Belinda Wong promoted to CEO of Starbucks China

Belinda Wong promoted to CEO of Starbucks China
Belinda Wong promoted to CEO of Starbucks China

 

SHANGHAI, 2016-Oct-22 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (October 19, 2016) announced the promotion of Belinda Wong from president to chief executive officer of Starbucks China. Wong has been instrumental in Starbucks unprecedented growth in China – from 400 stores in 2011 to over 2,300 stores today – by leading on the foundational values of Starbucks mission and driving meaningful innovation for Starbucks partners (employees) and local customers in China. In this role, Wong will oversee Starbucks plans to double its scale to operate 5,000 stores in China by 2021. Wong will continue to report to John Culver, group president, Starbucks Global Retail.

“Over the past five years, Belinda’s vision, experience and push for innovation have elevated Starbucks in the hearts and minds of the Chinese people and created a strong foundation for Starbucks growth in China,” said John Culver, group president, Starbucks Global Retail. “Belinda embodies our mission and values as a company, and her promotion will help further propel Starbucks efforts in building the partner and customer experience for the China market over the long-term.”

“It is a privilege and honor to be appointed to lead Starbucks business in China during this important time,” said Wong. “There continue to be tremendous opportunities for Starbucks in China and I look forward to further elevating the mission and values of our company through growth and innovation for our Chinese partners and customers.”

Wong joined Starbucks in January 2000 and has held a number of leadership roles across the Starbucks China and Asia Pacific region. In her elevated role, Wong will focus on the overall long-term growth strategy and lead the innovation pipeline for Starbucks China. She will be responsible for key areas, including the vast digital and e-commerce opportunities across the market and overseeing the opening of Starbucks first international Starbucks Roastery in Shanghai in 2017.

As president of Starbucks China, Wong led the evolution of the Starbucks Experience in China with the opening of four unique flagship stores that put the coffee passion and craftsmanship of baristas at the forefront of the customer experience. Over the past five years, Starbucks also launched several initiatives to elevate the Starbucks partner experience, reflecting the company’s foundational belief in the importance of investing in partners’ futures to support their growth and professional aspirations. Partner initiatives include a housing allowance subsidy for full-time baristas and shift supervisors, ongoing training and development opportunities through the Starbucks China University program and the company’s first-ever Partner Family Forums which showcased Starbucks deep culture and values to parents of Starbucks partners so they could learn about the company.

In September 2016, Wong was among 50 recipients to receive the Magnolia Award by the Shanghai Municipal Government in appreciation of her outstanding contributions and support of Shanghai’s development. Wong was also listed as one of the 50 people shaping the future of the U.S. and China relationship by Foreign Policy, and the Top 100 Chinese Business Women by Forbes China in 2015. Since 2012, Wong has been ranked one of the top 25 on Fortune China’s prestigious annual list of China’s most influential businesswomen.

Leo Tsoi, who most recently has served as Starbucks China’s vice president of Store Development and Design, has also been promoted to the role of chief operating officer of Starbucks China. As coo, Tsoi will continue to scale and deepen Starbucks store footprint, transform the infrastructure in the market, implement key operational systems, and evolve the Food business to elevate the customer experience in China. As vp, Store Development and Design, Tsoi and his team accelerated Starbucks store growth to 550 new stores, including flagship stores, high profile coffee-forward stores, 75 Reserve bars and more than 380 Pour Over bars for Starbucks customers.

Since joining the company in 2012, Tsoi has led several key areas of the business as chief marketing officer and vp, North China, to firmly define Starbucks coffee leadership position in the market.

Both Wong and Tsoi’s roles are effective immediately.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks launches Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets across Asia

Starbucks launches Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets across Asia
Starbucks launches Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets across Asia

 

HONG KONG, 2016-Sep-12 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ:SBUX) today announced the introduction of Starbucks® Teavana™ as a core offering in more than 6,200 stores across its 16 markets in the China and Asia Pacific region. A new brand for Starbucks in Asia, Starbucks® Teavana™ Handcrafted Beverages and Full Leaf Tea Sachets are now available for the first time giving customers across Asia the opportunity to enjoy a range of unique iced and hot tea beverages with bold, layered flavors, handcrafted the way only Starbucks can.

“The launch of Starbucks® Teavana™ in China and Asia Pacific brings an entirely new and modern tea experience specifically developed for our customers, who increasingly want new and different tastes and experiences,” said John Culver, group president, Starbucks Global Retail. “This is a tremendous opportunity to leverage the company’s expertise in creating best-in-class retail experiences, handcrafting customized beverages, and sourcing the finest ingredients, to become a leader in a new category for us. Just as we’ve done for coffee, this is tea reimagined at Starbucks.”

Tea is a $125 billion global category and is the second most consumed beverage in the world, second only to water. The launch of Starbucks® Teavana™ is the first time Starbucks has launched a brand on this scale since 2008 with the launch of Starbucks VIA® Ready Brew, and represents an important growth opportunity for the business.

