NEW ZEALAND: Foodstuffs to send seven young butchers to Ireland for the World Butchers’ Challenge

Auckland, New Zealand, 2017-Dec-06 — /EPR Retail News/ — Foodstuffs is sending seven young butchers to Ireland for the World Butchers’ Challenge in Belfast, in March 2018.

Alana Empson, Amy Jones, Ben Henry, Jeremy Garth, Luka Young, Samantha Weller and Zak Grammer are among the top young butchers in New Zealand, and all of them work in Foodstuffs’ supermarkets. Amy, Ben and Luka are competing in the World Young Butchers event, and Samantha will also represent New Zealand in the World Apprentice Butcher event.


Zak and Jeremy are members of the Pure South Sharp Blacks – New Zealand’s national butchery team. Zak is the Butchery Manager at New World Eastridge in Auckland and Jeremy is the Butchery Manager at New World Ferry Road in Christchurch.

Jeremy joined the trade straight out of secondary school.

“I went on work experience to a retail butcher shop and they offered me a job, so that was it. I love the different challenges of the job and the potential to be creative.”

Jeremy is enjoying coming up with new sausage flavours.

“Beef, blue cheese and mushrooms is a favourite with our customers. I’ve also just made a lamb, garlic and mint sausage which is starting to take off too.”

He is looking forward to the learning opportunities the Ireland trip will bring.

“There will be 11 other countries there and we’ll learn a lot from the other butchers. We’re also going to do a retail study tour while we’re there, so I think we’ll pick up some ideas for new products too.”

Zak Grammer followed his father’s footsteps into the industry, having helped in the family butchery from the age of 5. At 13 he started helping out with the Christmas rush, and at 17 he began his apprenticeship under his father’s tutelage.

“I think butchers are becoming the next rock stars of the food industry. We’re starting to get recognised more, in the food industry especially,” he says.

“It’s given me the opportunity to spend time overseas. I spent four years in London and learned new skills while I was there. I got to work for Jamie Oliver as well, which was pretty cool.

“You get to work with a good bunch of people. It’s a good environment. We have a laugh and a bit of a sing out the back – there’s a fair bit of camaraderie,” he says.

Luka works with Zak at New World Eastridge and is one of the young butchers who will be competing in Ireland. He has been working as a butcher since finishing school and now regularly competes at butchery competitions and says the level of talent coming through the industry gets better every year.

Ben Henry is also one of the young butchers representing New Zealand in Ireland next year. He did his apprenticeship in Dunedin at New World Centre City and quickly proved his talent by winning the Competenz Butcher Apprentice of the Year competition. He moved to Wellington last year and now works at New World Thorndon. Ben also made this year’s final of the Alto Butcher of the Year competition.

Butchery has traditionally been a male-dominated trade, but Foodstuffs has several female butchers working in its supermarkets, including three who are going to Ireland.
Amy Jones works at New World Taumarunui. She won last year’s Alto Young Butcher Competition and will be competing next year in Ireland.

“I started my apprenticeship in 2011 at New World Taumarunui after four years in in the freezing works at Te Kuiti. I am still thoroughly enjoying the trade.

“I’m really looking forward to competing in Ireland. It is such an amazing outcome, all from entering into the Alto and Competenz butchery competitions! I highly recommend that other apprentices and butchers give it a shot, it’s inspirational to see what else goes on with other apprentices and butchers at these competitions, and after that you might just win the experience of a lifetime,” she says.

Samantha Weller is the 2017 Competenz Butcher Apprentice of the Year and works at New World Rangiora.

“I started working here about four-and-a-half years ago as a meat packer, when I was 19. I was working part-time and studying to be an early childhood educator. I finished my course but then my manager at New World offered me the apprenticeship. I’ve always found the trade interesting, so it was a no-brainer.

“I’d tell anyone looking into the apprenticeship that if you love what you do, you’ll never work a day in your life. So I’d recommend it to anyone with a genuine interest. Breaking down the carcases and creating cuts is one of my favourite things. Last year my pork and fennel sausage won gold in the Devro New Zealand Sausage Competition,” Sam says.
Alana Empson works at PAK’nSAVE Clarence Street in Hamilton, where she is second in command in the butchery department. She is not competing in Ireland but is joining the group for the retail study tour.

