New World celebrates spring with mini-collectables Little Garden seedling kits

New World celebrates spring with mini-collectables Little Garden seedling kits
New World celebrates spring with mini-collectables Little Garden seedling kits


Auckland, New Zealand, 2016-Sep-15 — /EPR Retail News/ — New World’s Little Shop was an instant hit in New Zealand in 2013. Kids of all ages flocked to collect mini grocery items encouraging play, swapping, and classroom learning across the country.

The promotion was so successful that New World continued to run a similar mini-grocery collectable promotion for the next two years. With this sort of success the obvious question is ‘What are you going to do next?’

It’s time for the reveal. The latest innovation in supermarket mini-collectables are now available at New World stores around the country, and parents may be relieved to hear there’s not a cartoon character in sight.

New World’s Little Garden new seedling kit collectables are a ground-breaking initiative aimed at teaching Kiwi kids (and adults) about how plants grow, where food comes from, and how to eat healthily.

To celebrate spring, New World supermarkets will be giving away Little Garden seedling kits. Shoppers will receive one free with every $40 spent in-store.

Each kit contains everything that’s needed to grow one type of vegetable or herb: seeds, soil and a pot. There are 24 seedling kits to collect, including 18 veges and 6 herbs, plus shopper will get the chance to buy a limited edition collector tray to keep them all in one place.

And helping to get all those Little Gardens growing is acclaimed landscape gardener, Xanthe White, who says the thought of many families discovering the joy of growing is “absolutely wonderful”.

“For those who haven’t gardened before, especially young kids, this is a fun and easy way for them to get started,” White says. “Even if you don’t have a backyard and can only grow in pots, now is the perfect time of year to get growing, and it’s amazing what you can grow even on a small balcony.”

“For experienced gardeners, meanwhile, Little Garden will be an amazing opportunity to have a play with some plants they mightn’t have grown before. Like a lucky dip for your vege patch!”

White says as well as being passionate about raising real seeds, she loves planting mental ones too: “The thing I love about Little Garden is that it’ll get people trying something new and give them the confidence to keep growing. The positive effects of New World doing that may well last a lifetime.”

Little Garden’s other major positive is that it is effectively zero-waste, as Stephanie Pyne, New World’s Retail Marketing Manager and architect of Little Garden, explains. “All the materials are either compostable or recyclable. The pots are made of wood pulp and peat, the soil tablets are coconut husk, and the collector trays and packaging are recyclable. We’re really looking forward to people of all ages participating in the promotion and growing their own Little Garden.”

In addition to giveaways in-store Miss Pyne also highlighted that over 1,000 Little Garden kits, with specially designed lesson guides, are being made available to primary and intermediate classrooms around the country.

Find out more about what’s growing on the Little Garden website.

Tel: +64 4 472 6435
Fax: +64 4 472 6412

Source: Foodstuff


Foodstuff’s Pams and Brother Design won Gold Pin for Pams Confectionery at the Design Institute of New Zealand’s annual Best Awards

Auckland, New Zealand, 2015-10-21 — /EPR Retail News/ — Foodstuff’s own brand, Pams, and Brother Design has won a Gold Pin for Pams Confectionery at the Design Institute of New Zealand’s annual Best Awards.

This award is additional recognition for Pams and Brother who are enjoying a very successful run at award shows both here and internationally. The Pams Confectionery range, has also won a Dieline Award earlier this year and was recognised by the Institute in the FMCG Packaging category.

Design Director, Paula Bunny, is thrilled with the award. “There’s such stiff competition in the Best Awards, so it’s a real honour to win.”

FMCG packaging is a new category for the competition, one that Bunny is especially pleased to see. “It’s fabulous to be locally recognised for our creative work. Pams is such a great brand to work on, demanding we be fresh and distinctive in every single category of the supermarket, and that’s quite a challenge in the busy confectionery aisle.”

Brothers’ Business Development Director, Jenny McMillan, says the brief was a challenging one. “With Pams, we always want to stand out from the expected, generic look of a category’s big brand leaders. The challenge here was to do so in a sector that’s bursting with loud, colourful designs. Paula’s work does it brilliantly, with captivating characters, large product windows for a tempting peek at the lollies, and colours that reflect these sweet treats contain no artificial colours or flavourings.”

Jocelyn McCallum, National Private Label Manager, Foodstuffs Own Brands Limited says, “The Pams packaging is constantly evolving to ensure it resonates with our customers. We love the work that Brother Design is creating for our brand across all of our categories and it’s fantastic that they are receiving recognition from their peers both here and internationally.”

As well as the Gold Pin, Pams Feminine Hygiene has also won at Pentawards held in London. Brother Design won a Silver at the prestigious awards beating out 1,700 entries from more than 52 countries.

Designer: Paula Bunny, Design Director

Contact: Jenny McMillan, Business Development Director

M: 021 193 2141