JACK & JONES sponsors Haas F1 Team in the FIA Formula One World Championship

JACK & JONES sponsors Haas F1 Team in the FIA Formula One World Championship


JACK & JONES announces a new partnership with the only American team competing in the FIA Formula One World Championship.

BRANDE, Denmark, 2018-Feb-03 — /EPR Retail News/ — During the 2018 season, JACK & JONES will be featured on Haas F1 Team’s racecars and team personnel as the two brands join forces on several initiatives throughout the season. With this partnership, JACK & JONES aims to demonstrate its denim superiority together with Haas F1 Team.

At the track, JACK & JONES will appear on the back of the rear wing of Haas F1 Team’s racecars and on the drivers Romain Grosjean and Kevin Magnussen.

JACK & JONES is not new to Formula One. The brand’s longstanding commitment to current Haas F1 team driver Magnussen and former team sponsorships attest to that. The partnership with Haas F1 Team is a natural continuation of a strong company history within motorsports and Formula One in particular. Henning Nielsen, Head of E-Commerce & Marketing, JACK & JONES, explains:

“The dedication and professionalism it takes to be in Formula One aligns with the values we apply in our everyday approach to denim and menswear. We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season.”

Denim is the backbone of JACK & JONES, created with meticulous craftsmanship and preparation. One single pair of JACK & JONES jeans goes through 50 pairs of hands before it reaches the end consumer in the store.

“At JACK & JONES, we’re as dedicated to denim as a Formula One driver is to their racing, and that’s why our new partnership with Haas F1 Team makes so much sense for our brand,” Henning Nielsen elaborates; “Just as Haas F1 Team pushes its cars, drivers and crewmen to extract maximum performance, we do the same with our denim to ensure quality and comfort.”

During the 2018 season JACK & JONES and Haas F1 Team will set up several creative initiatives that explore the similarities between the two industries. Both brands promise to push the boundaries within both Formula One and Denim.

Guenther Steiner, team principal, Haas F1 Team, is pleased with the sponsorship;

“We’re very proud to announce our new partnership with JACK & JONES. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product. While we are still relatively new in Formula One, our objectives and work ethics are very similar to JACK & JONES. The recognition JACK & JONES has in its marketplace is what we strive for in Formula One.”

For further information, please contact:
Malene Louise Lehmann Jensen
Public Relations, JACK & JONES
+45 5215 4875

+45 99 42 16 62

Source: BestSeller


JACK & JONES becomes the official clothing partner of top e-sport team Astralis

JACK & JONES becomes the official clothing partner of top e-sport team Astralis

BRANDE, Denmark, 2017-Sep-15 — /EPR Retail News/ — Today (13 September 2017), JACK & JONES announced a new partnership with one of the best e-sport teams in the world, Astralis. The sponsorship includes a unique design collaboration of the first ever performance optimised e-sport jersey, a wide range of activation initiatives and a merchandise collection co-designed by JACK & JONES and Astralis.

JACK & JONES will be the official clothing partner of Astralis with exclusive rights to communicate and supply clothing that enhances the players’ look and performance. The collaboration between the two is based on shared values and new, unexplored business opportunities. Henning Nielsen, JACK & JONES explains:

“We are truly impressed by Astralis’ professionalism and strong performance, as well as their dedication – those are exactly the values JACK & JONES believe in. Partnering up with Astralis to create and present something new and unique to the e-sports scene is a natural expansion and continuance of a strong company history within collaborations. Besides an obvious value match, we share the approach to always strive to be the best within our game, and the creation of a new player’s jersey and performance uniform with the unique requirements in e-sports is a perfect example of just that.”

Jordi Roig, CCO of RFRSH Entertainment who is responsible for Astralis’ partnerships, is very pleased with the partnership:

“Astralis is all about constantly improving, finding the edge and optimizing their performance through professionalism, dedication, practice and a healthy lifestyle. One of the areas, where e-sports has yet to develop is the clothing and the gear the teams play and practice in. Like we have done in other areas of performance optimisation, we have been looking to find a partner with the expertise and desire to design and produce a new jersey/uniform and training line especially for e-sports based upon the demands and wishes of the players and we have found that in JACK & JONES. On top of a shared desire to win, through their position as Europe’s leading producers of menswear and -fashion with a vast range of styles and designs, JACK & JONES is also the perfect match for the Astralis players, who all have very different styles, both in the game and outside.”

By Astralis and JACK & JONES teaming up, Astralis becomes part of JACK & JONES’ sponsorship portfolio – including renowned sports professionals such as F1 driver Kevin Magnussen, and Premier League goalkeeper, Kasper Schmeichel.

“In JACK & JONES we believe in supporting performance driven teams and individuals – it’s our company culture. The e-sport industry is experiencing tremendous growth, not only in terms of active players and fan communities, but also as an entertainment product. Therefore, we see a great opportunity to become part of this development.” Henning Nielsen continues.

E-sport is expected to reach 500 million fans by 2020 and will thereby outgrow basketball´s 400 mill fans by 2018. The audience is found mainly in millennials and generation Z’s.

“Besides our shared brand values, we also have a great match in our target audiences. We continuously strive to engage and interact with our consumers in new and innovative ways. By teaming up with Astralis we know that we will meet the interest of our consumer.  Both JACK & JONES and Astralis have many loyal fans and consumers and with our cooperation we see lots of opportunities to cater for their needs and give them something back.” Henning Nielsen elaborates.

JACK & JONES and Astralis will be working closely together on many different on-and offline initiatives, including fan hangouts, Meet n’ greets, SoMe activities, competitions, merchandise collections and a unique design collaboration.

“Our brand promise is to make our consumer proud, secure and satisfied – and by teaming up with Astralis we aim to keep that promise,” Henning Nielsen ends.

The merchandise collection and the first ever e-sport jersey will be presented at an exclusive fan event in connection with BLAST Pro Series in Copenhagen in November 2017, where fans will be invited to meet the players and be the first to get the unique shirt, co-designed by JACK & JONES and the Astralis players.


+45 99 42 16 62 / communications@bestseller.com