In 2015, Starbucks tea business in the U.S. grew by 12 percent with all tea categories posting strong growth, led by iced tea at 29 percent. Building on this and the success of Teavana™ to date in other parts of the world, Starbucks aims to increase its global tea business to $3 billion over the next five years.

Fueled by innovation, Starbucks® Teavana™ handcrafted beverages include Matcha & Espresso Fusion, Black Tea with Ruby Grapefruit and Honey, Iced Shaken Green Tea with Aloe and Prickly Pear and Iced Shaken Hibiscus Tea with Pomegranate Pearls, which may vary by market.

With Starbucks® Teavana™, Starbucks also draws on its long heritage of commitment to using only the most premium, high-quality ingredients. Leveraging deep relationships with tea growers, Teavana sources the world’s highest-quality teas and botanicals. Starbucks sourcing and blending experts cup (taste) hundreds of teas daily to select only the finest teas for Starbucks® Teavana™.

Teavana continues to be a strategic priority for Starbucks. Starbucks acquired Teavana Holdings, Inc. in December 2012, and together provide unparalleled expertise in the super premium tea category, bringing exotic blends, great flavors, wellness and innovation to customers globally.

Starbucks® Teavana™ will be available in stores across all its markets in the China and Asia Pacific region: Australia, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, The Philippines, Singapore, Taiwan, Thailand and Vietnam.

Starbucks Teavana Handcrafted Beverages
The beverages have been specifically developed for Asian customers. Availability and range of beverages may vary by market. They include:

Matcha & Espresso Fusion
Matcha powder layered with milk and Starbucks signature Espresso Roast creates a beautiful layered beverage and is an inventive combination of coffee and tea, to be enjoyed hot or iced.

Black Tea with Ruby Grapefruit and Honey
Traditional western black tea combined with tart Star Ruby red grapefruit, perfectly portioned in honey for a touch of added sweetness.

Iced Shaken Green Tea with Aloe
The familiar flavor of green tea paired with refreshing diced aloe and an exciting new syrup of prickly pear – a cactus plant native to the American Southwest.

Prickly Pear and Iced Shaken Hibiscus Tea with Pomegranate Pearls
This refreshing beverage combines Starbucks® Teavana™ hibiscus tea and bursting pearls of real pomegranate juice for a tart kick of flavor.

Starbucks Teavana Full Leaf Tea Sachets
Nine new, delicious and vibrant Starbucks® Teavana™ hot teas will be available. Availability and range of beverages may vary by market. They include:

Black Teas
English Breakfast – A handcrafted blend of Indian Assam, Sri Lankan Ceylon and Chinese black tea. This tastes great with or without milk.

Earl Grey – A bright blend of black teas, fragrant bergamot essence and soft lavender.

Chai – This distinctive chai tea blend is a bold black tea with strong ginger and black pepper, cooling cardamom and sweet cinnamon notes.

White Teas
Youthberry™ – Inspired by super fruits, acai fruit is blended with tropical pineapple and mango flavors with high quality white tea, balanced by rosehips and tart green apple.

Green Teas
Emperor’s Clouds and Mist™ – Exclusively harvested during the month of April and grown on the steep, windy slopes of Huangshan Mountain at 3,500 feet above sea level, this tea has a rich body and a naturally sweet flavor.

Mint Citrus – This refreshing blend combines green tea, lemon verbena, tropical lemongrass, and U.S. Pacific Northwest sourced spearmint for a bright and citrus green tea experience. Chun Mee, also referred to as “Precious Eyebrows,” is the natural green tea base used in this blend.

Herbal Teas
Hibiscus – Bright, juicy papaya and mango combined with citrus lemongrass for a naturally caffeine-free blend. Hibiscus flowers lend the tea a slight tartness and extraordinary deep fuchsia color.

Mint Blend – This tea’s spearmint base is rounded out with cool peppermint notes and undertones of spicy-sweet lemon verbena. The mint leaves come from the highly sought after and prized Pacific Northwest mint known for its high amount of mint oil.

Chamomile – The Chamomile used for this tea is sourced from Croatia. It provides the overarching flavor for this soft, soothing floral blend.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks Japan celebrates its 20th anniversary with new limited-time coffee and an ongoing commitment to Michinoku Future Fund

Starbucks Japan celebrates its 20th anniversary with new limited-time coffee and an ongoing commitment to Michinoku Future Fund
Starbucks Japan celebrates its 20th anniversary with new limited-time coffee and an ongoing commitment to Michinoku Future Fund

 

TOKYO, 2016-Sep-08 — /EPR Retail News/ — Celebrating 20 years of sourcing, roasting and serving high-quality coffee in Japan, Starbucks (NASDAQ:SBUX) today announced a new limited-time coffee and an ongoing commitment to Michinoku Future Fund as part of the company’s mission to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Starbucks first international market outside of North America began in the Ginza district in a two-story retail space in 1996. Today, the company has grown to more than 1,100 stores across all 47 prefectures in Japan.

