Location3 Launches LOCALACT Platform, Enhanced with Facebook, Google and Bing Integration and Tools to Convert Digital Traffic to Increased Profit

Denver, CO., 2017-Sep-11 — /EPR Retail News/ — Location3, the digital marketing agency that delivers enterprise-level strategy with local market activation, today announced the launch of LOCALACT, the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses.  LOCALACT unifies localized digital advertising with organic listing and search management to provide a complete digital marketing solution that drives measurable results for brands with a large brick-and-mortar footprint. Features include local business listing management with rigorous data validation, advanced location and consumer insights, consumer review monitoring, paid search management, Facebook advertising, and more.

“We built LOCALACT to help businesses power and scale local digital marketing tactics. Since rolling out the platform beta in April 2016, we’ve received helpful feedback from clients on what features and applications they would like to see integrated. The full scale version offers a unique Software-with-a-Service model that combines in-house digital marketing experts with proprietary software that efficiently integrates client data into a single, centralized platform,” said Alex Porter, CEO of Location3. “We are a strategic partner and an extension of our clients’ marketing teams, not a vendor, and launching LOCALACT is another big step toward strengthening our great client relationships even more.”

Location3’s extensive experience in optimizing more than 100,000 local business listings and thousands of local digital advertising campaigns for brands like HoneyBaked Ham, AT&T and FASTSIGNS has served as the genesis for the creation and development of LOCALACT. The platform is now available to all Location3 clients. Full release features available include:

  • Local Business Listing Management
    • Extensive data validation, direct listing publication, and ongoing management ensure locations are visible on the most important search engines, mapping platforms, and directories.
    • Reporting and analytics monitor the address accuracy of the published listings, and tracks how often consumers are viewing and engaging with the locations.
  • Localized Paid Search Advertising
    • Launch powerfully targeted, localized paid search advertising supported by enterprise-level campaign strategy
    • Reporting measures customized conversion goals, to ensure the most meaningful customer actions are tracked and optimized towards.
  • Facebook Paid Advertising
    • Launch, manage, and report on localized Facebook advertising campaigns, with access, reporting, support and billing available at both the corporate and local/franchise level
  • Local-Level Reporting on Google Analytics, Google Search Console & Search Insights
    • Allows access to all key reporting metrics listed previously for individual locations, including Google My Business Insights, Facebook Insights, Customer Reviews, Paid Media Advertising and Local SEO
    • Provides a clear picture of the company’s local digital footprint and corresponding performance across channels that impact customers
  • Customer Reviews and Review Responding
    • Allows each individual franchise or business location to engage and communicate directly with customers who post reviews on either Google or Facebook channels
    • Ability to navigate to specific user reviews in order to provide feedback, and respond to customer inquiries directly from the platform

“We’re incredibly excited to see our partners at Location3 launch LOCALACT.  We believe that the ability to manage all of our critical local data in the new platform, while also being able to further expand our franchise campaigns in new digital channels, will give Anytime Fitness a significant competitive advantage as we look to reach new potential club members and visitors,” said Kristen Pechacek, Senior Manager, Digital Marketing at Anytime Fitness.

To learn more about LOCALACT, please visit www.localact.com.

About Location3

Location3 is the digital marketing agency that delivers enterprise-level strategy with local market activation. Location3 works hand-in-hand with corporate/brand marketing teams at franchise systems and multi-location brands to execute integrated digital programs that increase customer acquisition and brand awareness. We are a strategic partner and an extension of our clients’ marketing teams.

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TAG Heuer unveils the second generation of its connected watch, the TAG Heuer Connected Modular 45

© TAG Heuer

Designed, developed and assembled in Switzerland at the TAG Heuer watch manufacture in Chaux-de-Fonds, the Connected Modular 45 is the first luxury connected watch to bear the prestigious “Swiss Made” label. Developed in collaboration with Intel and Google, the watch features an impressive array of features and infinite customization options. 

