Mölndal, Sweden, 2016-Nov-24 — /EPR Retail News/ — When the pulse of the big city meets rustic charm, exciting fashion contrasts are born. This is the inspiration for KappAhl’s new sustainable denim collection, which is produced in Better Cotton – a more sustainably grown cotton – through more sustainable production processes that use 40% less water.
In February, KappAhl is to launch a sustainable denim collection inspired by present globalisation trends. As cities grow and metropolises merge with their suburbs, fascinating fashion contrasts are born, a mix that is both urban and modern. The collection is made using Better Cotton – a more sustainably grown cotton – through more sustainable production processes. 40% less water is used in its production.
The collection features a number of jeans models, including boot cut, cropped and slim fits, all with up-to-date washes and wears. It also includes Better Cotton tops – bow tie blouses, V-necks and shirts. The colours are blue in tone, with a combination of dark and light shades. Yellows and white also serve to accentuate, creating lively contrasts.
KappAhl’s sustainable denim collection will be available in store and online from February 2017.
KappAhl, founded in 1953 in Gothenburg, is one of the leading Nordic fashion chains with nearly 380 stores in Sweden, Norway, Finland and Poland as well as Shop Online. Our mission is to offer value-for-money fashion of our own design with wide appeal. About 38 per cent of the range has sustainable fashion labelling. In 2015/2016 sales were SEK 4.7 billion and the number of employees was about 4,000 in nine countries. KappAhl has been listed on Nasdaq Stockholm since 2006. More information is available at www.kappahl.com
head of fashion press
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