Geek Squad City celebrates its 10th anniversary

Geek Squad City celebrates its 10th anniversary
Geek Squad City celebrates its 10th anniversary


Minneapolis, MN, 2016-Sep-01 — /EPR Retail News/ — About 15 miles south of Louisville, Kentucky, a small but highly productive “city” is inhabited entirely by geeks. Geek Squad Agents, that is.

And today (August 30, 2016), it celebrates its 10th anniversary.

Geek Squad City boasts the largest concentration of Agents in the world, serving as the hub for repairs sent in from Geek Squad Precincts in Best Buy stores across the United States. More than 900 highly trained Agents fix computers and tablets for millions of clients each year, and there’s also a team that specializes in bringing lost data back to life. The goal: to reunite you with your device as quickly as possible.

Geek Squad City first opened its doors in August 2006 with about 230 employees. By the end of the year, it had grown to nearly 400 people – 98 of them “charter members” who still work there today.

The facility was dubbed a city because of its sprawling size. It spans nearly a quarter-million square feet, and its population swells to more than 1,000 Agents during peak seasons.

Devices are repaired in the building’s Downtown, where there is a row — or avenue — devoted to each product manufacturer. The common repairs involve motherboards, screens and hard drives. Most jobs are completed the same day they arrive.

The facility also houses a museum dedicated to showcasing the history of Geek Squad. The museum contains memorabilia including an Agent uniform and a custom Geekmobile designed by West Coast Customs.

The head of Geek Squad City operations is, of course, referred to as the mayor, and the rest of the management team is the City Council.

“It’s amazing to me how quickly our Agents can hit the screws, take these units apart, diagnose the issue and repair it,” said Mayor John Archer. “Everything in this building has a certain artistry to it, and I really appreciate the culture that’s been built here.”

Source: Best Buy



Best Buy announces 1,000 Toyota Prius c hybrids to serve as its new Geekmobile vehicles

Minneapolis, MN, 2016-Apr-12 — /EPR Retail News/ — With a brand new ride and refreshed logo, Geek Squad is all revved up for the road ahead.

Best Buy announced today the dispatch of nearly 1,000 Toyota Prius c hybrids nationwide to serve as our new Geekmobile vehicles. The new Geekmobile, boldly bearing the updated logo, better reflects today’s new Geek Squad — the nationwide tech-support task force that is continually expanding its services to keep pace with ever-changing technology.

When Geek Squad began more than 20 years ago, it was a small, local business dedicated solely to repairing personal computers. Now, it is a national organization of more than 20,000 Agents who visit homes 13,000 times a day to help customers learn about and enjoy their technology.

“Today’s Geek Squad Agent is more likely to help a client with a new home theater experience, optimizing their Wi-Fi or smart security solution than the family computer,” Geek Squad Chief Inspector Nate Bauer said.

In recognition of today’s big news, Geek Squad has enlisted a special deputy. Super Bowl MVP Von Miller, Dancing With the Stars cast member and self-confessed geek, will join Agents on the first client house call made in the new Geekmobile.

Agents visit clients’ homes more than 5 million times a year, and the Geekmobile has always been a highly recognized symbol of the Geek Squad brand. That tradition started with the original pistachio-green 1958 Simca Aronde Elysee and continues today with the rollout of the Prius c.

Geek Squad selected the Prius c because of its innovative engineering and environmental advantages. The Prius revolutionized the auto industry as the first mass-produced hybrid car.

The new, greener Geekmobile will cut the Geek Squad fleet’s emissions by 50 percent, as compared with the previous vehicle, which rolled out nationwide in 2004. The switch to the hybrid will help Best Buy make significant progress toward its commitment to reducing its own carbon emissions by 45 percent by 2020.

The logo, meanwhile, has been modernized to reflect more than a computer repair heritage. The sleek, refreshed design is easier to read on today’s small screens (think smartphones and watches), as well as when it’s zipping by on the side of a Geekmobile.

You can learn more about Geek Squad’s service offerings online or by visiting your local Best Buy store. You can also download the Geek Squad app, which provides access to our Agents who are available all day, every day.

 Media Contact:

Jeff Shelman, Public Relations

SOURCE: Best Buy