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Guerlain opens new parfumeur boutique in Brussels; More international openings to follow

Guerlain opens new parfumeur boutique in Brussels; More international openings to follow   Paris, 2017-May-25 — /EPR Retail News/ — Following the success of its first concept store in Paris in 2016, Maison Guerlain is now opening boutiques dedicated exclusively to fragrances in other countries. The new boutique on prestigious avenue Louise in Brussels offers an unprecedented personalization…
May 25, 20170Comments

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Business Fragrances Marketing Retail Retailer

Guerlain introduces Mon Guerlain its new women’s fragrance embodied by Angelina Jolie

Guerlain introduces Mon Guerlain its new women’s fragrance embodied by Angelina Jolie   Paris, 2017-Mar-06 — /EPR Retail News/ — Created for a strong, free and sensual woman, Mon Guerlain is Guerlain’s new fragrance, orchestrated by Guerlain Master Perfumer Thierry Wasser. Embodied by Angelina Jolie, the new fragrance is a tribute to Maison Guerlain’s unique savoir-faire, handed down…
March 6, 20170Comments

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Business Fashion Fragrances Marketing Retail Retailer

Guerlain announces Angelina Jolie as the face of its new fragrance for women

Guerlain announces Angelina Jolie as the face of its new fragrance for women   Paris, 2017-Jan-25 — /EPR Retail News/ — The new Guerlain fragrance for women, not yet released, already has a face: Angelina Jolie. The modern icon becomes the new muse of Guerlain Parfumeur, the beauty house founded in 1828. “We create perfumes for the women we…
January 25, 20170Comments

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Beauty Cosmetics Fashion Fragrances Marketing Retail Retailer

Arita partners with Guerlain to celebrate its 400 years with limited edition of the iconic Mitsouko bottle

Arita partners with Guerlain to celebrate its 400 years with limited edition of the iconic Mitsouko bottle   Paris, 2017-Jan-10 — /EPR Retail News/ — Guerlain’s unique perfume-making savoir-faire meets the artisanal excellence of Arita Porcelain Lab in a stunning interpretation of the iconic Mitsouko perfume bottle. Crafted entirely by hand using traditional techniques, the bottle is decorated…
January 10, 20170Comments

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Business Fashion Fragrances Marketing Retail Retailer

Guerlain launches collection of four eaux de parfum inspired by the four seasons

Guerlain launches collection of four eaux de parfum inspired by the four seasons   Paris, 2016-Nov-12 — /EPR Retail News/ — Guerlain has released an exceptional collection of four fragrances created by Thierry Wasser, Guerlain Master Perfumer. Each scent is inspired by a season and contained in a precious Quadrilobe bottle in Baccarat crystal and embellished by textile…
November 11, 20160Comments

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Apparel Management Marketing Retail Retailer

Guerlain opens new boutique dedicated exclusively to perfumes

PARIS, 2016-Apr-07 — /EPR Retail News/ — Guerlain has opened a new boutique dedicated exclusively to perfumes at 392, rue Saint Honoré in Paris. The boutique is an exceptional journey into the world of Guerlain Fragrances, celebrating the art of perfumery that has earned the House renown since 1828. Fragrances mark the memory, arouse emotion and provoke…
April 7, 20160Comments

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Apparel Fashion Marketing Retail Retailer

LVMH: Guerlain unveiled colorful collaboration with street artist John Andrew Perello

PARIS, 2016-1-12 — /EPR Retail News/ — Guerlain has unveiled a striking and colorful collaboration with street artist John Andrew Perello, better known as JonOne. The surprising meeting inspired an arty reinterpretation of the “bee bottle” in a special limited series. Created in 1853 as a special order for the marriage of Empress Eugénie to Napoleon III, the…
January 12, 20160Comments

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Awards Management Retail Retailer

Guerlain once again joins French publisher Editions du Cherche-Midi to launch the Abeilles de Guerlain literary prize

PARIS, 2015-12-10 — /EPR Retail News/ — Guerlain has again joined French publisher Editions du Cherche-Midi to launch the Abeilles de Guerlain literary prize. Winners of the first edition were published in the Mémoire Olfactive short story collection in May 2015. The Abeilles de Guerlain literary prize aims to promote creativity by discovering the writing talents of…
December 10, 20150Comments

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