Skip to content Skip to sidebar Skip to footer

American Heart Month: Macy’s launches limited-edition merchandise, promotions and in-store events to benefit Go Red For Women

As founding national sponsor of the American Heart Association’s Go Red For Women® movement, Macy’s has raised more than $55 million to support the fight against heart disease in women, resulting in 285 lives saved each day from the movement

NEW YORK, 2016-Jan-28 — /EPR Retail News/ — Macy’s will inspire women and ignite action once again this February as the national founding sponsor of the American Heart Association’s Go Red For Women®. In honor of American Heart Month, Macy’s will offer limited-edition merchandise, promotions and in-store events to benefit Go Red For Women throughout February. Together with its associates and customers, Macy’s has helped to raise more than $55 million to support Go Red For Women since 2004. This contribution has funded vital research and education efforts credited with saving 285 lives every day.

Heart disease is not just a man’s disease; in fact, 90 percent of women have at least one risk factor for cardiovascular diseases which cause one in three deaths among women each year. Macy’s encourages customers to support this fight against heart disease and stroke by participating in the Go Red with Macy’s event from Wednesday, Feb. 3 toMonday, Feb. 8. Customers who wear red or purchase the official Red Dress pin for $3 will receive an extra 25 percent on most purchases storewide, or 15 percent off fine and fashion jewelry, sale and clearance watches, and select home items. Exclusions and restrictions apply. One hundred percent of the Red Dress pin sales benefit Go Red For Women.

In celebration of National Wear Red Day on Feb. 5, Macy’s is offering customers three limited-edition red dresses throughout February by Kensie($99.00), Thalia ($89.50) and Calvin Klein($134.00) with 10 percent of the purchase price benefiting Go Red For Women. The dresses will be available in store and on To stay heart-healthy in style this February, Macy’s is also offering exclusive Ideology active wear in support of Go Red For Women. The collection includes select sports bras, socks, tank tops, graphic t-shirts and crop pants with 10 percent of the purchase price benefiting Go Red For Women.

“As the founding national partner, Macy’s has been a proud supporter of Go Red For Women for more than a decade,” said Martine Reardon, Macy’s chief marketing officer. “Through the movement, the color ‘red’ and ‘the red dress’ have become linked with the ability all women have to improve their heart health and live stronger, longer lives. We thank our associates and customers who take such an active role in our efforts to help the millions of women inthe United States affected by cardiovascular diseases, and look forward to their support again this year as we offer many ways to give back to the cause through our promotions, events and merchandise.”

“The American Heart Association is thankful for Macy’s continued support of Go Red For Women and the great work they have done to raise awareness of heart disease in women,” said Al Royse, American Heart Association chairman of the national board of directors. “An estimated 44 million women in the U.S. are affected by cardiovascular diseases, and a surprising 80 percent of cardiac and stroke events may be prevented by taking the right steps, like scheduling a Well-Woman Visit to fully understand the risks for heart disease. Macy’s helps fund life-saving research and education that no doubt impacts many lives.”

In addition to the Go Red with Macy’s event and merchandise benefiting the cause, Macy’s will host additional events offering even more chances to support Go Red For Women:

Macy’s is the presenting sponsor of the American Heart Association’s® Go Red For Women® Red Dress Collection™, kicking off New York Fashion Week since 2003, in support of women’s heart health. The Red Dress Collection will be unveiled on Thursday, Feb. 11 at 8 p.m. at Moynihan Station in New York City. This year’s runway show will feature inspiring and powerful women who will walk the runway to showcase emerging and established designers, including “Full House” actress Candace Cameron Bure, model and Miss USA 2012 Olivia Culpo, “The Nanny” actress Fran Drescher, transgender model and social media personality Gigi Gorgeous, “TODAY Show” anchor Tamron Hall, “The Brady Bunch” actress Florence Henderson, producer Marilu Henner, “Access Hollywood” co-host Kit Hoover, “Empire” actress Ta’Rhonda Jones, “Top Chef” judge Gail Simmons and “Wheel of Fortune’s”Vanna White. Three of the red dresses featured on the runway and worn by Ta’Rhonda Jones, Kit Hoover and Vanna White will be designed by three emerging designers in Fashion Incubator programs, which are housed at Macy’s locations and develop the next generation of fashion trendsetters. The fashion incubator designers featured areConrad Booker from Philadelphia, Kajan “Cake” Carlos from San Francisco and Grace Lee-Lim from Chicago. Viewers can also watch a livestream of the event at

Macy’s is hosting Go Red Total Makeover events with the American Heart Association at select Macy’s stores around the country on Saturday, Feb. 6. Guests will receive an event passport and visit stations throughout the store, meet experts and learn about making smart choices for heart health including physical activity and nutrition. Once guests visit all stations and complete their event passport, they will be entered to win a $250 Macy’s gift card. The event locations include: Chicago; Houston; Las Vegas; Pittsburgh; Portland, ME; Portland, OR; Sacramento and Winston-Salem.

Go Red For Women Luncheons will take place in 182 cities across the country, raising much needed funds for the cause. Luncheon guests will receive a $10 Macy’s gift card, and guests of select luncheons will be eligible to win a$250 Macy’s gift card. At select luncheons, Estee Lauder will host touch up stations featuring a bounce-back for a free lipstick to keep guests looking their best.

For more information about Macy’s programs to support Go Red For Women, visit

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

About Go Red For Women
Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women. Heart disease and stroke kill one in three women – more than all cancers combined. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. Women who Go Red live healthier lives. For more than a decade, Go Red For Women has fought for equal health opportunity for women. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s, with additional support from our cause supporters. For more information, please visit or call 1-888-MY-HEART (1-888-694-3278).

Source: Macy’s

Holly Thomas, 646-429-5250
Billy Dumé, 646-429-7449

EPR Retail News