Carrefour’s first hackathon: leveraging data to enhance the customer experience

Boulogne-Billancourt, FRANCE, 2016-Oct-04 — /EPR Retail News/ — The idea behind it was to come up with new solutions for enhancing the customer experience and leverage data to predict new trends. The teams selected get to join an incubator for 10 weeks and are given the opportunity to transform their prototypes into tangible concepts.

Data professionals from a wide range of backgrounds – developers, marketing specialists, data scientists, etc. – were in Paris on 23, 24 and 25 September to take part in Carrefour’s first hackathon. With the underlying theme being leveraging data to enhance the customer experience, they were asked to think about new solutions for the retail sector that could cater to new consumer trends.

The extremely varied projects included solutions for helping customers to create shopping lists, ways to tackle food waste and approaches to enhancing customer service and developing customer loyalty, as well as ways to provide a more interactive experience for customers as they make their way through the store. Carrefour also provided participants with a certain amount of data gleaned from Carrefour.io – its new cloud-based platform – to help them develop their algorithms.

Of the 18 teams taking part – the majority of which were put together during the evening itself – six were selected to join an incubator as part of a mentoring programme organised by Carrefour. Starting 26 September for a 10-week period, they’ll be able to take their concepts further, and develop them into concrete applications.

The hackathon was a completely original event, very much in line with the Open innovation approach championed by the retailer. Indeed, Carrefour has made digitising its services one of the main pillars of its growth. It is underpinned by a multi-format, multi-channel model designed to improve the customer experience on an ongoing basis.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

Source: Carrefour

 

Carrefour invites hackfest enthusiasts to its first hackathon “Back2Hack” from 23 to 25 September

Carrefour invites hackfest enthusiasts to its first hackathon "Back2Hack" from 23 to 25 September
Carrefour invites hackfest enthusiasts to its first hackathon “Back2Hack” from 23 to 25 September

 

Boulogne-Billancourt, FRANCE, 2016-Sep-22 — /EPR Retail News/ — From 23 to 25 September, Carrefour is inviting hackfest enthusiasts to come and improve the customer experience and make predictions about future trends.

Carrefour is holding “Back2Hack” – its first hackathon – at the IO Factory. Over three days of intense hacking, around a hundred or so attendees from a range of different backgrounds (developers, designers, makers, marketing specialists, data scientists, etc.) will be supported by Carrefour mentors, the aim being to develop a solution in record time.

The focus will be on two topics:
●     Data for predicting trends and stock outages, and for tackling wastage.
●     Data for improving the customer experience, by giving consumers data about them to make their day-to-day shopping easier.

An “Algo Prize” – a cheque for €2000 – will be awarded to the best algorithm.  Five teams will also be selected by the panel to receive two months’ worth of business sponsorship. They will get to share a prize worth €8000.

During the event, Carrefour will be unveiling its Carrefour.io platform – a cloud-based platform designed to provide secure access to the APIs and data which make up the Carrefour ecosystem – both for developers and for the group’s trusted partners as part of an open innovation approach.

The event will take place in Paris’ largest fablab: the IO Factory in the 13th arrondissement.

For all request about the Carrefour Group (sales, financial results, governance, international,…), please contact the Carrefour Group media relations office:

. By phone:

Switchboard: +33 (0)1 41 04 26 00

For journalists: +33 (0)1 41 04 26 17

. By e-mail: presse_groupe@carrefour.com

Source: Carrefour

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