RetailNext announces collaboration with Facebook to provide retailers shopper insights

Complementary Shopper Insights to Provide Understanding of Today’s New Shopping Journeys

NEW YORK, 2018-Jan-17 — /EPR Retail News/ — Today (Jan. 13, 2018), RetailNext Inc., the worldwide expert and market leader in IoT smart store retail analytics, announced a new initiative with Facebook (NASDAQ: FB) available to select retailers. The goal of the product is to allow retailers to better understand their in-store shoppers in order to improve upon in-store shopping experiences. Facebook will power the tool with aggregated and anonymized store visitor insights as a complement to RetailNext’s retail analytics platform. RetailNext is previewing the collaboration alongside the capabilities of its industry-leading analytics platform at NRF 2018, Retail’s Big Show & EXPO, presented by the National Retail Federation in New York City, beginning tomorrow, January 14, through January 16.

“RetailNext is excited to begin incorporating Facebook’s store visitor insights with its own comprehensive in-store shopping activity data,” said Bridget Johns, head of customer experience and marketing at RetailNext. “Through the RetailNext platform, retailers understand the complete view of shopper traffic at the door and through the store, including where guests go, what engages them and what aids in conversion. Audience demographic insights from Facebook layers considerable texture to RetailNext’s in-store shopper data, empowering retailers to develop actionable insights and deliver better shopper service through their staffing models, store layout, product merchandising and marketing decisions.”

Contextualized brand performance

Whether at the geographic-level, store-level or throughout an entire chain, audience demographic insights and in-store shopping behavior will provide retailers the data necessary to improve upon the shopping experience and ensure brick-and-mortar stores’ relevance in this new era of shopper-driven retail.

“For over a decade, RetailNext’s SaaS platform has enabled retailers to accurately and very precisely measure shopper activity in-store,” added Johns. “With our collaboration with Facebook, retailers can now get a more complete view of the customer journey, allowing them to tailor their shopping experiences to those that consumers crave and deserve.”

Note: In preparation for this collaboration, Facebook has ensured user-level data will not be compromised as only aggregated and anonymized data will be shared

About RetailNext

The first retail vertical IoT platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands and malls, RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience real time.

Nearly 400 retailers in over 75 countries have adopted RetailNext’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, reduce theft and eliminate unnecessary costs. RetailNext is headquartered in San Jose, Calif. Learn more at www.retailnext.net.

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Media Contact:

Ray Hartjen

RetailNext, Inc.

(925) 895-5441

ray.hartjen@retailnext.net

RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.

SOURCE: RetailNext, Inc.

Location3 Launches LOCALACT Platform, Enhanced with Facebook, Google and Bing Integration and Tools to Convert Digital Traffic to Increased Profit

Denver, CO., 2017-Sep-11 — /EPR Retail News/ — Location3, the digital marketing agency that delivers enterprise-level strategy with local market activation, today announced the launch of LOCALACT, the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses.  LOCALACT unifies localized digital advertising with organic listing and search management to provide a complete digital marketing solution that drives measurable results for brands with a large brick-and-mortar footprint. Features include local business listing management with rigorous data validation, advanced location and consumer insights, consumer review monitoring, paid search management, Facebook advertising, and more.

“We built LOCALACT to help businesses power and scale local digital marketing tactics. Since rolling out the platform beta in April 2016, we’ve received helpful feedback from clients on what features and applications they would like to see integrated. The full scale version offers a unique Software-with-a-Service model that combines in-house digital marketing experts with proprietary software that efficiently integrates client data into a single, centralized platform,” said Alex Porter, CEO of Location3. “We are a strategic partner and an extension of our clients’ marketing teams, not a vendor, and launching LOCALACT is another big step toward strengthening our great client relationships even more.”

