K-food stores joins Pampers – UNICEF international vaccine campaign to eliminate tetanus in mothers and newborn babies

HELSINKI, 2016-Sep-30 — /EPR Retail News/ — K-food stores take part in Pampers – UNICEF international vaccine campaign for the ninth time. For every Pampers product purchased from K-food stores in October-December four inoculations will be donated to UNICEF’s campaign against tetanus to protect mothers and newborn babies.

K-food store customers can again contribute to doing good. This year, both K-food stores and Pampers donate an amount corresponding to the value of two inoculations for every Pampers product sold at a K-food store. The campaign, running through October-December 2016, will raise funds to UNICEF’s campaign to combat tetanus. The amount donated for the four inoculations is 0.312 euros. A donation can also be used to support the distribution of vaccines.

The vaccination programme of UNICEF, Pampers and partners is aimed to eliminate tetanus in mothers and newborn babies. The campaign has already helped eliminate the disease in 18 countries and save the lives of 500,000 newborn babies. Tetanus still exists in 20 countries.

A special focus in the K-Group’s responsibility work is to ensure children’s wellbeing in both Finland and abroad.

– For our part, we want to contribute to promoting children’s welfare in the developing countries. It is easy also for customers to support the important work to eliminate tetanus by buying Pampers vaccine campaign products, says Timo Jäske, Sustainability Manager of Kesko’s grocery trade division.

One of the objectives of the UNICEF programme to combat tetanus is that all women in fertile age and pregnant women in high-risk countries get a three-dose tetanus inoculation. The vaccination protects the mother for five years and her baby for two months after birth. The funds raised from the sales of Pampers – UNICEF products in different parts of the world will be directed towards this goal.

UNICEF does not support any brands or products. Pampers is a Procter & Gamble brand.

K-food retailers, with whom Kesko’s grocery trade applies the chain business model, are responsible for customer satisfaction at around 900 K-food stores. K-food store chains are K-citymarket, K-supermarket and K-market. K-food stores are the most responsible in the world in their sector. Their strengths also include superior fresh food departments, professional service, the widest selections, Finnish products and Pirkka. K-food stores provide both high quality and affordable prices. K ­ – for shopping to be fun.

Further information:
Timo Jäske
Sustainability Manager Kesko’s grocery trade division
tel. +358 50 529 2028

Minna Suihkonen
Communication Officer
Finnish National Committee for UNICEF
tel. +358 40 551 1055

Source: Kesko

K-food stores report on its food wastage reduction programme

HELSINKI, 2016-Aug-09 — /EPR Retail News/ — K-food stores take food wastage and its reduction seriously. Around 90% of K-food stores cooperate with a local charity operator. In addition, Kesko takes part in a cooperation where biogas produced from biowaste collected from retail stores is utilised as energy. The objective of Kesko’s responsibility programme is to reduce the food wastage generated by K-food stores by 10% by 2020.

Numerous K-food retailers donate food for charity. Based on an inquiry among K-food retailers conducted in spring 2016, around 90% of K-food stores has cooperation with some local charity operator. Around 500 K-retailers answered the inquiry. Wastage food is donated to local charitable organisations, which distribute it as food aid to those in need.

It would be madness to throw away edible food. At my store, we started giving food to charity as many as 16 years ago. Every weekday morning, volunteers from the Espoonlahti parish collect food products approaching their sell-by dates from Seilori and distribute them to those in need, says K-supermarket Seilori’s retailer Heimo Välinen.

Kesko, Gasum, Myllyn Paras and Wursti have entered into a cooperation where biogas produced from biowaste collected from retail stores is utilized as energy in the manufacture of new Pirkka products. Recycling waste into biogas and utilizing this energy in the manufacturing of Pirkka products will help cut annual carbon dioxide emissions by 380 tonnes.

The trading sector has to operate responsibly and the cooperation with Gasum is one way of reducing the load on the environment. Thanks to the cooperation, our customers can make responsible choices by choosing Pirkka products manufactured using biogas, says K-supermarket Torpparinmäki retailer Teemu Tikkala.

Forecast based order system helps prevent wastage
The most effective wastage management tools are the forecasting and order systems of the trading sector which have been actively developed in recent years. The systems help retailers forecast demand more accurately than before which enables them to order the right quantities of food.

Moreover, efficient transport solutions help goods to be delivered on schedule and products to arrive fresh to stores. Wastage can also be cut by lowering the prices of items approaching their sell-by dates.

Store personnel are actively trained in food wastage management. The liberalisation of opening hours has also reduced wastage, says Kesko’s Sustainability Manager Timo Jäske.

As a member of the Finnish Grocery Trade Association the K-Group is also committed to a project with the Ministry of the Environment, the Ministry of Employment and the Economy, and Motiva to find ways to further reduce the amount of food and packaging waste generated by retail stores, says Jäske.

Engaging customers in wastage prevention
Reducing food wastage is important to K-food stores, because food wastage is a commercial loss. During the past decade, some K-food stores have succeeded in cutting the amount of food wastage by as much as 50%.