“I have had some amazing opportunities over the last couple of years. After winning NZ Young Butcher of the Year 2015, I was invited to compete in the inaugural International Young Butcher of the Year competition as part of the World Butchers Challenge held on the Gold Coast in September 2016. I was competing against some incredible butchers from New Zealand, Australia, France and England and managed to get the win.

“Earlier this year I competed in the Butcher Wars competition at Meatstock in Auckland and in Sydney. These two competitions really tested me, as we only had 30 minutes to cut, display and present a side of lamb and a half saddle of pork. I was up against 19 highly skilled and experienced butchers – all of them male. I was so chuffed to come away with fourth place at the Auckland event.”

Alana started her career in the grocery industry as a check-out operator at New World Waiuku. A position came up in the butchery, and after one lesson in boning out beef, she was hooked.

“I love my job because each day is different,” Alana says. “One day I could be doing a stocktake or placing orders and the next I could be down on the back bench with the boys, filling vol-au-vents and making Beef Wellington.

“My favourite part of the job is when we do a specialised cut for a customer and they come back and give us feedback on how well it cooked and how good it tasted.”

Alana encourages other young women to consider butchery as a career.

“I have seen a gradual change away from the physical tasks butchers are more commonly known for (breaking and boning beef etc) to being more about value-added cuts; building relationships with customers and having a solid knowledge about cooking and flavour combinations. It’s a great career for anyone that loves cooking, loves food and has creative flair.”


Foodstuffs Communications Team Phone:
0800 376 3342

Source: Foodstuffs NZ

Die neue Coop-Trophy: Grillieren mit Jamie Oliver

Die neue Coop-Trophy: Grillieren mit Jamie Oliver

Coop-Trophy erstmals digital

BASEL, SWITZERLAND, 2017-Mar-13 — /EPR Retail News/ — Mit einer einmaligen Aktion bringt Coop passionierte Grillfreunde ein gutes Stück näher an die kulinarischen Künste von Jamie Oliver. Denn dafür braucht es vor allem die richtigen und hochwertigen Grillutensilien, die Coop ab 13. März 2017 mit bis zu 87 % Rabatt in der Trophy-Sammelaktion anbietet. Erstmals können Sammelmarken auch digital mittels Supercard-App gesammelt werden.

Wie gewohnt erhalten Coop-Kundinnen und -Kunden pro 10 Franken Einkaufswert eine Sammelmarke. Mit je einer vollen Sammelkarte mit 25 Marken können nebst dem Jamie-Oliver-BBQ-Grill hochwertige Tranchier- und Steakmesser sowie edles Grillbesteck zum einmaligen Trophy-Vorzugspreis gekauft werden.

Top-Angebot für grosse Auswahl mit bis zu 87 % Rabatt
Wer gerne grilliert, weiss es schon lange: Für köstliche Grilladen benötigt man nicht nur beste Zutaten, sondern auch zuverlässiges Grill-Equipment. Den Trophy-Sammlerinnen und Sammlern stehen ab 13. März hochwertige Edelstahl-Messer unter 10 Franken, zwei BBQ Holzkohlegrills, edles Grillbesteck sowie vielseitig verwendbare Servierplatten und Terrakottaschüsseln von Jamie Oliver zur Auswahl. Die insgesamt 16 Produkte sind mit bis zu 87 % Rabatt erhältlich.

Coop bringt Sammelmarken aufs Smartphone
Erstmals haben Coop-Kundinnen und -Kunden die Möglichkeit, mittels Supercard-App an der Sammelaktion teilzunehmen. Pro 10 Franken Einkaufswert werden die Sammelmarken automatisch digital gutgeschrieben. Und so funktioniert’s: In der Supercard-App oder unter teilnehmen, bei 25 Sammelmarken digitalen Bon aktivieren, Supercard an der Kasse vorzeigen und die Wunschprämie zum Trophy-Preis beziehen.

Miles & More-Meilen für Vielflieger
Mit den Trophy-Marken können auch bei dieser Sammelaktion wieder Miles & More-Flugmeilen bezogen werden. Die Bons können in jedem Coop-Supermarkt, Coop-City-Warenhaus und bei Coop-Bau+Hobby mit einer vollen Karte plus einer Zuzahlung von CHF 34.90 bezogen werden. Wer den Bon im Internet einlöst, nimmt automatisch an einer Verlosung von fünf mal zwei Swiss-Europa-Flügen teil.

