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Carphone Warehouse’s iD Mobile announces UK’s first ever ‘Data Cushion’ offer

  • ‘Data Cushion’ gives consumers complete peace of mind with an emergency 10GB of extra 4G data

LONDON, 2017-Mar-29 — /EPR Retail News/ — iD Mobile, the 4G mobile network from Carphone Warehouse, has announced the UK’s first ever ‘Data Cushion’ offer that is available with a wide range of smartphone deals. The aim is to give customers peace of mind as they will automatically receive an emergency pot of 10GB of 4G data which they will be able to access at any point during their 24-month contract.

When a customer runs out of their monthly data allowance, they will automatically start to use the emergency pot of 10GB meaning they will no longer need to buy add-ons or be charged out of bundle rates.

The emergency data pot is equivalent to binge-watching three hours of HD content on Netflix1. With the average UK Consumer spending 66 hours a month using data on their smartphone2, the need for this has never been more prevalent.

Adam Dunlop, General Manager at iD Mobile, comments: “At iD Mobile we are always looking for new ways to meet our customers’ needs and offer genuine value. Data Cushion is a direct result of talking to customers and listening to their worries about increasing data usage and unexpected bills. Data usage is increasing at a phenomenal rate and we know that our customers want the freedom to use their data without the stress of out of bundle charges. Data Cushion is an innovative way to prevent bill shock and provide customers with greater control.”

What’s more, iD Mobile customers can check their data usage at any time through the iD Mobile app making the full experience simple and easy.

Extensive research by iD Mobile showed strong customer demand for Data Cushion as it addresses a real pain point. After an initial trial at the start of the year, it has now been rolled out to a wider range of 24-month handset contracts with 2GB data.


Top Data Cushion Deals

Product Monthly
Data Minutes Texts Network
iPhone SE 16GB £21.99 £0.00 2GB 600 5,000 iD
iPhone 6s 32GB £29.99 £19.99 2GB 600 5,000 iD
Samsung Galaxy S6 32GB £25.99 £19.99 2GB 600 5,000 iD

The Best of the Rest

iPhone 5S 16GB £17.99 £0.00 2GB 600 5,000 iD
iPhone 5s 16GB 17.99 £29.99 2GB 600 5,000 iD
iPhone 6s Plus 32GB £37.99 £49.99 2GB 2000 5,000 iD
iPhone 7 32GB £35.99 £29.99 2GB 2000 5,000 iD
iPhone 7 Plus 32GB £41.99 £0.00 2GB 2000 5,000 iD
iPhone SE 64GB £27.99 £0.00 2GB 600 5,000 iD
Huawei P9 Lite £19.99 £0.00 2GB 600 5,000 iD
Samsung Galaxy J5 (2016) £18.99 £0.00 2GB 600 5,000 iD
Samsung Galaxy S6 32GB £27.99 £49.99 2GB 600 5,000 iD
Samsung Galaxy S6 Edge 32 GB £29.99 £49.99 2GB 600 5,000 iD
Samsung Galaxy S7 Edge 32GB £35.99 £39.99 2GB 2,000 5,000 iD


For more information, go to:


1 Netflix
2 ComScore Mobile Metrix, August 2016


For more information, please contact: or 0207 544 3600

Notes to editors:

Launched in May 2015, iD UK is Carphone Warehouse’s ground-breaking new 4G network. Its flexible 4G plans are amongst some of the best value in the UK. These range from great value SIM Only deals, to plans that include the very latest flagship smartphones.

iD UK is built around its customers, and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam in 29 countries at no extra cost. iD UK customers can manage their account online or by using the free iD UK smartphone app, where they can buy add-ons, and view their usage whilst they’re on the move. iD UK runs on the Three network.

About Dixons Carphone

Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.


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