Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods

Milton Keynes, UK, 2016-Nov-07 — /EPR Retail News/ — Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. This evening, the retailer will unveil another high-octane spectacular – featuring five eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates to deliver Christmas goods at extraordinary speed.

Created by CHI&Partners and directed by Henry Scholfield through Caviar, the ‘Christmas Yetis’ advert is a whirlwind of excitement, energy and colour, reflecting the market-leading speed of Argos’ same day Fast Track Delivery and Fast Track Collection services. Set against an exclusive adaptation by the Berlin Philharmonic Orchestra of “What’s This?”, the spot creates a palpable sense of festive excitement and anticipation.

Stephen Vowles, marketing director at Argos, said: “What we love about this fun, fast-paced campaign is that it beautifully captures the spirit of excitement and anticipation surrounding Christmas. Fun loving and friendly, these larger-than-life, speeding yetis colourfully bring to life the role that Argos hopes to play in the Christmases of families nationwide this Christmas – and the skill, speed and precision that make us market leaders, with our super-speedy, same day Fast Track Delivery and Fast Track Collection services.”

The advert was shot in camera on a purpose-built skating track in the picturesque centre of Warsaw, and stars five semi-professional ice skaters – with more than a century’s experience collectively – as the yetis. Based on the folklore that yetis move twice as fast as the average human, the Argos yetis leap and carve round corners like lightning on their skates – collecting, playing with and delivering Argos’ top products as they go, from Beats headphones, Virtual Reality headsets and Dyson vacuum cleaners to Fitbit, GoPro and Furby products.

A team of award-winning special effects experts from Animated Extras built the hyper-realistic yetis (each costing £30,000 to create) over a period of three months at the world-famous Shepperton Studios in Surrey, England. The team included experts who have previously worked to develop state-of-the-art costumes, props, animatronics and prosthetics for Hollywood movies and British TV shows, including James Bond, Avengers, Cinderella, Jupiter Ascending, Into the Woods and Cloud Atlas.

Inside the yetis are Peter Hallam (in orange), twice British Figure Skating Champion and holder of five international Gold medals as well as two silver medals at the Senior British Figure Skating Championships. The remaining blue, pink, green and purple yetis are played by George Southall (in blue), who is recognised as one of the best amateur freestyle skaters in the UK; professional Adrian Jack (in pink), a principal in Disney on Ice; and professional ice hockey players Brad Slade (in green) and Kevin McGlynn (in purple).

The campaign will break on TV today, and will be supported by print, video-on-demand, paid digital, social content and appearances of the Yetis in public in a bid to fast track the anticipation and excitement of Christmas for Britons with an in-store social competition.

Jim Bolton, deputy executive creative director at CHI&Partners, said: “This campaign brings out the excited Christmas-Eve kid in all of us who just can’t get to sleep, they’re so eager for the big day to arrive. We hope our loveable yetis bring excitement to thousands of British households this Christmas – reminding us of the joyous, fun-filled experience the festive season should be.”

The campaign follows Argos’ 2015 spot ‘Just Can’t Wait for Christmas’, in which skiing and snowboarding champions showcased their speed and skill on a mountainside in Chile’s Valle Nevado.

Notes to editors

Argos now offers same day delivery and faster in-store collection with Fast Track.

You can now buy online and get your order delivered the same day for £3.95, 7 days a week, with Fast Track Delivery. You can also buy online and collect from our dedicated Fast Track counters in-store.

About Sainsbury’s Argos

Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through www.argos.co.uk, www.habitat.co.uk, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.

Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day.

Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.

CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency is listed in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing privately-owned ad agency both within the UK and internationally, and was this year named the UK’s most awarded independent creative agency at Cannes Lions.

CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Carphone Warehouse, Diageo, GSK, Lexus, News UK, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.

The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. A cross-discipline communications group built for today’s complex industry landscape, The&Partnership comprises ten businesses spanning four continents, with 1,500 staff. The group houses agencies specialising in advertising, design, CRM, media planning and buying, data analytics, PR, content and social – with digital at the core of all its businesses.