Sammelaktion läuft bis Mitte August
Coop-Kundinnen und -Kunden erhalten die Sammelmarken wie gewohnt in Coop-Supermärkten, Coop-City-Warenhäusern, Coop Restaurants und Coop-Bau+Hobby-Baumärkten sowie für jede Bestellung im Online-Supermarkt Coop@home und im Online-Shop von Mondovino. Trophy-Marken können bis Samstag, den 29. Juli 2017 gesammelt und volle Sammelkarten bis Samstag, den 12. August 2017 in den Coop-Verkaufsstellen eingelöst werden. Die Produkte sind erhältlich, solange der Vorrat reicht.

Bilder zum Download

Urs Meier, Leiter Medienstelle
Tel. +41 61 336 71 10

Ramón Gander, Mediensprecher
Tel. +41 61 336 71 67

Andrea Bergmann, Mediensprecherin
Tel. +41 61 336 67 37

Angela Wimmer, Mediensprecherin
Tel. +41 61 336 71 87

Nutrition and fitness guru Joe Wicks to become best seller in the Tesco celebrity chef book chart

Nutrition and fitness guru Joe Wicks to become best seller in the Tesco celebrity chef book chart
Nutrition and fitness guru Joe Wicks to become best seller in the Tesco celebrity chef book chart


CHESHUNT, England, 2016-Dec-07 — /EPR Retail News/ — Nutrition and fitness guru Joe Wicks’ fantastic year has got even better – he’s just taken Jamie Oliver’s crown as the UK’s favourite recipe book author.

Joe, who rose to fame with his personalised The Body Coach online plans and Instagram videos, has also beaten off a strong challenge from the Great British Bake Off team to become best seller in the Tesco celebrity chef book chart.

His speedy rise as a top-selling author started with the launch of his first book- Lean In 15 and it’s follow up, Lean In 15 – The Shape Plan earlier in the year, which have become two of Tesco’s fastest ever selling recipe books.

Now his latest book, Lean In 15 – The Sustain Plan released last month, is so popular that it has taken an unassailable lead as the Christmas favourite book at the top of the Tesco cookery book chart.

Tesco book buyer Karen Brindle said:

“We know the festive season is the time of year when people like to indulge themselves- perhaps a little too much.

“But what we’re seeing this year, with the popularity of the Lean in 15 books, is that no matter how much Brits love cakes and treats, they also want the tools to create delicious and wholesome meals.

“By using simple recipes and readily available fresh ingredients, the Body Coach is helping the nation to make tasty and healthy choices.”

The book will be available in Tesco stores across the country and online for £8.

After hearing of his latest success Joe Wicks, The Body Coach, said:

“Wow! Thank you Tesco shoppers for getting behind me from the very start and making me your number one cook book this Christmas. I can’t wait to get even more people lean in 2017.”

In the last four years the top selling celebrity chef authors at Tesco have been divided equally by Jamie Oliver and the Great British Bake Off team.

Also included in the best seller list is Let’s Cook With The Nation’s Favourite Chefs – a book exclusively on sale at Tesco featuring recipes from among others, Jamie Oliver, Joe Wicks, Nadiya Hussain, The Hairy Bikers, Hugh Fearnley-Whittingstall, Gino D’Acampo and Rick Stein with £2 from each sale going to Cancer Research UK

Note to editors:

The top selling new celebrity chef books for Christmas 2016 at Tesco are as follows:

  1. Joe Wicks – Lean In 15 – The Sustain Plan £8
  2. Jamie Oliver – Christmas Cookbook £12
  3. Great British Bake Off – Perfect Cakes & Bakes To Make At Home £10
  4. Jamie Oliver – Super Food Family Classics £12
  5. Mary Berry’s Family Sunday Lunches £11
  6. Gino D ’Acampo – Gino’s Hidden Italy: How to Cook Like a True Italian £9.50
  7. Various – Let’s Cook £9
  8. The Hairy Bikers’ Chicken & Egg £11
  9. Marcus Wareing – Marcus at Home £9
  10. Rick Stein – Rick Stein’s Long Weekends £11

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701    

Source: Tesco


SPAR Austria launches loyalty scheme for Jamie Oliver knives

Amsterdam, 2016-Sep-15 — /EPR Retail News/ — SPAR Austria has announced it has a ‘sharp’ loyalty scheme in store for its customers: from 8 September 2016 to 14 January 2017, customers will be invited to save up loyalty points for a range of quality stainless-steel kitchen knives, designed in collaboration with British celebrity-chef, Jamie Oliver.

