iD Mobile launches new campaign ‘#WeGotThis’ with and starring BAFTA award-winning actor Asim Chaudhry

iD Mobile launches new campaign ‘#WeGotThis’ with and starring BAFTA award-winning actor Asim Chaudhry

Bafta-winning actor stars in mobile network’s new tongue-in-cheek campaign

LONDON, 2017-Jun-22 — /EPR Retail News/ —iD Mobile is spreading happiness today with the launch of its new campaign ‘#WeGotThis’, created with and starring BAFTA award-winning actor Asim Chaudhry.

Chaudhry brings his trademark deadpan humour to the launch film, ‘Control Room’, available to watch on iD Mobile’s YouTube channel. Hard at work in iD Mobile’s ‘Secret Customer Happiness HQ’, Chaudhry gets to grips with his new job as ‘Customer Happiness Officer’. Going the extra mile, he successfully takes on his customer happiness mission, spreading news of the network’s simple new plan that offers bill capping, inclusive roaming and data rollover.

Fans of Chaudhry and iD Mobile can follow the action as it unfolds in three further films – ‘Beach’, ‘Shower’ and ‘House Party’. Each one is based around one of the plan’s key features and will see the Customer Happiness Officer’s misguided attempts to go the extra mile for iD Mobile customers.

The campaign, created by digital engagement agency AllTogetherNow, will run across Facebook, Instagram, YouTube and Vevo and, for the first time ever, iD Mobile will also get snap happy on Snapchat.

Mark Bowles, Head of Marketing for iD Mobile, comments: “These films humorously bring iD Mobile’s commitment to customers and our new plan’s features to life for our 18-34-year-old audience. The digital-only strategy has been designed to maximise views and we couldn’t think of anyone better than Asim Chaudhry to partner with here as he perfectly embodies our obsession with our customers and light-hearted spirit. We hope you enjoy it!”

Sam Willard, Creative Director at AllTogetherNow, says, “From day one, iD Mobile has built the business around its customers. Nowhere is this more evident than in the creation of this new plan. Asim’s turn as bumbling Customer Happiness Officer, mixed with the bright, youthful and in-your-face art direction has resulted in a vibrant campaign that we’re confident will resonate with our audience.”

iD Mobile was launched in May 2015 and now has more than half a million subscribers across the UK. Built around the customer, the MVNO provides even greater value and control for UK mobile customers. For more information on iD Mobile go to: www.idmobile.co.uk and follow @ID_Mobile_UK, www.facebook.com/idmobileuk and www.youtube.com/idmobile

The creative campaign from AllTogetherNow will be amplified by M&C Saatchi PR, with media planning and buy from Blue 449.

ENDS

For more information please contact M&C Saatchi PR on: ID@mcsaatchi.com / 0207 544 3600

Credits:
Brand: iD Mobile
Head of Marketing: Mark Bowles
Marketing Manager: John Annoh
Social Media & Content Marketing Manager: Wasim John

Creative Agency: AllTogetherNow
Managing Director: Steve Parker
Creative Director: Sam Willard
Creative Team: Sam Willard & John McDonnell
Account Team: Joe Chalmers & Jess Shearing
Strategy: Flora Proudlock
Talent Broker: Melsie Bourne

Director: Jon Riche
Production Company: Hoot Entertainment
Production Company Producer: Dominic Bunjevac & Mathias Giley
Director of Photography: Carl Burke

Offline Edit: Matt Chodan @ Gorilla Editors
Post Production: Smoke & Mirrors
Audio Post Production: Unit Post Production
Agency Producer: Jo Dillon

Media Agency: Blue 449
Managing Partner: Lindsay Payne
Emma Putnam: Group Account Director (Planning)
Beth Abood: Account Director (Planning)
Francesca Darvill: Account Director (Digital Investment)
Daniel Hoey: Senior Planner Buyer (Digital Investment)

PR Agency: M&C Saatchi PR
Director: Danielle Heximer
Associate Director: Jessica Silver
Account Director: Amy Rowlatt
Senior Account Executive: Imogen Turner
Junior Account Executive: Olivia Simpson

Notes to editors:

About iD Mobile
Launched in May 2015, iD Mobile UK is Carphone Warehouse’s 4G network operator. Its flexible 4G plans are amongst some of the best value in the UK. These range from great value SIM Only deals, to plans that include the very latest flagship smartphones.

iD Mobile UK is built around its customers, and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam like at home in 50 destinations at no extra cost. iD Mobile UK customers can manage their account online or by using the free smartphone app, where they can buy add-ons, and view their usage whilst they’re on the move. iD Mobile UK runs on the Three network.