“The opening of our first store in Japan 20 years ago shaped the foundation of Starbucks international growth and today we are humbled by how customers in Japan have embraced the Starbucks Experience and have made us a part of their daily lives,” said John Culver, group president, Starbucks Global Retail. “As we continue to expand our presence in Japan, we remain firmly committed to investing in our people, transforming the customer experience with coffee at the core, and making a positive difference in the communities we serve each day.”

New and Returning Coffees Now Available

Starbucks 1996 Blend
To celebrate the anniversary, Starbucks® 1996 Blend™ whole bean packaged coffee is available exclusively in all Starbucks stores in Japan now through 30 September. Offered for the first time, Starbucks® 1996 Blend™ is specially blended by the expert coffee team at Starbucks Support Center (headquarters) in Seattle as a token of the company’s deep appreciation to the people of Japan. The limited-time coffee is a blend of beans from Latin America and Indonesia, which offers a sweet, rich and complex taste that customers will instantly recognize as Starbucks signature bold flavor.

Starbucks Hacienda Alsacia
As a testament to the company’s passionate commitment to playing a leading role in ensuring a sustainable future for coffee and coffee farmer livelihood, Starbucks Japan is bringing back Hacienda Alsacia whole bean packaged coffee on 14 September across all Starbucks Japan stores. Purchased in 2013, Hacienda Alsacia is a Starbucks working coffee farm in Costa Rica that also acts as a Global Agronomy Research Center helping to ensure the long-term supply of arabica coffee for the industry.

The launch of Starbucks Hacienda Alsacia coincides with Ethical Sourcing Day on 9/9, a time when Starbucks highlights its pride in sourcing 99 percent of its coffees ethically, making the company the largest coffee retailer to achieve this milestone. Across the country, the number 99 will be prominently featured in stores and handwritten on cups to create conversations between partners and customers. As a tribute to customers, on 9 September customers can enjoy a complimentary Starbucks Hacienda Alsacia coffee tasting at participating stores across the country.

Longstanding Commitment to the Community
Building on 20 years of projects to strengthen Japanese communities, and in a response to the devastating earthquake and tsunami that struck Japan five years ago, Starbucks introduced the limited-edition Hummingbird card in 2012 and donated proceeds to the Michinoku Future Fund to provide. The fund provides full academic college tuition assistance to the 1,800 children who lost their parents due to the natural disaster (several are pictured above). The youngest child impacted by the devastation is expected to graduate from college in 2036.

“The loss I experienced that day is indescribable and I am thankful to the Michinoku Future Fund and the people of Japan who have provided me with the care and support to overcome the challenges I faced,” said Yuka, age 22.  “Today, I am very optimistic about the future.”

Starbucks recently introduced the 2016 Starbucks Hummingbird card across all its stores in Japan, an initiative expected to raise a total of 100 million yen ($1 million USD) since the program began. The same Starbucks Japan partner has designed the card for the past five years. This year’s Hummingbird card depicts the bird among vibrant, blossoming flowers, symbolic of the optimistic spirit rooted in the Japanese culture.

“The Starbucks Hummingbird card is a meaningful way that Starbucks partners and customers join together and positively impact thousands of young people across the country, said Takafumi Minaguchi, ceo, Starbucks Coffee Japan. “Since 1996, we’ve been deeply-rooted in the communities we serve and will continue to use our scale to be a catalyst for positive change in Japan into the future.”

This unique card is one way Starbucks and partners have made an impact in their communities. Last year alone in Japan, partners participated in 7,000 local events and projects to further strengthen their neighborhoods.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Starbucks opens store in the new Disneytown at Shanghai Disney Resort

  • First flagship store within a Disney resort in Asia, is expected to serve thousands of guests daily; design inspired by the craft of coffee and magic of Disney, bringing to life the Starbucks “Third Place” experience for customers 
  • New location is the twelfth Starbucks® store to be included as part of a Disney resort serving customers around the world joining the highly successful portfolio of stores including Disneyland Paris, Disneyland Resort, Anaheim and Walt Disney World, Orlando

SEATTLE and SHANGHAI, 2016-Jun-09 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today reiterated its commitment to elevating the customer experience in China by announcing the opening of its first flagship store within a Disney resort in Asia. Located in the new Disneytown at Shanghai Disney Resort, the Starbucks Disneytown flagship store will open on June 8 and be a destination for families and friends looking to relax and recharge with their favorite handcrafted Starbucks® beverage. Designed to be a respite in the customer’s day, the store and the nearly 110 partners (employees) working there, will bring to life the craft of coffee in an immersive environment which will include new menu ordering options through a variety of mobile devices. With the addition of this latest flagship store in Shanghai, China will be the only market in Starbucks China and Asia Pacific region to pioneer and operate four distinct flagship stores.