The range includes kitchen scissors, a meat fork and a sharpening tool.

“The Jamie Oliver knives stand out through their top quality and modern, ergonomic design,” explained Markus Kaser, Manager for INTERSPAR Austria, adding: “The new loyalty scheme helps our customers to acquire these exclusive products.”

For every €10 spent on groceries, customers will receive one traditional, or digital loyalty point – two on Wednesdays. Traditional points can be traded in for digital points at the instore information desks, to be compatible with the newly designed INTERSPAR ‘Sammelheft’ (collection point) App, which makes it easy to keep track of the number of points saved.

The collected loyalty points can be redeemed until 14 January 2017.

Telephone: +31 20 626 6749

Source: SPAR Int.


Sobeys supports Jamie Oliver’s Food Revolution Day encouraging public to stand up for the importance of food education

Sobeys encourages employees and Canadians of all ages to get cooking and join a food-focused event on May 15

STELLARTON, NS, 2015-5-15 — /EPR Retail News/ — For the second year in a row, Sobeys is proud to support Jamie Oliver’s Food Revolution Day, a global day of action encouraging the public to stand up for the importance of food education.

Support of Food Revolution Day is just one of the many ways Sobeys encourages Canadians to improve their food knowledge and cooking skills. Through the work of the Sobeys Inc. Better Food Fund, Sobeys has been empowering and inspiring Canada’s next generation of home cooks. This year, Sobeys is engaging elementary and secondary schools across Canada to participate in Food Revolution Day through Home Cook Heroes, a nutrition education program in partnership with Free The Children. To date, more than 290 schools in Canada have signed up to host a potluck in their classroom and/or cook alongside Jamie Oliver as he teaches a special online cooking lesson.

“Educating youth about how to cook fresh food from scratch is an essential life skill – once you know that, you’re set up for life,” said Jamie Oliver. “I’m really excited that Sobeys is again supporting Food Revolution Day to help empower the youth of Canada to make better food choices. Keep up the good work Sobeys!”

Sobeys is supporting several Food Revolution Day ambassador events by providing food donations, including one taking place at Northview Heights Secondary School in Toronto. More than 1,500 students at the school will take part in Jamie Oliver’s online cooking lesson on May 15 and Jamie will make a special live video appearance that morning.

“Food Revolution Day and its vision to help more people, especially our younger generations, understand and appreciate better food, aligns perfectly with Sobeys’ mission to help Canadians eat better, feel better and do better,” said Gillian Kerr, Vice President, Brand Marketing. “We’re proud to support Food Revolution Day events and efforts in Canada and hope to see thousands of people get involved in a cooking or food event this year.”

Research conducted by Sobeys last year found that just one in five (18 per cent) of Canadians are preparing one meal a day from scratch and only 31 per cent of 18 to 29 year olds feel confident in the kitchen. The Sobeys Inc. Better Food Fund, launched in the fall of 2014, supports access to and the advancement of better food through donations and partnerships with national and regional charities.

The inaugural program, co-developed in partnership with Free The Children, is Home Cook Heroes, a curriculum-based program designed to empower students to make healthy choices, gain essential food and cooking skills, and channel their healthy energy towards creating positive local and global change.

More information about the Sobeys Inc. Better Food Fund is available at

More information about Jamie Oliver’s Food Revolution Day is available at

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A whollyowned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at

About Jamie Oliver
Jamie Oliver is a phenomenon in the world of food. Most famous for his EmmyAward winning television series, Jamie Oliver’s Food Revolution on CBC, Jamie has become a campaigner for better school food and food education. The Jamie Oliver Food Foundation has created an annual global day of action – Food Revolution Day – inspiring people all over the world to stand up for real food, and Canada has been one of the most active countries for the past two years.

His television programs are broadcast on Food Network Canada and the accompanying bestselling cookbooks are published by HarperCollins Canada. Jamie lives in London and Essex with his wife, Jools, and their children, Poppy, Daisy, Petal and Buddy.


For further information, please contact: Allison Macdonald High Road for Sobeys Inc. 416-644-1644