Reebok Easytones Have The X Factor

Tomorrow night’s X Factor will be the starting point for the re-launch of the Reebok ReeTone Campaign. The main focus is the best selling Reebok EasyTone trainer that claimed to stimulate muscle activity, leading to improvements in muscle density and overall general fitness.

The Summer Reebok EasyTone campaign was supported by ex-glamour model and body-icon Kelly Brook. The ex-glamour model appeared on billboards and posters worldwide wearing nothing but the Reebok trainers. This generated a large amount of publicity for the brand and many retailers saw sales sky rocket. However, interest is set to heighten even further with the launch of the new TV advertising campaign. The advert, which will air during tomorrow night’s X Factor show, features Kelly Brook completing household chores in skimpy outfits and a pair of Reebok EasyTone trainers.

Reebok are spending thousands of pounds in the second round of advertising, in an attempt to generate even more interest in the fitness footwear range. In order to concrete the publicity, Reebok have also enlisted the help of several male celebrities such as F1 driver Lewis Hamilton and Footballer Thierry Henry. These endorsements are targeted at getting males, who are interested in health and fitness, to start considering the toning shoes as part of their exercise wardrobe.

Via EPR Network
More Retail press releases

Fitness Footwear, a leading supplier of Merrell shoes is pleased to announce the launch of the Merrell brand’s new 2009 Spring/Summer catalogue

Fitness Footwear is the UK ‘s biggest online stockist of Merrell shoes, providing a one stop shop for the Merrell brand on the internet for over 4 years. By offering a wide range of Merrell shoes and styles in a complete selection of sizes the online retailer has been able to quickly build a substantial following for the Merrell brand.

Merrel’s new Spring/Summer 2009 catalogue will provide Fitness Footwear with an unrivalled opportunity to offer their customers a new range of fashionable and functional sandals, trainers, walking boots and other specialist shoes across a wide range of activities. Similarly, the 2009 range of Merrell footwear incorporates a number of new styles while expanding upon the world renowned Chameleon range with many new and exciting styles.

Luke Barlow, Fitness Footwear partner highlighted the company’s long history of working with Merrell,

“As a favoured retailer of Merrell footwear we have been able to develop a large and loyal customer base and build much renown for the American brand here in the UK . As such, we are looking forward to the new styles and innovations the spring and summer ranges will bring. I’m sure our many Merrell customers feel the same way.”

Offering the web’s widest choice of sports and outdoors shoes, Fitness Footwear and Merrell have made a winning combination since 2005. While Fitness Footwear promotes every outdoor activity f r o m running and hiking to more extreme sports such as parkour, the mission of the Merrell brand is to inspire the outdoor athlete in everyone by embracing the natural world or the urban landscape. With a philosophy that is driven by bringing people adventure and exhilaration, discovery and freedom, as well as self knowledge and fulfillment, the Merrell brand is the perfect flag for passionate online retailer Fitness Footwear.

The Merrell brand itself is owned by Wolverine World Wide Inc, an American superpower in shoes who recently acquired Cushe, adding the small, yet innovative brand to their awe inspiring portfolio which currently includes Bates, Hush Puppies, Sebago and also Merrell.

Emma Barlow, Fitness Footwear partner described the relationship with Wolverine and Merrell shoes

“You couldn’t ask for a better supplier than Merrell. We’ve had nothing but a great experience since day one with wonderful support and amicable solutions to any problems. As a customer is makes us feel valued and as an independent retailer we’ve been pleased to dedicate our time to them as well. It’s very much a giving relationship between Fitness Footwear and Merrell, creating a mutually beneficial business model.”

About Fitness Footwear

Founded in 2004, Fitness Footwear has rapidly grown into the UK’s most successful online retailer of sports shoes and outdoor footwear, with a bold dedication to outstanding service, easy transactions and secure online shopping for its customers.

These philosophies have led Fitness Footwear to become the online champions of many leading brands including Merrell, Fit Flops , Magnum boots and Caterpillar boots.

This press release was written by Adam Smith

Via EPR Network
More Retail press releases