services.”

About Diebold Nixdorf
Diebold Nixdorf is a world leader in enabling connected commerce for millions of consumers each day across the financial and retail industries. Its software-defined solutions bridge the physical and digital worlds of cash and consumer transactions conveniently, securely and efficiently. As an innovation partner for nearly all of the world’s top 100 financial institutions and a majority of the top 25 global retailers, Diebold Nixdorf delivers unparalleled services and technology that are essential to evolve in an ‘always on’ and changing consumer landscape.

Diebold Nixdorf has a presence in more than 130 countries with approximately 25,000 employees worldwide. The organization maintains corporate offices in North Canton, Ohio, USA and Paderborn, Germany. Shares are traded on the New York and Frankfurt Stock Exchanges under the symbol ‘DBD’. Visit www.DieboldNixdorf.com for more information.

1 RBR. Global EPOS & Self-Checkout 2016.

Contacts:
Ulrich Nolte
Media Relations – Germany
Email: ulrich.nolte@dieboldnixdorf.com
Phone: +49 5251 693 5211

Steve Virostek
Investor Relations
Email: steve.virostek@dieboldnixdorf.com
Phone: 330-490-6319

Source: Diebold Nixdorf

EuroShop 2017 to showcase how to virtually enhance the customer journey with Location Based Services

Düsseldorf, Germany, 2017-Feb-15 — /EPR Retail News/ — Shopping with your Smartphone is already an everyday routine for many consumers today. EuroShop 2017, the World’s No. 1 Retail Trade Fair, held in Düsseldorf from 5 to 9 March, shows how to virtually enhance the customer journey with Location Based Services (LBS). Not only do numerous international vendors at the exhibition stands in the Retail Technology Dimension of the trade fair have innovative LBS solutions in store for visitors, EuroShop also uses them itself.

Location based services are a big benefit for retailers but also for trade fair visitors. While in the past you had to thumb through papers for relevant information, EuroShop guests today get everything worth knowing conveniently sent to their devices right away – and at precisely the point in time when this is relevant.

For trade visitors the EuroShop App (for Android and iPhone) is the point of departure. Mobile device users immediately receive not only a digital hall map or information on all exhibitors but also valuable add-on services as a direct push message by activating their GPS and Bluetooth. Geofencing sends them a message to welcome them right at the airport in Düsseldorf or at Düsseldorf central station and shows them the easiest and fastest way to reach the exhibition centre. For motorists a message is shown as they exit from the motorway, telling them which parking lot is best for them – depending on the user this message is displayed in German or English.

New: EuroShop offers Beacons for Addressing Visitors in a Tailor-Made Fashion

At EuroShop 2017 exhibitors can book the use of beacons for the first time.  Beacons, or little Bluetooth transmitters, are very flexible in use since they can cover a radius of up to 40m and can be used indoors. If an App user now enters this perimeter the system triggers a push message. This means, exhibitors that use beacons at EuroShop can address trade visitors interactively and extend a targeted invitation to their exhibition stand to obtain information on the company and its products.

The trick: in the App visitors decide themselves on the product categories they would like to be informed about. Here they can subscribe to the two EuroShop Dimensions Light and Retail Technology, for example, if they are looking for lighting solutions but are also interested in ePayment. As soon as they approach an exhibitor with special expertise in this segment, they will receive a customised message via the App that leads to further information.

EuroShop 2017 is open for trade visitors from Sunday, 5 March 2017, to Thursday, 9 March 2017, daily from 10.00 am to 6.00 pm. 1-day tickets cost EUR 70.- (EUR 50.- purchased online beforehand (e-Ticket)),  2-day tickets cost EUR 90.- (EUR 70.- purchased online beforehand) and season tickets are EUR 150.- (EUR 130.- purchased online beforehand). Admission tickets include a free return trip to EuroShop on public transport marked VRR (Verkehrsverbund-Rhein-Ruhr). Further information at www.europshop.de.

Press Contact:

Cornelia Jokisch
(Referent)
Tel.: +49 (0)211 4560-998
Fax: +49 (0)211 4560-87998
JokischC@messe-duesseldorf.de

Tanja Karl
(Assistenz)
Tel.: +49 (0)211 4560-999
Fax: +49 (0)211 4560-87999
KarlT@messe-duesseldorf.de

Source: Euroshop

EuroShop 2017 to provide guided tours in the dimension retail technology

Düsseldorf, Germany, 2017-Jan-23 — /EPR Retail News/ — For the first time, there will be guided tours for visitors especially in the dimension retail technology at EuroShop 2017, The World´s No. 1 Retail Trade Fair, from 5 to 9 March 2017 in Düsseldorf. Those already at EuroCIS very successful tours will be organised on three days (March 6, 7 and 8) twice a day, one tour in German language (from 11:30h to 13:00h) and one in English (from 14:30h to 16:00h). The tours will be organised by the consulting company Planet Retail. Meeting point for the participants will be the Global Competence stand in the mall at the north entrance, stand number EN06.