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

SOURCE: Dixons Carphone plc

iD Mobile launches new postpay offer on Handset and SIM Only

  • One plan with three great features all as standard: data rollover, bill capping and Roam Like at Home
  • Roam Like at Home to cover 50 destinations in the EU and beyond – more than any other MVNO
  • Existing customers automatically get benefits added to their plans

London, 2017-Jun-16 — /EPR Retail News/ — iD Mobile is launching a new postpay offer on Handset and SIM Only by bringing together the very best of its GoTo, Shockproof and TakeAway propositions into one simple 4G plan.

Launching 15 June, iD Mobile Pay Monthly handset and SIM Only customers will now enjoy the benefits of automatic data rollover, bill capping AND inclusive roaming in 50 destinations worldwide. Having all these benefits as standard in one single plan on both handset and SIM Only truly sets iD Mobile apart from anyone else.

What’s more, showing its commitment to customer service, iD Mobile is extending its returns policy to 30 days when any plan is bought on iD Mobile online. Moving beyond the industry standard of 14 days, this will give customers even more time to try out the iD Mobile network to make sure it’s right for them.

Data rollover for all

iD Mobile launched data rollover in 2016, and was the first UK network to allow customers to roll over any unused data from one month to the next for free. Now, it’s extending this compelling service to all Pay Monthly customers, offering more flexibility when using their data.

Bill capping to put customers in control

All customers can now set their own spending limit when it comes to their monthly bills, helping to prevent bill shock, no matter whether that’s at home or abroad. Customers will be able to adjust their cap, track and manage usage all through the easy-to-use iD Mobile app.

Roam Like at Home in 50 destinations

iD Mobile is leading the way in the MVNO market and going beyond EU regulations by offering all customers across its Pay Monthly handset, SIM Only and Pay As You Go plans, the ability to ‘Roam Like at Home’ and use their UK minutes, texts and data in 50 destinations worldwide* – more than any other MVNO.

Adam Dunlop, General Manager at iD Mobile, comments: “We’re shaking up the market to offer key benefits that are uniquely available on every iD Mobile contract plan. Unlike other networks, we are providing these as standard on all SIM Only and handset plans regardless of price point. At iD Mobile, we passed the half a million customer point earlier this year, and as we celebrate our second birthday, this is the next step in building a network that provides even greater value and control for UK mobile customers. We look forward to welcoming more customers to iD Mobile, and can’t wait to hear what they have to say about the new plans.”

For more information, go to: www.idmobile.co.uk/our-plans

*Full list of roam like at home destinations:
Austria, Azerbaijan, Azores, Belarus, Belgium, Bulgaria, Canary Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, French Guiana, Germany, Gibraltar, Greece, Guadeloupe, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Kazakhstan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Madeira, Malta, Martinique, Monaco, Netherlands, Norway, Poland, Portugal, Réunion, Romania, Saint-Barthélemy, Saint-Martin, San Marino, Slovakia, Slovenia, Spain, Sweden, Vatican City.

Notes to editors:

All existing customers will continue to benefit from the plans that they are on whilst also enjoying additional features which will automatically be applied.

GoTo ShockProof TakeAway DataOnly
Existing features prior to 15 June Data Rollover Bill capping Free roaming in 29 countries including the EU, USA and Australia
New features from 15 June Data Rollover

]Bill capping

Roam like home in 50 destinations

Bill capping

Roam like home in 50 destinations

Roam like home in 50 destinations plus the USA and Australia

Bill capping

Bill capping

Roam like home in 50 destinations

About iD Mobile

Launched in May 2015, iD Mobile UK is Carphone Warehouse’s 4G network operator. Its flexible 4G plans are amongst some of the best value in the UK. These range from great value SIM Only deals, to plans that include the very latest flagship smartphones.

iD Mobile UK is built around its customers, and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam like at home in 50 destinations at no extra cost. iD Mobile UK customers can manage their account online or by using the free smartphone app, where they can buy add-ons, and view their usage whilst they’re on the move. iD Mobile UK runs on the Three network.

