Asda launches ‘Crash Cake’ — a cake inspired by much-loved 70s board game

Asda launches ‘Crash Cake’ — a cake inspired by much-loved 70s board game

LEEDS, UK, 2017-Sep-12 — /EPR Retail News/ — Leading retailer launches a cake inspired by much-loved 70s board game – The cake hits Asda stores in the same week that board game biscuits appeared on the Great British Bake Off – Asda ‘Crash Cakes’ available in stores nationwide now

A retro board game inspired cake has launched at Asda in the week the nation saw bakers create board game biscuits on Great British Bake Off.

The ‘Crash Cake’ is the brainchild of Asda bakers, and comes with ribbons for friends and family to pull. One of the ribbons will cause a spectacle of sweets to come crashing down from the top of the cake and into the base – in the style of a nostalgic 70s board game.

The launch comes in the week that Great British Bake Off fans saw 11 bakers on the show master board game biscuits as their ‘showstopper’. Bakers on last night’s show created inventive biscuits in the shape of chess pieces, snakes and ladders and the board game Operation, injecting a playful element into their baking challenge. Asda see their new cakes as the ultimate ‘party crashers’.

Hannah Gelderd, an Asda spokesperson for celebration cakes, said “Kids today want to interact with everything and, following the popularity of Asda piñata cakes, we wanted to make our cakes even more exciting and interactive. We loved seeing the board game biscuit creations on Bake Off and hope it inspires Brits to try out The Crash Cake as the perfect party centrepiece.”

Cake lovers can take their pick from two flavours, including a delicious chocolate sponge covered in chocolate buttercream frosting and a lighter madeira sponge decorated with striped rainbow frosting – both worthy of impressing the self-proclaimed ‘Powerful Piper’ aka judge Noel Fielding. RRP: £15 each

Products available in selected Asda stores and from Asda.co.uk

SOURCE: ASDA

Natalie Chandler
Press Officer
0113 826 2829

Debenhams announces 170% sales increase in Kitchen Aids this September as Great British Bake Off get Brits inspired to baking once again

London, 2016-Sep-20 — /EPR Retail News/ — There is no ‘soggy bottom’ on sales of cook and bakeware at Debenhams this September – the return of the top-rating show, Great British Bake Off has fuelled a 170% sales increase in Kitchenaid’s as the British public get inspired to get baking once again.

Whilst presenters Mel and Sue have voted ‘not to follow the dough’ with the planned channel change for the show, the British public can’t get enough of the baking bug.  Kitchen scale sales are up 20% and baking gadgets including pastry brushes, whisks and spatulas are up 30%.  Whilst increases in ‘baking from scratch’ utensils are gaining favour, it is the sleek designed labour-saving kitchen gadgets which is creating the cherry on top of the store and online sales.

Director of Homes, Steve Lightfoot says, “The influence of Great British Bake Off is amazing – as soon as Paul Hollywood and Mary Berry entered the kitchen product was flying off the shelves.  Customers have definitely got the baking bug and are kitting out their kitchens with the latest gadgets.”

Popularity of the show is also evident in licensed goods.  Debenhams’ exclusive The Great British Bake Off kitchen range is also experiencing a halo effect.  The range is selling twice as fast as other gift food ranges with the hero product being the Star Baker apron.

The range which includes mugs, cake stand, timers, cake tins, tea pot with tea cup and fridge magnets with prices ranging from £7 to £15 is literally selling like hot cakes across all stores.

About Debenhams
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of more than 240 stores across 27 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions.

In the UK, Debenhams has a top three market position in womenswear and menswear and a top ten share in childrenswear. It holds the number two market position in premium health and beauty.

Debenhams has been investing in British design for 21 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Abigail Ahern, Savannah Miller, Ted Baker, Jeff Banks, Jasper Conran, FrostFrench, Patrick Grant, Henry Holland, Ben de Lisi, Todd Lynn, Julien Macdonald, Jenny Packham, Stephen Jones, Preen, Giles Deacon, Aliza Reger, John Rocha, Ashley Thomas and Matthew Williamson.

For further information:
Christine Morgan Director of PR Manager
Christine.morgan@debenhams.com
Tel: 0203 549 6420

Source: Debenhams