After an introduction by Planet Retail about the latest industry trends, the groups will visit eight to ten exhibitors and get to know their products and solutions. The tours are mainly focused on the following subjects:

1. The Connected Consumer

– Mobile Technology

– Virtual Reality

– Conversational Commerce (Alexa etc.)

– Smart Home

2. The Connected Store

– Instore Digitisation

– Mobile Technology

3. The Connected Retailer

– Analytics

– Omnichannel

– Cloud

– Robotics

The target audience of the Guided Innovation Tour are retailers who want to inform themselves about the latest innovations at the trade fair. The tour is free of charge for the participants but the number of participants per tour is limited to a maximum of fifteen people.

Sign up here for the Guided Innovation Tour at EuroShop 2017: RT@planetretail.net. Further enquiries about the tour will also be answered by eMail.

About Planet Retail:

Planet Retail is a number one trusted provider of global retail forecasting, trend analysis and market information. Planet Retail partners with over 30,000 retail professionals around the world to deliver essential data and actionable insights through an intuitive online platform and bespoke advisory service. www.planetretail.net.

Press Contact:

Dr. Cornelia Jokisch, Tanja Karl (Assistant)
Tel.: +49 (0)211/4560-998,-999, Fax: +49 (0)211/4560-8548
Email: JokischC@messe-duesseldorf.de, KarlT@messe-duesseldorf.de

Source: EuroShop

EuroShop 2017: Display mannequins and store window decorations guaranteed to attract plenty of attention

Düsseldorf, Germany, 2016-Sep-28 — /EPR Retail News/ — EuroShop is one of those trade fairs always teeming with visual highlights. Guaranteed to present a special treat here is, of course, the Visual Merchandising Hall, the exhibition place of display mannequins and store window decorations. March 2017 will see Hall 11 of Düsseldorf Exhibition Centre (instead of Hall 4 previously), become a POS experience guaranteed to attract plenty of attention. After all, in view of the e-Commerce competition, visual marketing and the resulting emotional, personalized appearance will become more and more important for bricks-and-mortar retailers. “Consumers’ emotional needs will become the overriding theme for EuroShop,” says Andreas Gesswein, CEO of Genesis Display from Auetal, with conviction.

Display mannequins hold special emotionalising potential. It is not by chance that Düsseldorf visual artist Domagoj Mrsic once presented them as “super heroes” in one of his stagings – as Superman and Wonder Woman, Batman and Catwoman, Spiderman and Spiderwoman. Provided the displays are done well mannequins are in a way real heroes. With their appearance, their posture, gestures and mimics they can really breathe life into shop windows and in-store decorations, serve as sales-promoting tools or arouse empathy, interest and curiosity. And if they are not just headless and very abstract they even give retail stores and brands a profile and signature style. With the power of their poses they send out a clear signal as to which target group is addressed, which degree of fashion and price range is served. Moreover, when arranged in groups, they can serve as story-tellers for passers-by. Unforgettable was the “Ugly’s” line of mannequins by supplier Hans Boodt, which mimicked “real-life” men rather than V-shaped boys with six packs. It included both a long, tall one and a short, fat one dressed in passion-killing underwear. “The new generation of mannequins will say more about the brand. They will participate in communicating more about each brand’s essential values and set them apart from the competition”, says Jean-Marc Mesguich, CEO of Window France headquartered in Carros.

The portfolio offered by the display mannequin industry is wide and varied: in addition to top-model lookalikes it features plus-size beauties, Europeans, Africans and Asians, the afore-mentioned super heroes and funny common people. Kissing couples feature alongside sumo wrestlers. In line with the motto “don’t take yourself too seriously”, vendors have long also included dogs and cats; and even chameleons since many mannequins prove to be true artists of disguise. “Cameleon”, for example, is a patented concept of Window France: Hundreds of eyes and lips are available to chose from, eye-lashes can be glued on, wigs attached/detached, different make-ups applied or the whole face can be replaced with the help of magnets – in brief, all it takes to ensure a constantly refreshed POS appearance. Add to this what is by now a huge range of colours and materials: surfaces from velvet and rubber are just as common these days as are metallic varnishes or concrete and copper coatings.

In view of what has been presented over the past few years you may wonder what might come next. Although the majority of fashion retailers and brands have not nearly exploited the full potential already available today. In the past few years abstract mannequins were in highest demand. “They are fit for many applications and easy to handle, since no wigs or make-up have to be styled,” says Andreas Gesswein (Genesis Display) accounting for reasons and adds: “But they are also easier to copy and therefore available in every price segment.” In practice, efficiency sometimes clearly “overrides” emotion. “But when stores do not stand out with the image they project they do not prompt shoppers to enter either,” says Jean-Marc Mesguich (Window France). And for EuroShop 2017 Window France will definitely have far more in store than “exciting variations of the abstract theme”.

