Guerlain opens new parfumeur boutique in Brussels; More international openings to follow

Guerlain opens new parfumeur boutique in Brussels; More international openings to follow

 

Paris, 2017-May-25 — /EPR Retail News/ — Following the success of its first concept store in Paris in 2016, Maison Guerlain is now opening boutiques dedicated exclusively to fragrances in other countries. The new boutique on prestigious avenue Louise in Brussels offers an unprecedented personalization experience. More international openings will follow under the timeless signature “Guerlain Parfumeur depuis 1828”.

Building on the success of its first boutique dedicated exclusively to fragrances on rue Saint Honoré in Paris, Maison Guerlain is taking this innovative retail concept celebrating its métier of parfumeur to other countries. The first international boutique in Brussels boasts a prestigious address at 52, avenue Louise. The new boutique embodies Guerlain’s distinctive heritage and savoir-faire in crafting perfumes for nearly 190 years, proposing a unique experience for customers revolving around completely tailor-made products and services.

With 110 fragrances immediately available, this new jewel case of a boutique creates a total immersion into the heart of Guerlain’s bold creativity. Following a meticulous classification of the fragrance collection into four main olfactory families, customers can take advantage of a digital fragrance consultation to identify their personal olfactory profile and, thanks to a powerful algorithm, find their very own “signature fragrance”.

After choosing their fragrance, customers are invited to the personalization atelier, the heart of the boutique. There, they select every detail to make the fragrance their own – bottle shape and color, engraved message in any language, plus a choice of ribbons and bows to embellish the bottles. What’s more, the iconic honeycomb “bee” bottles can be refilled forever at Guerlain’s fragrance fountains, an elegant combination of luxury and sustainability. To guarantee the perfect quality of fragrances, the scents are kept in a temperature-controlled “perfume cellar” behind UV-blocking glass – just like grand crus wines.

This ambitious international deployment is just beginning as the Maison brings the exquisite marvels of Guerlain Parfumeur to fragrance lovers around the world.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Guerlain introduces Mon Guerlain its new women’s fragrance embodied by Angelina Jolie

Guerlain introduces Mon Guerlain its new women’s fragrance embodied by Angelina Jolie

 

Paris, 2017-Mar-06 — /EPR Retail News/ — Created for a strong, free and sensual woman, Mon Guerlain is Guerlain’s new fragrance, orchestrated by Guerlain Master Perfumer Thierry Wasser. Embodied by Angelina Jolie, the new fragrance is a tribute to Maison Guerlain’s unique savoir-faire, handed down from each generation of perfumers to the next.

Maison Guerlain has unveiled Mon Guerlain, the new women’s fragrance embodied by Angelina Jolie, an icon of modern, multi-faceted femininity. The new composition is the fruit of Guerlain Master Perfumer Thierry Wasser’s passion for exploration and exquisite craftsmanship. Each raw material in Mon Guerlain possesses an emotional dimension.

At the heart of the fragrance composition is Tahitensis vanilla – also present in Jicky, Shalimar and Habit Rouge – joined by lavender, Sambac jasmine and sandalwood.  Melding fresh and sensual feminine and masculine notes, this audacious accord gives Mon Guerlain its power and modernity.

The bottle for the new fragrance revisits the celebrated quadrilobe bottle, inspired by an alchemist’s flacon, designed by Gabriel Guerlain and crafted by Baccarat in 1908. The sleek and sober graphic lines celebrate a modern femininity, sincere and authentic.

Notes of a Woman, the Mon Guerlain advertising film, was shot in France’s Provence region with Terrence Malick and Angelina Jolie. The film recounts the story of how the fragrance was created, focusing the spotlight for the first time on the perfumer, a poetic and powerful illustration of the new fragrance and the Maison’s signature: Guerlain Parfumeur since 1828.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Guerlain announces Angelina Jolie as the face of its new fragrance for women

Guerlain announces Angelina Jolie as the face of its new fragrance for women

 

Paris, 2017-Jan-25 — /EPR Retail News/ — The new Guerlain fragrance for women, not yet released, already has a face: Angelina Jolie. The modern icon becomes the new muse of Guerlain Parfumeur, the beauty house founded in 1828.