“China today represents the most significant and exciting opportunity ahead for Starbucks and our aspiration is to delight our customers and partners throughout China with an extraordinary store experience. We expect the Starbucks Disneytown flagship store to be one of our busiest stores globally, serving and bringing the unique Starbucks Experience to thousands of customers daily,” said John Culver, group president, Starbucks China and Asia Pacific. “We’re honored Shanghai Disney Resort has chosen Starbucks to greet its guests so prominently at its newest resort destination and we look forward to welcoming customers at our Starbucks Disneytown store when it opens. This store builds on our ongoing commitment to the China market, following the announcement of our plans to open a Starbucks Roastery and Reserve® Tasting Room in Shanghai late next year.”

Creating a First of its Kind Experience

Reflective of Starbucks unique, sophisticated and locally relevant design, customers will immediately recognize the two-story Starbucks Disneytown store located at the crossroads of the shopping, dining and entertainment district just outside the main entrance to the theme park, adjacent to the Wishing Star Park. Atop the store, a specially crafted wind vane will evoke the playfulness of Disney with the iconic Starbucks siren.

Upon entering through grand, castle-like doors customers will immediately be greeted by a Starbucks barista and a sweeping view of a warm, inviting environment created out of natural woods and materials reflecting the raw, agricultural roots of coffee. Seating will surround the café bar allowing families and friends to gather, creating connection and community as they immerse in the story of coffee.

The first and second floors of the store will be joined by gently terraced stairs, and the copper wall panels celebrate the different degrees of coffee roasting highlighting the proud coffees in Starbucks portfolio. Hanging from the ceiling is a delicately constructed piece of artwork designed from gold and white metal wiring inspired by latte art crafted by barista’s, while a mural of the Starbucks siren is made out of Starbucks cups. A centerpiece, this mural includes intricately designed silhouette scenes inside a handful of cups designed by local artists representing China’s cultural heritage.

Creating Convenience through Technology

For the first time in China, the traditional menu board is replaced by a digital menu. Customers can order their favorite beverages and food using a mobile handheld device available at the store or from their personal mobile device. This integration of technology offers a convenient experience that was inspired by Starbucks stores in the United States including its express format on Wall Street in New York and the Starbucks Roastery located in its hometown of Seattle, Washington.

“This new Starbucks Disneytown Flagship store will bring its own distinctive, unforgettable moments of connection while inspiring playful imagination for customers of all ages,” added Henry Xie, General Manager, President Starbucks Coffee Shanghai Co., Ltd.

This new Shanghai location is the twelfth Starbucks store joining the highly successful portfolio of stores as part of a Disney resort, serving customers around the world. Starbucks opened its first location at a Disney resort in 2009 in Disney Village at Disneyland Paris and in 2014, opened two company operated stores – Downtown Disney in Anaheim, Calif. and Downtown Disney West Side at Walt Disney World, Resort in Orlando – both serving the company’s line of rare, limited availability Starbucks Reserve® coffees. In addition, the company also has worked with Disney to offer Starbucks® signature beverages and pastries at locations inside the theme parks including Disneyland Resort’s Fiddler, Fifer and Practical Café at Disney California Adventure park and Market House at Disneyland park; as well as two locations at Walt Disney World Resort in Florida – Main Street Bakery at Magic Kingdom park and Fountain View at Epcot.

Mandarin Press Release

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Starbucks opens store in the new Disneytown at Shanghai Disney Resort

Starbucks opens store in the new Disneytown at Shanghai Disney Resort

Starbucks mobile payment and eGifting introduced in Japan

Mobile apps for iPhone and Android introduce mobile payment, provide a faster and more convenient way to pay; e-Gift feature offers uniquely-designed digital cards for every occasion.

TOKYO, 2016-May-31 — /EPR Retail News/ — Starbucks today (May 25, 2016) announced the expansion of the company’s industry-leading digital ecosystem with the launch of Starbucks mobile app in Japan. The move introduces Starbucks mobile payment and eGifting to the company’s fourth largest market and one of the most dynamic markets for Starbucks.

“Extending our mobile app and e-Gifting to our customers in Japan helps us meet their needs while enabling us to provide an exceptional and convenient experience within our stores,” said John Culver, group president, Starbucks China/Asia Pacific region. “Our ability to bring our best-in-class mobile payment and gifting experience to Japan demonstrates Starbucks digital leadership and the impact we believe we can make on the future of retail. Starbucks is committed to exploring new ways to leverage digital innovations to delight customers and unlock growth opportunities across the country.”