Faces are back again

The fact is: just like the fashion they are wearing, display mannequins follow trends. Triggered by a desire to cut a sharper profile and stronger expression, industry insiders have seen a trend towards semi-abstract mannequins. “A face is at least alluded to. Mannequins are less neutral and it becomes visible: Retailers want to make a statement again showing their true colours. There is a trend towards addressing target groups with a more high-profile message,” explains Cornel Klugmann, Country Manager for the D-A-CH region at Hans Boodt from the Dutch city of Zwijndrecht. Monica Ceruti, in charge of PR & Communication at Almax from Mariano Comense/Italy, agrees: “It is true that demand for abstract mannequins continues to be high but there is a clear trend towards more realistic facial characteristics. This includes such details as the application of eyelashes or wigs. And dynamic postures are also getting more popular again.” Andreas Gesswein (Genesis Display) remarks: “Especially in the luxury segment we are registering stronger demand for more realistic mannequins with faces and emotional facial expressions that brands are looking for to stand out from the rest.” A trend that Jean-Marc Mesguich (Window France) confirms: “The Haute Couture brands have already abandoned the egghead in exchange for something that will have more impact and – more importantly – get people talking about their brand.” He adds: “The growing trend of viewing fashion and fashion windows online is pushing brands to make more attractive windows and to change their displays on a more regular basis.”

The days of faceless “eggheads” seem to be over. And above and beyond this? “The look and feel is becoming more and more high-end. White and grey are replacing darker shades, glossy replaces matt and aspirational looks with more charisma are more in demand,” says Cornel Klugmann (Hans Boodt). Monica Ceruti (Almax) sees great potential in “handcrafted looks”. This means torsos with and without arms with different materials for the individual components – pedestal, torso and head – and wood as well as metallic surfaces all set the tone here. Sabrina Ciofi from Design Office La Rosa from Palazzolo Milanese/Italy summarises the “principal themes of tomorrow” as follows: “Customers demand high product quality, the right price, maximum after-sales service and high product flexibility and/or diversity.” This statement should be valid across national borders. Otherwise she says despite all the globalisation: “There are as many trends as there are markets.” Monica Ceruti (Almax) concretized: “In Europe and the USA the differences are not fundamental. In the Middle East, however, mannequins without realistic traits continue to be in demand for religious and cultural reasons. This applies especially to female display mannequins.”

Customised becomes cheaper

Producers report that the percentage of customised mannequins is generally rising. These display mannequins are individually and exclusively manufactured to customers’ specifications. In this way retail companies and brands can stand out from their competitors and consistently leverage their CI. At Hans Boodt, for example, the proportion of customised mannequins is now said to be as high as 75%. And thanks to cost-cutting process optimisation it is expected to rise even further. Like Window France these Dutch vendors have now discovered 3D printing which can serve their purposes and their buyers. While in the past prototypes used to be elaborately modelled by sculptors in clay, these can now be “printed” in a time and cost-saving manner. “On top of this, the process is even more true to life and detailed,” delights Cornel Klugmann (Hans Boodt). Graphic designers create the desired mannequins with CAD systems where all the details can be freely configured. Then the files are uploaded to the printer that puts them into practice 1:1. “We can respond to trends so much faster and at the end of the day also design more new collections each year”, Klugmann explains further benefits. Jean-Marc Mesguich (Window France) adds: “Thanks to 3D we can create mannequins that really correspond to each and every brand and every brand’s precise image, to be perfectly in-sync with their public. This is an important evolution in the role that mannequins play.”

Alongside process optimisation sustainability remains important for the sector. “The fashion sector is now highly aware of this topic and attaches importance to its suppliers also complying with the relevant criteria,” explains Monica Ceruti (Almax). The other market players polled also share this view. For La Rosa, whose mannequins are exclusively designed and manufactured in Italy, sustainability is an integral part of quality. By their own accounts, the Italians have analysed the whole life cycle of their mannequins with a view to minimising their ecological footprint. Almost half of the polystyrene used, they say, is recycled which saves substantial amounts of crude oil and carbon dioxide emissions. On top of this, La Rosa takes back its products after use and re-introduces them into the material cycle. Production operations work with a carbon-capture system, the cooling towers use process water, energy is generated by the company’s own PV park. Andreas Gesswein (Genesis Display) also underscores the importance of this topic: “Our customers focus on trust, honesty and partnership-based cooperation. And this includes providing evidence of sustainability rather than copying other peoples’ marketing straplines. In cooperation with Dupont Tate and Lyle BioProducts we have increased the percentage of biomass in our mannequins even further over the past few years, just the same way we constantly check and optimise our materials, packaging and transport routes for sustainability.” Hans Boodt is also opting for an interesting avenue. The company currently studies whether ocean plastics could be used as a raw material for production.

