Macy’s continues its commitment to help prevent heart disease in women with limited-edition merchandise to benefit Go Red For Women

Macy’s honors American Heart Month throughout February, offering special products in stores and online to benefit American Heart Association’s Go Red For Women; Calvin Klein Dress, $134 (Photo: Business Wire)

Since 2004, Macy’s has raised $65 million to support Go Red For Women in the prevention of heart disease in women.

NEW YORK, 2018-Jan-25 — /EPR Retail News/ — Macy’s (NYSE:M) unites customers and associates this February for American Heart Month in support of American Heart Association’s Go Red For Women movement. As the founding national sponsor of Go Red For Women, Macy’s has helped in the prevention of heart disease by raising$65 million since 2004. Fortunately, 80 percent of cardiac events may be prevented with education and lifestyle changes, according to the American Heart Association. This year, Macy’s will continue to offer limited-edition merchandise and promotions to benefit Go Red For Women, helping to fund lifesaving research and awareness that adds more time to women’s lives.

Wear Red Sale at Macy’s

Macy’s encourages customers and associates to participate in the Wear Red Sale in-store from Wednesday, Jan. 31 to Monday, Feb. 5, with a pre-sale beginning on Sunday, Jan. 28. Customers can wear red or purchase the official Red Dress pin for $3 to receive 25 percent off a great selection of items storewide, plus an extra 15 or 10 percent off select departments. Exclusions and restrictions apply. One hundred percent of the pin sales will benefit Go Red For Women.

New this year, customers will receive an additional pin to share with a loved one to help spread awareness of the cause. Macy’s associates are invited to wear red in-store to create further awareness of the pin sale and celebrate National Wear Red Day on Feb. 2.

Additionally, Macy’s will invite customers to round up their in-store purchase to the nearest dollar (up to $.99) and donate their change to Go Red For Women from Tuesday, Feb. 6, through Feb. 28.

Merchandise That Gives Back

Throughout the month of February, Macy’s will offer exclusive products in stores and online to benefit Go Red For Women. This year, two limited-edition red dresses by Calvin Klein ($134) and Thalia Sodi ($99.50) as well as a specialty t-shirt from Thalia Sodi ($29.50) will give back to the cause. From Feb. 1 through Feb. 28, 10 percent of the purchase price from these limited-edition items will be donated to Go Red For Women.

“As the national founding sponsor of Go Red For Women, Macy’s remains committed to the fight against heart disease in women by raising more than $65 million since 2004,” said Holly Thomas, group vice president of cause marketing at Macy’s. “This cause is near and dear to our hearts, affecting customers and associates in our local communities. By providing different ways for our customers to give back, together we are helping women of all ages and backgrounds live longer, healthier lives.”

Go Red For Women Luncheons

Raising additional funds for the cause, Go Red For Women Luncheons will take place in 188 cities across the country. Each luncheon guest will receive a $10 Macy’s gift card and hear from captivating guest speakers. At select luncheons, attendees will have an opportunity to win a $250 Macy’s gift card.

“The American Heart Association is grateful for Macy’s longtime commitment to the Go Red For Women movement, and to ending heart disease and stroke in women. Now, more than ever, Macy’s work with AHA is critically important as cardiovascular diseases claim the life of a woman about every 80 seconds. Every dollar raised helps fund lifesaving research and awareness that adds more time to women’s lives,” said James Postl, American Heart Association chairman of the national board of directors. “This year, we are encouraging women to take action by making a Go Red Commitment. By doing so, women everywhere are standing with us, with Macy’s – together – to further the fight for women’s heart health.”