“We create perfumes for the women we admire,” said Jacques Guerlain, creator of such mythic fragrances as L’Heure Bleue, Shalimar and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer since 2008, says that Angelina Jolie embodies such a woman, expressing different facets of modern femininity with choices, emotions and dreams. As the muse who inspired the creation of the new scent – which Guerlain will reveal in March of this year – Angelina Jolie has now lent her face to the fragrance.

Angelina Jolie is a filmmaker, Special envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She is donating her entire earnings from the campaign to charity.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44

Source: LVMH

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Arita partners with Guerlain to celebrate its 400 years with limited edition of the iconic Mitsouko bottle

Arita partners with Guerlain to celebrate its 400 years with limited edition of the iconic Mitsouko bottle

 

Paris, 2017-Jan-10 — /EPR Retail News/ — Guerlain’s unique perfume-making savoir-faire meets the artisanal excellence of Arita Porcelain Lab in a stunning interpretation of the iconic Mitsouko perfume bottle. Crafted entirely by hand using traditional techniques, the bottle is decorated with symbols of good fortune, melding tradition and modernity.

Tradition and renewal come together to celebrate Mitsouko, the mythic perfume whose name means “mystery” in Japanese. Composed in 1919 by Jacques Guerlain, Mitsouko is known as “a masterpiece of balance”. The fragrance has remained as exceptional as ever over the years, emblematic of the timeless appeal that characterizes the chypre fragrance family.

World-renowned for its delicately ornate pieces, Arita is celebrating 400 years of ceramic creation this year by combining its savoir-faire with that of Maison Guerlain. To mark this anniversary, the Arita Porcelain Lab has designed a limited edition of the iconic Mitsouko bottle, crafted entirely by hand using traditional techniques that have been passed down over generations.

A flagship of Japan’s ceramic industry, the Arita workshop has decorated the Mitsouko bottle with auspicious symbols. They include the rising sun – traditionally equated with “clear skies” and good fortune – the paulownia to represent elegance, a plum tree, symbolizing life, the peony to ward off negative energy, and the chrysanthemum, representing longevity.

This collaboration between the perfumer and porcelain artisan is featured in an exhibition at the Guerlain boutique on the Champs Élysées, showcasing both the Mitsouko bottle and emblematic pieces from the Japanese porcelain workshop.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Guerlain launches collection of four eaux de parfum inspired by the four seasons

Guerlain launches collection of four eaux de parfum inspired by the four seasons
Guerlain launches collection of four eaux de parfum inspired by the four seasons

 

Paris, 2016-Nov-12 — /EPR Retail News/ — Guerlain has released an exceptional collection of four fragrances created by Thierry Wasser, Guerlain Master Perfumer. Each scent is inspired by a season and contained in a precious Quadrilobe bottle in Baccarat crystal and embellished by textile designer Janaïna Milheiro.

Guerlain presents a collection of four eaux de parfum inspired by the four seasons. Created by Master Perfumer Thierry Wasser and embellished by textile designer and fabric artisan Janaïna Milheiro, each fragrance encapsulates one of the seasons. A limited edition of just 20 signed and numbered bottles has been crafted for each season.

Janaïna Milheiro has decorated each precious bottle to better magnify the unique scent it contains. Her poetic jewels were made using a “feather beading” embroidery technique, creating an effect both majestic and airy.

Like a character from a Russian fairy tale, “L’Hiver” (winter) wears a coat of white feathers. The olfactory landscape is a woody musk. “Le Printemps” (spring) is a vibrant musky green floral with a garland of exuberantly colorful flowers encircling the bottle. A feather sun in honeyed tones embraces the bottle of “Été” (summer), a sunny floral fragrance. And finally, the feathers transform into a swirl of dead leaves before falling onto the bottle of “L’Automne” (autumn), a fresh woody fragrance.

