Sequential Brands Group announces partnership with Cathay Home to create Ellen Tracy Home line

NEW YORK, 2017-Aug-23 — /EPR Retail News/ — Sequential Brands Group Inc. (Nasdaq:SQBG) today ( Aug. 22, 2017) announced a new multi year licensing agreement with Cathay Home, a leading manufacturer of home textile products, to create an Ellen Tracy Home line in categories such as comforters, duvets, sheets, throws, blankets and quilts. The new line is scheduled to hit stores in Spring 2018.

Jameel Spencer, Fashion Division President at Sequential Brands Group said, “Ellen Tracy continues to be one of our top performing brands in our fashion division. This new partnership builds on the brand’s success to date expanding it into multiple new product categories and solidifying its presence in the home space.”

The addition of these new categories build on the existing Ellen Tracy Home business which includes towels, window dressing, and home storage.

Cathay Home CEO Steven Chien commented, “We are excited to partner with Sequential Brands Group and look forward to launching the Ellen Tracy Home line at fall market.”

Established in 1949, Ellen Tracy has evolved into a full women’s lifestyle brand known for sophisticated color palettes and signature prints. With over 30 product categories, the brand is designed, manufactured and distributed by world-class companies.

About Sequential Brands Group

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active and fashion categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.

For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About Cathay Home Inc.

Cathay Home Inc. was established in 2005 with offices and a showroom in New York, and is a leading manufacturer of Top of the Bed products such as Comforters, Sheets, Duvets, Quilts, Throws and Blankets. Cathay Home markets extend globally with a strong foothold in Canada and the EU market. Cathay Home is a vertically organized manufacturer with a strong marketing, design and product development focus.

Media Contact:
Katherine Nash
(512) 757-2566
knash@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire

Joe’s taps on top model Taylor Hill for its Spring 2017 campaign

Joe’s taps on top model Taylor Hill for its Spring 2017 campaign

 

LOS ANGELES, Calif., 2017-Feb-10 — /EPR Retail News/ — Joe’s unveiled its newest ad campaign starring top model and social media influencer Taylor Hill. The campaign marks the launch of a long-term partnership which features Taylor Hill as the new face of Joe’s in addition to a series of capsule collections, which she will co-design with the brand.

The Joe’s Spring ’17 campaign was shot by photographer and director Mario Sorrenti and styled by George Cortina in New York City. The creative team, led by Joe’s Founder and Creative Director Joe Dahan set out to depict a fresh and authentic vibe, highlighting the label’s newest denim silhouettes, knits, and outerwear offerings for women.

“As soon as we saw Taylor we knew she embodied the ultimate Joe’s girl – confident, feminine, and strong with a bit of rebellion,” explained Joe Dahan. “Beyond being the face of our brand, we are very much enjoying collaborating with her on the creative projects we have in the works that we will be unveiling later this spring.”

Suzy Biszantz, President and CEO of Joe’s added, “This is the first-time Joe’s is doing a capsule collection and we are thrilled to team up with Taylor. She brings a tremendous amount of energy and passion for craftsmanship, design and fabric and is the perfect partner to bring Joe’s newest offerings to life.”

The Spring campaign highlights the newest denim fits and washes from the label, which are available at leading retailers including Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus as well as at Joe’s freestanding boutiques and online at joesjeans.com.

“I’m super excited about the campaign launch,” said Hill. “Working with the team, and of course, Mario, has been an awesome process, and it’s amazing to see it live!”

Among the styles Taylor is photographed wearing are the Charlie high rise skinny crop jeans in Neelam wash and the Naomi tank in White Fawn paired with Cut-Off Shorts in Thula wash.

Jameel Spencer, Fashion Division President at Sequential Brands Group (Nasdaq:SQBG), owner of the Joe’s brand stated, “Our partnership with Taylor allows us to tap into the new generation of super focused, modern women and at the same time continue to grow the Joe’s brand by introducing incredible product and compelling content that speaks to our core consumer.”

Joe’s Spring campaign will launch in March across multiple digital platforms and outdoor advertising will run in Los Angeles, New York and Chicago. A campaign film and additional creative content will be featured on joesjeans.com.

ABOUT JOE’S
Founded in 2001 by Creative Director Joe Dahan, Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock + roll point-of-view. With an emphasis on offering the perfect fit for everybody, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

A global brand, Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA and internationally. In addition, Joe’s has 18 company-owned boutiques located in top domestic markets such as New York, Los Angeles and Miami.