The American Heart Association’s® Go Red For Women® Red Dress Collection,™ presented by Macy’s

As the presenting sponsor of the American Heart Association’s® Go Red For Women® Red Dress Collection™, Macy’s helps shine a spotlight on the issue of heart disease in women. The Red Dress Collection has kicked off New York Fashion Week since 2003 and will be staged this year on Thursday, Feb. 8 at 8 p.m. at The Hammerstein Ballroom in New York City. The star-studded event will feature strong and inspiring female celebrities walking the runway to showcase emerging and established designers. Three of the red dresses featured on the runway will be created by designers in fashion incubator programs, which are housed at Macy’s locations and develop the next generation of fashion trendsetters. The designers-in-residence featured are Dur Doux from DC Fashion Incubator, Lia Larrea from Fashion Incubator San Francisco and Tanesha Prunty from Chicago Fashion Incubator.

For more information about Macy’s programs to support Go Red For Women, visit macys.com/GoRed.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Go Red For Women

In the United States, cardiovascular diseases kill approximately 1 in 3 women each year. Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women. Cardiovascular diseases in the U.S. kill approximately one woman every 80 seconds. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and CVS Health, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

Source: Macy’s, Inc.

Macy’s Media Relations
Julie Strider, 646-429-5213
julie.striderfukami@macys.com
or
Billy Dumé, 646-429-7449
billy.dume@macys.com

Macy’s to offer limited-edition merchandise and promotions to benefit Go Red For Women in honor of American Heart Month

Macy’s has raised $60 million since 2004, and over that time, 293 lives have been saved every day, according to the AHA

NEW YORK, 2017-Jan-25 — /EPR Retail News/ — Macy’s will go red for women’s heart health again this February in honor of American Heart Month. As the founding national sponsor of the American Heart Association’s Go Red For Women movement, Macy’s will offer limited-edition merchandise and promotions to benefit Go Red For Women. Since 2004, Macy’s customers and associates have raised $60 million to support the fight against heart disease in women, and over that time, 293 more lives have been saved every day from heart disease and stroke, according to the American Heart Association.

Go Red With Macy’s

Cardiovascular diseases kill nearly one in three women each year, but 80 percent of cardiac and stroke events may be prevented with education and action. That is why Macy’s encourages customers and associates to band together to prevent and fight cardiovascular diseases by participating in Go Red with Macy’s from Wednesday, Feb. 1 to Monday, Feb. 6. Customers can wear red or purchase the official Red Dress pin for $3 to receive 25 percent off on a great selection of items store wide, plus 15 percent off select home, fine and fashion jewelry, and sale and clearance watches. Exclusions and restrictions apply. One hundred percent of the pin sales will benefit Go Red For Women. Macy’s associates will also be wearing red in-store to create further awareness for the pin sale and celebrate National Wear Red Day on Feb. 3.

Merchandise That Gives Back

During the month of February, Macy’s offers customers additional ways to support this worthy cause through merchandise that gives back, including three limited-edition red dresses by Kensie ($99.00), Thalia ($89.50) and Calvin Klein ($134.00). For all three styles, 10 percent of the purchase price from Feb. 1 through Feb. 28 will be donated to Go Red For Women. To go red and get fit in style, Macy’s also offers exclusive Ideology active wear, which includes four graphic t-shirts where 10 percent of the purchase price will be donated to Go Red For Women. The dresses and active wear will be available in most stores and online at macys.com/GoRed.

“Macy’s has been committed to supporting heart health for more than a decade,” said Holly Thomas, group vice president of cause marketing at Macy’s. “As the national founding sponsor of Go Red For Women, I’m incredibly proud to say that through our efforts and the generous support of our customers and associates — Macy’s has raised $60 million for Go Red, and has been an important part of the work that is credited with saving 293 women’s lives each day over that time. We are not only raising awareness, but taking action, and Macy’s remains dedicated to helping prevent cardiovascular disease by providing our customers easy ways to get involved and give back to the cause.”

New this year, Macy’s is telling the stories of five associates affected by heart disease. These brave women have shared their personal stories, becoming the “heart” of Macy’s 2017 Go Red For Women campaign. The women will be in featured in national marketing across the country and their stories will be highlighted on macys.com/GoRed.