Starbucks Mobile App, Payment Now Available in Japan

Beginning today, customers in Japan will be able to download and use the market’s first Starbucks mobile app. The Starbucks® Japan App for iPhone® and Android™ provides a fast and convenient way for customers to pay for their in-store purchases at more than 1,100 stores across the market.  Customers can quickly pay for their in-store purchases by scanning a bar code linked to their registered Starbucks Card. Customers can register multiple Starbucks Cards onto their account, all of which will also be available within the Starbucks mobile app.

 

“We are pleased to bring this digital innovation to our customers in Japan, who now have an unprecedented level of connection with Starbucks,” said Takafumi Minaguchi, chief operating officer, Starbucks Japan. “This is the latest way Starbucks is continuing to engage with our customers using digital and mobile experiences.”

In addition to mobile payment, the new Starbucks Japan mobile app provides customers with information on all the latest Starbucks products and the ability to redeem special offers and send eGifts in a few easy steps. The eGift experience offers customers uniquely-designed digital cards with a wide variety of themes and occasions they can send from within the app.

Expanding the Digital Portfolio Across Asia

The introduction of mobile payment builds on a rapidly expanding portfolio of digital innovations across markets in the China/Asia Pacific Region. In December 2015, Starbucks announced the opening of its first online store in China on the country’s popular e-commerce site, Tmall. The Starbucks Tmall store seamlessly connects the online shopping habits of Chinese customers with Starbucks unique in-store experience.

In 2014, Starbucks also introduced the first mobile ordering service of its kind in the industry with Siren Order in Korea, an app which allows customers to order and pay with their mobile device. Starbucks also made the digital experience more convenient last year with the launch of the company’s first Starbucks app on a wearable device in Asia, which allows customers in Korea to track their My Starbucks Rewards™ status and pay for Starbucks purchases directly from the wearable device.

Starbucks will continue to focus on connecting with customers through the Starbucks mobile apps, social media and the My Starbucks Rewards™ loyalty program, while exploring new ways to leverage digital innovations to unlock new business opportunities and extraordinary customer experiences across the globe.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-qualityarabica coffee. Today, with more than 23,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com.

For more information on this news release, contact us

 

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Starbucks mobile payment and eGifting introduced in Japan

Starbucks mobile payment and eGifting introduced in Japan

Starbucks and Tingyi Holding Corp. partner to manufacture and expand the distribution of Starbucks ready-to-drink products throughout mainland China

SEATTLE/HONG KONG, 2015-3-20 — /EPR Retail News/ — Starbucks (NASDAQ: SBUX) and Chinese leading food and beverage producer Tingyi Holding Corp. (“Tingyi”) (0322.HK) announced today they have entered into an agreement to manufacture and expand the distribution of Starbucks ready-to-drink (RTD) products throughout mainland China. According to the agreement, Starbucks will be responsible for providing coffee expertise, brand development and future product innovation, and Tingyi will manufacture and sell Starbucks RTD portfolio in China. The RTD coffee and energy category is a $6 billion business, and is projected to grow by 20% over the next three years.*

The agreement leverages the respective strengths of Starbucks and Tingyi to bring the entire Starbucks RTD portfolio to customers in China as well as the ability to innovate specifically for the China market.

China is Starbucks fastest growing market outside the U.S. with more than 1,500 stores in nearly 90 cities, and more than 25,000 partners (employees). Tingyi is a leading Chinese food and beverage producer which, after more than 20 years of development, boasts world-leading production facilities and management expertise with a broad spectrum of quality channel resources. Tingyi’s local manufacturing, sales and distribution expertise combined with Starbucks strong brand recognition and coffee expertise will unlock new market opportunities.

“We are pleased to work with Tingyi, a leader in China’s RTD beverage category, to unlock the massive ready-to-drink market and grow local demand for Starbucks,” said John Culver, group president, Starbucks Coffee China and Asia Pacific, Channel Development and Emerging Brands. “Our agreement enables us to develop new categories and occasions to delight our customers and connect people outside of our stores to Starbucks where they live, work and play.”

“The RTD market has a huge growth potential in China,” said James Wei, CEO of Tingyi Holding Corp. “The agreement with Starbucks will further expand Tingyi’s beverage product portfolio and enables us to provide consumers with more high-quality and convenient product options and experiences. As part of this cooperation, Tingyi will leverage its strength in production and distribution to increase the market share of Starbucks’ RTD products in the Chinese market.”

Today, customers in China can purchase Starbucks® Bottled Frappuccino® beverages in nearly 6,000 locations including select Starbucks retail stores, grocery and convenience stores throughout mainland China. Through this agreement, Starbucks and Tingyi plan to bring new and existing Starbucks® Bottled Frappuccino® in the marketplace during 2016, which will be followed by innovation and an increased number of locations and cities for consumers to purchase Starbucks RTD products.

*Based on 2014 Euromonitor results.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 21,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at Starbucks.com and news.starbucks.com.

