Stockmann customers can now recycle brand clothes thru Emmy’s online store

Helsinki, Finland, 2017-Mar-24 — /EPR Retail News/ — Stockmann has started co-operation with Emmy, a Finnish online store that sells brand clothes on behalf of its customers. By the end of February 2017, Emmy’s collection points became available in all Stockmann department stores in Finland. Stockmann’s customers can now bring in the brand clothes they no longer need, to be sold in Emmy’s online store.

Brand clothes, shoes and accessories for children, women and men can be sold on Emmy’s online store. The products need to be in good condition. Both indoor and outdoor clothing are accepted.

The income earned through sales on Emmy can be paid on the customer’s bank account, or the customer can choose to be paid with a Stockmann gift card, to which Stockmann offers 10 per cent extra value on top of the sales income. The customer can also choose to donate the money to charity through Emmy.

“We want to offer our customers new services that simplify everyday life and while doing so also promote circular economy. Reusing and recycling clothes is environmentally friendly, but it can be time consuming too. We chose to co-operate with Emmy, because they offer effortless full service to our customers, as they do the pricing, photo shoot, sales and shipping for the clothes” says Stockmann’s CSR Manager, Johanna Stenbäck.

The collection points are located at the children’s department on the Stockmann stores, as many customers are already familiar with recycling children’s clothes. “High-quality clothes last for several users to wear. Good clothes should not be thrown away, they can bring joy and benefit when reused and recycled. For example the upcoming new arrivals in Stockmann’s collection, the Finnish children’s fashion brands Mainio and Metsola, as well as the already popular GuGGuu, Vimma and Papu are also favoured in Emmy’s online store”, Stenbäck continues.

The idea behind Emmy service is to change consumer habits to a more sustainable direction. “People are willing to pay for quality clothes when there is an effortless way to find a new home for the no longer needed clothes and an opportunity to get a fair price back. This way we can decrease textile waste and carry out recycling in the best possible way, by reusing the clothes. In the coming years, Emmy aims to become Europe´s biggest reseller for second hand brand clothes, and the co-operation with Stockmann is in a significant role in the plan, especially for Finland”, says Emmy’s CEO Juha Mattsson, who has recently joined Emmy’s team to accelerate growth.

Additional information:

CSR Manager Johanna Stenbäck, Stockmann
+358 46 876 1529

CEO Juha Mattsson, Emmy online store
+358 41 533 6400

Emmy is a Finnish online store, opened in January 2015. Emmy’s operating principle is to provide easy reuse opportunities for used brand clothes. The business idea came from the founders Hanna Autio and Markus Rautopuro’s own needs. Especially in families with kids children are constantly growing out of their clothes but the parents may not have the time to sell them in flea markets or online while leading their busy lives. Through Emmy, quality clothes are recycled from one user to another. From the eyes of a buyer, one can make affordable discoveries from Emmy’s collection, reducing the need to buy new clothes. Emmy takes in brand clothes in good condition in all sizes for children, women and men as well as maternity clothes from all brands and professionally sown or knitted self-made clothes and accessories. A list of the accepted brands and more precise instructions are can be found on Emmy’s website in Finnish and via

Tel. +358 (0)9 1211,

Source: Stockmann plc

Stockmann to reduce the amount of plastic waste and litter as part of its commitment to sustainable development

Helsinki, Finland, 2016-Nov-02 — /EPR Retail News/ — Stockmann wants to be a forerunner in environmental issues and to reduce the amount of plastic waste and litter for its part. In order to reduce the amount of plastic bags, several actions including communications and advising will be introduced in Stockmann department stores during 2017. The actions are part of Stockmann’s commitment to sustainable development.

We introduce new more sustainable options for shopping bags

The selection of re-usable shopping bags will be renewed and expanded. Re-usable bags upcycled from Stockmann’s old outdoor advertising materials in co-operation with Globe Hope were on sale during the Crazy Days campaign, and already before, we have sold re-usable bags made from old sail-clothes in Delicatessen. Re-usable bags, especially those made of recycled or upcycled materials, are a great alternative for plastic bags, for which Stockmann wants to increase its selection of re-usable bags.

The new recycled plastic bags, made 90 percent out of recycled materials and tested over the fall, will continue as a permanent option in Delicatessen’s shopping bag selection. Also other more sustainable materials will be introduced in Stockmann’s shopping bag selection during 2017. In the process, the selection of the thinnest plastic bags, with least re-use opportunities, will be reduced.

We offer alternatives for plastic fruit and vegetable bags

Starting November 2016, the customers in Delicatessen will have a choice of biodegradable paper pouches and/or biodegradable bags for fruit and vegetables, made available along the thin plastic bags, without charge. Also re-usable fruit and vegetable bags with charge will be made available. These options have already been tested in some Delicatessen food departments, and now the practice will be extended to cover all Delicatessens in Finland.

We will gradually expand charging for plastic bags

Charging fee is an effective way to reduce the consumption of plastic bags, while a new shopping bag is not necessarily needed with every purchase. Paper and plastic bags in Delicatessen food department are already subject to payment, and during 2017 charging for plastic bags will be gradually expanded in the department stores for non-food consumer goods in order to reduce plastic bag consumption.

Until now, thin plastic bags have been available for our customers to grab at the Delicatessen and the Daily cosmetics cashiers. This service will be ended starting from the beginning of 2017. In the future, a thin plastic bag can be obtained by asking the cashier at Delicatessen. The distribution of Crazy Days shopping bags free of charge in Delicatessen will also be ended during 2017.

”We are constantly looking for new ways to reduce our environmental impact, and through this reform for shopping bags, we will reduce plastic waste. The sorting rate in our department stores is 99 per cent and recycling rate is 71.5 per cent, and we carefully sort and recycle plastics such as shrink wrap and other plastic film used in packaging”, says Stockmann’s CSR Manager Johanna Stenbäck.

Stockmann has made a commitment to reduce plastic bags in the Society’s Commitment to Sustainable Development. The commitment is based on the EU directive for packaging and packaging waste (94/62/EY, changed with directive (EU2015/720) that aims to reduce plastic bag consumption to a maximum of 90 bags per resident by the end of 2019 and maximum of 40 bags by the end of 2025. In Finland, the reductions will be actualized through voluntary commitments made by retail companies, as agreed by the Environmental Ministry and Finnish Commerce Federation.

Further information:

CSR Manager
Johanna Stenbäck
+358 46 876 1529

Source: Stockmann