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For more information, please contact:
M&C Saatchi PR on:
ID@mcsaatchi.com
>0207 544 3600

Source: Dixons Carphone

Carphone Warehouse’s iD Mobile announces UK’s first ever ‘Data Cushion’ offer

  • ‘Data Cushion’ gives consumers complete peace of mind with an emergency 10GB of extra 4G data

LONDON, 2017-Mar-29 — /EPR Retail News/ — iD Mobile, the 4G mobile network from Carphone Warehouse, has announced the UK’s first ever ‘Data Cushion’ offer that is available with a wide range of smartphone deals. The aim is to give customers peace of mind as they will automatically receive an emergency pot of 10GB of 4G data which they will be able to access at any point during their 24-month contract.

When a customer runs out of their monthly data allowance, they will automatically start to use the emergency pot of 10GB meaning they will no longer need to buy add-ons or be charged out of bundle rates.

The emergency data pot is equivalent to binge-watching three hours of HD content on Netflix1. With the average UK Consumer spending 66 hours a month using data on their smartphone2, the need for this has never been more prevalent.

Adam Dunlop, General Manager at iD Mobile, comments: “At iD Mobile we are always looking for new ways to meet our customers’ needs and offer genuine value. Data Cushion is a direct result of talking to customers and listening to their worries about increasing data usage and unexpected bills. Data usage is increasing at a phenomenal rate and we know that our customers want the freedom to use their data without the stress of out of bundle charges. Data Cushion is an innovative way to prevent bill shock and provide customers with greater control.”

What’s more, iD Mobile customers can check their data usage at any time through the iD Mobile app making the full experience simple and easy.

Extensive research by iD Mobile showed strong customer demand for Data Cushion as it addresses a real pain point. After an initial trial at the start of the year, it has now been rolled out to a wider range of 24-month handset contracts with 2GB data.

iD MOBILE 10GB DATA CUSHION HANDSET DEALS:

Top Data Cushion Deals

Product Monthly
Package
Upfront
Cost
Data Minutes Texts Network
iPhone SE 16GB £21.99 £0.00 2GB 600 5,000 iD
iPhone 6s 32GB £29.99 £19.99 2GB 600 5,000 iD
Samsung Galaxy S6 32GB £25.99 £19.99 2GB 600 5,000 iD

The Best of the Rest

iPhone 5S 16GB £17.99 £0.00 2GB 600 5,000 iD
iPhone 5s 16GB 17.99 £29.99 2GB 600 5,000 iD
iPhone 6s Plus 32GB £37.99 £49.99 2GB 2000 5,000 iD
iPhone 7 32GB £35.99 £29.99 2GB 2000 5,000 iD
iPhone 7 Plus 32GB £41.99 £0.00 2GB 2000 5,000 iD
iPhone SE 64GB £27.99 £0.00 2GB 600 5,000 iD
Huawei P9 Lite £19.99 £0.00 2GB 600 5,000 iD
Samsung Galaxy J5 (2016) £18.99 £0.00 2GB 600 5,000 iD
Samsung Galaxy S6 32GB £27.99 £49.99 2GB 600 5,000 iD
Samsung Galaxy S6 Edge 32 GB £29.99 £49.99 2GB 600 5,000 iD
Samsung Galaxy S7 Edge 32GB £35.99 £39.99 2GB 2,000 5,000 iD

 

For more information, go to: https://www.idmobile.co.uk/data-cushion

 

1 Netflix
2 ComScore Mobile Metrix, August 2016

ENDS

For more information, please contact:
ID@mcsaatchi.com or 0207 544 3600

Notes to editors:

Launched in May 2015, iD UK is Carphone Warehouse’s ground-breaking new 4G network. Its flexible 4G plans are amongst some of the best value in the UK. These range from great value SIM Only deals, to plans that include the very latest flagship smartphones.

iD UK is built around its customers, and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam in 29 countries at no extra cost. iD UK customers can manage their account online or by using the free iD UK smartphone app, where they can buy add-ons, and view their usage whilst they’re on the move. iD UK runs on the Three network.