The jewel-like bottles are decorated with a satin cord hand-tied by Guerlain’s “Dames de Table” artisans. The bottles are nestled in a stylish case decorated with Guerlain’s emblematic star.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Guerlain opens new boutique dedicated exclusively to perfumes

PARIS, 2016-Apr-07 — /EPR Retail News/ — Guerlain has opened a new boutique dedicated exclusively to perfumes at 392, rue Saint Honoré in Paris. The boutique is an exceptional journey into the world of Guerlain Fragrances, celebrating the art of perfumery that has earned the House renown since 1828.

Fragrances mark the memory, arouse emotion and provoke unique sensations. The art of the perfumer is about crafting fragrances able to spark unique experiences. Guerlain’s new boutique spotlights this unique creative process, inspired by a remarkable array of ingredients.

The store showcases the spectacular library of over 100 Guerlain fragrances, a collection unique in the world, organized according to 14 of the perfumer’s emblematic ingredients. There is also a cellar where carefully controlled lighting and temperature preserve Guerlain perfumes in mythic Guerlain “bee” bottles, like rare vintage wines.

Two centuries of Guerlain heritage is displayed, including 19th century “dames-jeannes”, broad glass bottles encased in wicker used to preserve liquids, plus notebooks containing formulas that have been jealously guarded for five generations. Past meets the present with a unique digital experience too. Guerlain has developed a digital perfume organ that lets visitors travel the world of scented creations and olfactory emotions to determine their own personal “olfactory profile”, helping them select one of the 18 emblematic Guerlain fragrances.

In the spirit of personal exchanges and customization dear to Jacques Guerlain, visitors can also craft their own bottle, selecting the color, size, ribbon, bow, silk wrapping paper and even a signature. Each person’s creative fantasies are served by Guerlain savoir-faire.

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Guerlain opens new boutique dedicated exclusively to perfumes

© Guerlain

LVMH: Guerlain unveiled colorful collaboration with street artist John Andrew Perello

PARIS, 2016-1-12 — /EPR Retail News/ — Guerlain has unveiled a striking and colorful collaboration with street artist John Andrew Perello, better known as JonOne. The surprising meeting inspired an arty reinterpretation of the “bee bottle” in a special limited series.

Created in 1853 as a special order for the marriage of Empress Eugénie to Napoleon III, the bee bottle is a timeless icon of the Perfumes and Cosmetics house and the subject of earlier tributes by several artists. To begin 2016, JonOne proposes his own contemporary take on the 69 bees.

Nearly 100 bottles in the Guerlain Exclusive Collections lab became a blank canvas, inviting the artist to give free rein to his inspiration. Each fragrance took on a different color scheme:  blue tones for Shalimar, a palette of pink for La Petite Robe Noire and orange hues for Rose Barbare.

The one-liter bottles are veritable works of art, engraved with the Guerlain name, numbered and signed by the artist. They are available exclusively at the Guerlain 68 Champs-Elysées boutique, which is also hosting an exhibition of JonOne’s large format work.

SOURCE: LVMH

LVMH Moët Hennessy – Louis Vuitton

22, avenue Montaigne, 75008 Paris – FranceTel: +33 (0)1 44 13 22 22Fax: +33 (0)1 44 13 22 23

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© Guerlain

© Guerlain

Guerlain once again joins French publisher Editions du Cherche-Midi to launch the Abeilles de Guerlain literary prize

PARIS, 2015-12-10 — /EPR Retail News/ — Guerlain has again joined French publisher Editions du Cherche-Midi to launch the Abeilles de Guerlain literary prize. Winners of the first edition were published in the Mémoire Olfactive short story collection in May 2015.

The Abeilles de Guerlain literary prize aims to promote creativity by discovering the writing talents of tomorrow. The short story competition is open to unpublished authors. After the 2014 theme of “olfactory memory”, the theme of this year’s prize is “colors”.

Budding writers have until December 15th to submit their short stories (maximum length 12,000 characters) to the jury, chaired by Guerlain CEO Laurent Boillot. Joining him on the jury are prominent writers, journalists, publishers and members of Guerlain staff, who will select the stories to be published in a second collection in May 2016. The prize offers a great springboard for new literary talent.

All proceeds from copyrights will be donated to fund literacy programs run by French charity Les Restos du Coeur.

SOURCE: LVMH

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Guerlain

Guerlain