The trading sector alone is not responsible for reducing food wastage, all parties have to contribute. Both the agricultural industry, the food manufacturing industry, the trading sector and customers play a part and are responsible for reducing wastage, says retailer Välinen.

Approximately 18% of the total food wastage in the food chain is attributable to the trading sector. But around 35% of food wastage is generated by households. Kesko aims to engage households in the prevention of food wastage. The K-ruoka mobile app provides an easy way to make shopping lists, which helps plan your food shopping better. K‑ruoka.fi:, for its part, includes recipes for food waste.

Once again this autumn, K-food stores and Kesko will take part in the Consumer Association’s Wastage Week campaign running from 29 August to 4 September 2016. The aim of this fourth Wastage Week is to encourage participation in food wastage reduction and to increase the appreciation of food. Kesko will have a stand at the Wastage Festival culminating the campaign on 3 – 4 September and demonstrate how household food wastage is turned into tasty meals.

K-food retailers, with whom the Kesko grocery trade applies the chain business model, are responsible for customer satisfaction at more than 900 K-food stores. K-food store chains are K-citymarket, K-supermarket and K-Market. K-food stores are the most responsible in the world in their sector. Their strengths also include superior fresh food departments, competent service, the widest selections, Finnish products and Pirkka. K-food stores provide both high quality and affordable prices.

Further information:

Timo Jäske
Sustainability Manager
Kesko grocery trade
tel. +358 50 529 2028

Heimo Välinen
retailer, K-supermarket Seilori
tel. +358 400 506 699

Teemu Tikkala
retailer, K-supermarket Torpparinmäki
tel. +358 50 502 2060

Source: Kesko

K-food stores to reduce the prices of 2,000 products due to fall in raw material prices on the world market

K-food stores will reduce the prices of 2,000 products due to a fall in raw material prices on the world market and a decrease in costs. In the current economic situation, the price of food has become increasingly important to many consumers. At the same time, the role of food quality and local origin in making buying decisions is growing. Last year, the sales of products from local producers at K-stores increased by 15 per cent.

HELSINKI, Finland, 2016-Jan-19 — /EPR Retail News/ — “A continuous fall in consumer prices as long as this is highly exceptional. The last time was 50 years ago. As a result of it and a decrease in costs, K-food stores will reduce the prices of around 2,000 products. The adjustment of prices to market conditions is a perfectly normal operation in the grocery trade,” says Jorma Rauhala, Senior Vice President for Kesko’s grocery trade.

The purchase prices of grocery products change regularly, because raw material prices are affected by availability, the success of the crop, and the exchange rate changes of different countries. Raw materials are purchased in large quantities under long-term contracts, which is why there are delays in the pass-through of changes of world market prices to consumer prices. The Russian export ban has also markedly reduced the exports of Finnish foods, which, in turn, reduces consumer prices in Finland. In addition, Kesko has continued the enhancement of its own functions.

“We ought to remember that price is not the only deciding factor of a food store – food is a far too valuable issue to be discussed only in that respect. K-food stores are the quality leaders in the Finnish grocery trade. We provide Finnish consumers with the best food stores, at which excellent service, the most diversified selections and a comprehensive selection of local Finnish products meet. The sales of products from local producers at K-stores, for example, have grown on several consecutive years and last year, their sales increased by 15 per cent,” says Rauhala.

A competitive price level is a precondition for success in the Finnish grocery market. But in its role as the most responsible food retailer in the world, the K-Group’s duty is to take care of wellbeing throughout the food chain. Kesko and K-food retailers are continuously taking concrete actions in order to safeguard the vitality of Finnish food production. Examples of this include the launch of the “Thank the Producer” operating model, active participation in the Blue and White Footprint campaign and the Local Food Date events (Lähiruokatreffit) bringing together local producers, stores and consumers. Last year, K-retailers’ purchases of products from local suppliers were €570 million. The reduction of prices must not have a negative impact on the quality of Finnish food, or the vitality of primary production and the food manufacturing industry.

Price reductions will be implemented in one store chain at a time in January-February as follows: around 2,000 products at K-citymarkets, around 1,350 at K-supermarkets and around 550 products at K-markets. The first price reductions took effect at the beginning of January and the next reductions will be made in February.

Further information:
Senior Vice President Jorma Rauhala, Kesko, grocery trade, tel. +358 105 322 211
Vice President Ari Akseli, Kesko, grocery trade, tel. +358 10 532 3490
Vice President Karoliina Partanen, Kesko, grocery trade, communications, tel. +358 105 320 744

K-food retailers, with whom the Kesko grocery trade applies the chain business model, are responsible for customer satisfaction at more than 900 K-food stores. K-food store chains are K-citymarket, K-supermarket and K-market. K-food stores are the most responsible in the world in their sector. Their strengths also include superior fresh food departments, competent service, the widest selections, Finnish products and Pirkka. K-food stores provide both high quality and affordable prices.

K – for shopping to be fun.

SOURCE: KESKO