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

SOURCE: DIXONS CARPHONE PLC

Carphone Warehouse: iD Mobile launches new range of great value 4G SIM only Pay-as-you-go plans

  • Brand new great value Pay-as-you-go bundles from just £5
  •  Low out-of-bundle charges, and incredibly low international rates
  • Pay-as-you-go joins iD’s popular Pay monthly plan options

London, 2016-Dec-05 — /EPR Retail News/ — iD Mobile, the 4G mobile network from Carphone Warehouse, has announced its entry in the Pay-as-you-go market, bringing more choice to its customers. Today (05 Dec 2016) iD is launching a whole new range of great value 4G SIM only Pay-as-you-go plans, giving customers the flexibility and freedom to manage their plan as they choose – with no contracts or credit checks to worry about.

Designed with simplicity in mind, the new Pay-as-you-go gives customers the choice of three great value bundles £5, £10 and £15, with the option of adding top-up credit. Each bundle is packed with a generous amount of minutes, texts and 4G data, which represents amazing value for customers.

Over and above the three bundles, the new 4G Pay-as-you-go plans offer customers some of the lowest out-of-bundle rates available in the UK mobile market which customers can purchase as top-ups: calls at 3p per minute, 2p texts, and 1p per MB of data used. They also offer some of the most competitive international rates available.

iD Mobile Pay-as-you-go:

£5 bundle £10 bundle £15 bundle Out of bundle
125 min< 500 min 1000 min 3p per minute
500 SMS Unlimited SMS Unlimited SMS 2p per SMS
3p per MMS
100 MB 1 GB 4 GB 1p per MB

International call rates per minute to mobiles:

China 2p
India 2p
Ireland 5p
USA 2p
Poland 5p
Italy 7p

Pay-as-you-go plans are ideal for customers who want flexibility and complete control over how much they’re spending. Importantly for a lot of customers, no credit checks or contracts are involved. As with all iD plans, Pay-as-you-go can be managed entirely through the simple to use iD Mobile app, which allows customers to keep a close eye on their usage, and buy more bundles and credit when they’re running low.

Adam Dunlop, General Manager at iD Mobile, comments: “Entering the Pay-as-you-go market is hugely exciting for us as it completes our range of 4G plans and we have something for everyone. Our customers have told us that flexibility, value for money and control over spending and usage are all extremely important. We have designed our Pay-as-you-go plans to reflect this. We think our new Pay-as-you-go SIM only plans offer unbeatable value for our customers, with a choice of three bundles with great inclusions at £5, £10 and£15, as well as the low international and out of bundle rates. These plans are perfect for customers who don’t want any hassle with contracts or credit checks. Customers will find it easy to manage their usage and payments with the free iD Mobile app which will put them in control of their spend”.

How iD Mobile’s PAY-AS-YOU-GO compares to other providers for out of bundle charges*

iD Mobile giffgaff Tesco Mobile Three Virgin Mobile Lyca Mobile Lebara O2 EE Vodafone
PER MIN 3 15 25 3 35 19 15 30 30 30
PER SMS 2 5 10 2 12 19 19 14 12 14
PER MB 1 5 10 1 £1 per day per 100MB 9 19 £3 per MB capped at £1 per day Requires add on £2 per 50MB per day then 10p per MB

*Prices as of 29th November 2016.

For more information, go to: www.idmobile.co.uk/payg

Notes to editors:
Launched in May 2015, iD UK is Carphone Warehouse’s ground-breaking new 4G network. Its flexible 4G plans are amongst some of the best value in the UK. These range from great value SIM Only deals, to plans that include the very latest flagship smartphones.

iD UK is built around its customers, and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam in 29 countries at no extra cost. iD UK customers can manage their account online or by using the free iD UK smartphone app, where they can buy add-ons, and view their usage whilst they’re on the move. iD UK runs on the Three network.

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse and CurrysPCWorld in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

For more information, please contact:
ID@mcsaatchi.com
0207 544 3600

Source: Dixons Carphone