SONIC® Drive-In to create the SONIC Square Shake inspired by SONIC’s new line of Creamery Shakes designed for Instagram

America’s Drive-In creates #SquareShakes, inspired by new Creamery Shake line and perfect for photographing and sharing on Instagram

OKLAHOMA CITY, 2016-Apr-07 — /EPR Retail News/ — In a first-of-its-kind partnership, SONIC® Drive-In (NASDAQ: SONC) is collaborating with Instagram celebrity chef, @ChefJacquesLaMerde, and a group of renowned Instagram design influencers to create the SONIC Square Shake inspired by SONIC’s new line of Creamery Shakes. The Square Shake is made for Instagram, designed by Instagram influencers and only available for order through Instagram.

The SONIC Square Shake will be entirely square, perfect for photographing and sharing, complete with a square cup and a square straw. To top things off, the Shakes will be served on a square tray featuring square versions of the inventive and opulent Creamery Shake ingredients, highlighting the brand’s newest shake addition to its frozen beverage lineup.

Inspired by SONIC’s new Creamery Shakes line, flavor profiles such as Vanilla Bean, Buttered Toffee, Dark Chocolate, Bourbon Brown Sugar,Dulce De Leche and Wildberry & Lavender will be available exclusively through “Shop Now” sponsored ads on Instagram to Coachella festival goers at the Base Camp festival grounds only on April 16. Through Instagram’s “Shop Now” geo-targeted sponsored ads, attendees will be able to order the shakes and sample them on the spot – a first-of-its-kind program for Instagram. Samplers are then encouraged to share their Square Shakes on Instagram with the hashtag #SquareShake, thus completing the Insta-circle.

“We’ve refocused our visual strategy and presence on Instagram, transforming popular SONIC menu items into digital artwork, which has resonated with our followers and resulted in enormous engagement,” said Todd Smith, president and chief marketing officer for SONIC. “We’ve seen a 72 percent growth in Instagram since last September, and partnering with the social platform and @ChefJacquesLaMerde to develop the world’s first shake designed for Instagram is another innovative step forward in our social presence and strategy.”

The SONIC Square Shake is the brainchild of SONIC’s advertising agency, Goodby Silverstein & Partners, and will be a meta-homage to the platform that launched #beautiful food imagery into the mainstream, with more than 56 million photos tagged with the topical hashtag and more than 178 million tagged #food. To play with this cultural phenomenon, SONIC brought in @ChefJacquesLaMerde, aka Christine Flynn, Executive Chef at Toronto’s IQ Food Co., a well-known food Instagrammer who pokes fun at fine dining by styling and photographing approachable foods in sophisticated ways, to re-create and design SONIC’s new Creamery Shakes into the one-of-a-kind Square Shakes. To further enhance these creations, SONIC recruited a select group of Instagram graphic design influencers @DSchwen, @TimothyGoodman, @VelvetSpectrum, @VPavlovVisuals, @WillBryantPLZ, @MikeyBurton and @JoshuaNom to create colorful backdrops inspired by the unique ingredients and used for all campaign photography.

“People are obsessed with capturing the world on Instagram so we thought ‘What if we manipulated the real world to fit on Instagram?’ instead,” said Margaret Johnson, ECD & Partner, Goodby Silverstein & Partners, SONIC’s creative agency. “We are excited to partner with @ChefJacquesLaMerde, who is famous for turning simple ingredients into works of art on Instagram every day.”

For those unable to attend the festival and try a Square Shake first hand, SONIC’s famous Shakes – including the new line of Creamery Shakes – are available for half-price after 8 p.m. now and all summer long.

About SONIC, America’s Drive-In
SONIC, America’s Drive-In is the nation’s largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and operated by local business men and women. Over more than 60 years, SONIC has delighted guests with signature menu items, more than 1.3 million drink combinations and friendly service by iconic Carhops. Since the 2009 launch of SONIC’s Limeades for Learning philanthropic campaign in partnership with DonorsChoose.org, SONIC has donated more than $5 million to public school teachers nationwide to fund essential learning materials and innovative teaching resources to inspire creativity and learning in today’s youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit sonicdrivein.com and please visit or follow us on Facebook andTwitter. To learn more about SONIC’s Limeades for Learning initiative, please visit Limeadesforlearning.com.

 

SONIC Drive-In
Matthew Young, 512-542-2802
Matthew.Young@cohnwolfe.com
or
Jason Acock, 405-225-4828
Manager of Communications
Jason.Acock@sonicdrivein.com

Source: SONIC Drive-In

News Provided by Acquire Media

Publix opens on Pinterest and Instagram

LAKELAND, Fla., 2016-Feb-25 — /EPR Retail News/ — Publix Super Markets extended the company’s online social presence with fourth quarter soft launches to Pinterest (December 2015) and Instagram (October 2015). The company currently has more than 14,000 Followers on Instagram and almost 1,000 on Pinterest.