Location3’s extensive experience in optimizing more than 100,000 local business listings and thousands of local digital advertising campaigns for brands like HoneyBaked Ham, AT&T and FASTSIGNS has served as the genesis for the creation and development of LOCALACT. The platform is now available to all Location3 clients. Full release features available include:

  • Local Business Listing Management
    • Extensive data validation, direct listing publication, and ongoing management ensure locations are visible on the most important search engines, mapping platforms, and directories.
    • Reporting and analytics monitor the address accuracy of the published listings, and tracks how often consumers are viewing and engaging with the locations.
  • Localized Paid Search Advertising
    • Launch powerfully targeted, localized paid search advertising supported by enterprise-level campaign strategy
    • Reporting measures customized conversion goals, to ensure the most meaningful customer actions are tracked and optimized towards.
  • Facebook Paid Advertising
    • Launch, manage, and report on localized Facebook advertising campaigns, with access, reporting, support and billing available at both the corporate and local/franchise level
  • Local-Level Reporting on Google Analytics, Google Search Console & Search Insights
    • Allows access to all key reporting metrics listed previously for individual locations, including Google My Business Insights, Facebook Insights, Customer Reviews, Paid Media Advertising and Local SEO
    • Provides a clear picture of the company’s local digital footprint and corresponding performance across channels that impact customers
  • Customer Reviews and Review Responding
    • Allows each individual franchise or business location to engage and communicate directly with customers who post reviews on either Google or Facebook channels
    • Ability to navigate to specific user reviews in order to provide feedback, and respond to customer inquiries directly from the platform

“We’re incredibly excited to see our partners at Location3 launch LOCALACT.  We believe that the ability to manage all of our critical local data in the new platform, while also being able to further expand our franchise campaigns in new digital channels, will give Anytime Fitness a significant competitive advantage as we look to reach new potential club members and visitors,” said Kristen Pechacek, Senior Manager, Digital Marketing at Anytime Fitness.

To learn more about LOCALACT, please visit www.localact.com.

About Location3

Location3 is the digital marketing agency that delivers enterprise-level strategy with local market activation. Location3 works hand-in-hand with corporate/brand marketing teams at franchise systems and multi-location brands to execute integrated digital programs that increase customer acquisition and brand awareness. We are a strategic partner and an extension of our clients’ marketing teams.

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Shopify integrates with Facebook new Messenger Platform that allows merchants to provide live customer support

Shopify leads conversational commerce trend with Messenger integration and future launch of commerce bots

SAN FRANCISCO, CA, 2016-Apr-14 — /EPR Retail News/ — Shopify Inc. (NYSE:SHOP)(TSX:SH), the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses, today announced an integration with the new Messenger Platform that allows merchants to provide live customer support, automatically send order confirmations, shipping updates, push notifications, and more, all within Facebook Messenger. This new integration will make it easier for merchants in the U.S. to build stronger, one-on-one relationships with their customers.

“Messaging apps are enabling us to rekindle the conversations we are used to having in person with retail businesses, and recapture some of the lost intimacy that comes with shopping online,” said Brandon Chu, Senior Product Manager at Shopify. “Our decision to integrate with Messenger and build commerce bots, is designed to help merchants develop deeper relationships with their customers, and give them an opportunity to reinforce their brand’s personality.”

Additionally, Shopify is building commerce bots for Messenger, a project that will allow merchants to have more interactive and engaging conversations with customers.  Bots for Messenger and the Messenger Platform were announced at this year’s F8.

Over the last two years, Shopify has seen messaging apps grow in popularity and start to outpace social networks when it comes to where consumers are spending their time. With an expanding developer ecosystem, messaging apps are reaching far beyond simple messaging to connect customers privately and directly with their favorite businesses. This integration gives Shopify merchants a head start in leveraging messaging apps to run and grow their businesses.

For more information, please visit: https://shopify.com/messenger

About Shopify
Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants use the software to design, set up and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations and pop-up shops. The platform also provides a merchant with a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over 243,000 businesses in approximately 150 countries and is trusted by big brands including Tesla Motors, Budweiser, Red Bull, the LA Lakers, the New York Stock Exchange, GoldieBlox, and many more.