About Tingyi Holding Corp.
Tingyi Holding Corp. is China’s leading food and beverage company that specializes in the production and distribution of instant noodles, beverages and baked goods in the PRC. Tingyi started its instant noodle segment in 1992 under the brand of Master Kong, and expanded into the bakery segment and beverages in 1996. For more information, please visit www.masterkong.com.cn.

Forward-Looking Statements

Certain statements contained herein are not based on historical fact and are “forward-looking statements” within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “feel,” “forecast,” “intend,” “may,” “plan,” “potential,” “project,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements are based on information available to Starbucks as of the date hereof, and Starbucks actual results or performance could differ materially from those stated or implied, due to risks and uncertainties associated with its business. These risks and uncertainties include: fluctuations in U.S. and international economies and currencies, our ability to preserve, grow and leverage our brands, potential negative effects of material breaches of our information technology systems if any were to occur, costs associated with, and the successful execution of, the company’s initiatives and plans, including bringing Starbucks RTD portfolio to China,  the acceptance of the company’s products by our customers, including our RTD products in China, the impact of competition, coffee, dairy and other raw material prices and availability, the effect of legal proceedings, and other risks detailed in the company filings with the Securities and Exchange Commission, including the “Risk Factors” section of Starbucks Annual Report on Form 10-K for the fiscal year ended September 28, 2014.  The company assumes no obligation to update any of these forward-looking statements.

For more information on this news release, contact us.

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Starbucks and Tingyi Holding Corp. partner to manufacture and expand the distribution of Starbucks ready-to-drink products throughout mainland China

Starbucks and Tingyi Holding Corp. partner to manufacture and expand the distribution of Starbucks ready-to-drink products throughout mainland China

Starbucks opened the first community store in Seoul as its ongoing commitment to supporting pathways to opportunities for young people

A portion of every Community Store purchase directly supports education and career training programs through Green Umbrella ChildFund Korea

First-of-its-kind program in Korea builds on strong foundation of innovative education, job training and apprenticeship initiatives led by Starbucks around the globe

SEOUL, 2014-10-3— /EPR Retail News/ — Celebrating Starbucks 15 years in Korea and its ongoing global commitment to supporting pathways to opportunities for young people in the community, Starbucks today opened the first community store in the Daehakro neighborhood of Seoul.  KRW300 (30 cents U.S.) from every purchase at this store will go to Green Umbrella ChildFund Korea (GUCFK) to directly support lifelong skills development for youth through the Starbucks Comprehensive Youth Leadership Program.

“Our aspiration for the past 15 years has been to build a different kind of company in Korea – one committed to performance that is driven through the lens of humanity  with a focus on giving back to the communities where we do business,” said John Culver, group president, Starbucks Coffee China and Asia Pacific, Channel Development and Emerging Brands. ”Through our expanded partnership with Green Umbrella ChildFund Korea to develop the Starbucks Comprehensive Youth Leadership Program, we’re working together to help young people identify and develop the skills they need to succeed in the 21st century economy.”

The Starbucks Comprehensive Youth Leadership Program is an innovative, holistic program that builds on the collaboration with GUCFK to offer academic scholarships through graduation, combined with a unique curriculum focused on business acumen, collaborative communications and social consciousness as part of its aim to prepare young people from disadvantaged backgrounds for educational and career opportunities in Korea’s economy.

“Korea has one of the highest college tuition costs around the globe and the ratio for students from disadvantaged backgrounds to attend college is low. Starbucks Comprehensive Youth Leadership Program empowers and engages young people in encouraging and meaningful ways to create a positive change in their lives through education,” said Lee Je-Hoon, President, Green Umbrella ChildFund Korea.

Since 2006, Starbucks Korea and Green Umbrella ChildFund Korea have collaborated to help address social and community needs across Korea, with a strong focus on investing in young people that are seeking opportunities to participate in the economy. From the annual Green Santa Barista event, to Grow the Tree of Hope campaign, to skills development programs for youth, the two organizations have worked together to make a positive difference for young people in the community.

“We are pleased to expand on our relationship with Green Umbrella ChildFund Korea to continue to build and inspire young people in Korea who have made a commitment to serve and lead in their communities,” said S.K. Lee, president, Starbucks Korea. “The investment from the new community store in Daehakro will give our customers an opportunity to join us in directly supporting local programs for young people to build lifelong skills.”

Located in the education and arts district of Seoul, the Community Store will be a social hub for the local community celebrating opportunities to create a positive change through an interactive community board and a unique art wall, created by local university students.

Over time, the store will host workshops and seminars facilitated by business and community leaders to create dialogue and engagement on important topics impacting the community.

Today’s community store opening is Starbucks eighth community store globally and the second community store in Asia. The community stores aim to be a social hub to find and support smart solutions for the local community. Portion of the sales from each community store is shared with a local nonprofit to provide young people in the community the education and career opportunities they need to succeed.

