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K-food stores joins Pampers – UNICEF international vaccine campaign to eliminate tetanus in mothers and newborn babies

HELSINKI, 2016-Sep-30 — /EPR Retail News/ — K-food stores take part in Pampers – UNICEF international vaccine campaign for the ninth time. For every Pampers product purchased from K-food stores in October-December four inoculations will be donated to UNICEF’s campaign against tetanus to protect mothers and newborn babies.

K-food store customers can again contribute to doing good. This year, both K-food stores and Pampers donate an amount corresponding to the value of two inoculations for every Pampers product sold at a K-food store. The campaign, running through October-December 2016, will raise funds to UNICEF’s campaign to combat tetanus. The amount donated for the four inoculations is 0.312 euros. A donation can also be used to support the distribution of vaccines.

The vaccination programme of UNICEF, Pampers and partners is aimed to eliminate tetanus in mothers and newborn babies. The campaign has already helped eliminate the disease in 18 countries and save the lives of 500,000 newborn babies. Tetanus still exists in 20 countries.

A special focus in the K-Group’s responsibility work is to ensure children’s wellbeing in both Finland and abroad.

– For our part, we want to contribute to promoting children’s welfare in the developing countries. It is easy also for customers to support the important work to eliminate tetanus by buying Pampers vaccine campaign products, says Timo Jäske, Sustainability Manager of Kesko’s grocery trade division.

One of the objectives of the UNICEF programme to combat tetanus is that all women in fertile age and pregnant women in high-risk countries get a three-dose tetanus inoculation. The vaccination protects the mother for five years and her baby for two months after birth. The funds raised from the sales of Pampers – UNICEF products in different parts of the world will be directed towards this goal.

UNICEF does not support any brands or products. Pampers is a Procter & Gamble brand.

K-food retailers, with whom Kesko’s grocery trade applies the chain business model, are responsible for customer satisfaction at around 900 K-food stores. K-food store chains are K-citymarket, K-supermarket and K-market. K-food stores are the most responsible in the world in their sector. Their strengths also include superior fresh food departments, professional service, the widest selections, Finnish products and Pirkka. K-food stores provide both high quality and affordable prices. K ­ – for shopping to be fun.

Further information:
Timo Jäske
Sustainability Manager Kesko’s grocery trade division
tel. +358 50 529 2028

Minna Suihkonen
Communication Officer
Finnish National Committee for UNICEF
tel. +358 40 551 1055

Source: Kesko

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