NEW YORK, 2016-Sep-09 — /EPR Retail News/ — William Rast announced today (Sept. 08, 2016 ) the launch of its Fall/Winter 2016 collection at several new national retailers including Macy’s, Nordstrom, Dillard’s, Belk, Bon-Ton, and Bloomingdale’s. Highlighting the new collection, the brand also premiered a short film and print campaign featuring co-founders Justin Timberlake and Trace Ayala. Directed by Anthony Mandler, the film showcases the continuing evolution of the brand’s Americana styled clothing.
“William Rast has always been important to us because it represents where we began – our southern roots – and we are excited to show the world where it can go as we evolve the collection,” said brand co-founders Justin Timberlake and Trace Ayala.
To coincide with the retail launch, the new collection will be featured on Macy’s Presents Fashion’s Front Row airing September 15th at 8 PM ET on the E! Network. Macy’s will introduce the men’s and women’s collection starting today in-store and online at http://www1.macys.com/shop/featured/william-rast.
“We couldn’t be more thrilled to expand the William Rast brand nationally through major distribution channels both in-store and online. Our ability to visually tell the lifestyle story of the brand through its founders Justin and Trace is the perfect narrative to celebrate the launch at retail,” said Jameel Spencer, Fashion Division President at Sequential Brands Group.
For the latest on William Rast, visit www.williamrast.com or follow @WilliamRast on Twitter/Facebook and @WilliamRastOfficial on Instagram.
ABOUT WILLIAM RAST
The WILLIAM RAST brand was born in 2005 in Los Angeles, California, co-founded by Justin Timberlake and his life-long friend and business partner, Trace Ayala. William Rast is valued for delivering quality, fashion forward design and premium fit, and has become a staple for denim fans worldwide. Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context, WILLIAM RAST channels the renewed confidence and vision of people all over the world today. WILLIAM RAST combines the authentic qualities of American heritage with modern and sophisticated fits, fabrics, washes and techniques.
ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, active, and fashion categories, which includes the William Rast® brand. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: firstname.lastname@example.org.
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Source: Sequential Brands Group/GLOBE NEWSWIRE