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Asda launches ‘Crash Cake’ — a cake inspired by much-loved 70s board game

Asda launches ‘Crash Cake’ — a cake inspired by much-loved 70s board game

LEEDS, UK, 2017-Sep-12 — /EPR Retail News/ — Leading retailer launches a cake inspired by much-loved 70s board game – The cake hits Asda stores in the same week that board game biscuits appeared on the Great British Bake Off – Asda ‘Crash Cakes’ available in stores nationwide now

A retro board game inspired cake has launched at Asda in the week the nation saw bakers create board game biscuits on Great British Bake Off.

The ‘Crash Cake’ is the brainchild of Asda bakers, and comes with ribbons for friends and family to pull. One of the ribbons will cause a spectacle of sweets to come crashing down from the top of the cake and into the base – in the style of a nostalgic 70s board game.

The launch comes in the week that Great British Bake Off fans saw 11 bakers on the show master board game biscuits as their ‘showstopper’. Bakers on last night’s show created inventive biscuits in the shape of chess pieces, snakes and ladders and the board game Operation, injecting a playful element into their baking challenge. Asda see their new cakes as the ultimate ‘party crashers’.

Hannah Gelderd, an Asda spokesperson for celebration cakes, said “Kids today want to interact with everything and, following the popularity of Asda piñata cakes, we wanted to make our cakes even more exciting and interactive. We loved seeing the board game biscuit creations on Bake Off and hope it inspires Brits to try out The Crash Cake as the perfect party centrepiece.”

Cake lovers can take their pick from two flavours, including a delicious chocolate sponge covered in chocolate buttercream frosting and a lighter madeira sponge decorated with striped rainbow frosting – both worthy of impressing the self-proclaimed ‘Powerful Piper’ aka judge Noel Fielding. RRP: £15 each

Products available in selected Asda stores and from


Natalie Chandler
Press Officer
0113 826 2829

EPR Retail News