CHESHUNT, England, 2016-Dec-07 — /EPR Retail News/ — Nutrition and fitness guru Joe Wicks’ fantastic year has got even better – he’s just taken Jamie Oliver’s crown as the UK’s favourite recipe book author.
Joe, who rose to fame with his personalised The Body Coach online plans and Instagram videos, has also beaten off a strong challenge from the Great British Bake Off team to become best seller in the Tesco celebrity chef book chart.
His speedy rise as a top-selling author started with the launch of his first book- Lean In 15 and it’s follow up, Lean In 15 – The Shape Plan earlier in the year, which have become two of Tesco’s fastest ever selling recipe books.
Now his latest book, Lean In 15 – The Sustain Plan released last month, is so popular that it has taken an unassailable lead as the Christmas favourite book at the top of the Tesco cookery book chart.
Tesco book buyer Karen Brindle said:
“We know the festive season is the time of year when people like to indulge themselves- perhaps a little too much.
“But what we’re seeing this year, with the popularity of the Lean in 15 books, is that no matter how much Brits love cakes and treats, they also want the tools to create delicious and wholesome meals.
“By using simple recipes and readily available fresh ingredients, the Body Coach is helping the nation to make tasty and healthy choices.”
The book will be available in Tesco stores across the country and online for £8.
After hearing of his latest success Joe Wicks, The Body Coach, said:
“Wow! Thank you Tesco shoppers for getting behind me from the very start and making me your number one cook book this Christmas. I can’t wait to get even more people lean in 2017.”
In the last four years the top selling celebrity chef authors at Tesco have been divided equally by Jamie Oliver and the Great British Bake Off team.
Also included in the best seller list is Let’s Cook With The Nation’s Favourite Chefs – a book exclusively on sale at Tesco featuring recipes from among others, Jamie Oliver, Joe Wicks, Nadiya Hussain, The Hairy Bikers, Hugh Fearnley-Whittingstall, Gino D’Acampo and Rick Stein with £2 from each sale going to Cancer Research UK
Note to editors:
The top selling new celebrity chef books for Christmas 2016 at Tesco are as follows:
- Joe Wicks – Lean In 15 – The Sustain Plan £8
- Jamie Oliver – Christmas Cookbook £12
- Great British Bake Off – Perfect Cakes & Bakes To Make At Home £10
- Jamie Oliver – Super Food Family Classics £12
- Mary Berry’s Family Sunday Lunches £11
- Gino D ’Acampo – Gino’s Hidden Italy: How to Cook Like a True Italian £9.50
- Various – Let’s Cook £9
- The Hairy Bikers’ Chicken & Egg £11
- Marcus Wareing – Marcus at Home £9
- Rick Stein – Rick Stein’s Long Weekends £11
We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.
For more information please contact the Tesco Press Office on 01707 918 701