Website: joesjeans.com // Instagram: @joesjeans

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the Joe’s brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contacts:

For Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108

Source: Sequential Brands Group/globenewswire

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Sequential Brands Group expands its lifestyle brand Joe’s with footwear and intimate apparel categories

NEW YORK, 2017-Jan-27 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today (Jan. 26, 2017) multiple new categories for its lifestyle brand Joe’s including footwear and intimate apparel.

Beginning Spring ’17, the Company is launching a full line of men’s and women’s footwear in partnership with ACI International, a distinguished global footwear distributor. The footwear collection will feature dress shoes, sneakers and boots.

In addition, the company signed a new agreement with leading apparel manufacturer ESP Group, LTD. to develop and launch a collection of intimate apparel featuring men’s and women’s underwear, sleepwear, and loungewear for Fall ‘17.   The new category extensions will debut in Joe’s retail stores and e-commerce site, and then roll out to stores nationwide.

“In just over a year of having Joe’s in Sequential’s platform, we have grown the core business together with Global Brands Group, successfully introduced a collection of handbags and eyewear, and featured top talent Bella Hadid in our ad campaign. We are excited to continue this trajectory with the launch of these categories,” said Jameel Spencer, Fashion Division President at Sequential.

Joe Dahan, Founder of Joe’s Jeans added, “Sequential continues to position Joe’s for global growth.  It’s an exciting time for our company and the addition of these new categories strengthens our brand in the market.”

Joe’s is available coast to coast at fine department stores and specialty boutiques in the USA including Nordstrom, Saks Fifth Avenue and Neiman Marcus, and internationally. In addition, Joe’s has 18 free standing boutiques located in top USA markets such as New York, Los Angeles, and Miami.

Founded in 2001 by Creative Director Joe Dahan, Joe’s redefines everyday style with its inherently LA sensibility and distinctive rock + roll point-of-view. With an emphasis on offering the perfect fit for everybody, the brand takes a revolutionary approach to denim and sophisticated classics, incorporating the very latest in technology to offer product that is beautiful, innovative and fits flawlessly.

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the Joe’s brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

Media Contact:
For Sequential Brands Group
Jaime Cassavechia
(212) 518-4771 x108
jcassavechia@sbg-ny.com

Source: Sequential Brands Group, Inc./globenewswire

William Rast launches its Fall/Winter 2016 collection with Justin Timberlake and Trace Ayala

NEW YORK, 2016-Sep-09 — /EPR Retail News/ — William Rast announced today (Sept. 08, 2016 ) the launch of its Fall/Winter 2016 collection at several new national retailers including Macy’s, Nordstrom, Dillard’s, Belk, Bon-Ton, and Bloomingdale’s. Highlighting the new collection, the brand also premiered a short film and print campaign featuring co-founders Justin Timberlake and Trace Ayala. Directed by Anthony Mandler, the film showcases the continuing evolution of the brand’s Americana styled clothing.

“William Rast has always been important to us because it represents where we began – our southern roots – and we are excited to show the world where it can go as we evolve the collection,” said brand co-founders Justin Timberlake and Trace Ayala.

To coincide with the retail launch, the new collection will be featured on Macy’s Presents Fashion’s Front Row airing September 15th at 8 PM ET on the E! Network.  Macy’s will introduce the men’s and women’s collection starting today in-store and online at http://www1.macys.com/shop/featured/william-rast.

“We couldn’t be more thrilled to expand the William Rast brand nationally through major distribution channels both in-store and online. Our ability to visually tell the lifestyle story of the brand through its founders Justin and Trace is the perfect narrative to celebrate the launch at retail,” said Jameel Spencer, Fashion Division President at Sequential Brands Group.

For the latest on William Rast, visit www.williamrast.com or follow @WilliamRast on Twitter/Facebook and @WilliamRastOfficial on Instagram. ­­

ABOUT WILLIAM RAST
The WILLIAM RAST brand was born in 2005 in Los Angeles, California, co-founded by Justin Timberlake and his life-long friend and business partner, Trace Ayala. William Rast is valued for delivering quality, fashion forward design and premium fit, and has become a staple for denim fans worldwide. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, WILLIAM RAST channels the renewed confidence and vision of people all over the world today. WILLIAM RAST combines the authentic qualities of American heritage with modern and sophisticated fits, fabrics, washes and techniques.

ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the William Rast® brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world.  For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

For press inquiries regarding William Rast:
Sonia Muckle
sonia@m2mconstruction.com

For press inquiries regarding Sequential Brands Group:  
Jaime Cassavechia
jcassavechia@sbg-ny.com

Source: Sequential Brands Group/GLOBE NEWSWIRE