PARIS, 2017-Mar-15 — /EPR Retail News/ — After launching the TAG Heuer Connected in 2015, TAG Heuer unveiled the second generation of its connected watch, the TAG Heuer Connected Modular 45, on March 14. Designed and engineered in the pure tradition of Swiss watchmaking, this luxury timepiece benefits from TAG Heuer’s more than 150 years of expertise and savoir-faire, earning it the prestigious “Swiss Made” label, the guarantee of the highest standards of Swiss quality.

The watch is equally exceptional in its unlimited customization options, with countless choices of materials, colors and combinations. In particular the connected module is interchangeable with a mechanical module (three hands or Chronograph Tourbillon COSC certified). The lugs, strap, buckle and case can all be customized to make each model unique.

Developed in partnership with Intel and Google, the TAG Heuer Connected Modular 45 redefines the possibilities of a luxury connected watch. Powered by an Intel® processor, it integrates GPS, an NFC sensor for payments, a stunning AMOLED high-definition screen and digital TAG Heuer dials that can be personalized and interchanged with a swipe of the finger. Compatible with Android 4.3+ or iOS 9+, the watch is recharged using a contact charger and offers over a complete active day of autonomy.

The watch was launched in the heart of Switzerland at Brunnen by Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, who said: “This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch, bearing the Swiss Made label.” He was joined at the launch event by Josh Walden, Senior Vice President and General Manager, New Technology Group, Intel and David Singleton, Vice President of Android Engineering at Google.

SOURCE: LVMH

LVMH Moët Hennessy – Louis Vuitton

22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Target Corporation and Google launch mobile game experience Bullseye’s Playground

MINNEAPOLIS, 2014-12-3 — /EPR Retail News/ — Target Corporation (NYSE: TGT) today announced it is partnering with Google on the latest Art, Copy & Code project – an interactive, in-store mobile experience designed to delight Target guests of all ages this holiday season. Bullseye’s Playground is a mobile game experience that features Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet that will transform the store into a 3D winter playground.

“Target and Google are creating a new kind of holiday magic with Bullseye’s Playground,” said Alan Wizemann, vice president of product, Target.com and Mobile. “With this partnership, we’re using cutting-edge mobile technology to elevate the in-store holiday experience to provide Target guests a glimpse into the future of retail – where mobile brings together virtual experiences and physical stores.”

“Google’s Art, Copy & Code partnerships explore how creativity and technology can work hand in hand to build brands,” said Ben Malbon, Google’s Director of Creative Partnerships. “For each project, we partner with an iconic brand that pushes the boundaries of digital experiences. Consumers are embracing mobile devices as an essential tool and we wanted to work with Target to show how mobile offers a way to make the in-store experience both fun and memorable.”

Bullseye’s Playground Mobile Game Experience

Beginning Tuesday, Dec. 2, Target guests can use their mobile devices to access Bullseye’s Playground both in and out of stores. Guests can visit Target.com/Play on their mobile device to play six interactive games, including sledding, ice fishing, snowball fights and more. In-store signage will prompt guests to play and discover special codes throughout the store to unlock characters and new game levels. For every game played with Bullseye’s Playground, Target will donate $1 to St. Jude Children’s Research Hospital – up to $1 million.

Project Tango Development Tablet Experiences

In select Target stores, guests can be among the first to try out Google’s Project Tango Development Tablets to transform the store into a 3D winter playground. Guests will use the tablet screen to step into a winter wonderland that changes as they move around the store. Within the experience, guests will interact with characters like Bullseye and Zoomer Dino while they discover virtual activities like taking part in a snowball fight or playing a xylophone made out of icicles.

Project Tango Development Tablets will be available for guests at the following Target locations:

  • Dec. 4-7, 11 a.m. – 7 p.m.
    • Sunnyvale Target, 298 W. McKinley Ave. Sunnyvale, CA
    • Chicago Near North Target, 2656 N. Elston Ave. Chicago, IL
  • Dec. 11-14, 11 a.m. – 7 p.m.
    • Dallas Cityplace Market Target, 2417 N. Haskell Ave. Dallas, TX
    • Roseville Target, 1515 County Road B W Roseville, MN

About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,934 stores – 1,801 in the United States and 133 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow@TargetNews on Twitter.

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Target Corporation and Google launch mobile game experience Bullseye’s Playground

Target Corporation and Google launch mobile game experience Bullseye’s Playground