KappAhls appoints Glenda Marevind new Brand & Marketing Manager

KappAhls appoints Glenda Marevind new Brand & Marketing Manager

 

Mölndal, Sweden, 2017-Aug-23 — /EPR Retail News/ — Glenda Marevind is KappAhls new Brand & Marketing Manager since mid August.

I am very pleased to welcome Glenda to KappAhl. She has the right experience and attitude on how to best continue the work of strengthening the relationship and communication with our customer, on both current and future arenas”, says CEO Danny Feltmann.

From mid-August Glenda Marevind is leading the work of further developing the KappAhl brand and marketing, in her role as Brand & Marketing Manager. Before this Glenda worked at media agency MEC and has earlier worked many years in the Lindex Group with concept, brand and communication issues, amongst others as Marketing Manager.

“I am looking forward to contribute to the exciting journey that KappAhl has undertaken. We are to be best at meeting and inspiring our customer based on her needs and buying behavior”, says Glenda Marevind.

KappAhl, founded in 1953 in Gothenburg, is one of the leading Nordic fashion chains with nearly 370 stores in Sweden, Norway, Finland and Poland as well as Shop Online. Our mission is to offer value-for-money fashion of our own design with wide appeal. More than half of the range is sustainability labelled. In 2015/2016 sales were SEK 4.7 billion and the number of employees was about 4,000 in nine countries. KappAhl has been listed on Nasdaq Stockholm since 2006. More information is available at www.kappahl.com

For more information:
Glenda Marevind
Brand & Marketing Manager
Tel +46 704 715 752
glenda.marevind@kappahl.com.

Charlotte Högberg
Head Corporate Communications
Tel. +46 704 71 56 31
charlotte.hogberg@kappahl.com.

Source: kappahl

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KappAhl’s Sustainable Design Contest 2016 winner Lovisa Malmberg Gomis brings in new and exciting designs this spring

KappAhl’s Sustainable Design Contest 2016 winner Lovisa Malmberg Gomis brings in new and exciting designs this spring

 

Mölndal, Sweden, 2017-Mar-21 — /EPR Retail News/ — This spring Lovisa Malmberg Gomis – winner of KappAhl’s Sustainable Design Contest 2016 – will bring us new and exciting designs in the form of two multifunctional dresses that can each be used in three different ways.

In the end of April, KappAhl launches the winning entry in KappAhl’s Sustainable Design Contest. Winner Lovisa Malmberg Gomis’ design builds on an idea to create so-called intelligent clothing – that is to say, garments that can be varied and that have multiple areas of use, thereby gaining a longer lifespan. Lovisa has designed two dresses, each with three functions – perfect for both everyday wear and parties.

– By creating a garment that can be used in different ways and in different situations, you extend its lifespan. In a playful and creative way, we can actually make a smarter choice for our environment and future. Sustainability is as simple as that, Lovisa explains.

– Lovisa’s idea for smart clothing is both spot on and an inspiration to us at KappAhl. We work hard to find creative solutions that promote more sustainable fashion consumption. And this is just what Lovisa has done in our competition, with her design for multifunctional dresses, says Maria Segergren, KappAhl’s vice president, assortment and design.

Video materials have been produced to show how the smart dresses can be used. See the films HERE, HERE and HERE.

Lovisa’s dresses will be available in select KappAhl stores and online in the end of April 2017.

To borrow products, please contact:
EKPR & Kommunikation, tel. (+46) 08-667 22 06, info@ekpr.com
High-resolution images can be found at www.kappahl.com/press and www.ekprbildbank.com

For more information :
Monika Kostovska
Fashion PR and Sustainability Marketing Manager
KappAhl
tel. +46 704 71 55 56
monika.kostovska@kappahl.com

PRESS CONTACTS:

Corporate and Investor Relations
Charlotte Högberg
Head of Corporate Communications
Phone: +46 70 – 471 56 31
charlotte.hogberg@kappahl.com

Fashion and range
Monika Kostovska
Fashion Press Responsible
Phone: +46 70 – 471 55 56
monika.kostovska@kappahl.com

Source: KappAhl

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KappAhl’s launches new sustainable denim collection

KappAhl’s launches new sustainable denim collection
KappAhl’s launches new sustainable denim collection

 

Mölndal, Sweden, 2016-Nov-24 — /EPR Retail News/ — When the pulse of the big city meets rustic charm, exciting fashion contrasts are born. This is the inspiration for KappAhl’s new sustainable denim collection, which is produced in Better Cotton – a more sustainably grown cotton – through more sustainable production processes that use 40% less water.

In February, KappAhl is to launch a sustainable denim collection inspired by present globalisation trends. As cities grow and metropolises merge with their suburbs, fascinating fashion contrasts are born, a mix that is both urban and modern. The collection is made using Better Cotton – a more sustainably grown cotton – through more sustainable production processes. 40% less water is used in its production.

The collection features a number of jeans models, including boot cut, cropped and slim fits, all with up-to-date washes and wears. It also includes Better Cotton tops – bow tie blouses, V-necks and shirts. The colours are blue in tone, with a combination of dark and light shades. Yellows and white also serve to accentuate, creating lively contrasts.

KappAhl’s sustainable denim collection will be available in store and online from February 2017.

KappAhl, founded in 1953 in Gothenburg, is one of the leading Nordic fashion chains with nearly 380 stores in Sweden, Norway, Finland and Poland as well as Shop Online. Our mission is to offer value-for-money fashion of our own design with wide appeal. About 38 per cent of the range has sustainable fashion labelling. In 2015/2016 sales were SEK 4.7 billion and the number of employees was about 4,000 in nine countries. KappAhl has been listed on Nasdaq Stockholm since 2006. More information is available at www.kappahl.com

Contact:
Monika Kostovska
head of fashion press
+46 (0) 704 71 55 56
monika.kostovska@kappahl.com

Source: KappAhl

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