“The American Heart Association is deeply thankful for Macy’s significant and steadfast commitment to raising awareness of heart disease in women through the Go Red For Women movement, but there is more work to do,” said Alvin Royse, J.D., CPA, American Heart Association chairman of the national board of directors. “Cardiovascular diseases kill about one woman every 80 seconds, but there is some good news: about 80 percent of cardiovascular diseases may be preventable. Macy’s work with AHA undoubtedly champions prevention, and is funding lifesaving education and research that will impact women’s lives, and heart health, for the better.”

Go Red For Women Luncheons

Go Red For Women Luncheons will take place in 186 cities across the country, raising much needed funds for the cause. Luncheon guests will receive a $10 Macy’s gift card, and guests of select luncheons will be eligible to win a $250 Macy’s gift card. At select luncheons, Estée Lauder will also have an activation for guests featuring a free lipstick when guests return to any Macy’s store.

The American Heart Association’s® Go Red For Women® Red Dress Collection™, presented by Macy’s

Macy’s is the presenting sponsor of the American Heart Association’s® Go Red For Women® Red Dress Collection™, kicking off New York Fashion Week since 2003, in support of women’s heart health. The Red Dress Collection will be unveiled on Thursday, Feb. 9 at 8 p.m. at The Hammerstein Ballroom in New York City. This year’s runway show will feature inspiring and powerful female celebrities who will walk the runway to showcase emerging and established designers. Three of the red dresses featured on the runway will be created by designers in Fashion Incubator Programs, which are housed at Macy’s locations and develop the next generation of fashion trendsetters. The designers-in-residence featured are Amanda Casarez from DC Fashion Incubator, Bethany Meuleners from Fashion Incubator San Francisco and Masha Titievsky from Chicago Fashion Incubator.

For more information about Macy’s programs to support Go Red For Women, visit macys.com/GoRed.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Go Red For Women

Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women. Cardiovascular diseases in the U.S. kill approximately one woman every 80 seconds. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

Media Relations:
Julie Strider
646-429-5213
julie.striderfukami@macys.com

Billy Dumé
646-429-7449
billy.dume@macys.com

Source: Macy’s

American Heart Month: Macy’s launches limited-edition merchandise, promotions and in-store events to benefit Go Red For Women

As founding national sponsor of the American Heart Association’s Go Red For Women® movement, Macy’s has raised more than $55 million to support the fight against heart disease in women, resulting in 285 lives saved each day from the movement

NEW YORK, 2016-Jan-28 — /EPR Retail News/ — Macy’s will inspire women and ignite action once again this February as the national founding sponsor of the American Heart Association’s Go Red For Women®. In honor of American Heart Month, Macy’s will offer limited-edition merchandise, promotions and in-store events to benefit Go Red For Women throughout February. Together with its associates and customers, Macy’s has helped to raise more than $55 million to support Go Red For Women since 2004. This contribution has funded vital research and education efforts credited with saving 285 lives every day.

Heart disease is not just a man’s disease; in fact, 90 percent of women have at least one risk factor for cardiovascular diseases which cause one in three deaths among women each year. Macy’s encourages customers to support this fight against heart disease and stroke by participating in the Go Red with Macy’s event from Wednesday, Feb. 3 toMonday, Feb. 8. Customers who wear red or purchase the official Red Dress pin for $3 will receive an extra 25 percent on most purchases storewide, or 15 percent off fine and fashion jewelry, sale and clearance watches, and select home items. Exclusions and restrictions apply. One hundred percent of the Red Dress pin sales benefit Go Red For Women.

In celebration of National Wear Red Day on Feb. 5, Macy’s is offering customers three limited-edition red dresses throughout February by Kensie($99.00), Thalia ($89.50) and Calvin Klein($134.00) with 10 percent of the purchase price benefiting Go Red For Women. The dresses will be available in store and on macys.com/GoRed. To stay heart-healthy in style this February, Macy’s is also offering exclusive Ideology active wear in support of Go Red For Women. The collection includes select sports bras, socks, tank tops, graphic t-shirts and crop pants with 10 percent of the purchase price benefiting Go Red For Women.

