London, 2016-Nov-26 — /EPR Retail News/ — As American-fever continues to grip the nation, Sainsbury’s expects to see a boost in sales of classic Thanksgiving foods, in advance of the ‘holiday’ this Thursday.
Traditional Thanksgiving products are expected to surge in regions across Britain with strong American communities – such as US airbases – with sales of sweet potatoes and butternut squash predicted to rise by 30%.
Thanksgiving has been building British momentum for a few years – last year, Sainsbury’s saw a 46% week on week increase in sales of cranberry sauce during the week leading up to the main event, whilst sales of pecans – the essence of a sweet, syrupy pecan pie – were up over 30% compared to the previous week. The increasing popularity of Thanksgiving ties in directly with the explosion of the US food trend, with American confectionary, such as Mega Marshmallows, Reese’s Cups and Butterfingers also seeing a 20% uplift in 2015.
Sainsbury’s will also be stocking canned pumpkin for the first time this year; Baking Buddy Tinned Pumpkin is just £1 and will be available in selected stores nationwide from tomorrow, making it easy for customers to rustle up a pumpkin pie. Turkey crowns, the show-stopper at a Thanksgiving feast, will also arrive in store from today.
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