The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

‘Christmas Yetis’ – Credits

Brand: Argos

Agency: CHI&Partners

ECD: Micky Tudor

Creative Director: Jim Bolton

Creatives: Ben Da Costa, Duncan Brooks, Sarah Levitt

Planners: Rebecca Munds & Josh Roth

Producer: Adam Henderson

Business Director: Gary Simmons

Account Director: Stephanie Leonard

Account Manager: Nathan Brocklesby

Production Company: Caviar

Director: Henry Scholfield

Producer: Giles Skillicorn

Photographer / Director of Photography: Jallo Faber

Costume: Animated Extras

Editor: James Rose, Cut & Run

Post-Production: Electric Theatre Collective

Producer: Sian Jenkins

VFX Supervisors: Yourick Van Impe

ECD: Micky Tudor, Jonathan Burley

Post Supervisor on Shoot: Angus Wilson

Audio: Sam Robson, 750mph

Music Company: Wake The Town

Voiceover: Miquita Oliver

Media Agency: Mindshare

Social Media Agency: AllTogetherNow

PR Agency: W Communications

For more information please contact the team at W Communications:

Tel: 0207 436 8113
Email: argos@wcommunications.co.uk

Alternatively, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk

Follow us on Twitter at @argos_PR.

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Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods
Argos launches new advertising campaign featuring speeding yetis delivering Christmas goods

 

Source: Argos

CHI&Partners unveils ”Ballooniverse” – the fifth TV spot in the GET SET GO ARGOS campaign

New ‘Ballooniverse’ campaign spotlights home brands & products available from Argos

Milton Keynes, UK, 2015-3-28 — /EPR Retail News/ — CHI&Partners will today (27th March 2015) unveil ‘Ballooniverse’ – the fifth TV spot in the GET SET GO ARGOS campaign, which launched in October 2014.

Set in the white ‘third space’ which provides the backdrop for all the GET SET GO ads, ‘Ballooniverse’ heroes key products from Argos’ modern and stylish homewares and furniture range, in a powerfully energetic 30 seconds bursting with life and colour.

The ad shows a huge white warehouse filled with white balloons of varying sizes. The camera tracks the balloons as they burst one by one in a sequence of mesmerising choreography to reveal brightly coloured, stylish Argos Home products from top brands such as Habitat and Heart of House – in time to the upbeat electronic track ‘Tiger Toy’ by Electrocute.

The colourful products are juxtaposed with the white space and configured in abstract installations, in the style of previous adverts – underlining the retailer’s transformation strategy to become a digital retail leader and build interest and appeal amongst a broad demographic of online and in-store shoppers.

‘Ballooniverse’ will target people looking to update their home with a few key stylish pieces, or seeking inspiration for a spring refresh – aiming to surprise viewers with the most modern, stylish home and garden products Argos has to offer.

The campaign, which will span TV, online and social, is part of the Argos Home Event – promoting a UK-wide sale on homewares, furniture and lighting.  An accompanying Twitter competition from AllTogetherNow and tech company Visual Voice gives players the opportunity to win Argos vouchers and daily grand prizes from the range displayed in the ad, encouraging them to discover the rest of the range online.

Jim Bolton, Deputy Executive Creative Director at CHI&Partners, said: “‘Ballooniverse’ is just as thrilling and mesmerising to watch as the rest of the GET SET GO ARGOS campaign, and has been just as much fun to work on. It’s bursting with energy, excitement and colour, boldly showcasing what the new Argos has to offer.”

Carl Nield, Head of Brand Marketing at Argos said: “‘Ballooniverse’ is the very latest phase of our highly popular GET SET GO ARGOS campaign, and continues to show us in a fresh, new light.  We’re confident this campaign will prompt valued customers to shop with us more often across our wide-ranging, stylish and great value homewares and furniture offer.”

Ends

For further information, please contact:

Rose Wilkinson, The&Partnership
Rose.wilkinson@theandpartnership.com

Credits

Brand: Argos
Client: Carl Nield, Head of Brand Marketing
Agency: CHI&Partners
CEO: Sarah Golding
ECD: Jon Burley
CD: Jim Bolton
Creatives: Colin Smith, Angus Vine
Planners: Sarah Clark, Josh Roth
Producer: Emma Hovell
Business Director: Gary Simmons
Account Director: Charmaine Murray
Production Company: Partizan
Director: Chris Cairns
Director of Photography: Ben Todd
Post Production: The Moving Picture Company
Post Production Producer: Jamie Loudon
VFX supervisors: Jonathan Box
Audio: String & Tins
Music Company: Platinum Rye
Artist: Electrocute
Track: Tiger Toy
Media Agency: Mindshare
Media Planners: Laura Flewitt, Mark Baschonga
Social Content Agency: AllTogetherNow
Tech Company: Visual Voice

About Argos
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency was listed last year in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing advertising agency both within the UK and internationally. CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.

The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises ten different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses. The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.