CONTACT
press@shopify.com

Evyral Provides an Interactive Online Shopping Platform Designed to Bring Buyers and Sellers Together

Evyral provides a social platform for entrepreneurs and business owners to share their own creations and products.

Evyral visitors can browse our collections, buy products online and have the ability to contact shop owners directly with questions or requests. The Evyral browsing experience guides buyers through our inventory in a fun and intriguing manner.

Registering with Evyral allows you to participate in a social marketplace where you can buy and sell products while connecting with other community members. With your Evyral account you can setup your own storefront and sell your items. You’ll gain full access to our complete set of user interaction features, including the ability to create both a unique personal and shop profile, “follow” other users, maintain a “favorite” items list and “treasury,” share videos, comment, message, and share feedback with community members.

Via EPR Network
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Enstyle Shopping Spree contest

Enstyle, Facebook fashion community, celebrates its first happy birthday and sends its members and friends to go shopping.

In the “Shopping Spree” competition, enstyle wishes to offer all fashion lovers a chance to share their sense of style with friends and be rewarded for it. Participants are asked to answer 5 questions with regards to their fashion preferences and invite 5 friends. Those friends are then requested to answer one question each about their friends’ taste. If all friends answer correctly, the group enters the final level in which the prize will be drawn. The contest is open for three weeks starting February 27; the prize will be drawn on April 1st 2012.

Enter the enstyle Shopping Spree contest for your chance to win a $1,000. $500 for you and $100 for each of your five friends that will play with you. Click this Link for more details. Contest ends on March 18, 2012.

Click the following Link for join the game http://apps.facebook.com/enstyle/game

Enstyle – enstyle is a fashion community application on Facebook, enstyle is a network of real people who wish to express their unique taste in fashion, while being inspired by other people‘s creativity.

Via EPR Network
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Website Optimization Creates Competitive Edge for AreaRugsClub.com

A website is an online retailer’s most powerful weapon for creating a competitive edge in today’s global marketplace. A website has only seconds to impress a potential customer before moving on to browse another site. As important as first impressions are to drawing a web surfer into exploring a site, the ease of navigation and filtering will keep them there.

AreaRugsClub.com is an Internet retailer who has profited from understanding the link between a user friendly website and increased sales. Since its inception in 2007, the Area Rugs Club, a purveyor of all grades of floor coverings, has been dedicated to total customer satisfaction. Winner of the LA Daily News Reader’s Choice Award, the company is widely known for its over-the-top Area Rugs Club benefits; 150% price match guarantee, 30-day in-home trial period and multiple freebies, such as no-tax shipping,rug pads and no restocking fees.

However, AreaRugsClub.com com believes value-added opportunities can rapidly lose their value if the website is not kept technologically optimized. Sales Manager James Bajoul explains the Area Rugs Club philosophy, “We have spent many hours enhancing our website’s search component by including filters for color, material, shape, brand and size. Our aim is to make our customer’s shopping experience as pleasant as possible. A fully optimized website is a win-win situation. It allows us to offer the consumer an inventory consisting of thousands of rugs, ensuring the opportunity to find the perfect rug as quickly as possible.”

Going through thousands of rug choices can be a daunting task, however AreaRugsClub.com recently updated their website to be even more user friendly. In addition to offering multiple filtering options, a new pop-up box feature provides product information when a mouse rolls over a thumbnail; saving a great deal of viewing time for the consumer.

Strong advocates of value-added customer service, AreaRugsClub.com also increased the personalization of the online shopping experience by adding a blog and informative articles to their website, as well as, delving into the social media phenomenon by creating a Facebook page. Interaction with FB friends has helped the Area Rugs Club assess how to better serve both their current and future customer base.

AreaRugsClub.com is part of a family-owned business founded in 1984. Membership is free and automatic with a first purchase. AreaRugsClub.com offers thousands of floor covering options at the lowest prices in the marketplace. Exceptional customer service, an easily navigable website and value-added articles, all serve to optimize a member’s ability to choose the perfect rug for the best value.

Via EPR Network
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