This Starbucks community store is open daily from 7 a.m. to 11 p.m. The store is located at 57 Daehakro, Jongno-gu, Seoul, Korea.

Celebrating 15 Years in Korea
Korea continues to be key to Starbucks continued success since the opening of its first store in Seoul in 1999. Today, Starbucks Korea operates more than 697 stores across 62 cities and is the company’s fourth largest market outside of the U.S.

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

For more information on this news release, contact us.

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Starbucks opened the first community store in Seoul as its ongoing commitment to supporting pathways to opportunities for young people

Starbucks opened the first community store in Seoul as its ongoing commitment to supporting pathways to opportunities for young people

Starbucks Corporation to acquire remaining 60.5% share of Starbucks Coffee Japan, Ltd.

  • Starbucks to purchase remaining 60.5% share of Starbucks Japan in two-step tender offer process
  • Acquisition enables continued elevation of unique Starbucks Experience for customers and partners through coffee, store design and digital and mobile leadership
  • Starbucks to build on more than 1,000 existing stores and nearly 20 years of brand loyalty and trust

SEATTLE, 2014-9-25— /EPR Retail News/ — Starbucks Corporation (Nasdaq: SBUX) today announced that it will acquire the remaining 60.5% share of Starbucks Coffee Japan, Ltd. (Starbucks Japan) that the company currently does not own through a two-step tender offer process, further elevating Starbucks growth and innovation in its second-largest market when measured by retail store sales. The acquisition positions Starbucks to accelerate growth across multiple channels in Japan, including the potential introduction of new concepts, such as Teavana. Before the end of the first quarter of fiscal year 2015, Starbucks expects to have a controlling interest and will consolidate Starbucks Japan into the company’s results. Starbucks expects this transaction will be immediately accretive on a non-GAAP basis when excluding certain items noted later in this release.

Starbucks Japan is a joint venture between Starbucks and Sazaby League that operates Starbucks branded retail stores in Japan. Since the inception of their joint venture agreement in 1995, Starbucks and Sazaby together introduced the coffeehouse experience to Japanese customers and built one of Starbucks top-performing markets globally. Starbucks Japan’s business today is marked by strong brand recognition and deep customer loyalty built through delivering an unparalleled Starbucks Experience. Starbucks stores have been remarkably consistent performers despite ongoing macro-economic challenges in Japan.

“Nearly 20 years ago we opened the first Starbucks store outside of North America in Tokyo’s Ginza district with lines around the block,” said Howard Schultz, chairman, president and ceo of Starbucks Coffee Company. “Japan is a market we know well and care deeply about, with more than 25,000 partners serving millions of customers every week at more than 1,000 stores. Full ownership of Starbucks Japan enables us to build on the amazing foundation of customer trust and loyalty our partners have achieved by continuing to take care of our people, delivering the highest quality coffee and innovating in product, store design and the digital experience.”

“We would like to thank all of our partners in Japan who wear the green apron with pride and deliver the Starbucks Experience to our customers each and every day,” commented John Culver, group president China/ Asia Pacific, Channel Development and Emerging Brands. “Their efforts have built an admired brand and delivered the strong financial results that have made Starbucks Japan a meaningful contributor to the growth and profitability in our China/ Asia Pacific segment. We wish Sazaby the best and sincerely appreciate the operational excellence and leadership that they have contributed to Starbucks Japan’s success and the solid foundation they have helped us build for the opportunities ahead.”

Over the summer, Sazaby approached Starbucks about selling its Starbucks Japan ownership stake to Starbucks and exiting the business in a smooth and orderly manner in advance of the expiration of Starbucks Japan’s retail franchise rights. Starbucks credits Sazaby with establishing and growing Starbucks Japan’s healthy business and is excited for this next chapter in Starbucks Japan’s evolution which will leverage existing infrastructure, systems and expertise to continue disciplined retail growth and expanded presence in other channels.

“It has been an honor for Sazaby to be part of the Starbucks family for nearly two decades,” said Masatoku Mori, President and Representative Director, Sazaby. “We are deeply grateful for the opportunity we have had to introduce the Starbucks Experience and the world’s best coffee to Japan. We have full confidence that Starbucks will continue to care for our dedicated partners, loyal customers and neighboring communities with the same personalized attention and respect they’ve provided since opening our first Starbucks store in 1996.”

The first step in the two-step tender offer process begins with Sazaby tendering its shares, which will commence on September 26th. The purchase price for Sazaby’s 39.5% stake is ¥965 per share, for a total of ¥55 billion, or approximately $505.0 million with Japanese Yen converted into US Dollars at a reference conversion rate of 108.93 JPY to USD. Upon final settlement of this first tender offer step, which is anticipated to occur during the middle of Starbucks first quarter of fiscal 2015, Starbucks will own a controlling 79% interest in Starbucks Japan.