“As the founding national partner, Macy’s has been a proud supporter of Go Red For Women for more than a decade,” said Martine Reardon, Macy’s chief marketing officer. “Through the movement, the color ‘red’ and ‘the red dress’ have become linked with the ability all women have to improve their heart health and live stronger, longer lives. We thank our associates and customers who take such an active role in our efforts to help the millions of women inthe United States affected by cardiovascular diseases, and look forward to their support again this year as we offer many ways to give back to the cause through our promotions, events and merchandise.”

“The American Heart Association is thankful for Macy’s continued support of Go Red For Women and the great work they have done to raise awareness of heart disease in women,” said Al Royse, American Heart Association chairman of the national board of directors. “An estimated 44 million women in the U.S. are affected by cardiovascular diseases, and a surprising 80 percent of cardiac and stroke events may be prevented by taking the right steps, like scheduling a Well-Woman Visit to fully understand the risks for heart disease. Macy’s helps fund life-saving research and education that no doubt impacts many lives.”

In addition to the Go Red with Macy’s event and merchandise benefiting the cause, Macy’s will host additional events offering even more chances to support Go Red For Women:

Macy’s is the presenting sponsor of the American Heart Association’s® Go Red For Women® Red Dress Collection™, kicking off New York Fashion Week since 2003, in support of women’s heart health. The Red Dress Collection will be unveiled on Thursday, Feb. 11 at 8 p.m. at Moynihan Station in New York City. This year’s runway show will feature inspiring and powerful women who will walk the runway to showcase emerging and established designers, including “Full House” actress Candace Cameron Bure, model and Miss USA 2012 Olivia Culpo, “The Nanny” actress Fran Drescher, transgender model and social media personality Gigi Gorgeous, “TODAY Show” anchor Tamron Hall, “The Brady Bunch” actress Florence Henderson, producer Marilu Henner, “Access Hollywood” co-host Kit Hoover, “Empire” actress Ta’Rhonda Jones, “Top Chef” judge Gail Simmons and “Wheel of Fortune’s”Vanna White. Three of the red dresses featured on the runway and worn by Ta’Rhonda Jones, Kit Hoover and Vanna White will be designed by three emerging designers in Fashion Incubator programs, which are housed at Macy’s locations and develop the next generation of fashion trendsetters. The fashion incubator designers featured areConrad Booker from Philadelphia, Kajan “Cake” Carlos from San Francisco and Grace Lee-Lim from Chicago. Viewers can also watch a livestream of the event at macys.com/gored.

Macy’s is hosting Go Red Total Makeover events with the American Heart Association at select Macy’s stores around the country on Saturday, Feb. 6. Guests will receive an event passport and visit stations throughout the store, meet experts and learn about making smart choices for heart health including physical activity and nutrition. Once guests visit all stations and complete their event passport, they will be entered to win a $250 Macy’s gift card. The event locations include: Chicago; Houston; Las Vegas; Pittsburgh; Portland, ME; Portland, OR; Sacramento and Winston-Salem.

Go Red For Women Luncheons will take place in 182 cities across the country, raising much needed funds for the cause. Luncheon guests will receive a $10 Macy’s gift card, and guests of select luncheons will be eligible to win a$250 Macy’s gift card. At select luncheons, Estee Lauder will host touch up stations featuring a bounce-back for a free lipstick to keep guests looking their best.

For more information about Macy’s programs to support Go Red For Women, visit macys.com/GoRed.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Go Red For Women
Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women. Heart disease and stroke kill one in three women – more than all cancers combined. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. Women who Go Red live healthier lives. For more than a decade, Go Red For Women has fought for equal health opportunity for women. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

Source: Macy’s

Macy’s
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Billy Dumé, 646-429-7449
Billy.Dume@macys.com