EuroShop as an opportunity of the future

The display mannequin market is and will be in motion – both on the supply and demand sides. “There are customers who buy their mannequins cheaply online and others who are interested in top quality, professional consulting and holistic visual-merchandising concepts,” explain Andreas Gesswein (Genesis Display) and Cornel Klugmann (Hans Boodt). There should be no doubt about who they expect to be more successful. Andreas Gesswein: “The challenges are enormous. 2016 has been especially challenging for fashion retailers, also in Asia and the USA. Companies are faced with changed market and shopper behaviours. EuroShop 2017 will therefore probably be one of the most important ones since the fair’s inception.” Jean-Marc Mesguich emphasizes: “I think that it is essential to be present at EuroShop. For both suppliers and clients. It is a sure way of exchanging views and helps pave the way forward for both parties. This year we are at a turning point in the market, so it will be even more useful for everyone.” Cornel Klugmann also recommends retail representatives to visit the trade fair: “Our innovative power is the opportunity for the future.”

EuroShop 2017 will be open to visitors daily from Sunday 5 March 2017 to Thursday 9 March 2015, 10:00 am to 6:00 pm. A day ticket is EUR 70 (EUR 50 for an e-ticket, purchased online in advance), 2-day ticket EUR 90 (e-ticket: EUR 70) and a 4-day ticket EUR 150 (e-ticket: EUR 130). Entrance tickets include free trips to and from EuroShop on all trains, buses and trams within the networks of the VRR transport authority (Verkehrsverbund-Rhein-Ruhr).

Press Contact:

Cornelia Jokisch
(Referent)
Tel.: +49 (0)211 4560-998
Fax: +49 (0)211 4560-87998
JokischC@messe-duesseldorf.de

Tanja Karl
(Assistenz)
Tel.: +49 (0)211 4560-999
Fax: +49 (0)211 4560-87999
KarlT@messe-duesseldorf.de

Source: Euroshop

Preparations for EuroShop 2017 have already started

  • 7 Experience Dimensions replace the 4 former segments
  • New segmentation of EuroShop’s 16 halls
  • Registration period for EuroShop 2017 now underway 

Düsseldorf, Germany, 2015-9-24 — /EPR Retail News/ — EuroShop 2014 in Düsseldorf was a success across the board. All records were broken: 109,496 visitors from some 100 countries travelled to the Rhine to gather information on all facets, innovations and trends in the global retail world from the 2,229 exhibitors attending the event from 56 nations. All this provided impressive proof of one thing: in retail there is just no avoiding EuroShop. However, when one trade fair ends the next one begins – which is why preparations are already in full swing for the next EuroShop from 5 to 9 March 2017. The starting signal for EuroShop 2017 is given: the acquisition largest capital goods trade fair for retail and its partners has already started.

Four turns into Seven

For many years now EuroShop has been very successful with its subdivision into the four areas EuroConcept, EuroSales, EuroExpo and EuroCIS. However,a concept proving successful in the past will not necessarily succeed in the future. Anticipation has always been one of the key prerequisites for EuroShop’s ongoing success. And the dynamic further developments in retail are now also seeing the leading international trade fair EuroShop break new ground – with forward-looking, consistent changes. In concrete terms this means 2017 will see the 4-segment structure of the past being replaced with a new system for the future. The new segmentation features seven Experience Dimensions: POP Marketing (Halls 1 + 3), Expo & Event Marketing (Halls 4 + 5), Retail Technology (Halls 6 + 7a), Lighting (Halls 9 + 10), Visual Merchandising (Hall 11), Shop Fitting & Store Design (Halls 12-14) and Food Tech & Energy Management (Halls 15-17).

The new layout guarantees an even more visitor-oriented array of ranges, on the one hand, and provides scope for synergies in various dimensions, on the other, because borders between the ranges will increasingly blur in the long run, as has been the case with display mannequins and high-end shop fitting with store design, for example. This means EuroShop 2017 will provide a more flexible framework as well as plenty of scope for presenting future-oriented developments and innovative products for global retail.

For further information go to www.euroshop.de.

Exhibitors can also register direct online at: www.euroshop.de/application


Your press contact:
Dr. Cornelia Jokisch, Tanja Karl (Assistant)
Tel.: +49 (0)211/4560-998/-999
Fax: +49 (0)211/4560-8548
Email: JokischC@messe-duesseldorf.de
KarlT@messe-duesseldorf.de