Shortly after the settlement of the first step in the tender offer and following the release of Starbucks Japan’s second quarter earnings results, Starbucks will initiate the second step for the remaining 21% ownership interest held by public shareholders and option holders of Starbucks Japan’s common stock. The tender offer purchase price for this second step is ¥1,465 per share, for a total of ¥44.5 billion, or approximately $408.5 million at the above referenced conversion rate. The public price per share of ¥1,465 represents an 11.6% premium to the 30-day average price of Starbucks Japan’s stock, a 4.7% premium to the closing price on Monday, September 22, and a 51.8% premium to the price Starbucks is paying Sazaby for its shares.

All steps of this tender offer process have been unanimously approved by the boards of directors of Starbucks, Sazaby and Starbucks Japan, and the transactions are expected to be fully completed during the first half of calendar 2015.

The consolidation of Starbucks Japan’s financial results into Starbucks financials will commence after the final settlement of the first step of the tender offer, at which time Starbucks will record the required purchase
accounting adjustments, such as the step-up in fair value of Starbucks existing ownership interest in Starbucks Japan, as well as newly acquired tangible and intangible assets. This information will be included in Starbucks first quarter of fiscal 2015 externally reported financial results.

Financial targets for Starbucks fourth quarter and fiscal year 2014 provided in conjunction with Starbucks 2014 third quarter earnings on July 24th are unchanged as a result of this transaction. Starbucks expects this transaction to be slightly accretive to the company’s fiscal year 2015 non-GAAP financial results, when excluding: 1) an anticipated acquisition-related gain in the first quarter of fiscal 2015 resulting from a fair value adjustment of Starbucks current 39.5% ownership interest in Starbucks Japan; 2) ongoing amortization expense of significant acquired intangible assets related to the transaction; and 3) transaction and integration costs.

The English translation of the press release issued by Solar Japan Holdings G.K., an indirect wholly-owned subsidiary of Starbucks that will acquire the shares and options, will be available later today on Starbucks website at http://investor.starbucks.com. The English translation of the tender offer explanatory statement will be available on September 26, 2014 at http://investor.starbucks.com. The offering documents will be available in Japanese on September 26, 2014 at http://www.smbcnikko.co.jp/stock/tob.

Webcast Information

Howard Schultz, Starbucks chairman, president and ceo, and Troy Alstead, chief operating officer, hosted a webcast (9/23) at 3 pm PDT to discuss this acquisition. The webcast may be accessed on the Investor Relations page of Starbucks website at http://investor.starbucks.com, where it will also be archived until October 21, 2014.

About Starbucks
Since 1971, Starbucks has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.

About Starbucks Japan
Starbucks Japan was formed as a joint venture partnership in 1995 with license agreements that grant it the exclusive right to develop and operate Starbucks coffee stores in Japan, and to use certain trademarks, designs, marks, technologies, and know how. With more than 1,000 stores today, Starbucks Japan employs approximately 25,000 partners. Earlier this year, Sazaby approached Starbucks about their interest in selling their Starbucks Japan ownership stake and exiting the business. As stated in Starbucks Japan’s securities filings, the existing license agreements are set to expire on March 31, 2021 and contain no provision for auto-renewal.

Important Notice

This press release is not, and does not constitute any part of, an offer to sell or purchase, or a solicitation of an offer to sell or purchase, any securities.
The tender offers will be conducted in accordance with the procedures and information disclosure standards prescribed by Japanese law, which may differ from the procedures and information disclosure standards in the United States. In particular, Section 13(e) and Section 14(d) of the U.S. Securities Exchange Act of 1934 and the rules prescribed thereunder do not apply to the tender offers, and the tender offers do not conform to those procedures and standards.

Forward Looking Statements

Certain statements contained herein are “forward-looking statements” within the meaning of the applicable securities laws and regulations. Generally, these statements can be identified by the use of words such as “anticipate,” “expect,” “believe,” “could,” “estimate,” “feel,” “forecast,” “intend,” “may,” “plan,” “potential,” “project,” “should,” “will,” “would,” and similar expressions intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These statements are based on information available to Starbucks as of the date hereof, and Starbucks actual results or performance could differ materially from those stated or implied, due to risks and uncertainties associated with its business. These risks and uncertainties include, but are not limited to, the failure of the parties to consummate the two-step tender offer due to commercial, regulatory or other reasons, as well as general economic and industry factors such as coffee, dairy and other raw material pricing and availability, successful execution of internal performance and expansion plans, fluctuations in U.S., Japanese and other international economies and currencies, the impact of initiatives by competitors, the effect of legal proceedings, and other risks detailed in the Company’s filings with the Securities and Exchange Commission, including the “Risk Factors” section of Starbucks Annual Report on Form 10-K for the fiscal year ended September 29, 2013. The Company assumes no obligation to update these forward-looking statements.

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