Pinterest provides a platform for Publix customers to discover the company’s expertise and services while Instagram allows for engagement in a fun and unique way. “As a retailer passionately committed to serving our customers, our social media presence has always been about engaging with our customers where they are and extending our in-store service online,” said Maria Brous, Publix media and community relations director. “Pinterest allows us to inspire and entertain with recipes and holiday and event planning ideas. Instagram will further our connection with our online community through photos and videos showcasing our brand personality and strong company culture.”

Customer interest in Publix Instagram and Pinterest accounts was high prior to the company becoming active on the platforms. Customers had long been pinning Aprons recipes each day from www.publix.com/recipes to Pinterest and had been using #publix on Instagram to share their experiences with products, services and love for Publix in a visual way. There have been more than 300,000 photos shared on Instagram using #publix.

The company launched its social media presence in July 2011 debuting on Facebook with more than 10,000 Fans within the first 24 hours. Twitter followed in February 2013 with @Publix and @PublixHelps to offer customers brand content and customer service. Currently, the company has 2.4 million Fans on Facebook and more than 190,000 Followers on Twitter. Both communities are well established with engaging and fun content.

Gap to debut an innovative “Micro-Series” developed specifically for Instagram

Directed by The Daniels, starring Marcel the Shell creator Jenny Slate and actor Paul Dano

NEW YORK, 2015-2-5 — /EPR Retail News/ — Gap, the iconic American clothing brand, will debut an innovative “Micro-Series” developed specifically for Instagram. The series consists of 12 short films, each only 15 seconds long, that tell a surprising love story between comedian and “Marcel the Shell” creator Jenny Slate and indie actor Paul Dano, in his commercial debut. One episode will be released each week during the Spring season, beginning this week.

The films build on Gap’s recent history of partnering with acclaimed directors to tell stories that will relate to customers’ lives.  After creating more traditional, broadcast commercials with David Fincher and Sofia Coppola last year, the brand has partnered this season with ‘maverick’ directors The Daniels to create a purpose-built story for Instagram.

Premiering today on Gap’s Instagram account, http://instagram.com/gap, the Micro-Series tracks the burgeoning romance between the love struck duo of Slate and Dano, as they navigate chance encounters, first dates and moody Spring weather in the hope of finding their perfect fit. As they grapple with what is real and what is digital “content,” they begin to suspect that their lives may not be theirs alone.   Viewers will need to stay tuned as each short film is released over the season to see the story unfold.

The films feature Gap’s key trends of the Spring season, which are integral to the events in each episode – form-fitting Resolution Denim, the new Spring-ready Khaki, and the go anywhere Jogger Pants – to showcase weather-proof and heartbreak-proof, outfits.

In addition to Instagram and other digital platforms, the love story will be released on dating websites and apps. A companion promotion called #APerfectFit will offer viewers special rewards for trying on the new form-fitting Resolution Denim featured in the Micro-Series.

Gap’s Spring campaign will also include broader print and online components featuring upcoming artists India Menunez, Neelam Gill, Victor Norlander and Andre Feulner, who model Gap’s new seasonal classics.

Developed with Gap’s global agency, Wieden+Kennedy New York, the Micro-Series series is one of the first campaigns to take advantage of Instagram’s new video auto-replay looping capabilities.

“We are excited to further innovate our marketing approach and introduce a series that not only is inspired by social, but reflects its zeitgeist – where the lines between real and created events are increasingly blurring,” said Tricia Nichols, Global Consumer Engagement and Partnerships for Gap. “In each episode, we bring to life those first days of Spring that can feel a bit surreal as our couple’s real lives and Instagram lives start to merge into one.  We think people will relate to the storyline, while also getting some help navigating the tricky territory of the perfect first-date outfit, especially when Spring’s weather can be so unpredictable.”

Fans can visit youtube.com/gap to watch the episodes in full.

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, to the brand’s planned 2015 debut in India, Gap continues to connect with customers online and across the brand’s more than 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Piperlime, Athleta and Intermix. For more information, please visit www.gapinc.com.

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Evyral Provides an Interactive Online Shopping Platform Designed to Bring Buyers and Sellers Together

Evyral provides a social platform for entrepreneurs and business owners to share their own creations and products.

Evyral visitors can browse our collections, buy products online and have the ability to contact shop owners directly with questions or requests. The Evyral browsing experience guides buyers through our inventory in a fun and intriguing manner.

Registering with Evyral allows you to participate in a social marketplace where you can buy and sell products while connecting with other community members. With your Evyral account you can setup your own storefront and sell your items. You’ll gain full access to our complete set of user interaction features, including the ability to create both a unique personal and shop profile, “follow” other users, maintain a “favorite” items list and “treasury,” share videos, comment, message, and share feedback with community members.

Via EPR Network
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